40 Of The Most Powerful Social Issue Ads That'll Make You Stop And Think
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14 Tools to Streamline Your Social Media Marketing |

14 Tools to Streamline Your Social Media Marketing | | 40 Of The Most Powerful Social Issue Ads That'll Make You Stop And Think | Scoop.it
Do you want to manage social media more efficiently? This article shares tools to help manage and optimize your social media marketing.
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How Can Pinterest Help You In Your Lifestyle Business

How Can Pinterest Help You In Your Lifestyle Business | 40 Of The Most Powerful Social Issue Ads That'll Make You Stop And Think | Scoop.it
If you plan to start a lifestyle business because you are more interested in exploring and celebrating your personal passions than you are in chasing investors, then you should already be well aware of the value and impact that social media marketing can have on your bottom line. There are a number of social media sites that stand ready to help you gain exposure, interest, and eventually, more business. But, not every type of business needs to set up shop on every social media site. For example, if yours will be a business that relies on a lot of visuals, such as an art gallery owner or home decorator, then you will want to invest some time in setting up a social media account on Pinterest....
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5 Top Social Media Dashboard Tools to Manage Your Social Accounts

5 Top Social Media Dashboard Tools to Manage Your Social Accounts | 40 Of The Most Powerful Social Issue Ads That'll Make You Stop And Think | Scoop.it
Social media is here to stay. It has become an integral part of your business and marketing.
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The Good and Bad of Social Media Marketing - #infographic - Digital Information World

The Good and Bad of Social Media Marketing - #infographic - Digital Information World | 40 Of The Most Powerful Social Issue Ads That'll Make You Stop And Think | Scoop.it
This new OutMarket infographic explores the notion that social media is a must-have for brands today, but the reality about why CMOs question it and what its true strengths and weaknesses are. __________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
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Social Media Users Are More Charitable Than You Might Think

Social Media Users Are More Charitable Than You Might Think | 40 Of The Most Powerful Social Issue Ads That'll Make You Stop And Think | Scoop.it
LinkedIn users may be the most charitable of social media users, according to new survey data.
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Content review systems for the Social Media Age

