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Rescooped by Fausto Cantu from Modern Marketer onto 3D animation transmedia |
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Brands are trying to become more relevant than they ever have before. A big part of this is the fact that in order for them to acquire and maintain customers, they need to sustain markets. How are they doing this? Via Gary Hayes 
Gary Hayes's curator insight,
June 18, 6:28 PM
Quote "Leading brands like Nike, for example, are capitalizing on social movements to better understand market behaviors and sources for new inventions, and are even accelerating business ideas that are extensible with utilities they’ve successfully built (like Fuelband). Nike still makes beautiful ads, but its real stocktaking has come in the way it builds products and services with its customers. Others, like Target, are using social platforms to crowdsource design. Others, like P&G, have created joint-venture funds to build up local economies through entrepreneurship. Even more interesting are the efforts of smaller brands like Dermalogica, that benefit from outsourcing infrastructure and bybuilding up value in the supply chain itself. And where government or educational institutions are slow to task, new co-ops and special interest programs expedite development and allow more people and more entities to fail forward, or more productively, to learn by doing." Delete the scoop?
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John Gaudiosi: "There’s a new transmedia take on Mickey Mouse underway at the Walt Disney Company. Disney Mobile is releasing the latest iteration of its bestselling Where’s My Water? franchise on June 20 and the first to feature Mickey Mouse" ... Via The Digital Rocking Chair 
The Digital Rocking Chair's curator insight,
Today, 1:05 AM
Read Mashable's Disney's 'Infinity' Is a Toy Box Like No Other for more on Disney at E3. Delete the scoop?
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f you followed the Dachis Group’s Social Business Index, which “analyzes the effectiveness of strategies and tactics organizations employ to engage the market through social channels,” you’d know that Disney and the WWE are two of the most socially savvy brands out there. Apparently, people are still gaga for staged fighting and Donald Duck. Via The Fish Firm Delete the scoop?
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Simon Staffans's curator insight,
June 17, 6:42 AM
A post I wrote for MIPBlog on the advance of the creative and engaged fan. Delete the scoop?
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jm gifreu's curator insight,
June 17, 4:05 AM
lugar de caos ordenado que, como su nombre indica: inspira! 
Chesterfield Sofa Company's comment,
June 17, 5:25 AM
Expression is what allows us to free our emotions, whether that be in our homes or work place...
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Kasperky alerta de que los acosadores no solo molestan con sus comentarios, sino también con spam y enlaces maliciosos. Via José M García Delete the scoop?
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Desde el anuncio del cierre de Reader, Google no había dado muchas explicaciones de por qué abandonaban este producto. Hoy, en declaraciones a Wi... Via José M García Delete the scoop?
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Henrik Safegaard - Cloneartist's curator insight,
June 5, 7:10 PM
"Chicken or the Egg" is an offbeat romantic comedy about a pig who has an EGGdiction to eating eggs. But when he falls in love with the hottest chicken in town, he must choose what comes first... the Chicken or the Egg. Delete the scoop?
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This is my first short movie called CABLE, i made this during 2 years alone.It's only keyframe animation there are no motion capture. music and sound design by… Delete the scoop?
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Free resource of educational web tools, 21st century skills, tips and tutorials on how teachers and students integrate technology into education Via Andrea Zeitz 
Davies Molding LLC's curator insight,
June 7, 10:15 AM
While these are positioned as educational tools, they pay significant dividents when applied in the workplace. The challenge lies in giving employees time to thoroughly analyze a situation, when deadlines are a constant pressure. 
Audrey's comment,
June 9, 6:13 PM
Once students have been introduced to these ideas their learning is much more focused.
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It’s important for brands to market in a customized manner. This infographic shares the importance of custom social media marketing. Via The Fish Firm 
The Fish Firm's curator insight,
June 16, 8:57 AM
“We’re going to move away from thinking about websites; instead we’re going to think about content cornerstones - collections of content created and curated in service to a topic. Delivery of digital content is going to change, and while it may not happen in 2013, marketers are going to have to think about how to push content around the web without chaining it to a specific site.” - Ahava Leibtag Delete the scoop?
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On a day when Game of Thrones dominated the web, this Vine video by the young actress who plays Arya Stark won everything. Via siobhan-o-flynn Delete the scoop?
