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Envisioning the Future of Education

Envisioning the Future of Education | Marketing Leadership - A 3 World Mix | Scoop.it

This visualization attempts to organise a series of emerging technologies that are likely to influence education in the upcoming decades. 


Via Kenneth Mikkelsen
Thorsten Strauss's insight:

Touches on all ongoing themes in education 

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Marketing Leadership - A 3 World Mix
Triangulated review of marketing from point of view of executive, consultant and lecturer. Follow to catch all updates.
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What to Look For When Hiring a Performance-Driven Marketing Agency

What to Look For When Hiring a Performance-Driven Marketing Agency | Marketing Leadership - A 3 World Mix | Scoop.it
The future belongs to dynamic agencies with more efficient management systems, integrated services, versatile talent, value-based pricing models, a love for data, and a commitment to producing measurable results.
Thorsten Strauss's insight:

Best practise: marketing agency selection

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101 Writing Resources That'll Take You from Stuck to Unstoppable

101 Writing Resources That'll Take You from Stuck to Unstoppable | Marketing Leadership - A 3 World Mix | Scoop.it
Every wish writing great content didn't take quite so long? This huge list of resources will help you cut through the toughest of writing problems.
Thorsten Strauss's insight:

best practice: writing 

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25 Unconventional Business Books that You Won't See on Most Bookshelves (But Should)

25 Unconventional Business Books that You Won't See on Most Bookshelves (But Should) | Marketing Leadership - A 3 World Mix | Scoop.it
Thorsten Strauss's insight:

Insight: book list. Many I recognize and consider great which is why I am curious about the ones I do not know. Hence worth exploring into further. 

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Rescooped by Thorsten Strauss from Business: Economics, Marketing, Strategy
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IDC Predicts Marketing Software Will Be A $32.4B Market By 2018

IDC Predicts Marketing Software Will Be A $32.4B Market By 2018 | Marketing Leadership - A 3 World Mix | Scoop.it
“ $130B will be spent over the next five years on marketing software globally according to a recent forecast published by IDC.”
Via Pantelis Chiotellis
Thorsten Strauss's insight:
insight: marketing software
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Rescooped by Thorsten Strauss from Business: Economics, Marketing, Strategy
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The Best Paragraph On Content Marketing I've Read All Year | B2B Marketing Insider

The Best Paragraph On Content Marketing I've Read All Year | B2B Marketing Insider | Marketing Leadership - A 3 World Mix | Scoop.it
“ This morning I woke up to this wonderful little article from the editors over at Digiday. It's short and sweet. So go ahead and read it, then come on back.”
Via Pantelis Chiotellis
Thorsten Strauss's insight:
Fun read. Insight : what is hot and what is not ( to be debated...)
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Rescooped by Thorsten Strauss from A Cultural History of Advertising
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The true meaning behind 35 top brand names

The true meaning behind 35 top brand names | Marketing Leadership - A 3 World Mix | Scoop.it
“ The true meaning behind 35 top brand names, Creating a strong brand identity is an integral aspect of any consumer business, and a large part of any brand identity lies in its name. While many brands are simply named after their founders, others have more interesting origins. | Marketing Magazine”
Via k3hamilton
Thorsten Strauss's insight:
insight: branding , name finding
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Social Storytelling for the modern caveman by Brandhome

World Marketing Congress Mumbai: Brandhome’s vision on (social) storytelling Brandhome's strategic director Erik Saelens was keynote speaker at the WMC in Mumb…
Thorsten Strauss's insight:

Best in class example of a SlideShare presentation with YouTube embedded on Branding, Storytelling and more. Featuring excellent examples. (Toms (shoes) for Christmas anyone? ) 

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58 Cognitive Biases That Screw Up Everything We Do

58 Cognitive Biases That Screw Up Everything We Do | Marketing Leadership - A 3 World Mix | Scoop.it
The Galatea effect, attentional bias, recency, and more.
Thorsten Strauss's insight:

best practice: self awareness . Also see my slideshare with cognition overviews on my board. Click the little  funnel icon (search) and type in thinking or bias to find it.

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12 Lessons Steve Jobs Taught Guy Kawasaki - YouTube

Guy Kawasaki survived working for Steve Jobs twice. At Silicon Valley Bank's CEO Summit on October 6, 2011, Guy shared lessons learned from the entrepreneur ...
Thorsten Strauss's insight:

Excellent summary  by Gerhard Wesp (https://plus.google.com/117618795762706138363):

For the benefit of those who only have three minutes, the lessons
are below.  Will use a few of them for my own business, tnx Guy!

