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Rescooped by Fausto Cantu from Transmedia: Storytelling for the Digital Age
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Nuno Bernardo: "The age of multiplatform media is defined by audience behaviours"

Nuno Bernardo: "The age of multiplatform media is defined by audience behaviours" | 3D animation transmedia | Scoop.it

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Dr. Pamela Rutledge's curator insight, March 19, 12:07 PM

The logical extension of this is as audiences change, it is critical to set aside your assumptions about who they are and what they want and go find out.  This is why customer/audience persona development from a psychological perspective is so important.

danielle's curator insight, March 26, 5:45 AM

the importance of UCD!

António Maneira's curator insight, April 10, 1:32 PM

Great transmedia projects!

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How Big Data Is Rewriting Hollywood Scripts

How Big Data Is Rewriting Hollywood Scripts | 3D animation transmedia | Scoop.it

Mark Wilson:  "Ever wonder why all movies seem to look the same? Yeah, there’s a reason."


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Apsita's curator insight, May 22, 2013 4:34 PM

C'est quoi ce film déjà?

Brad Tollefson's curator insight, May 28, 2013 11:03 PM

Wait, I resemble that remark....

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The Institute and Some Thoughts on Immersive Interactive Storytelling

The Institute and Some Thoughts on Immersive Interactive Storytelling | 3D animation transmedia | Scoop.it

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The Digital Rocking Chair's curator insight, October 14, 2013 4:16 PM


Michella Rivera-Gravage:  "I have a couple of questions for intricate transmedia projects that unravel over time and and require a deep level of engagement. One, will people spend the time to really understand it?" ...

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The Pixar Perspective on The Necessity of Trailers

The Pixar Perspective on The Necessity of Trailers | 3D animation transmedia | Scoop.it

Josh Spiegel:  "Great movie trailers are something of a lost art. While we are overloaded with ads for every new big-budget movie these days, they’re getting more obnoxious, cacophonous, and ruinous" ...


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The Digital Rocking Chair's curator insight, March 20, 2013 4:15 AM

All the more reason to take a transmedia storytelling approach to film marketing :)

Louise Robinson-Lay's curator insight, March 21, 2013 5:05 AM

teaching about film can be enhanced with the use of trailers. Analyzing the importance off them, the structure of them and the key features is a great way in to film study.