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Christine Weitbrecht: "The marketing campaign for Catching Fire kicked off at the beginning of 2013, and over the course of the last months, we’ve been treated to increasing amounts of content from the THG world" ...
Transmedia - what schools should be thinking about doing.
"The game has had strong transmedia connections from the beginning, with a graphic novel recently released, digital shorts in the works with Machinima and a feature film in production. The [a]list daily sat down with Meteor's vice president of transmedia marketing and promotions Paula Cuneo to discuss the unusual nature of Hawken's marketing efforts."
And it's a free-to-play Game -
As a big fan of the mech genre, I can't wait to see and play this game for myself!