Anthony Kaufman: "The documentary filmmakers and media producers who are venturing out into the world of transmedia or interactive storytelling have advanced storytelling, but have spent much time, elbow grease, and sweat on their projects."
Gary Hayes: "Alongside my day job for the past couple of years and various labs and seminars I have been involved in, one thing that keeps coming up is 'why is the process for making multiplatform so complicated" ...
This week the teacher-turned-entrepreneur officially launched eduClipper, a platform that allows teachers and students to explore, share and contribute to a library of educational content. In both function and design, it’s essentially a Pinterest for education.
Julian Cheevers: "There’s increasingly a lot of talk about Transmedia storytelling; the idea of taking pieces of a story and systematically putting them across different media touch points for the purposes of creating a unified and coordinated entertainment experience. But why is Transmedia storytelling important for independent filmmakers in particular?"
Brands are trying to become more relevant than they ever have before. A big part of this is the fact that in order for them to acquire and maintain customers, they need to sustain markets. How are they doing this?
John Gaudiosi: "There’s a new transmedia take on Mickey Mouse underway at the Walt Disney Company. Disney Mobile is releasing the latest iteration of its bestselling Where’s My Water? franchise on June 20 and the first to feature Mickey Mouse" ...
f you followed the Dachis Group’s Social Business Index, which “analyzes the effectiveness of strategies and tactics organizations employ to engage the market through social channels,” you’d know that Disney and the WWE are two of the most socially savvy brands out there. Apparently, people are still gaga for staged fighting and Donald Duck.
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