- "Experts" are clueless.
  Especially self-declared ones.

- Customers cannot tell you what they need.
  They can help with evolution, but not revolution.

- Biggest challenges beget the best work.

- Design counts.
  Users will see the skin/UI of your product, not the great algorithms.

- Big graphics, big fonts.

- Jump curves---do things 10 times better, not 10 percent.

- All that truly matters is whether something works or doesn't work.
  Open or close, iPhone or Android, car or train, doesn't matter---make
  it work.

- "Value" is different from "price".
  There is a class of people who do care about value.
  Ease of use -> less support costs.
  You have to create a unique and valuable product as an engineer.

- A players hire A players, or even A+ players.
  B players hire C players to avoid they get ahead of them.
  You should be proud of hiring somebody better than you.
  Fight the bozo explosion.

- Real CEOs can demo.
  If you can't demo your own product, then quit.

- Real entrepreneurs ship, not slip.

- Some things need to be believed to be seen.

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8 mistakes to avoid when you talk with a "Venture Capital" firm

8 mistakes to avoid when you talk with a "Venture Capital" firm | Marketing Leadership - A 3 World Mix | Scoop.it
October 16, Volta Ventures, a Belgian Venture Capital firm made a presentation at the Betacowork. Frank Maene, Volta' managing director, described the "raison d'être" of a VC as well as the "do and...
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Rescooped by Thorsten Strauss from Business: Economics, Marketing, Strategy
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Where Is Content Marketing Going in 2015?

Where Is Content Marketing Going in 2015? | Marketing Leadership - A 3 World Mix | Scoop.it
“ 2014 was certainly the year of content marketing, but where will the trend go in the coming year, and what can marketers do to prepare?”
Via Pantelis Chiotellis
Thorsten Strauss's insight:
Insight : demand generation
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The Sophisticated Marketer’s Guide to Thought Leadership - Brian Solis

The Sophisticated Marketer’s Guide to Thought Leadership - Brian Solis | Marketing Leadership - A 3 World Mix | Scoop.it
According to Miller, “Thought leadership is an essential part of any successful content marketing strategy. Both B2C and B2B companies can benefit from the many advantages of thought leadership to build a more competitive reputation and ultimately drive more revenue.”
Miller along with his team at LinkedIn interviewed several experts to assemble a gorgeous and useful ebook to help brand marketers learn how to optimize thought leadership strategies. Experts include Joe Chernov, Ekaterina Walter, Shannon Stubo, among others.  You can download it here.
Thorsten Strauss's insight:

best practice: thought leadership. with link to ebook

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Unsplash | Free High-Resolution Photos

Unsplash | Free High-Resolution Photos | Marketing Leadership - A 3 World Mix | Scoop.it
Free (do whatever you want) high-resolution stock photos. Download 10 new free stock photos every 10 days.
Thorsten Strauss's insight:

best practice: free pictures for content and blogs

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Famous Writers’ Sleep Habits vs. Literary Productivity, Visualized

Famous Writers’ Sleep Habits vs. Literary Productivity, Visualized | Marketing Leadership - A 3 World Mix | Scoop.it
The early bird gets the Pulitzer … sort of.

"In both writing and sleeping," Stephen King observed in his excellent meditation on the ar
Thorsten Strauss's insight:

Overview over famous writers with correlation between sleep habits and productivity. Draw  your own conclusions. 

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The Art of Thought: Graham Wallas on the Four Stages of Creativity, 1926

The Art of Thought: Graham Wallas on the Four Stages of Creativity, 1926 | Marketing Leadership - A 3 World Mix | Scoop.it
How to master the beautiful osmosis of conscious and unconscious, voluntary and involuntary, deliberate and serendipitous.

In 1926, thirt
Thorsten Strauss's insight:

insight: creativity : review of the 4 stages

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Rescooped by Thorsten Strauss from Business: Economics, Marketing, Strategy
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18 Genius Example Of Print Marketing.

