3D animation transmedia
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Rescooped by Fausto Cantu from Transmedia: Storytelling for the Digital Age
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Here's Why Your Brand Needs A Story

Here's Why Your Brand Needs A Story | 3D animation transmedia | Scoop.it

Via The Digital Rocking Chair
Fausto Cantu's insight:
Tu marca necesita una historia
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The Digital Rocking Chair's curator insight, April 20, 1:32 AM

 

Christine Grové talks with Jeff Gomez about the power of transmedia storytelling for brands.

 

"Transmedia Storytelling is a model that will create various access points for consumers to get to your brand. It’s a process of engaging an audience across numerous forms of media through the artful and well-planned use of multiple-platform storytelling. And it can be applied to any brand of any size."

 

Rescooped by Fausto Cantu from Transmedia: Storytelling for the Digital Age
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Creating blockbuster worlds: an interview with Jeff Gomez [#transmedia]

Creating blockbuster worlds:  an interview with Jeff Gomez [#transmedia] | 3D animation transmedia | Scoop.it

With media becoming pervasive and every one of us capable of making some degree of noise, how do you cut through a 'chaotic storm of omni-casting for many' to reach your target audience?

US based transmedia luminary Jeff Gomez, who has worked on 'blockbuster universes' such as Pirates of the Caribbean, Halo and Avatar, shares some of his expertise with Fiona Milburn.


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XYEYE's curator insight, June 6, 2013 12:18 PM

#XYEYE #transmedia #JeffGomez

Alex Alexander's curator insight, June 26, 2013 12:21 AM

"Interesting take on sub categories of Transmedia. Popularised by Jenkins Transmedia 202: further Reflections,  paper; Transmedia Activism and Transmedia Branding are now becoming organic extensions of Transmedia Storytelling. Looking forward to seeing Jeff in NZ"

Rescooped by Fausto Cantu from Transmedia: Storytelling for the Digital Age
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The media is the message

The media is the message | 3D animation transmedia | Scoop.it

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Jahmila Canale's curator insight, April 18, 2015 7:38 AM

Una nueva manera de ver la comunicación. Encontrado en sugerencias. 

Jo Campbell's curator insight, April 19, 2015 11:41 PM

The use of transmedia and platforms in teaching

Dr. Pamela Rutledge's curator insight, April 20, 2015 12:32 PM

The media isn't the message (and Jeff Gomez never says that).  It is the grand disrupter, the gamechanger, the brain bender.  The innovations in media technologies have upended traditional storytelling across all industries and challenged storytellers to learn new tools.  Media technologies and network connectivity have also, as Gomez points out, rewired consumer's brain with a new set of assumptions and expectation about the function and role of media.  Where media becomes part of the message, is in how it frames content within that set of expectations and meanings.  Our expectations of content, impact and interactivity are vastly different across platforms, i.e. mobile versus the big screen or web versus TV or digital versus paper.  The new environment as Gomez notes, demands integration of expectations in the content design

Rescooped by Fausto Cantu from Transmedia: Storytelling for the Digital Age
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Jeff Gomez on being a transmedia producer ...


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