Much has been written about how to write the perfect tweet, from what link shortener to use to how many characters to leave room for retweets. Now the folks at Neomobile have tried their hand at creating a guide to composing the perfect tweet.
"Creative Commons is a non-profit that helps sharing and reuse of creativity and knowledge via free legal and technological tools . These tools are not alternatives to copyright laws, rather they work alongside them.
To help you better teach your students about Creative Commons and how it works, here is a handy graphic that visually captures the main important things students need to know about Creative commons. Enjoy"
Note - read the full white paper - definitely worthwhile!
"Unruly has released a comprehensive white paper examining various elements of branded video sharing, including the best day for launching a campaign and the creative factors..."
Getting the Creative Right
Of course getting the timing right is just one part of the equation – the creative itself needs to have certain attributes in order to elicit sharing activity, according to the researchers.
The white paper outlines a variety of psychological responses to videos (such as happiness, contempt, surprise, and anger) as well as social motivations to share (such as shared passion, reaction seeking and self-expression), indicating that in order to achieve a high share rate (ratio of shares to views), the video needs to elicit a “strong viewer response against at least one psychological trigger and multiple social motivations.” It’s important to note that the emotional response needs to be quite intense in order for the video to be successful: many of the videos analyzed tried for humor, but few managed to be seen as hilarious, sinking their chances at going viral to a greater degree...."
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