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7 consejos para que tu estrategia de Social Media funcione

Si echamos la vista atrás es fácil ver la brutal evolución de la tecnología y con ella el éxito de las...

Via Vicente Montiel, Render Farm
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Youtube quiere crear una versión para menores de 10 años [Sc @josem2112]

Youtube quiere crear una versión para menores de 10 años [Sc @josem2112] | 3D animation transmedia | Scoop.it
Mostraría contenido creado especialmente para niños (#Youtube quiere crear una versión para #menores de 10 años http://t.co/DIp2sEFHTZ vía @abc_tecnologia)...

 

[Sc @josem2112]


Via José M García
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Nuno Bernardo: "The age of multiplatform media is defined by audience behaviours"

Nuno Bernardo: "The age of multiplatform media is defined by audience behaviours" | 3D animation transmedia | Scoop.it

Via The Digital Rocking Chair
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Dr. Pamela Rutledge's curator insight, March 19, 12:07 PM

The logical extension of this is as audiences change, it is critical to set aside your assumptions about who they are and what they want and go find out.  This is why customer/audience persona development from a psychological perspective is so important.

danielle's curator insight, March 26, 5:45 AM

the importance of UCD!

António Maneira's curator insight, April 10, 1:32 PM

Great transmedia projects!

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Funders and Founders Notes - How To Be a Great Storyteller

Funders and Founders Notes - How To Be a Great Storyteller | 3D animation transmedia | Scoop.it
How To Be a Great Storyteller
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Thoughts on the T – SXSW14 Re-Cap: 5 Lessons Learned from Movie Studios on How to Market Your Movie

Thoughts on the T – SXSW14 Re-Cap: 5 Lessons Learned from Movie Studios on How to Market Your Movie | 3D animation transmedia | Scoop.it

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Simon Staffans's curator insight, March 18, 3:42 AM

Some good insights from SXSW (make sure to read Christine's other posts from SXSW as well!)

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Another reason why The Last of Us movie is sounding good - GameSpot

Another reason why The Last of Us movie is sounding good - GameSpot | 3D animation transmedia | Scoop.it
GameSpot
Another reason why The Last of Us movie is sounding good
GameSpot
The Last of Us movie, at least on paper, is sure sounding like it could break through the history of mediocrity that has plagued recent big-screen video game adaptations.

Via Henrik Safegaard - Cloneartist
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Henrik Safegaard - Cloneartist's curator insight, March 14, 9:28 AM

The Last of Us movie, at least on paper, is sure sounding like it could break through the history of mediocrity that has plagued recent big-screen video game adaptations. We already know creative director Neil Druckmann is writing the movie's script, and now the designer has revealed that the movie will be a re-telling of the game's story, not a new extension to the series.


Click to read more and watch video.

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Tipos de publicidad en videojuegos

Tipos de publicidad en videojuegos | 3D animation transmedia | Scoop.it

El sector del videojuego está en alza y por eso, os voy a hablar sobre los principales tipos de publicidad: around-game advertising, in-game advertising y advergaming.


Via Rocío Villar Polo, Paola Velasco
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Making of Proceso Creativo KANDOR Graphics - YouTube

procesos creativos para crear animación 3D en España gracias a Kandor Graphics
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2013: The Year in Interactive Storytelling

2013: The Year in Interactive Storytelling | 3D animation transmedia | Scoop.it
A collection of interactive stories, charts and maps by The New York Times in 2013.

Via Digital Cinema in Transition
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"Visual Storytelling" - A Haiku Deck by Ken Shelton

"Visual Storytelling" - A Haiku Deck by Ken Shelton | 3D animation transmedia | Scoop.it
Created with Haiku Deck, free presentation software that’s simple, beautiful, and fun.

Via José Carlos
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Freeman P Quinn's curator insight, February 17, 11:31 AM

These are the basics.

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Supervising Animator Chris McKay Talks ‘The LEGO Movie’

Supervising Animator Chris McKay Talks ‘The LEGO Movie’ | 3D animation transmedia | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, February 12, 12:22 AM


Dan Sarto:  "The LEGO Movie has arrived, in all its absurdist and charming glory. $69.1 million opening weekend U.S. box office absurdist and charming glory to be more precise. And one of the key people we have to thank for all that absurdist and charming glory is Animation Supervisor and Editor Chris McKay."

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The 3 Types of Content Promotion Tools

The 3 Types of Content Promotion Tools | 3D animation transmedia | Scoop.it

Content marketers are maturing as the Web becomes increasingly saturated with content vying for attention from consumers. Meanwhile, industry conversations are shifting focus from content quality to audience exposure. Promotion and distribution strategies are gaining traction as brands come to realize that high-quality content may not be enough; optimal results cannot be achieved without exposure to the optimal audience. But fear not, marketers. You don’t have to go it alone — there are many tools available to build a successful promotion and distribution strategy.


Via The Fish Firm
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dan's curator insight, January 27, 12:13 PM

#content is king!

Tooliers's curator insight, January 30, 11:50 AM

At Tooliers, we are totally tools - freaks! Enjoy this article.

