Desdemona Bandini: "Not just a new film, “The Cosmonaut” is a labor of love four years in the making, crowdsourced and created with a plan to test the boundaries of transmedia content distribution worldwide."
"Doug Scott, president of OgilvyEntertainment, the entertainment marketing arm of Ogilvy & Mather, on the potential for brands in a transmedia world, and the most effective triggers for encouraging customer engagement..
What work is OgilvyEntertainment doing to create more compelling narrative experiences in this area?
Our work for DuPont continues to be our model for branded content excellence. Through The Horizons Project and other DuPont initiatives, we have built a content ecosystem reinforcing DuPont’s position as a critical global partner and scientific thought leader.
We promote the brand concept of inclusive innovation through broadcast (Horizons, a television series on BBC World News now in its third season, and Shunya: The Goal is Zero series currently in development with India’s Times Now network); a series of short documentaries manifesting DuPont collaborations in action that air on television and online; thought leadership events, films and white papers (rooted in a partnership with Fortune magazine and the 2013 Fortune Global Forum), and a comprehensive digital strategy...."
Laura Sterritt: "It is often the less well known, independent musicians who are willing to take chances on new media as artistic expression. The unfortunate Catch-22 is that these musicians or their record labels are usually unable to fund such endeavors"...
Robin Good: Here is a handy short guide to nine free infographic creation tools that can be utilized to create enticing visuals, word charts and data-based infographics without having special technical skills.