3D animation transmedia
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Rescooped by Fausto Cantu from Tracking Transmedia
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Peter Jackson Appears in 'Hobbit'-Themed Air New Zealand Video

Peter Jackson Appears in 'Hobbit'-Themed Air New Zealand Video | 3D animation transmedia | Scoop.it

Peter Jackson, Gollum and others make guest appearances in Air New Zealand's latest in-flight safety video..

 

In preparation for the release of Peter Jackson’s The Hobbit: An Unexpected Journey Air New Zealand has something up its sleeve once again.

 

Elvin crew members instruct hobbits, dwarves, wizards and other creatures on in-flight safety in their new video, An Unexpected Briefing, which will run leading up to the worldwide release of The Hobbit beginning Wednesday.

 

Peter Jackson makes a cameo, as well as the digitally animated character Gollum — created by Weta Digital, Jackson’s digital effects company behind The Hobbit trilogy. Dean O’Gorman, who plays Fili the Dwarf in The Hobbit, and J.R.R. Tolkien’s great grandson, Royd, also make cameos in the video....


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Apar Sethi's curator insight, March 21, 2013 1:54 AM

Due to its massive success in the movie Lord of the rings and its followed up

Hobbit, Air New Zealand has made a smart move in making their brand awareness to the public by using characters and ambience of the movie. The Marketing tool in this strategy identify as popularity of the movie which enabled Air New Zealand a less risk advertisement which ensures immediate impact on brand.

Luke Mariner's comment, March 21, 2013 7:58 AM
I Completely agree, Air New Zealand made a great move in incorporating one of NZ's most renown film trilogies in to their advertising. They used a channel in order to target passengers travelling on the flight, as they run through the in-flight guidelines. This content is extremely effective and appealing as well as highly related to NZ. This in turn will create a stronger brand image and possibly more loyal consumers of Air NZ, as not only is it a NZ based advert but it also incorporates slight humor which appeals also.
siobhan-o-flynn's comment, March 21, 2013 11:10 AM
I love this myself & would happily do the full LOTR Tour!
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Social Signals, Quality Content And Search Marketing will Merge in 2013

Social Signals, Quality Content And Search Marketing will Merge in 2013 | 3D animation transmedia | Scoop.it

"In May, 2010, Matt Cutts denied that social signals had an effect on search rankings. In December of the same year, he declared that they were actually starting to work in the buzz and signals they were able to get through social media into the site authority factor of their ranking algorithm. Six months later, Google+ was born.

 

The Penguin Update and subsequent tweaks to it have changed the way that search engine marketers approach aggressive optimization. The days of running rampant and blasting out bulk links are gone. Today, quality finally trumps quantity and the playing field has been leveled in a way that in essence puts a "governor" on how quickly they can ramp up the rankings on their domains.

 

As social signals grow in their effects on search rankings for both Google and Bing, the ability to create amazing content and promote it on social media is quickly becoming the most important technique that internet marketers have in their arsenal. In 2013, it will likely eclipse link-building as a ranking factor.

 

Here are three things you must understand to make it work for you today and to be ready for what lies ahead".

 

Find Out More: http://socialmediatoday.com/jd-rucker/954046/social-signals-quality-content-and-search-marketing-will-merge-2013


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Neil Ferree's comment, November 2, 2012 1:54 PM
My Crystal Ball doesn't work anymore but its good to see my Intuition is still in tact given that back on 2-21-12 I authored piece entitle "Social Shares is Becoming the New SEO" and reading between the lines on this piece ♦ supports the H1
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Transmedia Writing

Transmedia Writing | 3D animation transmedia | Scoop.it

Geoff Livingston:  "Stories told across multi-platform media environments — or transmedia stories as they are commonly called on the edge — require more complex writing. A story unfolds across diverse media with readers/viewers opting in to each layer."


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10 Lessons About Enterprise SEO

10 Lessons About Enterprise SEO | 3D animation transmedia | Scoop.it
From giving SEO recommendations proper prioritization, to integrating social with SEO, and to developing a strong training and communication structure, these lessons will give you tangible ideas on how to improve your own enterprise SEO campaign.

 

 

Lesson #1 - Don't Ignore SEO Recommendations

Lesson #2 - Solve CMS Issues

Lesson #3 - Do Your Keyword Research (and Better Understand Your Users)

 

Lesson #4 - Have a Strong Content Strategy

Lesson #5 - Integrate Social Media With SEO

Lesson #6 - Develop a Consistent Link Acquisition Strategy

 

Lesson #7 - Create a Solid Analytics Platform that Allows Understanding of User Behavior

 

Lesson #8 - Always be Testing

Lesson #9 - Integrate Paid & Organic Search

Lesson #10 - Develop a Strong Training and Communication Structure

 

Read More At: http://searchenginewatch.com/article/2220104/10-Lessons-About-Enterprise-SEO


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Rescooped by Fausto Cantu from #transmediascoop
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London Transmedia Fest 2012

