We use a lot of digital tools—to do our jobs, to organize our lives, to communicate with friends and colleagues. And as technology sneaks into more of our work and home hours, we’re spending even more time and money on these tools.
So you are officially an entrepreneur looking to get your newly created business found on the interwebs – especially on Google. Or perhaps you’re an established local business who just happened to notice that your company’s name is not coming up when potential customers search for your products and services. Either way, if you need to attract customers to your business from within a particular geographic region, this article is for you.
Have you ever noticed that when you search for a local business, such as “electrician in Morristown, NJ,” that a set of Google Maps listings comes up on the first page of Google results, often higher than the rest of the results? In the search engine industry, this is referred to as the “local pack.” This pack of Google maps results has a different set of ranking algorithms than the typical search results. This article will explain the steps a local business needs to take in order to optimize their exposure in that local pack.
They're the bane of every business that relies on local traffic: reviews. The worst part is having no reviews or those that have been filtered out. In this post, Kate Morris explores how to get reviews that meet guidelines and grow your business.