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Video, Transmedia, & Branded Content

A discussion around current and future trends in video, transmedia and branded content. Panelists discuss how video and branded content add a more enhanced e...

Via Simon Staffans
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Animal Logic Creates Innovative 3D Concept Reel for 360-Degree Data Arena

Animal Logic Creates Innovative 3D Concept Reel for 360-Degree Data Arena | 3D animation transmedia | Scoop.it
Animation and VFX studio pushes the boundaries of digital storytelling with the creation of a 3D concept reel for a state-of-the-art research facility at the University of Technology Sydney.
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Una novela transmedia, un big data casero y un vídeo censurado en Facebook.

Una novela transmedia, un big data casero y un vídeo censurado en Facebook. | 3D animation transmedia | Scoop.it
Aunque lo parezca, esto no es el título de un capítulo de La que se avecina. Es la historia de cómo levantar “con estas manitas” un proyecto transmedia con la única herramienta de la intuición. Per...
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Animakids nueva plataforma española de IP

Animakids nueva plataforma española de IP | 3D animation transmedia | Scoop.it
Pagina oficial de BRB, aqui podras ver online episodios gratis de nuestras series de dibujos animados: Dartacan, Willy Fog, David el Gnomo, Berni, Dibo... ademas podras encontrar juegos y actividades infantiles.
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Technology and The Evolution of Storytelling

Technology and The Evolution of Storytelling - ART & SCIENCE - Medium

Via The Digital Rocking Chair
Fausto Cantu's insight:

Tecnología y la evolución del Storytelling

 

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The Digital Rocking Chair's curator insight, June 30, 7:19 AM


John Lasseter:  "It’s not the technology that entertains people, it’s what you do with the technology."

Daniel Christian's curator insight, July 1, 9:29 AM

Via the Digital Rocking Chair

Mike Donahue's curator insight, July 2, 12:34 PM

This is my new must read for everyone. Lassiter's insights about computer graphics (CG) transcend his industry. They offer guidance for UX and web designers (any designer really) and businesses alike. His comments on storytelling and emotion connection are the key to success in design and business. I will be quoting this article for years to come.

 

I would absolutely recommend this to everyone.

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Game Marketing - Gamification Model Canvas

Game Marketing - Gamification Model Canvas | 3D animation transmedia | Scoop.it
Información y descarga del Gamification Model Canvas
Fausto Cantu's insight:

Gamification Model Canvas

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64 Sites for Digital Storytelling Tools and Information

64 Sites for Digital Storytelling Tools and Information | 3D animation transmedia | Scoop.it
This list of digital storytelling tools comes from Julie Greller's blog. It features lots of digital storytelling tools from some of the best on the Web.

Via José Carlos
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Tres videojuegos 'made in Mexico' que buscan conquistar la E3

Tres videojuegos 'made in Mexico' que buscan conquistar la E3 | 3D animation transmedia | Scoop.it
Militant desarrollado por Xibalba Studios, así como Heart for Alicia y Attractio de Gamecoder Studio son algunos de los videojuegos mexicanos que participaran en la E3 en los Ángeles, el evento más grande en la industria que dará inicio este martes.
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Rescooped by Fausto Cantu from Tracking Transmedia
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How Transmedia Made LEGO the Most Powerful Brand in the World

How Transmedia Made LEGO the Most Powerful Brand in the World | 3D animation transmedia | Scoop.it

Recently, leading brand valuation and strategy consultancy Brand Finance named LEGO the most powerful brand in the world. This is what they said:

 

“[LEGO] scores highly on a wide variety of measures on Brand Finance’s Brand Strength Index such as familiarity, loyalty, promotion, staff satisfaction and corporate reputation. LEGO is a uniquely creative and immersive toy; children love the ability to construct their own worlds that it provides. In a tech-saturated world, parents approve of the back-to-basics creativity it encourages and have a lingering nostalgia for the brand long after their own childhoods. The LEGO Movie perfectly captured this cross-generational appeal. It was a critical and commercial success, taking nearly US$500m since its release a year ago. It has helped propel LEGO from a well-loved, strong brand to the World’s most powerful.”...

 


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Storytelling: Cornerstone of Social Media Marketing Success

Storytelling: Cornerstone of Social Media Marketing Success | 3D animation transmedia | Scoop.it
Storytelling: Without a steady stream of content and stories your success with all the activity in social media marketing will be very limited.

Via José Carlos
Fausto Cantu's insight:

La importancia de las historias propias

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Storytelling y política

Storytelling y política | 3D animation transmedia | Scoop.it
La política está que arde ahora mismo, casi todos estamos interesados en el relato que ofrece cada partido para interpretar la realidad que vivimos y, sobre todo, en el papel que reservan para noso...
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4 usos extravagantes del Internet de las Cosas en Storytelling

4 usos extravagantes del Internet de las Cosas en Storytelling | 3D animation transmedia | Scoop.it
La nevera que sabe cuándo caducan tus alimentos y te hace la compra. Las persianas que suben y bajan según la previsión del tiempo. Los sensores que te riegan los geranios cuando necesitan agua. El...
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10 Tips for Building a Strong Story

Need to improve your storytelling? Here are 10 tips to help your presentation.

Via José Carlos
Fausto Cantu's insight:

10 tips para construir una historia sólida

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Datos, ¿pastilla azul o roja?

Datos,  ¿pastilla azul o roja? | 3D animation transmedia | Scoop.it
  Esto es una cuestión de retorno social, de hacer un mundo mejor. ¿Y si la mayoría de los problemas que tenemos se solucionaran con los datos? Muchos datos y en crudo, para luego enlazarlos. ...
Fausto Cantu's insight:

Datos,  ¿pastilla azul o roja?

