Coca-Cola's Share a Coke campaign takes a personal approach to get their audience talking. Are you struggling to do the same? Here are five reasons to incorporate a transmedia storytelling strategy to get your conversation started.
As part of the premiere tonight on Disney XD of the new sci-fi-meets-toons special Phineas and Ferb: Star Wars (7:30-8:30 p.m. ET/PT), the channel is throwing in a sneak peek at the first 7 minutes of footage from the upcoming CG-animated series Star Wars Rebels.
“ A couple of days ago I was alerted to Google’s new study, going by the name of “The New Multi-screen World: Understanding Cross-Platform Consumer Behavior.”. It’s an interesting report, especially ...”
Via Simon Staffans
“As visual content on social networks has grown, so too has the emphasis on storytelling with pictures. Indelible, craveable, relatable images have become a high currency in the world of content marketing, and the push for visual content seems to only be getting stronger.”
Via Kimberly Castleberry, Nicko Gibson, Henrik Safegaard - Cloneartist