Thanks @business2community

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8 Storytelling Tips for Business Leaders

8 Storytelling Tips for Business Leaders | 3D animation transmedia | Scoop.it
Stories can be a vital tool to advocate for your ideas, cause, and company; they persuade, and they move people to action. Below, Stanford GSB faculty, alumni, and visitors including Professor...

Via José Carlos
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BBC iWonder: Introducing Interactive Guides [A new way to tell stories on the web]

BBC iWonder: Introducing Interactive Guides [A new way to tell stories on the web] | 3D animation transmedia | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, January 21, 2:24 AM


Andrew Pipes:  "Interactive guides take a different approach to presenting content compared to traditional web articles or TV and radio programmes online. They organise video and audio, rich infographics, written summaries, and activities into stories that make the most of our interactive medium."

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Prosoft medios creativos digitales

medios creativos o medios interactivos asi funciona el fondo prosoft de la secretaria de economia en mexico estrategia digital
Fausto Cantu's insight:

Presentación del fondo prosoft

 

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Visual storytelling

The presentation offers standard and interlinked visual charts to help authors generate story ideas and write them with consistency and reliability. I hope t...

Via José Carlos
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This Guy Makes Millions Playing Video Games on YouTube - The Atlantic

This Guy Makes Millions Playing Video Games on YouTube - The Atlantic | 3D animation transmedia | Scoop.it
This Guy Makes Millions Playing Video Games on YouTube
The Atlantic
PewDiePie has made his name—and a fortune—posting videos of himself playing video games.

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, March 14, 2:40 PM

Interesting way to make a living. Stressful though I would think. Like anything. More you do it the better you get at it and the less stressful it is. Amazing someone makes more than a healthy living playing video games. Real SOT (Sign of the Times). M

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The Irresistible Power of Storytelling as a Strategic Business Tool

The Irresistible Power of Storytelling as a Strategic Business Tool | 3D animation transmedia | Scoop.it
It might seem old-fashioned. But that's what makes it so effective.

Via José Carlos
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Crowdfunding y Crowdsourcing

Crowdfunding y Crowdsourcing | 3D animation transmedia | Scoop.it

“La Isla Blog de redes sociales y educación. Crowdfunding y Crowdsourcing, Crowdfunding y crowdsourcing o cómo alcanzar tus objetivos de forma colaborativa.”


Via PHPdesde0, Paola Velasco
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Warner Bros. Is Buying a Stake in Struggling YouTube Net Machinima. Here's Why

Warner Bros. Is Buying a Stake in Struggling YouTube Net Machinima. Here's Why | 3D animation transmedia | Scoop.it
Warner Bros. is leading an $18 million investment in Machinima, the once-dominant videogame-focused YouTube multichannel network that has been bleeding money and losing millions of viewers. The fun...

Via Digital Cinema in Transition
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Robot Ropavejero Render Farm Studios - YouTube

Teaser corto gravedad 0 render farm studios
Fausto Cantu's insight:

By Render Farm Studios

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▶ Interview with Simon Staffans from MediaCity (Finland) - YouTube

Simon Staffans, Filmteractive, MediaCity, Media City, Filmteractive Conference, 2013

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Simon Staffans's curator insight, February 11, 4:30 AM

Hey, look, it's me! Tired as anything, but still :)

Rescooped by Fausto Cantu from Machinimania
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Expanded Animation | expanding ideas about animation

Expanded Animation | expanding ideas about animation | 3D animation transmedia | Scoop.it
expanding ideas about animation (Expanded Animation ► expanding ideas about animation ►►http://t.co/kZ3ZqJaL7u
#animation #writing)

Via Henrik Safegaard - Cloneartist
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Henrik Safegaard - Cloneartist's curator insight, February 11, 11:30 AM

Very interesting page to visit.


Click the picture and check it out.

Rescooped by Fausto Cantu from Transmedia, Startups y de todo un poco
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This Is What a Computer Sees When It Watches The Matrix | Wired Design | Wired.com

This Is What a Computer Sees When It Watches The Matrix | Wired Design | Wired.com | 3D animation transmedia | Scoop.it
The computer's eyes, perhaps even better than our own, register the broad shifts in cinema.

Via Andro Miralrio
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Rescooped by Fausto Cantu from Tracking Transmedia
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9 Unretouched Photos Of Disney Princesses That Disney Didn't Want You To See

9 Unretouched Photos Of Disney Princesses That Disney Didn't Want You To See | 3D animation transmedia | Scoop.it
Brace yourself for the cold hard truth.

Via siobhan-o-flynn
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Transmedia Recipes

This is a research document about transmedia storytelling, made by students of the Utrecht School of the Arts in assignment for the theatre company Tryater.

Via Simon Staffans
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Kim Zinke (aka Gimli Goose)'s curator insight, January 26, 11:46 PM

Great find!  They include examples of transmedia storytelling, the concepts, design choices, and work processes of each project.

Mercedes RamírezRuiz's curator insight, January 27, 2:03 AM

"Libro de investigación sobre  transmedia storytelling, realizado por alumnos de la Escuela de Artes de Utrecht"

Sandrine Delage (Borgé)'s curator insight, January 29, 8:55 AM

Des exemples d'Apps réalisées autour du Transmedia : source d'inspiration pour un plan de communication digital.