How To Reinvent An Icon: Behind Microsoft’s Rebuild of Team Halo And The Making Of Halo 4 | 3D animation transmedia |

"For anyone who’s created a monster hit entertainment property, success comes with a built-in challenge--how do you follow yourself?"  Kevin Ohannessian speaks "to franchise director Frank O’Connor and some of the key players behind creating Halo 4 and reshaping the future of Halo."

Via The Digital Rocking Chair