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Simon Staffans: The audience is your channel | | MIPBlogMIPBlog

Simon Staffans: The audience is your channel | | MIPBlogMIPBlog | 3D animation transmedia | Scoop.it

Are you looking for an audience for your content? Or are you perhaps looking to expand the audience of your TV channel? Or are you trying to reach a new demographic, a new audience? You are more than welcome to try achieving those things in the traditional ways, but one thing you have to take into account is a whole new channel that has opened up for everyone – the audience itself.

 

The beauty of looking at the audience as your channel to other members of the audience, is apparent when looking at the equivalent in marketing – propagation planning. The art lies in creating not only for the people you want to reach, but the people you want them to reach. Namely catering for “friends of friends”, in social media parlance.

 

This is where transmedia storytelling principles can come effectively into play. By creating interconnected stories at the foundations of your content, it is possible to offer the audience content and experiences that could cater to many tastes and become the stories – with inherent tools – that your audience will spread to new audiences....


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Technology and The Evolution of Storytelling

Technology and The Evolution of Storytelling - ART & SCIENCE - Medium

Via The Digital Rocking Chair
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Tecnología y la evolución del Storytelling

 

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The Digital Rocking Chair's curator insight, Today, 7:19 AM


John Lasseter:  "It’s not the technology that entertains people, it’s what you do with the technology."

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Game Marketing - Gamification Model Canvas

Game Marketing - Gamification Model Canvas | 3D animation transmedia | Scoop.it
Información y descarga del Gamification Model Canvas
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Gamification Model Canvas

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64 Sites for Digital Storytelling Tools and Information

64 Sites for Digital Storytelling Tools and Information | 3D animation transmedia | Scoop.it
This list of digital storytelling tools comes from Julie Greller's blog. It features lots of digital storytelling tools from some of the best on the Web.

Via José Carlos
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Tres videojuegos 'made in Mexico' que buscan conquistar la E3

Tres videojuegos 'made in Mexico' que buscan conquistar la E3 | 3D animation transmedia | Scoop.it
Militant desarrollado por Xibalba Studios, así como Heart for Alicia y Attractio de Gamecoder Studio son algunos de los videojuegos mexicanos que participaran en la E3 en los Ángeles, el evento más grande en la industria que dará inicio este martes.
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How Transmedia Made LEGO the Most Powerful Brand in the World

How Transmedia Made LEGO the Most Powerful Brand in the World | 3D animation transmedia | Scoop.it

Recently, leading brand valuation and strategy consultancy Brand Finance named LEGO the most powerful brand in the world. This is what they said:

 

“[LEGO] scores highly on a wide variety of measures on Brand Finance’s Brand Strength Index such as familiarity, loyalty, promotion, staff satisfaction and corporate reputation. LEGO is a uniquely creative and immersive toy; children love the ability to construct their own worlds that it provides. In a tech-saturated world, parents approve of the back-to-basics creativity it encourages and have a lingering nostalgia for the brand long after their own childhoods. The LEGO Movie perfectly captured this cross-generational appeal. It was a critical and commercial success, taking nearly US$500m since its release a year ago. It has helped propel LEGO from a well-loved, strong brand to the World’s most powerful.”...

 


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Storytelling: Cornerstone of Social Media Marketing Success

Storytelling: Cornerstone of Social Media Marketing Success | 3D animation transmedia | Scoop.it
Storytelling: Without a steady stream of content and stories your success with all the activity in social media marketing will be very limited.

Via José Carlos
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La importancia de las historias propias

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Storytelling y política

Storytelling y política | 3D animation transmedia | Scoop.it
La política está que arde ahora mismo, casi todos estamos interesados en el relato que ofrece cada partido para interpretar la realidad que vivimos y, sobre todo, en el papel que reservan para noso...
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4 usos extravagantes del Internet de las Cosas en Storytelling

4 usos extravagantes del Internet de las Cosas en Storytelling | 3D animation transmedia | Scoop.it
La nevera que sabe cuándo caducan tus alimentos y te hace la compra. Las persianas que suben y bajan según la previsión del tiempo. Los sensores que te riegan los geranios cuando necesitan agua. El...
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10 Tips for Building a Strong Story

Need to improve your storytelling? Here are 10 tips to help your presentation.

Via José Carlos
Fausto Cantu's insight:

10 tips para construir una historia sólida

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Datos, ¿pastilla azul o roja?

Datos,  ¿pastilla azul o roja? | 3D animation transmedia | Scoop.it
  Esto es una cuestión de retorno social, de hacer un mundo mejor. ¿Y si la mayoría de los problemas que tenemos se solucionaran con los datos? Muchos datos y en crudo, para luego enlazarlos. ...
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Datos,  ¿pastilla azul o roja?

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The OceanMaker - YouTube

The OceanMaker - YouTube | 3D animation transmedia | Scoop.it
After the seas have disappeared, a courageous female pilot fights against vicious sky pirates for control of the last remaining source of water: the clouds. ...
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The OceanMaker - YouTube
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¿La masa ha muerto...?

¿La masa ha muerto...? | 3D animation transmedia | Scoop.it
.   “Los medios de comunicación de masas están desapareciendo porque la masa ha muerto. La masa ha muerto para dejar paso a los individuos” Esta frase de Jeff Jarvis gurú del nuevo periodismo ...
Fausto Cantu's insight:

¿La masa ha muerto...? y no me refiero a las tortillas

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Take Virtual Tours Into Different Museums and Exhibitions Using Google Cultural Institute ~ EdTech & MLearning

Take Virtual Tours Into Different Museums and Exhibitions Using Google Cultural Institute ~ EdTech & MLearning | 3D animation transmedia | Scoop.it
Google Cultural Institute is a great resource with huge educational potential. We have already reviewed it when it was first launched a couple of years ago and since then new features and materials have been added to the platform. Google Cultural Institute puts ‘the world’s cultural treasures at your fingerprints’ allowing you to explore the historical museums and monuments right from the comfort of your own place.