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i-Tech Support's curator insight,
June 18, 8:18 AM
Is it really a question which to choose? PS4 all the way! Delete the scoop?
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Just in time for Maker Faire Bay Area, RadioShack announced a major partnership expansion with Maker Media, the creators of MAKE Magazine, Makezine.com, and Maker Faire, to better serve the DIY community. Via cynthia jabar Delete the scoop?
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With the turn of the 21st century, the "social web" saw an explosive growth in the number of online social networking sites. These virtual platforms have gained so much in popularity that their members now count in millions. Online social networking is a constituent part of one's digital identity and whatever you share on them remains there a witness either for or against you. The infographic features some of the risks of posting on social networks. It also provides some interesting data on the kind of content people share on these sites Via Andrea Zeitz Delete the scoop?
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Now that Game of Thrones Season 3 is over, we take a look at where HBO show actually improved on the source material of the books—and the omissions we mourned. Via BirgitSchneidmueller Delete the scoop?
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The CBC Television show Over the Rainbow broke new ground in terms of interactive and social TV. First the first time ever the audience had live control of a... Via siobhan-o-flynn Delete the scoop?
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With media becoming pervasive and every one of us capable of making some degree of noise, how do you cut through a 'chaotic storm of omni-casting for many' to reach your target audience? Via The Digital Rocking Chair
The Digital Rocking Chair's curator insight,
June 6, 3:44 AM
Jeff Gomez is always very generous with his expertise and this week he agreed to answer some questions on how smaller content producers can utilise transmedia storytelling techniques in their own work. 
Digital Cinema in Transition's curator insight,
June 6, 11:11 AM
Also see our digital cinema study at http://www.digitalcinema.ca and fill out a survey! Delete the scoop?
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EXCLUSIVE. The first of our three-part series on game environments, looking at Dontnod and Capcom's newest release Remember Me. This part focuses on rendering the game. Delete the scoop?
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London-based animator Richard Swarbrick created a unique animation celebrating the best moments in NBA Finals history through art and music. He painted great... (Il promo di ESPN/ABC per la serie finale dell'NBA. Via Henrik Safegaard - Cloneartist
Henrik Safegaard - Cloneartist's curator insight,
June 5, 1:23 PM
London-based animator Richard Swarbrick created a unique animation celebrating the best moments in NBA Finals history through art and music. He painted great plays from Michael Jordan, Magic Johnson, Larry Bird, Tim Duncan, Julius Erving, LeBron James, and many others, immortalizing them as art, set against Mint Julep's triumphant "Save Your Season." Delete the scoop?
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Seth Rosenblatt: "Comics fans are getting a double-dose of digital innovation this summer, as DC Comics lets you choose your own Batman adventure and revel in new tales of the campy '60s Batman." Via The Digital Rocking Chair 
Dorothea Martin's curator insight,
June 6, 1:57 AM
Very interesting. Looking forward to how comics adapt 
Claudio Gentile's curator insight,
June 6, 6:14 AM
Importanti novità da @DCComics le storie #vintage si fanno #transmediali Delete the scoop?
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What would Don Draper do with a generation that checks its phone every time an ad comes on? Via Gary Hayes
Gary Hayes's curator insight,
June 4, 7:51 PM
Quote "But can this work on a mass scale? Or is there something paradoxically tail-chasing about the attempt to exploit the same technologies that people are employing to avoid ads to show them more ads. What’s in it for us? Earlier this week, I was watching TV and spotted the Shazam logo on a commercial for the U.S. Navy. Curious, I whipped out my phone, clicked the Shazam app and was immediately granted the opportunity to watch a handful of Navy promotional videos. Sure, the technology on display was impressive. Shazam recognized the commercial, even though I only managed to start up in time to catch the last second or two of the ad. But I felt no desire to engage further with the Navy brand. That’s not what I’m looking for when I turn to my phone during a moment of boredom or distraction. I’m looking for connection, to see whether my friends are as excited about that awesome dunk LeBron just laid down, or if people are giving the thumbs down to the “Nashville” finale. Delete the scoop?
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This is a great 1:15 watch! Also, check out
@Care2Healthy 17 Creative Ways To Re-Use Your Phone Book http://sco.lt/7Yr3rN