If you need to keep up with the latest trend and continue to get clients for your business then innovation in your small business marketing is necessary. One such great untapped avenue to market is through SMS and here are some facts that might convince you its importance.
The bottom line of all these tips is to think from the customer perspective. If we take care of the customers all the other things in business are auto taken care for. Making him the center would grow your business world to heights never imagined.
The goal is to keep potential customers longer on your site, build a trust factor in their mind and eventually make them your loyal customer. How? Blogging, infographic, videos, whitepapers that is quality content is a part of the answer and strategic marketing of this content is the other half. In total that is content marketing and here is its brief anatomy.
It’s the easiest way to convey your message. Make an impact and become truly memorable. Videos are the best way to connect to your audience and reduce the sales cycle. If you want your website visitors to become loyal fans or want to increase your sales then this is the fastest way to go:
The following guide gives the most common pitfalls a mobile marketing campaign can get itself into. Avoiding these would not only make the efforts you put into the campaign a success but also generate positive reviews among your customer base.
They might not have the highest earning capacity but they certainly have the highest influential value. These early adapters would shape the future of your business. With constant reach to social media they can connect to millions and spread word regarding your brand in few seconds. How do you influence these super-influencers a.ka. millennials?
Do you wish to get found online? Get more customers who are searching for exact same businesses as yours? Then Google places is the answer. The easiest and most reliable way to get lited on Google and leverage the enormous power of the biggest search engine to drive your business.
Haven’t we all been there? Those endless punching of numbers on automated telephonic menus only to find out A) the option you are looking is not there or B) even if by chance you get to the customer service representative he is not able to solve your problem. Are you doing the same things with your customers? Can technology help to solve this problem?
Ever wonder why some companies are a sudden failure after enjoying the top ranks in their domain. Nokia and Kodak are some of the examples. What does it take to maintain that success? Can small business avoid these mistakes? If yes, how?
What is your average response time to a lead enquiry? Do you have a definitive process to follow when a lead is achieved? The following data shows how a successful lead nurturing program works. The best way to achieve results is to implement it in your marketing routine
'The nuts and bolts that make up search engine optimization all hold the frame together, and that frame is content.
However, it’s much bigger than that.Without those nuts and bolts, such as inbound links, social signals, microformats, and citations, the content itself is nothing more than a pile sheet metal that can’t do anything.
As we continue to explore the ways that content can help with SEO, it’s important to note that even the infographic below by Fat is only one side of the content equation'.
Mobile traffic is growing at an alarming rate. With 5 Billion mobile users its 5 time bigger than PC user base. Not having a mobile version of your web presence means to not be able to connect with this vast number of users. Are you doing this mistake?
After a failed startup she bounced back to launch Khush a company that develops Artificial intelligent music apps. Prerna Gupta talks about her journey from lows to highs and from recession to success. It’s great to see women entrepreneur in tech world making it big.
Sun Tzu's classic ‘The Art of War’ written 2000 years ago in China would guide you in business development as much as the next management best seller. A smart entrepreneur would find analogies to extract the wisdom in these nuggets and deploying them successfully in daily business. These 8.4 mins might be a game changer for you- take a look:
It’s not the same it used to be. Marketing has changed tremendously as new technologies are introduced each day. Today the customer wants a customized solution without divulging much personal information. How to get ahead of the competition and stand out of the crowd. It’s time to truly do digital marketing as explained below.
Have you thought to explore this innovative angle of good will marketing? More businesses could open their minds, hearts and pockets to genuinely ‘help’ and thus actually form a human connection with their audience. Make an effort to be a contributing factor to the society and your business would be auto taken care of by this following method. PS: Many big brands are already doing it- it’s time for small businesses too!
What is branding? It’s more than a logo or trademark. It’s about being consistently unique across all the channels while telling the same story that is memorable and shareable at the same time. Learn more in the following video:
The world of technology is expanding and new mobile devices are introduced every day. How to ensure that your small business website functions on all these devices? Won’t you lose important opportunities by not being accessible to these customers who are using these new devices? The answer is in the following video
Ever wondered why all the grocery stores or restaurants are located in the same geographical areas? This video explains the aspects behind competitor psychology and mass decisions made via it. We wonder does this hold truth in virtual business positioning on web too?
In today’s tight knit social networking- each opinion counts. We all know how Yelp can be very useful in deciding the way we spend. This video tells us the pros and cons of having your business reviewed on sites like Yelp. Take a look!
Its new year folks and it’s time to recharge yourself and gear up to make the best of the coming year. If you have dreams and projects and great resolutions to make the next BIG thing- here is a quick simple advice:
Do you want to get more followers on Twitter? In recent days, Twitter has become a very important social media tool for the growth of a business. According to a Twitter Statistics- there are 554,750,000 active registered users on Twitter. This Infographic can guide you through 10 effective ways as to how you can increase your Twitter followers:
The only thing that would make you stands out and different than your competitor is the fact of the unique thing you are presenting in front of the world. How to find this magical illusive ‘unique thing’ though? The answer is ‘INNOVATION’ and here how you do it:
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.