Marketing Leadership - A 3 World Mix
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Envisioning the Future of Education

Envisioning the Future of Education | Marketing Leadership - A 3 World Mix | Scoop.it

This visualization attempts to organise a series of emerging technologies that are likely to influence education in the upcoming decades. 


Via Kenneth Mikkelsen
Thorsten Strauss's insight:

Touches on all ongoing themes in education 

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Marketing Leadership - A 3 World Mix
Triangulated review of marketing from point of view of executive, consultant and lecturer. Follow to catch all updates.
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Welcome to 3 World Mix of Marketing

Welcome to 3 World Mix of Marketing | Marketing Leadership - A 3 World Mix | Scoop.it

Here you find everything that I consider worth knowing or as a reference good to have.

 

My focus lies on best practice, overviews, how-to's and reference.

Everything that I use or share with my team, clients or students skewed towards b2b and entrepreneurial marketing but also general strategic, product or brand related marketing.

 

For digital, online, content marketing subjects take a look at my other board here: http://www.scoop.it/t/how-to-succeed-with-content-marketing

 

Thorsten Strauss's insight:

Dear Subscribers and Casual Readers. 

 

First of all thank you for your interest. 
Marketing is my passion and profession.  
Sharing it is pure happiness. 

 

Yours, 
Thorsten

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Think you can skip Mayhem?

Think you can skip Mayhem? | Marketing Leadership - A 3 World Mix | Scoop.it
Give it a try.
Thorsten Strauss's insight:
best practice: interactive digital ads
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These Charts Reveal How to Negotiate With People From Around the World

These Charts Reveal How to Negotiate With People From Around the World | Marketing Leadership - A 3 World Mix | Scoop.it
Business crosses cultural divides constantly, and as a result it is important that people understand cultural differences and how to communicate effectively across cultures.
Thorsten Strauss's insight:
best practice: negotiation, communication around the world
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Content Marketing and Advertising Meet in a Dark Alley: Who Wins, and Why? - Copyblogger

Content Marketing and Advertising Meet in a Dark Alley: Who Wins, and Why? - Copyblogger | Marketing Leadership - A 3 World Mix | Scoop.it
What are the differences, advantages, and disadvantages of content marketing and advertising? We answer that question, plus much more, in this article.
Thorsten Strauss's insight:
Best practice: absolute great discussion on pro and con of advertising and content marketing with really great examples. 
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 Inspiring Stories of 10 Famous Co-Founders

 Inspiring Stories of 10 Famous Co-Founders | Marketing Leadership - A 3 World Mix | Scoop.it

Discover the stories behind 10 of the greatest entrepreneurial partnerships of all time.


Via Lianne Picot
Thorsten Strauss's insight:

I love a good founder story! And often what is even more interesting is a co-founder story. Not only does it help to inspire but it shows us the rise to the top of the business world is not always easy - even when two people have a strong vision.

 

Enjoy these stories of hope and challenge!

 

This review was written by Lianne Picot for her curated content on business storytelling at www.scoop.it/t/just-story-it. You can join Lianne to talk story  in her online community of practice at the Story Powered® Institute 

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Ron McIntyre's curator insight, March 17, 1:35 PM

 

Hubspot always provides great insights and this article is no different. I have heard most of the stories but still interesting to see another point of view.

Javier Arana's curator insight, March 18, 12:16 PM

I love a good founder story! And often what is even more interesting is a co-founder story. Not only does it help to inspire but it shows us the rise to the top of the business world is not always easy - even when two people have a strong vision.

 

Enjoy these stories of hope and challenge!

 

This review was written by Lianne Picot for her curated content on business storytelling at www.scoop.it/t/just-story-it. You can join Lianne to talk story  in her online community of practice at the Story Powered® Institute 

Mike Busarello's Digital Storybooks's curator insight, March 19, 8:30 PM

I love a good founder story! And often what is even more interesting is a co-founder story. Not only does it help to inspire but it shows us the rise to the top of the business world is not always easy - even when two people have a strong vision.

 

Enjoy these stories of hope and challenge!

