3D animation transmedia
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Rescooped by Fausto Cantu from Transmedia: Storytelling for the Digital Age
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Here's Why Your Brand Needs A Story

Here's Why Your Brand Needs A Story | 3D animation transmedia | Scoop.it

Via The Digital Rocking Chair
Fausto Cantu's insight:
Tu marca necesita una historia
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The Digital Rocking Chair's curator insight, April 20, 2016 1:32 AM

 

Christine Grové talks with Jeff Gomez about the power of transmedia storytelling for brands.

 

"Transmedia Storytelling is a model that will create various access points for consumers to get to your brand. It’s a process of engaging an audience across numerous forms of media through the artful and well-planned use of multiple-platform storytelling. And it can be applied to any brand of any size."

 

Rescooped by Fausto Cantu from Transmedia: Storytelling for the Digital Age
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Why Transmedia Branding?

Why Transmedia Branding? | 3D animation transmedia | Scoop.it

Via Soraia Ferreira, Ph.D., The Digital Rocking Chair
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Marc Wachtfogel, Ph.D.'s curator insight, August 3, 2015 11:16 PM

 

Burghardt Tenderich:  "The principle at the core of transmedia branding is this: Rather than bombard audiences with unwanted and redundant brand messages, engage audiences in compelling conversations."

Debora Rodrigues's curator insight, August 4, 2015 7:17 AM

 

Burghardt Tenderich:  "The principle at the core of transmedia branding is this: Rather than bombard audiences with unwanted and redundant brand messages, engage audiences in compelling conversations."

Melanie Hundley's curator insight, August 4, 2015 10:16 AM


Burghardt Tenderich:  "The principle at the core of transmedia branding is this: Rather than bombard audiences with unwanted and redundant brand messages, engage audiences in compelling conversations."

Rescooped by Fausto Cantu from Transmedia: Storytelling for the Digital Age
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Story Worldwide's Storytelling Matrix

Story Worldwide's Storytelling Matrix | 3D animation transmedia | Scoop.it

Omar Kattan: "This excellent video by Story Worldwide has been featured on Brand Stories for a while now. Not sure if you’ve seen it? If you haven’t, it’s definitely worth your time" ...


Via The Digital Rocking Chair
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Rescooped by Fausto Cantu from Transmedia: Storytelling for the Digital Age
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Transmedia: A Case Study for Brand Strategy

Transmedia: A Case Study for Brand Strategy | 3D animation transmedia | Scoop.it

Jenna Hannon: "Often a term associated with the evolution of film and TV marketing, digital content platforms in technology have given the term more prominence in the last 5 years. Hollywood discusses the strategy of transmedia in bringing characters and stories to life after (or before) their screen debut." ...


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Rescooped by Fausto Cantu from Transmedia: Storytelling for the Digital Age
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What The Growth Of Virtual Reality Will Mean For Brands

What The Growth Of Virtual Reality Will Mean For Brands | 3D animation transmedia | Scoop.it

Via The Digital Rocking Chair
Fausto Cantu's insight:

que significado tiene para las marcas el crecimiento de la realidad virtual?

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The Digital Rocking Chair's curator insight, October 26, 2015 3:58 AM


Pete Sena:  "At its core, VR is the ultimate manifestation of the collision between our physical and digital worlds. But the digital technology must be advanced enough that it is able to trick the human mind — a pretty intelligent computer that can detect the slightest delta from how we perceive our physical world and cause the entire digital reality to fall apart."

jose antonio gabelas's curator insight, October 26, 2015 6:06 AM

añada su visión ...

Rescooped by Fausto Cantu from Just Story It! Biz Storytelling
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How Storytelling Can Increase Any Business

Every entrepreuner has a story to tell. Get some insights on how to use storytelling techniques to tell your story!

Via Karen Dietz
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Karen Dietz's curator insight, June 30, 2014 1:46 PM

This is a great SlideShare piece by Lusko advocating that any business -- whether you are a startup or an established brand -- can use storytelling to grow.


I like the points made here about the kinds of stories you can tell, along with the list of customer personas that make your story crafting easier.


I just wish they had described the archetypes more! But never fear -- just Google the archetype and you'll have  wealth of information. Or use Carol Pearson's book The Hero And The Outlaw for a complete explanation (I have no financial ties to Carol).


So grab this piece and hone your stories!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Janet Vasil's curator insight, July 1, 2014 7:31 AM

Good slideshare with actionable advise for better business storytelling...in video and everywhere!. 

Barbara Ganley's curator insight, July 7, 2014 8:12 AM

Useful to nonprofits, too

Rescooped by Fausto Cantu from Transmedia: Storytelling for the Digital Age
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Are You Ready for the Transmedia Revolution?

Are You Ready for the Transmedia Revolution? | 3D animation transmedia | Scoop.it
Transmedia has become one of the hottest buzzwords in the entertainment and advertising world, gradually reshaping the way we engage with stories of all kinds.

Via The Digital Rocking Chair
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