John Gaudiosi: "There’s a new transmedia take on Mickey Mouse underway at the Walt Disney Company. Disney Mobile is releasing the latest iteration of its bestselling Where’s My Water? franchise on June 20 and the first to feature Mickey Mouse" ...
John Vaskis: "Setting up a gaming crowdfunding campaign is easy. Creating a successful one that reaches its fullest potential takes some more effort though — think of it as the difference between beating Halo on Normal and Difficult."
"For anyone who’s created a monster hit entertainment property, success comes with a built-in challenge--how do you follow yourself?" Kevin Ohannessian speaks "to franchise director Frank O’Connor and some of the key players behind creating Halo 4 and reshaping the future of Halo."
John Gaudiosi: "The studio was ahead of the transmedia curve and thus far it’s paid off for them and all of the content creators they’ve worked with. Gaming and Hollywood continues to converge and these creatives are forging ahead with new cross-platform experiences" ...
Brian Crecente: "Hawken: A year and a half ago no one, beyond the team of nine working on the game, had ever heard the name. But by the end of this year, if all goes to plan, Hawken the game will launch in the eye of a transmedia storm that includes a video web series, a graphic novel, feature film and plans for an animated television show, action figures, a novel and perhaps, one day, lunch boxes."
Sandra Gaudenzi: "It combines game logic and immersive interface to tackle a serious problem such as offshore oil extraction: its dangers, its economic and ecologic consequences. More than anything it tries to find a new language to engage a web audience that is game savvy, but maybe not energetically engaged" ...
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