Although Pinterest isn’t the most popular social network out there, it doesn’t mean that you can’t generate thousands of visitors and lots of money from it.
If you have good products or services, especially ones that appeal to women, you should consider leveraging it.
If you are going to take away one piece of advice from this infographic, make sure you schedule your pins during 2 PM – 4 PM. and 8 PM – 1 AM Eastern Standard Time. These are the times when you will get the most engagement.
This story first appeared in the Jan. 10 issue of The Hollywood Reporter magazine.
'Hollywood has come down with a bad case of Marvel envy. Having watched how the studio launched Iron Man in 2008 as the first of five linked movies (The Incredible Hulk, Iron Man 2, Thor and Captain America: The First Avenger) that led to 2012's The Avengers (which grossed $1.5 billion worldwide), suddenly every studio is trying to create a world of characters who can be brought together in a mega movie. Forget franchise, "shared universe" is the hot new buzz phrase of 2014.
Sony in December hired five superstar writers --Alex Kurtzman, Roberto Orci, Jeff Pinkner,Ed Solomon and Drew Goddard -- to come up with more Spider-Man movies beyond May's The Amazing Spider-Man 2. They face a big challenge. While Sony licenses Spider-Man from Marvel, Spidey isn't surrounded by fellow heroes like the Avengers. However, the Spider-Man universe does have a deep pool of villains, such as Venom and Sinister Six, whom Sony hopes are compelling enough to carry their own tentpoles....'
Today I had the pleasure of presenting the keynote lecture, titled "From Narrative to Gameplay (And Back) - Studying Transmedial Storyworlds" in the University of Cincinnati, "Focus on German Studies" conference.
Content marketers are maturing as the Web becomes increasingly saturated with content vying for attention from consumers. Meanwhile, industry conversations are shifting focus from content quality to audience exposure. Promotion and distribution strategies are gaining traction as brands come to realize that high-quality content may not be enough; optimal results cannot be achieved without exposure to the optimal audience. But fear not, marketers. You don’t have to go it alone — there are many tools available to build a successful promotion and distribution strategy.