London Transmedia Fest 2012 | 3D animation transmedia | Scoop.it
The London Transmedia Fest event has concluded, with one day of branding and storytelling in focus and another day with the Future Media Bootcamp (where I talked a bit on new funding models), a TV ...
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Rescooped by Fausto Cantu from Noticias informatica by josem2112
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SEO y SEM: diferencias y consejos para principiantes

SEO y SEM: diferencias y consejos para principiantes | 3D animation transmedia | Scoop.it
Uno de los conceptos que más escuchamos en marketing digital es SEO. También escuchamos hablar de SEM y, para una oreja inexperta, es increíble cómo los dos conceptos se pueden confundir. Aunque tienen puntos en común, son muy diferentes.
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Living Worlds - Walt Disney Imagineering Research and Development, Inc

Living Worlds - Walt Disney Imagineering Research and Development, Inc | 3D animation transmedia | Scoop.it

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Rescooped by Fausto Cantu from Social Media a tu alcance
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Potenciando la eficiencia de nuestra estrategia de marketing en redes sociales

Palabras como empresa, negocios, twitter, redes sociales, social Media marketing, son hoy el motor de la acción social, el nexo indiscutible...
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Rescooped by Fausto Cantu from Tracking Transmedia
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Now Launched! TMCResourceKit for #Transmedia, Multiplatform & Convergent Content Creators

Now Launched! TMCResourceKit for #Transmedia, Multiplatform & Convergent Content Creators | 3D animation transmedia | Scoop.it

Welcome! We launch today & we look forward to connecting with you!

 

The TMC Resource Kit was conceived, designed & developed by Dr. Siobhan O'Flynn & Anthea Foyer. It is a living website that will evolve as we add new case studies & resources over the coming year to build an extensive set of diverse case studies modeling unique and successful strategies in the digital sphere.

 


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a multi-award winning short animation about enjoying life

a multi-award winning short animation about enjoying life | 3D animation transmedia | Scoop.it
The Maker is a short film produced by Christopher and Christine Kezelos of Zealous Creative. Follow this little creatures' journey as he "races against time to make the most important and beautiful creation of his life." It's so touching you might burst. There are also a couple of behind the scene videos on how this animation was created. If you like this kind of stuff you'll definitely find it interesting...

 

If you haven't seen it yet here it is. There is actually 3 movies here- The original and how they did it or some of it. 

 

Great work. Click abowe and watch the Movies

@safegaard


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Rescooped by Fausto Cantu from Transmedia: Storytelling for the Digital Age
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From Zero to Transmedia in Four Weeks

From Zero to Transmedia in Four Weeks | 3D animation transmedia | Scoop.it

Randall Kapuscinski: "I feel the need to share after supervising my first transmedia project this year. Before I get too deep into describing the process, let me provide some backstory" ...


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A Visit to Disney's Animation Department | GeekDad | Wired.com

A Visit to Disney's Animation Department | GeekDad | Wired.com | 3D animation transmedia | Scoop.it
A tour of Disney Animation including advance screenings of Wreck-It Ralph, Paperman, Monsters Inc. 3D and advance look at Frozen, a 2013 animated film.

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Rescooped by Fausto Cantu from Tracking Transmedia
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Canadian crossmedia crosses borders: Power to the Pixel Presence...

Canadian crossmedia crosses borders: Power to the Pixel Presence... | 3D animation transmedia | Scoop.it
Ahead of this week’s Power To The Pixel Conference and Market in London, Screen looks at how Canada’s transmedia work is the envy of other nations.

 

While much of the world is still argues about what “transmedia” exactly means, some countries have been producing it in quantity for some time. One of the leaders among these is Canada. Since the 1990s, Canada’s government funding bodies have aggressively supported and promoted innovation in digital media, and the country is now the home of some of the top transmedia producers in the world.

 

As a result, Canadian speakers will feature prominently in London’s Power To The Pixel conference, running October 16-19.
One of Power To The Pixel’s guest speakers will be Loc Dao [pictured], the head of digital content and strategy at the National Film Board of Canada’s Digital Studio. Dao has won dozens of awards for his digital media work, which include Bear 71, Gods Lake, Waterlife and The Test Tube With David Suzuki.

 

“We do get great feedback about our work here,” Dao says. “I hear people asking a lot if they can be Canadians and come work with us. We do think of ourselves as being somewhere in between the European and the American industry. We’re kind of a unique hybrid that you can’t really compare to either one. We’re very lucky in having this institution, the National Film Board of Canada, with our mandate and ability to produce these unique works.”..

 

Also mentioned: 

 

Andra Sheffer, Bell Fund

Pierre-Mathieu Fortin, Head of Creation, Online Content, at Radio Canada


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POWER TO THE PIXEL « 10 questions potential partners will ask about your cross-media project

POWER TO THE PIXEL « 10 questions potential partners will ask about your cross-media project | 3D animation transmedia | Scoop.it

POWER TO THE PIXEL : 10 questions potential partners will ask about your #cross-media project http://t.co/zwbk3iSV...


