The extent of Amazon's product offerings is quite breathtaking. Consider that it is not only a powerhouse in book retailing; it also is selling such things as consumer electronics, retail goods, computer services and digital content.
The Gartner Hype Cycle graphic has been used since 1995 to highlight the common pattern of overenthusiasm, disillusionment and eventual realism that accompanies each new technology and innovation. The Hype Cycle Special Report is released annually to track 'emerging' technologies along this cycle and provide guidance on when organizations should adopt them for maximum impact and value. 3D Printing has been steadily climbing to the peak of 'Inflated Expectations' over the past few years and now sits on top, poised for the drop into the 'Trough of Disillusionment, or is it.
The implication is that manufacturing can be done on an on-demand basis, rather than making products in advance to satisfy guesstimated sales. There will continue to be large-scale consumer products companies such as Apple that will mass-produce items. But 3D printing opens the door to "IT-enabled cottage industries" that don't have to "build a lot of things and try to predict what people want," Fu said.
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