Content review systems for the Social Media Age | 40 Of The Most Powerful Social Issue Ads That'll Make You Stop And Think | Scoop.it
In order to engage effectively on social media channels, pharma marketers need the freedom to create imaginative content backed by an internal review system which can adapt swiftly to the changing needs of this fast-moving environment. Pharma marketers deserve a lot of kudos. After years of advocating for social media, medical and legal reviewers finally seem comfortable with words such as 'tweets' and 'hashtags'. There are more Twitter accounts set up by pharma companies today than a few years ago and the volume of social media content produced by pharma has increased significantly. However, the landscape of social media has also changed; more channels are emerging, consumers have developed new behaviours in consuming content, existing platforms are evolving each day. Although many pharma companies have made tremendous efforts in leveraging their social media channels in the last few years, as an industry, progress is still slow. If you have ever sat through a medical, legal and regulatory review session, you may agree the content review process has a lot to do with pharma's lack of innovation and engagement in social media. The current situation In general, the current system works well for content developed for traditional media outlets. However, when it comes to emerging channels, it poses two major challenges for marketers. First, it does not support real-time engagement, one of the most prominent attributes that differentiates social media from traditional media; second, the system was built on a liability-orientated mechanism: by signing off the content, a reviewer becomes responsible for the safety and compliance of the marketing activity. There is a clear difference between the goals of reviewers and marketers, as the latter seek to maximise effectiveness. These challenges explain why, after many concept reviews, digital strategy 'deep-dives' and internal playbooks, social media programmes developed by pharma are just not exciting. "Pharma marketers have finally realised that policy makers may never give them any applicable direction on how to use social media" 'FDA guidance' used to be pharma's magic words for avoiding taking part in social media. Today, after years of waiting, pharma marketers have finally realised that policy makers may never give them any applicable direction on how to use social media. Meanwhile, now they have witnessed brands like Old Spice, Oreo, Coke and Unilever attracting millions of organic engagements using relatively inexpensive social media tactics, pharma marketers are eager to try something (remotely) similar. But before we can anticipate anything from pharma that is truly 'social', a redesign of the content review system needs to happen – quickly. Why should pharma care? With the change of algorithm and increasing push towards paid tactics by major social media platforms such as Facebook and Twitter, it is becoming more and more difficult for organisations to gain online visibility by putting out organic content alone. In addition, a major shift taking place among social media users is that they now anticipate quick responses from companies/brands. These changes illustrate how urgent it is for organisations to develop a content strategy in synergy with the complex ecosystem. Clearly, pharma's current content review system is far from ready to handle this new situation. "Publishing high quality content that meets journalistic standards across multiple channels on a regular basis will play a much more important role" In addition, on a deeper level, the boundaries between paid, earned and owned media are disappearing, which has a significant impact on how social media content is produced and consumed. Stand-alone initiatives will contribute less to the success of a brand in social media; a long-term content strategy, such as publishing high quality content that meets journalistic standards across multiple channels on a regular basis, will play a much more important role in attracting attention from users in the competitive social media world. But this strategy requires marketers to function as publishers who react to relevant news and events in a timely fashion. Pharma's content review system is not built for this. These obstacles remind us that if pharma's answer to social media is still 'issuing awareness tweets', or a 72-hour turnaround to send a retweet, the industry's impact in social media will diminish as the content becomes less relevant to users. How to improve Building a content review system that facilitates the ever-changing social media space is not easy but it can be done by taking small steps that eventually lead to the tipping point. A multi-expertise review committee The responsibility of a review team should not be just to say 'yes' or 'no' to a project, but also to evaluate the effectiveness and potential risks of it and make constructive recommendations. To achieve the goal, the team should not only be familiar with relevant laws and policies, but should also have a certain level of expertise in social media and be passionate about technologies. What that means in practice is that the review team should include different specialists in law, policy, marketing, IT and digital who can identify the pros and cons of a project from a variety of aspects. Most important, reviewers should work as an integrated team who understand each other's language and serve as the strategic partners of marketers. Employee education Uncertainty and resistance often stem from a lack of understanding about how technologies work. Ongoing investment should be made to train employees involved in the review process so they are updated on relevant developments and become familiar with new applications, channels and best practices. Organisational change Ultimately, changing a content review process is not just about adjustment of staff or processes; it involves shifts in mindset and attitude, which requires systemic changes that affect multiple areas, such as business strategy, evaluation and reward systems, as well as company culture. Social media is a battle ground on which no marketer can afford to lose. The stakes are high for building a content review system that works for social media. The companies which win in the end will be those that are willing to take risks, that are able to adapt and that are ready to act now.
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Content Marketing Infographics Every Marketer Must Bookmark

Content Marketing Infographics Every Marketer Must Bookmark | 40 Of The Most Powerful Social Issue Ads That'll Make You Stop And Think | Scoop.it
8 content marketing infographics every content marketing professional must have handy. The content marketing infographics cover all the topics you need to understand content marketing.

Via Stefano Principato, Brian Yanish - MarketingHits.com, Khaled El Ahmad
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SEO Services Vancouver 2iiS Marketiing's curator insight, August 29, 2014 5:30 PM

For your Bookmarks fellow SEO Professionals

Benjamin Labarthe-Piol's curator insight, August 29, 2014 11:07 PM

A bunch of info

donhornsby's curator insight, August 30, 2014 7:46 AM

This post shares a collection of the best content marketing infographics created by leading content marketers and bloggers. The idea is to provide our readers everything they need to know about content marketing in a visual language.

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Facebook and death: Using social media to grieve and memorialize - Inside Facebook

Facebook and death: Using social media to grieve and memorialize - Inside Facebook | 40 Of The Most Powerful Social Issue Ads That'll Make You Stop And Think | Scoop.it
Facebook and death: Using social media to grieve and memorialize Inside Facebook For many of Facebook's estimated 1.3 billion active users, the social media platform has become an extension of their lives.
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How to Spend Your First $200 After Creating a Page on Facebook

How to Spend Your First $200 After Creating a Page on Facebook | 40 Of The Most Powerful Social Issue Ads That'll Make You Stop And Think | Scoop.it
Want to kick your new Facebook page into high gear? No problem. This post shows how to spend your first $200 after creating a page on Facebook.

