El Branded Content ofrece un nuevo enfoque de comunicación de marca a través del contenido, una estrategia basada en aquellos contenidos que son financiados por los propios anunciantes y a través de los cuales se ...
Mobile Commerce Press Google aims to make mobile games more social - Mobile Commerce Press Mobile Commerce Press Mobile games continue to pick up momentum around the world and Google is eager to ensure that it can keep consumers as engaged as...
Desdemona Bandini: "Not just a new film, “The Cosmonaut” is a labor of love four years in the making, crowdsourced and created with a plan to test the boundaries of transmedia content distribution worldwide."
"Doug Scott, president of OgilvyEntertainment, the entertainment marketing arm of Ogilvy & Mather, on the potential for brands in a transmedia world, and the most effective triggers for encouraging customer engagement..
What work is OgilvyEntertainment doing to create more compelling narrative experiences in this area?
Our work for DuPont continues to be our model for branded content excellence. Through The Horizons Project and other DuPont initiatives, we have built a content ecosystem reinforcing DuPont’s position as a critical global partner and scientific thought leader.
We promote the brand concept of inclusive innovation through broadcast (Horizons, a television series on BBC World News now in its third season, and Shunya: The Goal is Zero series currently in development with India’s Times Now network); a series of short documentaries manifesting DuPont collaborations in action that air on television and online; thought leadership events, films and white papers (rooted in a partnership with Fortune magazine and the 2013 Fortune Global Forum), and a comprehensive digital strategy...."