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Why Video Games Rock Web Marketing: Top 5 Third-Person Shooter Games Of All Time

Why Video Games Rock Web Marketing: Top 5 Third-Person Shooter Games Of All Time | 3D animation transmedia | Scoop.it

WackyKid Comment
As it has been well over a decade I’ve been into “games and stuff”, I was fortunate enough to witness their mind-boggling development starting from the early 2000s to this present day. Therefore, I feel that the time has come when I bring to you MY personal list of top 5 third-person shooter games – judged mainly under the grounds of plot strength, ease of gameplay, and quality of the graphic content.

Marty Comment
The more web marketing I create the more it feels like B2C sites are first person shooter games while B2B are third person shooter games. I wrote  about shopper as "actant" not long ago in Why Time Is Money Online (https://plus.google.com/+MartinWSmith/posts/RdjAjWoJTHw ).

I just wrote a Curagami post about difference in B2B / B2C storytelling (http://www.curagami.com/featured/story-storytelling-fedex-time/ ). Will put some more flesh on the bones of this video game 1st Person Shooter vs. 3rd Person Shooter analogy for web marketing soon.


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Agnipravo Sengupta's comment, November 1, 2014 12:04 AM
Wow Marty... this's one great insight! Never thought of the co-relation in that way...
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Fun is the Future: Mastering Gamification [Video]

Google Tech Talk October 26, 2010 Presented by Gabe Zichermann. ABSTRACT Gamification is fundamentally rewriting the rules of engagement for product design a...

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Martin (Marty) Smith's curator insight, June 27, 2013 7:28 AM

Is Your Biggest Competitor Zynga?
Author of Game Based Marketing Gabe Zichermann shares lessons in mastering gamification. Video really starts at 3:30.

Love the idea of gamificaiton as "nonfiction" gaming.

Gamification is NOT about rewards it is about STATUS!

Foursquare changes the "virtual currency" model from sort of maybe related to real world currency to where we are with Farmville where money goes in and NOTHING comes out (ever).

When you realize the point of the game is NOT redemption then its currency can become mythic and not related to any "gold standard". It doesn't matter how a currency forms in a "nonfiction game" where you put money in and get nothing OTHER than status and more game play out.

What is status worth?
People play "nonfiction" games for status and attention not cash. If your status system isn't valuable you must give players cash (all the more reason to make your status or virtual currency valuable :).

Points systems are examples of important system. Money is a point system. Buying stuff is a signal that tells you (the other) how much money I have in the bank. This indirect relationship, I have money so I buy things to signal I have money, is an example of a "social" status loop.

Kiva CEO said his biggest competitor is Zynga. Why would a nonprofit say that their competition is a game site? Because once we live at a time when CHOICE and LOVE drive our "hedonistic" response to market choices. Games are the only force in the universe that can get people to take action against their self-interest in a consistent way over time.

Games are the only force that can get people to work against self-interest. Games are a powerful force. "Relentless pursuit of engagement," where games are the bullets in gun.


Reward early, reward often and try not to go negative = Gabe describing the ideal game reward systems. "Fun is an actual metric," Gabe says fun is a value that consumers increasingly want, demand and expect.

Fun and engagement is the main metric consumers look for in deciding what wins. There is a "new metric" on the horizon - a metric to define engagement that will become all important.

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Knights, Dragons, Rogues & Blades: 78 best iPad & iPhone games - Macworld UK

Knights, Dragons, Rogues & Blades: 78 best iPad & iPhone games - Macworld UK | 3D animation transmedia | Scoop.it
Macworld UK
The 78 best iPad & iPhone games
Macworld UK
Looking for the most brilliant games for the iPad, iPhone and iPod touch? With reviews, videos and download links, read on for the 78 best games ever released for the iPad & iPhone.

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Martin (Marty) Smith's curator insight, May 15, 2014 12:35 AM

Mobile games are beyond hot and this excellent Macworld post shares good, bad and ugly of phone and pad video games.