Via Khaled El Ahmad
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11 Content Marketing Statistics You Should Care About

11 Content Marketing Statistics You Should Care About | 40 Of The Most Powerful Social Issue Ads That'll Make You Stop And Think | Scoop.it
It’s the end of the month, time to review your content marketing results from the past 30 days and analyze…but what do you focus on? Of everything you could be reporting, which statistics should you care about? What do they mean, and how do you know if your findings are beneficial or not? Below are 11 content marketing statistics you should know that will make your end of month reports outstanding!...
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25 Ways to Increase Traffic to Your Website | WordStream

25 Ways to Increase Traffic to Your Website | WordStream | 40 Of The Most Powerful Social Issue Ads That'll Make You Stop And Think | Scoop.it
Ask a marketer or business owner what they’d like most in the world, and they’ll probably tell you “more customers.” What often comes after customers on a business’ wish list? More traffic to their site. There are many ways you can increase traffic on your website, and in today’s post, we’re going to look at some of them....
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Lessons from Coca-Cola’s Social Media Strategy: Cohesive Campaigns and Creative Content | Simply Measured

Lessons from Coca-Cola’s Social Media Strategy: Cohesive Campaigns and Creative Content | Simply Measured | 40 Of The Most Powerful Social Issue Ads That'll Make You Stop And Think | Scoop.it
Coca-Cola is one of the most recognizable brands in the world. There’s a good chance that just by reading the name, you’re picturing a red Coca-Cola can with their signature font printed up the side. It’s an iconic symbol.
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Six Types of Content and Why You Should Mix it Up! Part Two

Six Types of Content and Why You Should Mix it Up! Part Two | 40 Of The Most Powerful Social Issue Ads That'll Make You Stop And Think | Scoop.it
Welcome to Part Two of Six Types of Content and Why You Should Mix it Up! In part one, we covered how content is being produced en masse, and three types of content that are bound to get your website or blog going: video, lists and instructional content.x This week, we’re continuing our exploration down Content Road with threxe more options for you to experiment with....
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The 7 Habits of Highly Influential CEOs

The 7 Habits of Highly Influential CEOs | 40 Of The Most Powerful Social Issue Ads That'll Make You Stop And Think | Scoop.it
As executive influence becomes more important, C-suite executives really do need to “be their brand.” To that end, being seen as an influential thought leader or opinion maker is vital for any CXO hoping to lead a competitive company in today’s world. But how do you do that? We decided to look at people who are doing it successfully today, and reverse-engineer their secrets. We identified 7 important habits, the first 4 of which we’ll cover in today’s article. They are:Own A TopicMake The Most of ControversyCorollary – Don’t Work in FinanceTweet Early, Tweet Often aka Publish or PerishKnow Your AudienceBe More Than A Brand ExtensionMake Yourself Accessible So let’s see exactly who these influential leaders are....
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INFOGRAPHIC: Leveraging IFTTT for SEO and Social Media

INFOGRAPHIC: Leveraging IFTTT for SEO and Social Media | 40 Of The Most Powerful Social Issue Ads That'll Make You Stop And Think | Scoop.it
IFTTT quite simply stands for 'If This Then That' and is a platform that operates on the principal of Trigger and Action. It has things called recipes that are a combination of a trigger and an action, in saying that the 'if this' part of the recipe is the Trigger and the
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Muslims Launch Powerful Social Media Campaign Against ISIS With #NotInMyName

Muslims Launch Powerful Social Media Campaign Against ISIS With #NotInMyName | 40 Of The Most Powerful Social Issue Ads That'll Make You Stop And Think | Scoop.it
Muslims around the world are joining an anti-ISIS social media campaign sharing pictures and messages with the hashtag #NotInMyName.
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Social media too big for banks to ignore #smm

Social media too big for banks to ignore #smm | 40 Of The Most Powerful Social Issue Ads That'll Make You Stop And Think | Scoop.it
Mercado Magazine Celebrates Art, Business and Culture with a Spanish Touch. MiCasita Media Group Inc.
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5 Social Media Statistics to Help Target Your Audience Better

