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Rescooped by Fausto Cantu from Transmedia: Storytelling for the Digital Age
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Transmedia Marketing Case Study: The Hunger Games – Catching Fire

Transmedia Marketing Case Study: The Hunger Games – Catching Fire | 3D animation transmedia | Scoop.it

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The Digital Rocking Chair's curator insight, November 4, 2013 3:26 AM


Christine Weitbrecht:  "The marketing campaign for Catching Fire kicked off at the beginning of 2013, and over the course of the last months, we’ve been treated to increasing amounts of content from the THG world" ...

WhenLibrariansAttack's curator insight, November 5, 2013 9:09 PM

Transmedia - what schools should be thinking about doing.

Rescooped by Fausto Cantu from Transmedia: Storytelling for the Digital Age
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What Transmedia Storytellers and Drug Dealers Have in Common: A "Bravest Warriors" Case Study

What Transmedia Storytellers and Drug Dealers Have in Common: A "Bravest Warriors" Case Study | 3D animation transmedia | Scoop.it

Macaulay New Media Lab:  "The more I engage with this fledgling series, the more I find out about the qualities of a good transmedia story.  It isn’t enough to merely adapt a story for screen and print, there needs to be a compelling reason for it to bridge multiple mediums" ...


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The Digital Rocking Chair's curator insight, April 5, 2013 7:51 AM

An interesting, but to-the-point, analogy ....

Debbie Elicksen 's curator insight, April 5, 2013 10:46 AM

Comparing storytellers to drug dealers is certainly an attention grabber.