3D animation transmedia
21.3K views | +1 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Fausto Cantu
Scoop.it!

Cinco razones para transmediatizar tu historia (tu libro, tu museo, tu película, tu…)

Cinco razones para transmediatizar tu historia (tu libro, tu museo, tu película, tu…) | 3D animation transmedia | Scoop.it
Todo puede ser transmedia. Una pintura, un programa educativo, una empresa, o un disco. Las motivaciones para expandir la narración de algo son de lo más diversas, sin embargo se tiende a confundir -desde una visión reduccionista- a que transmediatizar algo es hacerle una campaña de marketing digital. La siguiente lista fue elaborada para demostrarle a…
Fausto Cantu's insight:
Cinco razones para transmediatizar tu historia (tu libro, tu museo, tu película, tu…)
more...
No comment yet.
Scooped by Fausto Cantu
Scoop.it!

Manual de supervivencia para productores transmedia (#MandamientosTransmediaIA)

Manual de supervivencia para productores transmedia  (#MandamientosTransmediaIA) | 3D animation transmedia | Scoop.it
Después de pasar unos meses bastante entretenido en el lanzamiento de varios proyectos transmedia para televisión y de tropezar varias veces con la misma e infinidad de diferentes piedras, he llegado a la conclusión que las penas compartidas son menos penas. Por este motivo, propongo al paciente lector elaborar una guía de supervivencia para aquellos…
Fausto Cantu's insight:
Manual de supervivencia para productores transmedia
more...
No comment yet.
Scooped by Fausto Cantu
Scoop.it!

LOGIN Noticias - El desafío de las marcas en la era de la transmedia

LOGIN Noticias - El desafío de las marcas en la era de la transmedia | 3D animation transmedia | Scoop.it
Noticias de la Quinta Region
more...
No comment yet.
Rescooped by Fausto Cantu from Transmedia: Storytelling for the Digital Age
Scoop.it!

Star Wars' Transmedia Mystery is Secret to its Success

Star Wars' Transmedia Mystery is Secret to its Success | 3D animation transmedia | Scoop.it

Via The Digital Rocking Chair
Fausto Cantu's insight:

Star Wars' Transmedia Mystery is Secret to its Success

more...
The Digital Rocking Chair's curator insight, November 5, 2015 5:16 AM


Anne Zeiser:  "Just as Disney and Lucasfilm have orchestrated it, you must go see Star Wars: The Force Awakens to untangle all of its mysteries. But in the meantime, you can scour Star Wars-themed products on grocery shelves and retail stores to look for more clues."

Rescooped by Fausto Cantu from #transmediascoop
Scoop.it!

Getting Started in Transmedia Storytelling - 2nd Edition

This is the second edition of Robert Pratten's massively popular Getting Started in Transmedia Storytelling. It's a practical guide to developing cross-platfor…

Via Simon Staffans
Fausto Cantu's insight:

Una lectura obligatoria Getting Started in Transmedia Storytelling

more...
Simon Staffans's curator insight, August 20, 2015 2:24 AM

Some essential reading for anyone looking to produce and tell stories on multiple platforms.

Rescooped by Fausto Cantu from Transmedia: Storytelling for the Digital Age
Scoop.it!

The three C’s of transmedia storytelling

The three C’s of transmedia storytelling | 3D animation transmedia | Scoop.it

Via The Digital Rocking Chair
more...
Brad Tollefson's curator insight, July 9, 2015 12:38 AM

The three Cs are:

Characters – the importance of storyConvenience – the importance of getting the right content to the right people at the right timeCommunity – the importance of connecting fans and rewarding them.

At the intersections we see the actions and functions we must support:

Characters+Convenience – the personalization of the story experience for each person based on their relationship to the worldConvenience+Community – the continued “personalization” but in a broader sense as applied to audience segments. For example an audience team collaborates to unlock content that only they can see. Also at this intersection is the ability to share content and refer friends to the worldCommunity+Characters – this is the relationship between the community and the world. Creators should provide opportunities to strengthen the relationship through procedures and technology to allow fan contributions, character interactions and such like.
HEEJUN LIM's curator insight, August 3, 2015 11:23 PM

 

Robert Pratten:  "I created the diagram above in preparation for my talk at Neuchâtel film festival next week.  It probably needs a little explaining" ...

AvizorMedia's curator insight, November 24, 2016 3:04 AM
Os dejamos una sencilla infografía sobre las tres C del transmedia storytelling 
Rescooped by Fausto Cantu from Transmedia: Storytelling for the Digital Age
Scoop.it!