5 Social Media Statistics to Help Target Your Audience Better | 40 Of The Most Powerful Social Issue Ads That'll Make You Stop And Think | Scoop.it
Are teenagers leaving Facebook? Do users over 65 make up the fastest-growing demographic on Twitter? And, most importantly, why should you care about these social media statistics?
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Follow the Top Social Media Influencers of 2014 | Marketing Technology Blog

Follow the Top Social Media Influencers of 2014 | Marketing Technology Blog | 40 Of The Most Powerful Social Issue Ads That'll Make You Stop And Think | Scoop.it

Dr. Jim Barry of the Edu-Tainment Social Content Marketing blog has put together a list of the top social media influencers (with yours truly on it!).

 

The good Doctor has written up a fascinating, detailed post on the 4 archetypes of these influencers, describing the traits and types of influence they have in the industry, including:

Educators – provide help and insight

Coaches – engage and assist (you’ll find me here!)

Entertainers – engage and inspire

Charismatics – provide insight and inspiration...


Via Jeff Domansky, Os Ishmael, malek, Khaled El Ahmad
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Jeff Domansky's curator insight, September 4, 2014 10:58 AM

Follow the Top Social Media Influencers of 2014 by Douglas Karr on Marketing Technology Blog

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How Social Media Affect SEO?

How Social Media Affect SEO? | 40 Of The Most Powerful Social Issue Ads That'll Make You Stop And Think | Scoop.it

Via Neil Ferree, Khaled El Ahmad
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Neil Ferree's curator insight, August 29, 2014 10:36 AM

The 2013 Moz Search Ranking Factors study shows that pages with Google+1, Facebook likes, tweets, and comments tend to rank higher.

malek's curator insight, August 30, 2014 11:11 AM

"links cause sites to rank higher. But any link created purely for SEO reasons is spam. It is an attempt to artificially manipulate rankings."

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10 Free Online Video Editors

10 Free Online Video Editors | 40 Of The Most Powerful Social Issue Ads That'll Make You Stop And Think | Scoop.it
Video editing became popular with the use of video sharing websites like Twitter, Facebook, YouTube and many more. Everybody is now interested in video editing and trying to edit and compile a video to share on these sites. I have received many emails regarding writing about video blogging and editing tutorials. So in this post i am writing about some popular free online video editors. If you want to make a slide show video of your images, shoot a tutorial or make other small videos for your website or social media like Facebook, YouTube, then these online tools will help you achieve your goals. Good luck!...
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18 Social Media Marketing Tips to Improve Your Marketing |

18 Social Media Marketing Tips to Improve Your Marketing | | 40 Of The Most Powerful Social Issue Ads That'll Make You Stop And Think | Scoop.it
Are you looking for actionable social media marketing tips? This article shows 18 ways to improve your social media marketing and networking.
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23 (Rather Marvellous) Twitter Best Practices [INFOGRAPHIC] - AllTwitter

23 (Rather Marvellous) Twitter Best Practices [INFOGRAPHIC] - AllTwitter | 40 Of The Most Powerful Social Issue Ads That'll Make You Stop And Think | Scoop.it

23 (Rather Marvellous) Twitter Best Practices [INFOGRAPHIC]

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Social media giveaway terms and conditions - Potter and Rest

Social media giveaway terms and conditions - Potter and Rest | 40 Of The Most Powerful Social Issue Ads That'll Make You Stop And Think | Scoop.it
We’re giving away a Kitchen Garden Propagator set so you can grow seeds and cuttings in perfect condition. The set includes... (RT @PotterandRest: Have you entered our giveaway to win a @StewartGarden propagator set?
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Messaging Wars: Vine vs. Instagram, Facebook, Twitter, Snapchat

Messaging Wars: Vine vs. Instagram, Facebook, Twitter, Snapchat | 40 Of The Most Powerful Social Issue Ads That'll Make You Stop And Think | Scoop.it
Vine unveiled private messaging on Thursday, but how does the feature stack up against competitors? We took a look at the major social messaging services.
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