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Mexican animation report

Mexican animation report industry Promexico
Fausto Cantu's insight:

Mexican animation report promexico

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Navegación de cabotaje por el Branded Content TV

Navegación de cabotaje por el Branded Content TV | 3D animation transmedia | Scoop.it
El Branded Content ya no es lo que era, o nunca lo fue. Hace solo un par de años, y agitados por las mareas del cambio de modelo puesto en marcha por la crisis del sector, el Branded Content se ofr...
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The three C’s of transmedia storytelling

The three C’s of transmedia storytelling | 3D animation transmedia | Scoop.it

Via The Digital Rocking Chair
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Jeni Mawter's curator insight, July 3, 3:07 AM

Thanks to Robert Pratten.

Angie Weihs's curator insight, July 5, 8:11 PM

Yes, please explain, Mr. Pratten

Brad Tollefson's curator insight, July 9, 12:38 AM

The three Cs are:

Characters – the importance of storyConvenience – the importance of getting the right content to the right people at the right timeCommunity – the importance of connecting fans and rewarding them.

At the intersections we see the actions and functions we must support:

Characters+Convenience – the personalization of the story experience for each person based on their relationship to the worldConvenience+Community – the continued “personalization” but in a broader sense as applied to audience segments. For example an audience team collaborates to unlock content that only they can see. Also at this intersection is the ability to share content and refer friends to the worldCommunity+Characters – this is the relationship between the community and the world. Creators should provide opportunities to strengthen the relationship through procedures and technology to allow fan contributions, character interactions and such like.
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Lucasfilm & ILM Launch Interactive Division, ILMxLAB

Lucasfilm & ILM Launch Interactive Division, ILMxLAB | 3D animation transmedia | Scoop.it
Fausto Cantu's insight:

La nueva división interactiva de Lucasfilm y ILM

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Design Tips For VR Games

Design Tips For VR Games | 3D animation transmedia | Scoop.it

Via The Digital Rocking Chair
Fausto Cantu's insight:

tips para diseñar juegos en VR

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The Digital Rocking Chair's curator insight, June 22, 4:56 AM


Tadhg Kelly:  "VR's coming whether you like it or not. How best to make use if it?"

Rescooped by Fausto Cantu from Transmedia: Storytelling for the Digital Age
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How Pixar Came Up With A Whole New Way Of Showing A Child's Mind

How Pixar Came Up With A Whole New Way Of Showing A Child's Mind | 3D animation transmedia | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, June 17, 5:35 AM



Lauren Davis:  "Even for Pixar, Inside Out is an ambitious film. After all, it’s largely set inside the mind of an 11-year-old girl, and tries to metaphorically explain all of the wonderful, frustrating, and confusing things that go on inside the human head while exploring a sort of emotional truth. So how on Earth did it all come together?"

jose antonio gabelas's curator insight, June 17, 7:59 AM

añada su visión ...

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What your age says about how you use the Web

What your age says about how you use the Web | 3D animation transmedia | Scoop.it
More than 25 percent of Millennials are consuming content through their mobile phones, while the preferred portable device for Baby Boomers is a tablet.

Via Neil Ferree, massimo facchinetti, Soraia Ferreira, siobhan-o-flynn
Fausto Cantu's insight:

Lo que dice tu edad en el uso de la web

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Margarita Saucedo's curator insight, June 20, 1:19 PM

Es importante conocer el perfil de los usuarios

#AgeUseWeb

Melissa Gill's curator insight, June 21, 12:53 AM

Very interesting. I would not have predicted some of these outcomes. 

Bruno Renkin's curator insight, June 25, 8:57 AM

Millennials are morons ;-)

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As the Video Wars Mount, a New Way for Creators to Get Paid

As the Video Wars Mount, a New Way for Creators to Get Paid | 3D animation transmedia | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, June 6, 9:15 AM


Davey Alba:  "As online video rushes into the mainstream, competing services are looking for ways to hold onto their stars."

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Storytelling: 7 Ideas About What to Tell Your Audience

Storytelling: 7 Ideas About What to Tell Your Audience | 3D animation transmedia | Scoop.it
To help you start out with your own storytelling, here are some examples of what stories you could tell (and what kind of stories other people tell).

Via José Carlos
Fausto Cantu's insight:

7 ideas de storytelling para contar a su audiencia

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Rescooped by Fausto Cantu from Transmedia: Storytelling for the Digital Age
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South Park Transmedia Project [Fan Fiction]


Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, June 8, 4:18 PM


Ulrik Hunskjær:  "The animation I've made is in absolutely no way affiliated with either South Park or Comedy Central. It was made out of a genuine love for both the TV show and transmedia. All rights belong to the respective companies and I hope so much that they don't kill me for what I've made!"


DRC: An interesting piece of fan faction ... enjoy!

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Google's Cardboard App Is the Go-To How-To for VR Design | WIRED

Google's Cardboard App Is the Go-To How-To for VR Design | WIRED | 3D animation transmedia | Scoop.it
The new app explains the medium's most important principles, using Google's own low-cost headset.

Via siobhan-o-flynn
Fausto Cantu's insight:

El como se hace de la realidad virtual: Google cardboard

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How to pick powerful stories

How to pick powerful stories for your presentation

Via José Carlos
Fausto Cantu's insight:

Cómo escoger historias poderosas

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Joyce Valenza's curator insight, May 25, 8:55 AM

Very powerful tips for personalizing communication and sharing emotion!

Joanne Schmidt's curator insight, May 26, 9:13 AM

helpful hints for any storytelling, using digital tools or not

may be used for Attic Archeology projects and/or TED club