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And to leverage mobile, they need to stay human...
In the physical world, retailers have become quite adept at following the relatively faint tracks shoppers leave in their stores, primarily through their participation in loyalty schemes. However, in most cases this data is leveraged only after shoppers have paid at the register. Retailers can’t tell what shoppers looked at but didn’t buy, or whether they forgot something that they likely needed. Digital engagement gives e-commerce sites a huge advantage. Shoppers leave digital footprints across websites, mobile apps, and social media. Innovative sites also leverage analytics to optimize the experience.
But mobile shopping also represents a rapidly growing share of e-commerce, accounting for more than 20 percent of e-commerce sales this holiday season. And mobile provides a unique opportunity to help physical retailers compete....
After months of anticipation, Apple announced late-Sunday that China Mobile will start offering the iPhone on its network of 760 million customers beginning January 17. It will begin taking pre-orders from December 25...
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