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Rescooped by Fausto Cantu from Contests and Games Revolution
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All You Need Is Fun: Gamify Your Business [Infographic]

All You Need Is Fun: Gamify Your Business [Infographic] | 3D animation transmedia | Scoop.it
All You Need Is Fun: How To Gamify Your Business [Infographic] image Top5Gamification. Be sure to get your customers in the game too. Reports show that only 31% of consumers are using online communities to engage ...

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, January 6, 10:31 AM

Would that it were so. I LIKE the idea of this infographic - that gamification is easy. I haven't found that to be the case, but like the idea. Our websites and content marketing must become more game-like to create the communities and engagement needed to develop ROI.

In my experience gamifying takes commitment, time and resources. You fail much more than you succeed at first, so patience is also needed. That said the social / mobile web is a "gamers" paradise.

Meaning the more your content creates social reinforcement, fun and joy the better. One of your 2015 goals should be either to gamify outright or find little ways to make interacting with your site / company / brand more game-like. That I agree with :). M

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Why Video Games Rock Web Marketing: Top 5 Third-Person Shooter Games Of All Time

Why Video Games Rock Web Marketing: Top 5 Third-Person Shooter Games Of All Time | 3D animation transmedia | Scoop.it

WackyKid Comment
As it has been well over a decade I’ve been into “games and stuff”, I was fortunate enough to witness their mind-boggling development starting from the early 2000s to this present day. Therefore, I feel that the time has come when I bring to you MY personal list of top 5 third-person shooter games – judged mainly under the grounds of plot strength, ease of gameplay, and quality of the graphic content.

Marty Comment
The more web marketing I create the more it feels like B2C sites are first person shooter games while B2B are third person shooter games. I wrote  about shopper as "actant" not long ago in Why Time Is Money Online (https://plus.google.com/+MartinWSmith/posts/RdjAjWoJTHw ).

I just wrote a Curagami post about difference in B2B / B2C storytelling (http://www.curagami.com/featured/story-storytelling-fedex-time/ ). Will put some more flesh on the bones of this video game 1st Person Shooter vs. 3rd Person Shooter analogy for web marketing soon.


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Agnipravo Sengupta's comment, November 1, 2014 12:04 AM
Wow Marty... this's one great insight! Never thought of the co-relation in that way...
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Gamification: What's the nature of our game ?

Gamification: What's the nature of our game ? | 3D animation transmedia | Scoop.it
 " Please to meet you Hope you guess my name But what's puzzling me Is the nature of our game " Great lyrics from a great rock song! "Game" in the context of this Rolling Stones classic is  cool an...

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Martin (Marty) Smith's curator insight, March 23, 2013 12:23 AM

You HAVE to love an article about gamificaton that opens quoting The Who. Games ROCK. Gamify me!

Rescooped by Fausto Cantu from Transmedia: Storytelling for the Digital Age
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Is This Transmedia? Wreck-It Ralph

Is This Transmedia? Wreck-It Ralph | 3D animation transmedia | Scoop.it

Mike Vogel:  "Much of the talk about Wreck-It Ralph this week will be about the fact that it comes out in Digital HD  on February 12th–almost a month ahead of the DVD release. I’m all for anything that makes DVDs less relevant, but I think the transmedia strategy behind Wreck-It Ralph is more innovative than releasing a movie digitally."


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The Digital Rocking Chair's curator insight, February 12, 2013 2:32 AM

Mike Vogel ponders the difference between transmedia and marketing when it comes to Wreck-It Ralph.


Update:  For more on how this applies to indie filmmakers, check out Randy Finch’s Disney's Marketing for Wreck-It Ralph Employs Transmedia Storytelling: A Case Study in Expanding a Film's Storyworld Across Multiple Platforms.

Rescooped by Fausto Cantu from Noticias informatica by josem2112
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La curación de contenidos, más importante de lo que parece

Dentro del desarrollo del marketing de contenidos, existe un punto fundamental al que muchas personas no le dan la importancia que...
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Rescooped by Fausto Cantu from Contests and Games Revolution
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5 Trends In Mobile Gaming For 2015

Mobile Gaming
Mobile gaming make take over the world. Here is a good deck about trends in mobile gaming marketing for 2015.

 


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Rescooped by Fausto Cantu from Just Story It! Biz Storytelling
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How Storytelling Can Increase Any Business

Every entrepreuner has a story to tell. Get some insights on how to use storytelling techniques to tell your story!

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Karen Dietz's curator insight, June 30, 2014 1:46 PM

This is a great SlideShare piece by Lusko advocating that any business -- whether you are a startup or an established brand -- can use storytelling to grow.


I like the points made here about the kinds of stories you can tell, along with the list of customer personas that make your story crafting easier.


I just wish they had described the archetypes more! But never fear -- just Google the archetype and you'll have  wealth of information. Or use Carol Pearson's book The Hero And The Outlaw for a complete explanation (I have no financial ties to Carol).


So grab this piece and hone your stories!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Janet Vasil's curator insight, July 1, 2014 7:31 AM

Good slideshare with actionable advise for better business storytelling...in video and everywhere!. 

Barbara Ganley's curator insight, July 7, 2014 8:12 AM

Useful to nonprofits, too

Rescooped by Fausto Cantu from Transmedia: Storytelling for the Digital Age
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Seven Ways to Fail at Promoting Your Film Online (Broken Record Edition)

Seven Ways to Fail at Promoting Your Film Online (Broken Record Edition) | 3D animation transmedia | Scoop.it

Scott Macaulay:  "Want to decrease press interest and the size of your audience? Then do these seven things" ...


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The Digital Rocking Chair's curator insight, February 19, 2013 11:16 PM

I think we can acknowledge that transmedia storytelling and marketing extensions are not right for every project so, for those who are looking to take a more "traditional" approach to marketing their film online, this article is for you.  It's a very informative read.

Asil's curator insight, February 21, 2013 3:22 AM

There are some good ideas here ... love the one on Facebook.

Rescooped by Fausto Cantu from Transmedia: Storytelling for the Digital Age
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What Great B2B Transmedia Storytelling Looks Like

What Great B2B Transmedia Storytelling Looks Like | 3D animation transmedia | Scoop.it

Sam Ford:  '"Transmedia storytelling" has become a common phrase in many media industries circles. But what does it look like for B2B?'


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The Digital Rocking Chair's curator insight, January 22, 2013 1:29 AM

Further insight into the work of the Annenberg Innovation Lab at the University of Southern California.

Dolly Bhasin 's curator insight, January 22, 2013 10:08 PM

"The difference between B2B brands and B2C brands is that B2C brands typically have to use their storytelling to create the illusion of "brand personality" or of a relationship between the product/company behind the product and the customer."

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Transmedia – Opportunity or Trend??

Transmedia – Opportunity or Trend?? | 3D animation transmedia | Scoop.it
Most recently marketers and publishers have been buzzing about the impending demise of TV and print. Some have heralded cord cutters as the new breed of viewers, who took the first stab at completely disconnecting from TV...

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