Via John Evans
Fausto Cantu's insight:
Google Cultural Institute Tours virtuales
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Lucasfilm & ILM Launch Interactive Division, ILMxLAB

Lucasfilm & ILM Launch Interactive Division, ILMxLAB | 3D animation transmedia | Scoop.it
Fausto Cantu's insight:

La nueva división interactiva de Lucasfilm y ILM

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Design Tips For VR Games

Design Tips For VR Games | 3D animation transmedia | Scoop.it

Via The Digital Rocking Chair
Fausto Cantu's insight:

tips para diseñar juegos en VR

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The Digital Rocking Chair's curator insight, June 22, 4:56 AM


Tadhg Kelly:  "VR's coming whether you like it or not. How best to make use if it?"

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How Pixar Came Up With A Whole New Way Of Showing A Child's Mind

How Pixar Came Up With A Whole New Way Of Showing A Child's Mind | 3D animation transmedia | Scoop.it

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The Digital Rocking Chair's curator insight, June 17, 5:35 AM



Lauren Davis:  "Even for Pixar, Inside Out is an ambitious film. After all, it’s largely set inside the mind of an 11-year-old girl, and tries to metaphorically explain all of the wonderful, frustrating, and confusing things that go on inside the human head while exploring a sort of emotional truth. So how on Earth did it all come together?"

jose antonio gabelas's curator insight, June 17, 7:59 AM

añada su visión ...

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What your age says about how you use the Web

What your age says about how you use the Web | 3D animation transmedia | Scoop.it
More than 25 percent of Millennials are consuming content through their mobile phones, while the preferred portable device for Baby Boomers is a tablet.

Via Neil Ferree, massimo facchinetti, Soraia Ferreira, siobhan-o-flynn
Fausto Cantu's insight:

Lo que dice tu edad en el uso de la web

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Margarita Saucedo's curator insight, June 20, 1:19 PM

Es importante conocer el perfil de los usuarios

#AgeUseWeb

Melissa Gill's curator insight, June 21, 12:53 AM

Very interesting. I would not have predicted some of these outcomes. 

Bruno Renkin's curator insight, June 25, 8:57 AM

Millennials are morons ;-)

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As the Video Wars Mount, a New Way for Creators to Get Paid

As the Video Wars Mount, a New Way for Creators to Get Paid | 3D animation transmedia | Scoop.it

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The Digital Rocking Chair's curator insight, June 6, 9:15 AM


Davey Alba:  "As online video rushes into the mainstream, competing services are looking for ways to hold onto their stars."

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Storytelling: 7 Ideas About What to Tell Your Audience

Storytelling: 7 Ideas About What to Tell Your Audience | 3D animation transmedia | Scoop.it
To help you start out with your own storytelling, here are some examples of what stories you could tell (and what kind of stories other people tell).

Via José Carlos
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7 ideas de storytelling para contar a su audiencia

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South Park Transmedia Project [Fan Fiction]


Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, June 8, 4:18 PM


Ulrik Hunskjær:  "The animation I've made is in absolutely no way affiliated with either South Park or Comedy Central. It was made out of a genuine love for both the TV show and transmedia. All rights belong to the respective companies and I hope so much that they don't kill me for what I've made!"


DRC: An interesting piece of fan faction ... enjoy!

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Google's Cardboard App Is the Go-To How-To for VR Design | WIRED

Google's Cardboard App Is the Go-To How-To for VR Design | WIRED | 3D animation transmedia | Scoop.it
The new app explains the medium's most important principles, using Google's own low-cost headset.

Via siobhan-o-flynn
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El como se hace de la realidad virtual: Google cardboard

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How to pick powerful stories

How to pick powerful stories for your presentation

Via José Carlos
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Cómo escoger historias poderosas

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Joyce Valenza's curator insight, May 25, 8:55 AM

Very powerful tips for personalizing communication and sharing emotion!

Joanne Schmidt's curator insight, May 26, 9:13 AM

helpful hints for any storytelling, using digital tools or not

may be used for Attic Archeology projects and/or TED club

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Medios y marcas: Interrumpir es caca.

Medios y marcas: Interrumpir es caca. | 3D animation transmedia | Scoop.it
El post de hoy tiene más de innovación que de audiovisual, pero creo que siempre resulta interesante tratar el tema de la nueva relación entre marcas y usuarios; y además quiero hacerlo poniendo el...
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Medios y marcas: Interrumpir es caca.
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Channel 4 excites Twitter with Persona Synthetics ads #transmedia

Channel 4 excites Twitter with Persona Synthetics ads #transmedia | 3D animation transmedia | Scoop.it
The best in visual communication

Via siobhan-o-flynn
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Campaña "Persona Synthetics"

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5 canales on-demand para entender lo que puedes hacer con tu SmartTV.

5 canales on-demand para entender lo que puedes hacer con tu SmartTV. | 3D animation transmedia | Scoop.it
Después no digan que no nos avisaron. La gente en Estados Unidos se está desconectando del cable-cable para engancharse al cable de internet. ¿Y por qué eso no está pasando al menos de forma tan fl...
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