Latin America's growing appetite for digital storytelling #Transmedia

Latin America's growing appetite for digital storytelling #Transmedia | 3D animation transmedia | Scoop.it

Via The Digital Rocking Chair
Fausto Cantu's insight:

El creciente apetito de Latinoamérica por narrativas digitales

more...
The Digital Rocking Chair's curator insight, April 28, 2015 8:16 PM


"Amid Latin America's flourishing digital scene, there are two hot trends – multimedia and transmedia documentaries. Argentine documentary-maker Alvaro Liuzzi takes a look at the developing genre."

Debbie Elicksen 's curator insight, May 1, 2015 5:34 PM

It's a huge audience. Bigger than the rest of North America realizes.

Scooped by Fausto Cantu
Scoop.it!

The Crabbie's Grand National Festival | 9-11 April - YouTube

See our TV trailer for the world's most exciting steeplechase race, which you can watch live on C4. More video, stories and full race schedule at http://raci...
Fausto Cantu's insight:

Animación y storytelling del patito feo para promocionar.....vean el final

more...
No comment yet.
Rescooped by Fausto Cantu from Transmedia: Storytelling for the Digital Age
Scoop.it!

Back to School Special: Transmedia, New Media, and Strategic Communication

Back to School Special: Transmedia, New Media, and Strategic Communication | 3D animation transmedia | Scoop.it

Via The Digital Rocking Chair
more...
The Digital Rocking Chair's curator insight, January 14, 2015 1:30 PM


Henry Jenkins:  "Last time, I shared with you the syllabus for my course on Cultural Studies of Communication. Today, I wanted to share the other class I am teaching this term — a class that explores contemporary forms of branding and PR strategies, for the Masters students in our Strategic Communication Program."

Rescooped by Fausto Cantu from Transmedia: Storytelling for the Digital Age
Scoop.it!

Free/CC book on transmedia activism

Free/CC book on transmedia activism | 3D animation transmedia | Scoop.it

Via The Digital Rocking Chair
Fausto Cantu's insight:

muy adecuado para los tiempos que estamos viviendo en mexico!

more...
The Digital Rocking Chair's curator insight, November 20, 2014 11:48 AM


Cory Doctorow:  "In this impassioned, eye-opening study Costanza-Chock tracks the world-shaking power of transmedia organizing. - Junot Diaz"

Bart van Maanen's curator insight, November 21, 2014 10:45 AM

De revolutie zal worden getweet, maar tweets alleen maken niet de revolutie.


Dit is een studie naar het succes van het organiseren van oa. social media voor de immigranten beweging van 2006-2012 in de VS. Op verschillende platforms waren demonstranten en actievoerders actief tegen bijvoorbeeld de 'Sensenbrenner Bill' (Border Protection, Anti-terrorism and Illegal Immigration Control Act of 2005). 


Het boek, uitgegeven door MIT Press, is nu gratis beschikbaar als (pdf) e-book.

Rescooped by Fausto Cantu from Transmedia: Storytelling for the Digital Age
Scoop.it!

Mapping transmedia success

Mapping transmedia success | 3D animation transmedia | Scoop.it

Via The Digital Rocking Chair
more...
The Digital Rocking Chair's curator insight, July 15, 2014 5:36 AM


Fiona Milburn journeys into Transmedia 2.0 and finds that it's platform agnostic and mirrors the studio system of old Hollywood.

Rescooped by Fausto Cantu from Transmedia: Storytelling for the Digital Age
Scoop.it!

Nuno Bernardo: "The age of multiplatform media is defined by audience behaviours"

Nuno Bernardo: "The age of multiplatform media is defined by audience behaviours" | 3D animation transmedia | Scoop.it

Via The Digital Rocking Chair
more...
danielle's curator insight, March 26, 2014 5:45 AM

the importance of UCD!

António Maneira's curator insight, April 10, 2014 1:32 PM

Great transmedia projects!

Bill L Watson's curator insight, February 16, 2015 10:03 PM

Was talking about this yesterday. Good insights. 

Rescooped by Fausto Cantu from Transmedia: Storytelling for the Digital Age
Scoop.it!

I GIVE UP! Or, How I Learned to Stop Worrying and Love Transmedia

I GIVE UP! Or, How I Learned to Stop Worrying and Love Transmedia | 3D animation transmedia | Scoop.it

Via The Digital Rocking Chair
more...
The Digital Rocking Chair's curator insight, November 14, 2013 4:53 AM


Jim Stewartson:  'As many have written before, ‘transmedia’ is a divisive term, laden with all manner of conflicting ideas and sometimes wielded as a political weapon by people with differing business and personal agendas' ...

Scooped by Fausto Cantu
Scoop.it!

