This article tells us about how consumer’s emotional response is important for IMC. Emotion is a key driver in purchasing decisions it also allows companies to see how consumers feel towards their brands. A consumer’s brain combines emotions with certain memories evoked by particular scenarios that are relevant. For a business to understand the emotional responses of their brand they need to ask their consumers questions, when asking them questions it is important for a business to take a note of consumers emotions , their emotional response for the question. Emotional response can lead to purchase behaviour. Consumers get connected with a brand emotionally and if they are connected emotionally they are likely to choose your brand.
Here’s a look at the latest key trends shaping our marketing future and defining consumer engagement in the areas of gamification, mobile, social media, email, and beyond.
Jeshleen Lata's insight:
This article defines the nine different trends in relation to consumer engagement that Sundeep Kapur emphasises. The Nine different trends were gamification, mobile, augmented reality, social media, email marketing, creative, organization, apps and business at the speed of sound. This article looks how marketers market their brands to both existing and new consumers. As the trend of technology is developing businesses are facing more challengers from competitors. Due to developing technologies I believe something like social media and apps should be listed as number one as this is the trend that most consumers engage with every day. Gamification is less important comparing with social media and apps in today’s world. Marketers need to choose a channel that grabs consumer’s engagement within the brands.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.