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Rescooped by Fausto Cantu from Transmedia: Storytelling for the Digital Age
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Supervising Animator Chris McKay Talks ‘The LEGO Movie’

Supervising Animator Chris McKay Talks ‘The LEGO Movie’ | 3D animation transmedia | Scoop.it

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The Digital Rocking Chair's curator insight, February 12, 12:22 AM


Dan Sarto:  "The LEGO Movie has arrived, in all its absurdist and charming glory. $69.1 million opening weekend U.S. box office absurdist and charming glory to be more precise. And one of the key people we have to thank for all that absurdist and charming glory is Animation Supervisor and Editor Chris McKay."

Rescooped by Fausto Cantu from Transmedia: Storytelling for the Digital Age
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Is This Transmedia? Wreck-It Ralph

Is This Transmedia? Wreck-It Ralph | 3D animation transmedia | Scoop.it

Mike Vogel:  "Much of the talk about Wreck-It Ralph this week will be about the fact that it comes out in Digital HD  on February 12th–almost a month ahead of the DVD release. I’m all for anything that makes DVDs less relevant, but I think the transmedia strategy behind Wreck-It Ralph is more innovative than releasing a movie digitally."


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The Digital Rocking Chair's curator insight, February 12, 2013 2:32 AM

Mike Vogel ponders the difference between transmedia and marketing when it comes to Wreck-It Ralph.


Update:  For more on how this applies to indie filmmakers, check out Randy Finch’s Disney's Marketing for Wreck-It Ralph Employs Transmedia Storytelling: A Case Study in Expanding a Film's Storyworld Across Multiple Platforms.

Rescooped by Fausto Cantu from Transmedia: Storytelling for the Digital Age
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The Pixar Perspective on Voice Acting

The Pixar Perspective on Voice Acting | 3D animation transmedia | Scoop.it

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The Digital Rocking Chair's curator insight, July 23, 2013 3:56 AM

Josh Spiegel:  "In essence, the value of a voice performance in an animated film is directly connected to how much that film’s creators require you to recognize its source" ....