 

This review was written by Lianne Picot for her curated content on business storytelling at www.scoop.it/t/just-story-it. You can join Lianne to talk story  in her online community of practice at the Story Powered® Institute 

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2016 B2C Content Marketing Benchmarks, Budgets, and Trends report

For the fourth year in a row, MarketingProfs and Content Marketing Institute partnered to look at business-to-customers content marketing trends, and learn how…
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7 infographics show how to develop a social media strategy

7 infographics show how to develop a social media strategy | Marketing Leadership - A 3 World Mix | Scoop.it
“Did you jump into it or do you have a social media strategy? While the majority believe social media has a place, many don't appear to have a plan.”
Via Stefano Principato
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Social Media Strategy Template

Social Media Strategy Template | Marketing Leadership - A 3 World Mix | Scoop.it
“DOWNLOAD THE PDF social media template chart Download the complete report on how to do a Social Media Strategy”
Via Stefano Principato
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Jessi Goodman's curator insight, August 5, 10:11 AM

Oh heck yea, love a good social info graphic!

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How to Create a Social Content Strategy for Your Business

How to Create a Social Content Strategy for Your Business | Marketing Leadership - A 3 World Mix | Scoop.it
“Social content engages real people. In this article by Alesia Hsiao learn how to start creating and initiating a social content strategy.”
Via Stefano Principato
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The 5 digital dynamics that are transforming marketing

The 5 digital dynamics that are transforming marketing | Marketing Leadership - A 3 World Mix | Scoop.it
“ As I prepare for the MarTech Europe conference coming up in a few weeks, I’ve been thinking about “digital transformation” — a topic that is entwined in the evolution of marketing, even though it’s much, much bigger than just marketing.”
Via Fred Zimny, Pantelis Chiotellis
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Roberto Nocera's curator insight, September 30, 2015 8:36 AM

digital is transforming the market

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How To Prototype Radically Different Business Models

How To Prototype Radically Different Business Models | Marketing Leadership - A 3 World Mix | Scoop.it

All businesses must learn to reinvent themselves, because their business model will eventually expire regardless of the industry in which they play. We use a prototyping technique called 'Constrained Prototyping' to help people break through creative blocks and imagine radically new futures for their business.


Via Pantelis Chiotellis
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How to Create a Social-Media Marketing Plan From Scratch (Infographic)

How to Create a Social-Media Marketing Plan From Scratch (Infographic) | Marketing Leadership - A 3 World Mix | Scoop.it
“ You should choose the social networks that best fit your strategy and the goals you want to achieve on social media.”
Via Pantelis Chiotellis
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Pricing Psychology: 10 Timeless Strategies to Increase Sales

Pricing Psychology: 10 Timeless Strategies to Increase Sales | Marketing Leadership - A 3 World Mix | Scoop.it
“ Read these pricing strategies backed by academic research to increase and improve your sales.”
Via Pantelis Chiotellis
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Pantelis Chiotellis's curator insight, September 24, 2015 2:01 PM

Pricing can be challenging, complex, and offers no shortcuts. 

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The 23 Best Google Chrome Extensions for Salespeople

The 23 Best Google Chrome Extensions for Salespeople | Marketing Leadership - A 3 World Mix | Scoop.it
These 23 Google Chrome extensions will up your sales game.
Thorsten Strauss's insight:
best practice: sales tools chrome extensions
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9 Interesting TED Talks on Breaking Bad Habits & Forming Better Ones

9 Interesting TED Talks on Breaking Bad Habits & Forming Better Ones | Marketing Leadership - A 3 World Mix | Scoop.it
Ready to form better habits? Check out these nine TED talks on creating new habits, breaking bad ones, and more.
Thorsten Strauss's insight:
best practice : self leadership, habit management
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24 Charts Of Leadership Styles Around The World

24 Charts Of Leadership Styles Around The World | Marketing Leadership - A 3 World Mix | Scoop.it
British linguist Richard Lewis charts everything from structured individualism in the U.S. to ringi-sho consensus in Japan.
Thorsten Strauss's insight:
best practice: leadership styles explained
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Which Industries Are the Most Digital (and Why)?

Which Industries Are the Most Digital (and Why)? | Marketing Leadership - A 3 World Mix | Scoop.it
It comes down to workers having the right tools and using them well.
Thorsten Strauss's insight:
best practice: digital industries overview
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Apple's Tim Cook shows how to communicate in a crisis - without bullshit

Apple's Tim Cook shows how to communicate in a crisis - without bullshit | Marketing Leadership - A 3 World Mix | Scoop.it

Apple’s in a bind. The FBI wants them to crack the encryption on a San Bernardino terrorist’s iPhone. Apple believes that’s a dangerous precedent. Apple CEO Tim Cook’s open letter is breathtakingly simple and clear. Learn from it.

