I love a good founder story! And often what is even more interesting is a co-founder story. Not only does it help to inspire but it shows us the rise to the top of the business world is not always easy - even when two people have a strong vision.
Enjoy these stories of hope and challenge!
This review was written by Lianne Picot for her curated content on business storytelling at www.scoop.it/t/just-story-it. You can join Lianne to talk story in her online community of practice at the Story Powered® Institute
“ As I prepare for the MarTech Europe conference coming up in a few weeks, I’ve been thinking about “digital transformation” — a topic that is entwined in the evolution of marketing, even though it’s much, much bigger than just marketing.”
Via Fred Zimny, Pantelis Chiotellis
All businesses must learn to reinvent themselves, because their business model will eventually expire regardless of the industry in which they play. We use a prototyping technique called 'Constrained Prototyping' to help people break through creative blocks and imagine radically new futures for their business.
Apple’s in a bind. The FBI wants them to crack the encryption on a San Bernardino terrorist’s iPhone. Apple believes that’s a dangerous precedent. Apple CEO Tim Cook’s open letter is breathtakingly simple and clear. Learn from it.
Here’s Apple’s logic: Breaking encryption creates a “back door.” Any such back door would inevitably get out. Thieves and foreign governments could use it. And then none of our data would be safe. Financial flows and everyday privacy use similar encryption — this precedent would threaten the same problems in those domains.
This is an unpopular position. Gloss over the details and it seems like Apple is protecting a terrorist. As Donald Trump, as always articulating the simplistic view, said, “Who do they think they are?”
In this situation, a press release would be useless. Instead, Tim Cook published an 1,100-word, plain-language open letter explaining the company’s position. I’ll take it apart and show you how and why it works. Excerpts below, with my comments in brackets....
“ In 1990, there were only eight channels to reach someone – events, direct mail, fax, TV, radio, phone, billboards, and print magazines and newsletters. We didn’t have a lot of competition for someone’s attention.”
Via Pantelis Chiotellis
With a marketing automation platform working in the background, it’s easy for a salesperson to become a fanatic. But what happens when the inbound engine (aka: inbound marketing leads) isn’t getting you to your quota? Or what if certain prospects haven’t converted into known leads? You don’t want to miss out on such great opportunities—especially if there is a true business need or pain point your prospect is experiencing that your product could solve.
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