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MIPCOM & MIPJunior 2012 Exclusive videos - MIPWorld

MIPCOM & MIPJunior 2012 Exclusive videos - MIPWorld | 3D animation transmedia | Scoop.it
MIPCOM - The world's entertainment content market is now live from Cannes. Watch MIPJunior & MIPCOM 2012 keynotes and select panels in full video.
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Rescooped by Fausto Cantu from Tracking Transmedia
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Early Bird Rate Until Nov. 1! Have you looked at the Schedule? Fantastic Full Day Masterclass with Jon Reiss | Transmedia 101

Early Bird Rate Until Nov. 1! Have you looked at the Schedule? Fantastic Full Day Masterclass with Jon Reiss | Transmedia 101 | 3D animation transmedia | Scoop.it
Transmedia 101 presents Jon Reiss: Think Outside the Box Office...

 

Jon Reiss’ approach is a practical, step by step guide to create a unique distribution and marketing strategy for your film. During the master class participants will learn:

 

Goal Assessment
Audience Identification
Ways to connect with and build an audience for your work.
Social media, organizational partnership and crowdfunding essentials.
How to create a robust Live Event/Theatrical release.
How to create merchandise that audiences will want to buy.
A new approach to conceptualizing digital rights and their monetization.
How to coordinate the timing of their various rights & marketing strategies.
How to integrate the exciting new world of transmedia into their work.
What is a Producer of Marketing and Distribution & how they can help you.


You can now download the schedule on our site:

 

http://transmedia-101.com/transmedia-101-masterclass-with-jon-reiss/

 


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Websites for Educators from Harvard Graduate School of Education

Websites for Educators from Harvard Graduate School of Education | 3D animation transmedia | Scoop.it

This collection of links, chosen and maintained by Gutman Library Research Services staff, provides links to freely available sites of interest to educators. Click on a topic to view links to related websites.

 


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Digital Hollywood 2012: Crowd Funding – The New World Financial Source “the story” is king

Digital Hollywood 2012: Crowd Funding – The New World Financial Source “the story” is king | 3D animation transmedia | Scoop.it

Geoffrey Maingart: "One of the most important subjects of the conference was “crowdfunding,” the great alternative way to fund a venture, and it can be done without giving up equity or accumulating debt" ...


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Richard Platt's curator insight, September 29, 2013 12:56 PM

New Venture funding that even celebrities are involving themselves in

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#Transmedia Case Study on BBC Sherlock Holmes - TMC Resource Kit

#Transmedia Case Study on BBC Sherlock Holmes - TMC Resource Kit | 3D animation transmedia | Scoop.it

This Case Study expands on an earlier case study, 'Simple, Elegant Genius: The BBC's Transmedia Sherlock' Part 1, which can be found here:

 

http://1001tales.posterous.com/simple-elegant-genius-the-bbcs-transmedia-she

 

View all of TMC_RKit’s Presentations, Including case studies on The Hunger Games, Robot Heart Stories, Choco-locate....


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#Cloud #MSP

#Cloud #MSP | 3D animation transmedia | Scoop.it
An array of interesting #Cloud infographics on Pinterest > http://t.co/aNrX8v4s...
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Fascinating Infographics About the Internet

Fascinating Infographics About the Internet | 3D animation transmedia | Scoop.it
Fascinating infographics about the internet.Global Web Browser Statistics.It’s not that surprising that Firefox is losing a slice...
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3 Digital Marketing Strategies you Should Not Ignore

3 Digital Marketing Strategies you Should Not Ignore | 3D animation transmedia | Scoop.it

The art and science of being found online is no longer just optimizing your site for search engines or paying for it with Google Adwords.

 

The three digital marketing strategies that can pay off and drive free traffic include social, search and the all important “unique” content that is the foundation element that facilitates and accelerates the sharing and lifts your search results.

 

1. Search is Changing

2. Content is the New SEO

3. Social is the Turbo Charger for Content

 

Read More At: http://www.jeffbullas.com/2012/10/16/3-digital-marketing-strategies-you-should-not-ignore/


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Crowdsourcing Science

Crowdsourcing Science | 3D animation transmedia | Scoop.it
A new unique project called ''Crowdsourcing Discovery'' by Ethan Perlstein. The team are working on an unusual method for getting funding for their research; they’re crowdsourcing it.
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Maria's journey

A short film clip by the artist Miguel Gallardo, father of an autistic daughter. Maria's journey is a small excursion into the inner world of an adolescent who has autism, a journey full of colour, love, creativity and originality, beginning with the understanding of her parents who see their daughter behaving differently before getting confirmation of the diagnosis: Autism. 
More information at: 
http://www.orange.com/en_EN/corporate_philanthropy/foundation/health/


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Transmedia storytelling: what's the alternative to alternate reality games? (Wired UK)

Transmedia storytelling: what's the alternative to alternate reality games? (Wired UK) | 3D animation transmedia | Scoop.it
Transmedia storytelling usually ends up in the shape of alternate reality games, which all-too-often become scheduled, passive on-rales experiences for the user. How can content creators make it more meaningful?
Via balek, Render Farm
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