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The logical extension of this is as audiences change, it is critical to set aside your assumptions about who they are and what they want and go find out. This is why customer/audience persona development from a psychological perspective is so important.
the importance of UCD!
Great transmedia projects!
Mark Wilson: "Ever wonder why all movies seem to look the same? Yeah, there’s a reason."
C'est quoi ce film déjà?
Wait, I resemble that remark....
Michella Rivera-Gravage: "I have a couple of questions for intricate transmedia projects that unravel over time and and require a deep level of engagement. One, will people spend the time to really understand it?" ...
Josh Spiegel: "Great movie trailers are something of a lost art. While we are overloaded with ads for every new big-budget movie these days, they’re getting more obnoxious, cacophonous, and ruinous" ...
All the more reason to take a transmedia storytelling approach to film marketing :)
teaching about film can be enhanced with the use of trailers. Analyzing the importance off them, the structure of them and the key features is a great way in to film study.