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Rescooped by Alison Simmonds from Digital-News on Scoop.it today
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8 Lies About Content Marketing You Probably Believe

8 Lies About Content Marketing You Probably Believe | 4Squared Scoops | Scoop.it
The world of content marketing is full of more horse hooey than an Alberta barn. Like other great lies, many of these half-truths and misleading ideas sound pleasant to the ears and come packaged as good advice from influential people. How many of these popular lies have you fallen victim to? 1. “Your best work […]

Via Thomas Faltin
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malek's curator insight, February 17, 2014 9:46 AM

a highly thought provoking article. How about expanding your reach? being known as one of the "best pickers", and a lot more.

Rescooped by Alison Simmonds from Digital-News on Scoop.it today
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The 3 Basics of an Online Marketing Strategy

The 3 Basics of an Online Marketing Strategy | 4Squared Scoops | Scoop.it
Building a successful online marketing strategy is just like building anything – it starts with a solid foundation.

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Rescooped by Alison Simmonds from SEO Tips, Advice, Help
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Be the Result that Google Wants to Rank

Be the Result that Google Wants to Rank | 4Squared Scoops | Scoop.it
As SEOs, we spend most of our time trying to figure out Google's algorithms so we can rank well. Google, on the other hand, is trying to tweak its algorithms so searchers find the best sites.

Via Bonnie Burns
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Bonnie Burns's curator insight, November 4, 2013 11:19 AM

Google, like the rest of online marketers, is primarily concerned with the opinions of visitors to Google.com. Its goals is to deliver the most satisfying webpages as results to searchers (and possibly charge for those results through ever-more-subtle paid ads). Thus, we SEOs eventually have our effect on actual visitors, as our techniques to attract search engines allow our sites to rank well and get visits from actual humans.

Rescooped by Alison Simmonds from SEO Tips, Advice, Help
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Marketing With Newsletters - How To Make It Work!

Marketing With Newsletters - How To Make It Work! | 4Squared Scoops | Scoop.it
Much Like SEO, Email Marketing is NOT DEAD! If you aren’t creating a monthly newsletter you are missing out on a big opportunity.  You need a prominent way for people to join a mailing list so you ...

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Bonnie Burns's curator insight, November 8, 2013 11:23 AM

If you aren’t creating a monthly newsletter you are missing out on a big opportunity.  You need a prominent way for people to join a mailing list so you can market to them on-going.

Suzen Pettit's curator insight, November 8, 2013 11:54 AM

Great read, the author goes in depth on how newsletters are an effective source of collecting a following. Consistantly providing new information influences consumers stay loyal to your work. And just as she puts it, "E-Mail Marketing IS NOT dead".

Rescooped by Alison Simmonds from Digital-News on Scoop.it today
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Online Businesses Need to Shift Marketing to Stay Ahead

Online Businesses Need to Shift Marketing to Stay Ahead | 4Squared Scoops | Scoop.it
There’s no question that the Internet has changed dramatically over the years, and that’s true for how companies market their online business as well.

Via Thomas Faltin
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Rescooped by Alison Simmonds from SEO Tips, Advice, Help
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6 Major Google Changes Reveal the Future of SEO

6 Major Google Changes Reveal the Future of SEO | 4Squared Scoops | Scoop.it
PageRank and keyword obsession is fading away. Google is now pushing you to focus on understanding your target users, producing great content, establishing your authority and visibility, and providing a great experience for the users of your site.

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Bonnie Burns's curator insight, October 21, 2013 11:28 AM

In short, Google is doing a brilliant job of pushing people away from tactical SEO behavior and toward a more strategic approach.

Rescooped by Alison Simmonds from SEO Tips, Advice, Help
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Google's Newest Little Friend: Hummingbird

Google's Newest Little Friend: Hummingbird | 4Squared Scoops | Scoop.it
Hummingbird, the latest “big thing” from Google was introduced in late September.  What was most striking about the announcement was not the fact that there is a new algorithm, but that it has been...

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Bonnie Burns's curator insight, November 4, 2013 11:25 AM

For starters, Hummingbird affected 90% of searches worldwide. To put things in perspective, Penguin only impacted about 3% of searches.  Since Hummingbird isn’t designed to weed out spammy sites, even though the number of searches impacted was large; the actual falling out afterwards was minor.

Simply Social Media's curator insight, November 5, 2013 1:50 PM

With Hummingbird affecting 90% of searches worldwide.  This highlights the necessity of having a mobile enabled website and having content that truly matters!