Transmedia o la muerte (legal) del autor

Transmedia o la muerte (legal) del autor | 3D animation transmedia | Scoop.it
Las definiciones nos regalan el mundo. Es la manera en la que apresamos lo que vemos, lo que sentimos, lo que hacemos. Vivimos de definiciones –en la era digital, de sus hermanos bastardos: tags y emoticonos– y nada que no podamos resumir en un puñado de palabras tiene vida. Bautizamos con definiciones todo lo nuevo:…
Fausto Cantu's insight:
Transmedia o la muerte (legal) del autor
more...
No comment yet.
Scooped by Fausto Cantu
Scoop.it!

Si el contenido es el Rey y el contexto es Dios, la experiencia es la Reina

Si el contenido es el Rey y el contexto es Dios, la experiencia es la Reina | 3D animation transmedia | Scoop.it
Desde que Bill Gates publicara en enero de 1996 el célebre artículo “El contenido es el rey” han pasado más de 20 años y este mantra que tanto nos ha taladrado en cientos de ponencias sigue estando vigente. Lo curioso es que de esto se diera cuenta un tipo que se ha convertido en la…
more...
No comment yet.
Rescooped by Fausto Cantu from Transmedia: Storytelling for the Digital Age
Scoop.it!

How Gaming Director Keith Arem Developed His First "Transmedia" Film

How Gaming Director Keith Arem Developed His First "Transmedia" Film | 3D animation transmedia | Scoop.it

Via The Digital Rocking Chair
Fausto Cantu's insight:

Director de "Call of duty "presenta su primer film Transmedia 

more...
The Digital Rocking Chair's curator insight, February 9, 2016 2:17 PM


Susan Karlin:  "After propelling games such as Call of Duty to global blockbusters, Arem looks to change the game for feature films."

Rescooped by Fausto Cantu from Transmedia: Storytelling for the Digital Age
Scoop.it!

Is Transmedia Storytelling the New Digital Marketing?

Is Transmedia Storytelling the New Digital Marketing? | 3D animation transmedia | Scoop.it

Via The Digital Rocking Chair
Fausto Cantu's insight:

La Narrativa Transmedia es el Nuevo Marketing Digital?

more...
The Digital Rocking Chair's curator insight, October 4, 2015 5:34 AM


Jason Thibeault:  "I think it’s safe to say that marketing has changed. A lot. Gone are the days of telling your message. It’s all about engagement now. It’s about digital presence. It’s about storytelling. And how you tell that story may make or break your business. But the old way of storytelling may not cut it."

Rescooped by Fausto Cantu from Transmedia: Storytelling for the Digital Age
Scoop.it!

Why Transmedia Branding?

Why Transmedia Branding? | 3D animation transmedia | Scoop.it

Via Soraia Ferreira, Ph.D., The Digital Rocking Chair
more...
Marc Wachtfogel, Ph.D.'s curator insight, August 3, 2015 11:16 PM

 

Burghardt Tenderich:  "The principle at the core of transmedia branding is this: Rather than bombard audiences with unwanted and redundant brand messages, engage audiences in compelling conversations."

Debora Rodrigues's curator insight, August 4, 2015 7:17 AM

 

Burghardt Tenderich:  "The principle at the core of transmedia branding is this: Rather than bombard audiences with unwanted and redundant brand messages, engage audiences in compelling conversations."

Melanie Hundley's curator insight, August 4, 2015 10:16 AM


Burghardt Tenderich:  "The principle at the core of transmedia branding is this: Rather than bombard audiences with unwanted and redundant brand messages, engage audiences in compelling conversations."

Rescooped by Fausto Cantu from Transmedia: Storytelling for the Digital Age
Scoop.it!

South Park Transmedia Project [Fan Fiction]


Via The Digital Rocking Chair
more...
The Digital Rocking Chair's curator insight, June 8, 2015 4:18 PM


Ulrik Hunskjær:  "The animation I've made is in absolutely no way affiliated with either South Park or Comedy Central. It was made out of a genuine love for both the TV show and transmedia. All rights belong to the respective companies and I hope so much that they don't kill me for what I've made!"


DRC: An interesting piece of fan faction ... enjoy!

Rescooped by Fausto Cantu from Transmedia: Storytelling for the Digital Age
Scoop.it!

The media is the message

The media is the message | 3D animation transmedia | Scoop.it

Via The Digital Rocking Chair
more...
Jahmila Canale's curator insight, April 18, 2015 7:38 AM

Una nueva manera de ver la comunicación. Encontrado en sugerencias. 