18 Genius Example Of Print Marketing. | Marketing Leadership - A 3 World Mix | Scoop.it
These double page magazine ads are the perfect example of how some of the most creative minds in the world produce the effective advertising strategies.
Via massimo facchinetti, Pantelis Chiotellis
Thorsten Strauss's insight:
best practice: awesome print ads marketing
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Rescooped by Thorsten Strauss from Business: Economics, Marketing, Strategy
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How to make 8 pieces of content from 1 piece of content

How to make 8 pieces of content from 1 piece of content | Marketing Leadership - A 3 World Mix | Scoop.it
“ Content atomization help you create more content from a single idea. Jay Baer describes how his daily Jay Today videos power content marketing strategy.”
Via Pantelis Chiotellis
Thorsten Strauss's insight:
best practice : content marketing
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Rescooped by Thorsten Strauss from Business: Economics, Marketing, Strategy
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6 Storytelling Tips to Tell Your Business Story Like a TED Pro | WordStream

6 Storytelling Tips to Tell Your Business Story Like a TED Pro | WordStream | Marketing Leadership - A 3 World Mix | Scoop.it
“ What does storytelling have to do with your business? Everything! Follow these 6 tips to tell your business story like a TED Pro.”
Via Pantelis Chiotellis
Thorsten Strauss's insight:
best practice : story telling
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10 Awesome Infographics to Guide Your Marketing Plan for 2014 - The Buffer Blog

Infographics seem to be getting more and more popular lately. They’re certainly fun to look at, and they convey useful information in a format that’s fast and easy to digest. One thing to keep in mind with infographics is that they’re generally static—unlike blog posts, they’re rarely updated as new information becomes available.
To help you get your 2014 marketing strategy off to a great start, we’ve rounded up 10 infographics with useful stats, information and suggestions about online marketin
Thorsten Strauss's insight:

insight: marketing plan supporting infographics

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Minions Ipsum!!

Minions Ipsum!! | Marketing Leadership - A 3 World Mix | Scoop.it
Banana language placeholder text generator. Let the minions help you with the dummy text for your design! Bananaaa!!
Thorsten Strauss's insight:

For all copywriters Minion Ipsum. 

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Rescooped by Thorsten Strauss from Just Story It! Biz Storytelling
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Data Storytelling: A Fab Technique For Presentations

“We often hear that a presentation needs a good story. But the tricky part is to get your story to be clear and concise. So how can you avoid beating around the…”
Via Karen Dietz
Thorsten Strauss's insight:
best practice: presentations and mini story telling when presenting research or data.
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The Ultimate Guide To Finding Your Passion

The Ultimate Guide To Finding Your Passion | Marketing Leadership - A 3 World Mix | Scoop.it
Too many of us believe in a magical being called "passion." "If only I could find my passion," we cry. "Finding my passion would make me happy."



Well, passion is real, and very powerful. But almost everything people believe about finding it is wrong.
Thorsten Strauss's insight:

Insight: Correlation and causation of success and passion. Great article. 

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1000 Marketing Technology Solution Providers Categorized by Chiefmartec

1000 Marketing Technology Solution Providers Categorized by Chiefmartec | Marketing Leadership - A 3 World Mix | Scoop.it

The best overview over marketing technology.

Thorsten Strauss's insight:

insight: marketing landscape 2014 tools and technology. 

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Wissensarbeiter: Peter Druckers Thesen im Praxischeck - Harvard Business Manager - Harvard Business Manager

Wissensarbeiter: Peter Druckers Thesen im Praxischeck - Harvard Business Manager - Harvard Business Manager | Marketing Leadership - A 3 World Mix | Scoop.it
Management-Guru Peter F. Druckers Aussagen über die Arbeitswelt von Wissensarbeitern gelten als wegweisend und visionär. Christoph Niewerth, Vorstand der Personalberatung Hays, hat die Gültigkeit einiger seiner bekannten Thesen im Hinblick auf den heutigen Führungsalltag untersucht.
Thorsten Strauss's insight:

(In German) Are Drucker's statements reality today?

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The Content Habits of B2B Enterprise Marketers [Infographic]

The Content Habits of B2B Enterprise Marketers [Infographic] | Marketing Leadership - A 3 World Mix | Scoop.it
Content - How much time do B2B enterprise marketers spend engaging with industry-related content? What content do they consume and share? How do they describe their work on LinkedIn?
Thorsten Strauss's insight:

insight: sources, behavior, shift in job titles b2b marketers

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