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Rescooped by Fausto Cantu from Pervasive Entertainment Times onto 3D animation transmedia |
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Via Gary Hayes
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Henry Jenkins continues his interview with Andrea Phillips ...
Henry Jenkins [from Part One]: "Phillips is one of the most thoughtful writers working in this space today: she manages to hit the right balance between pragmatism and vision, between describing the conditions under which transmedia producers work today and spelling out the long term potentials of this still emerging form" ... Via The Digital Rocking Chair Delete the scoop?
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Because audience engagement is central to this form of storytelling, make sure whichever platform you're using gets readers to interact in a very simple way. "Interface is king; nothing kills an ambitious multiplatform effort faster than a clunky point of entry," Jessica Clark, AIR media strategist, wrote in a yearly roundup of exemplary transmedia projects.
Clunky points of entry are a sticking point for interactivity.