Jo Campbell's curator insight, April 19, 2015 11:41 PM

The use of transmedia and platforms in teaching

Dr. Pamela Rutledge's curator insight, April 20, 2015 12:32 PM

The media isn't the message (and Jeff Gomez never says that).  It is the grand disrupter, the gamechanger, the brain bender.  The innovations in media technologies have upended traditional storytelling across all industries and challenged storytellers to learn new tools.  Media technologies and network connectivity have also, as Gomez points out, rewired consumer's brain with a new set of assumptions and expectation about the function and role of media.  Where media becomes part of the message, is in how it frames content within that set of expectations and meanings.  Our expectations of content, impact and interactivity are vastly different across platforms, i.e. mobile versus the big screen or web versus TV or digital versus paper.  The new environment as Gomez notes, demands integration of expectations in the content design

Rescooped by Fausto Cantu from Transmedia: Storytelling for the Digital Age
Scoop.it!

Transmedia Trouble? Better Call Saul!

Transmedia Trouble? Better Call Saul! | 3D animation transmedia | Scoop.it

Via The Digital Rocking Chair
more...
The Digital Rocking Chair's curator insight, February 19, 2015 1:38 PM


A look at the transmedia storyworld around Breaking Bad spin-off, Better Call Saul, from Lee Robinson of Bellyfeel.

Brad Tollefson's curator insight, February 20, 2015 6:24 PM

What is good news for fans of great interactive content is that AMC chose to augment the TV story with some brilliantly thought out Storyworld content – they didn’t fluff it (as so many do) apart from the whole GEO issue… Thanks AMC!

Rescooped by Fausto Cantu from Transmedia: Storytelling for the Digital Age
Scoop.it!

Toy makers use transmedia storytelling to drive sales

Toy makers use transmedia storytelling to drive sales | 3D animation transmedia | Scoop.it

Via The Digital Rocking Chair
more...
The Digital Rocking Chair's curator insight, November 29, 2014 12:06 PM


Jordan England-Nelson:  "Rather than rely on popular films to generate buzz for new products, toy companies are creating in-house studios to produce their own video content to get kids excited about new toy lines."

Rescooped by Fausto Cantu from Transmedia: Storytelling for the Digital Age
Scoop.it!

UX [User Experience] Design Thinking for Transmedia

UX [User Experience] Design Thinking for Transmedia | 3D animation transmedia | Scoop.it

Via The Digital Rocking Chair
more...
The Digital Rocking Chair's curator insight, October 17, 2014 2:01 PM


Julian Scaff:  "Taking a user-centric approach and drawing upon the disciplines of visual design, psychology, and human-computer interaction (HCI) research, UX aims to design not just the visuals and interface, but the entire user experience."

siobhan-o-flynn's curator insight, October 18, 2014 11:21 AM

"UX is short for User Experience. Broadly speaking UX design is a process for designing positive interactions between people (users) and products (often software or websites) and/or other people. Taking a user-centric approach and drawing upon the disciplines of visual design, psychology, and human-computer interaction (HCI) research, UX aims to design not just the visuals and interface, but the entire user experience. While UX is most often applied to software and website design, UX designers are also designing physical experiences like in-store shopping experiences, airport lounges, classrooms for schools, museum and art exhibitions, etc."

 
Rescooped by Fausto Cantu from Transmedia: Storytelling for the Digital Age
Scoop.it!

Attention Filmmakers, Here's Why You Need a Storyworld for Your Film

Attention Filmmakers, Here's Why You Need a Storyworld for Your Film | 3D animation transmedia | Scoop.it

Via The Digital Rocking Chair
more...
The Digital Rocking Chair's curator insight, May 16, 2014 1:23 AM


Karim Ahmad:  "Consider: your film exists in a storyworld. The time, the place, the characters; you’ve created all of it already. A community of stories, ready to be told. "

Henrik Safegaard - Cloneartist's curator insight, May 16, 2014 3:28 AM

Here is some pure "Gold" tips for anyone. Storytellers, Filmmakers, Teachers, Writers, Businessmen and entrepreneurs.


This article is written for Filmmakers but it do have some essential truth  that works anywhere with a little translation.


Click and check it out.

Rescooped by Fausto Cantu from Transmedia: Storytelling for the Digital Age
Scoop.it!

Why Aren’t There More Tablet-Friendly Transmedia Projects?

Why Aren’t There More Tablet-Friendly Transmedia Projects? | 3D animation transmedia | Scoop.it

Via The Digital Rocking Chair
more...
The Digital Rocking Chair's curator insight, November 21, 2013 1:13 PM


Sam Bailey:  "As we've been looking at what's out there, we've been surprised by how few of these projects work in a tablet browser."

Anne-Claire Goyet's curator insight, November 22, 2013 4:10 AM

Indeed... Des réflexions intéressantes que je ne partage qu'en partie s'agissant de la France. Peut-être une question de taille de marché aussi, non ?