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Rescooped by Fausto Cantu from Just Story It Biz Storytelling
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How Storytelling Can Increase Any Business

Every entrepreuner has a story to tell. Get some insights on how to use storytelling techniques to tell your story!

Via Karen Dietz
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Karen Dietz's curator insight, June 30, 10:46 AM

This is a great SlideShare piece by Lusko advocating that any business -- whether you are a startup or an established brand -- can use storytelling to grow.


I like the points made here about the kinds of stories you can tell, along with the list of customer personas that make your story crafting easier.


I just wish they had described the archetypes more! But never fear -- just Google the archetype and you'll have  wealth of information. Or use Carol Pearson's book The Hero And The Outlaw for a complete explanation (I have no financial ties to Carol).


So grab this piece and hone your stories!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Janet Vasil's curator insight, July 1, 4:31 AM

Good slideshare with actionable advise for better business storytelling...in video and everywhere!. 

Barbara Ganley's curator insight, July 7, 5:12 AM

Useful to nonprofits, too

Rescooped by Fausto Cantu from Transmedia: Storytelling for the Digital Age
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Are You Ready for the Transmedia Revolution?

Are You Ready for the Transmedia Revolution? | 3D animation transmedia | Scoop.it
Transmedia has become one of the hottest buzzwords in the entertainment and advertising world, gradually reshaping the way we engage with stories of all kinds.

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Rescooped by Fausto Cantu from Transmedia: Storytelling for the Digital Age
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Story Worldwide's Storytelling Matrix

Story Worldwide's Storytelling Matrix | 3D animation transmedia | Scoop.it

Omar Kattan: "This excellent video by Story Worldwide has been featured on Brand Stories for a while now. Not sure if you’ve seen it? If you haven’t, it’s definitely worth your time" ...


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Rescooped by Fausto Cantu from Transmedia: Storytelling for the Digital Age
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Transmedia: A Case Study for Brand Strategy

Transmedia: A Case Study for Brand Strategy | 3D animation transmedia | Scoop.it

Jenna Hannon: "Often a term associated with the evolution of film and TV marketing, digital content platforms in technology have given the term more prominence in the last 5 years. Hollywood discusses the strategy of transmedia in bringing characters and stories to life after (or before) their screen debut." ...


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