Brands are trying to become more relevant than they ever have before. A big part of this is the fact that in order for them to acquire and maintain customers, they need to sustain markets. How are they doing this?
John Gaudiosi: "There’s a new transmedia take on Mickey Mouse underway at the Walt Disney Company. Disney Mobile is releasing the latest iteration of its bestselling Where’s My Water? franchise on June 20 and the first to feature Mickey Mouse" ...
f you followed the Dachis Group’s Social Business Index, which “analyzes the effectiveness of strategies and tactics organizations employ to engage the market through social channels,” you’d know that Disney and the WWE are two of the most socially savvy brands out there. Apparently, people are still gaga for staged fighting and Donald Duck.
Just in time for Maker Faire Bay Area, RadioShack announced a major partnership expansion with Maker Media, the creators of MAKE Magazine, Makezine.com, and Maker Faire, to better serve the DIY community.
With the turn of the 21st century, the "social web" saw an explosive growth in the number of online social networking sites. These virtual platforms have gained so much in popularity that their members now count in millions. Online social networking is a constituent part of one's digital identity and whatever you share on them remains there a witness either for or against you. The infographic features some of the risks of posting on social networks. It also provides some interesting data on the kind of content people share on these sites
London-based animator Richard Swarbrick created a unique animation celebrating the best moments in NBA Finals history through art and music. He painted great... (Il promo di ESPN/ABC per la serie finale dell'NBA.