 

Here’s Apple’s logic: Breaking encryption creates a “back door.” Any such back door would inevitably get out. Thieves and foreign governments could use it. And then none of our data would be safe. Financial flows and everyday privacy use similar encryption — this precedent would threaten the same problems in those domains.

 

This is an unpopular position. Gloss over the details and it seems like Apple is protecting a terrorist. As Donald Trump, as always articulating the simplistic view, said, “Who do they think they are?”

 

In this situation, a press release would be useless. Instead, Tim Cook published an 1,100-word, plain-language open letter explaining the company’s position. I’ll take it apart and show you how and why it works. Excerpts below, with my comments in brackets....


Via Jeff Domansky
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Jeff Domansky's curator insight, February 20, 2:29 AM

Well-executed crisis response by Apple CEO Tim Cook.

John Norman's curator insight, February 20, 2:39 PM

Crisis Management can really reveal who you are as CEO.Take some tips for Tim Cook and deliver BS free information of value.

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Digital Marketing Strategy Guide for 2014

Here is an update to our original digital marketing strategy guide published over 2012/13. This time we have embraced the S.O.S.T.A.C planning system to help m…
Via Stefano Principato
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John M. Holland's curator insight, October 20, 2015 3:16 PM

Realtors: Here is an updated digital marketing strategy guide.

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2016 B2B Content Marketing Benchmarks, Budgets and Trends Report

For six years, MarketingProfs and Content Marketing Institute have put together this report on how marketers use content and how they develop content strategie…
Via Stefano Principato
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The Difference Between Content Marketing & Content Strategy

The Difference Between Content Marketing & Content Strategy | Marketing Leadership - A 3 World Mix | Scoop.it
“What’s the difference between content marketing and content strategy? People ask all the time. I heard the question again from an audience member at”
Via Stefano Principato
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The Ultimate Guide To Finding, Reaching, And Interviewing Top Influencers - Foundr

The Ultimate Guide To Finding, Reaching, And Interviewing Top Influencers - Foundr | Marketing Leadership - A 3 World Mix | Scoop.it
“ The Definitive Six-Step Process on How To Be Consistently Landing Interviews With Influencers. Check Out The Ultimate Guide by Foundr”
Via Pantelis Chiotellis
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40 Expert opinions on running influencer marketing campaigns

40 Expert opinions on running influencer marketing campaigns | Marketing Leadership - A 3 World Mix | Scoop.it
“ 92% of people trust other people over brands when it comes to purchasing decisions. That makes influencer marketing extremely effective.”
Via Pantelis Chiotellis
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Rescooped by Thorsten Strauss from Business: Economics, Marketing, Strategy
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How Marriott And GE Built Audiences Through Experiences | B2B Marketing Insider

How Marriott And GE Built Audiences Through Experiences | B2B Marketing Insider | Marketing Leadership - A 3 World Mix | Scoop.it
“ In 1990, there were only eight channels to reach someone – events, direct mail, fax, TV, radio, phone, billboards, and print magazines and newsletters. We didn’t have a lot of competition for someone’s attention.”
Via Pantelis Chiotellis
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Outbounding in an Inbound World: Tips for Driving Sales Success

Outbounding in an Inbound World: Tips for Driving Sales Success | Marketing Leadership - A 3 World Mix | Scoop.it

With a marketing automation platform working in the background, it’s easy for a salesperson to become a fanatic. But what happens when the inbound engine (aka: inbound marketing leads) isn’t getting you to your quota? Or what if certain prospects haven’t converted into known leads? You don’t want to miss out on such great opportunities—especially if there is a true business need or pain point your prospect is experiencing that your product could solve.


Via Pantelis Chiotellis
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Pantelis Chiotellis's curator insight, September 25, 2015 2:49 PM

To meet this delta between what the inbound engine produces for your pipeline and blowing your numbers out of the water month over month, you, the sales rep, needs to explore the world of outbound prospecting. Let’s take a look at just what this entails:

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An Example B2B Marketing Strategy - Kapost Content Marketing Blog

An Example B2B Marketing Strategy - Kapost Content Marketing Blog | Marketing Leadership - A 3 World Mix | Scoop.it

B2B marketing strategy is anything but simple.

Today, marketers are drowning under the everyday needs of their organizations, making it nearly impossible to implement processes and tactics we know we “should” be trying.

I hear you—your job is not an easy one.


Via Pantelis Chiotellis
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