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Marketing Leadership - A 3 World Mix
Triangulated review of marketing from point of view of executive, consultant and lecturer. Follow to catch all updates.
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Welcome to 3 World Mix of Marketing

Welcome to 3 World Mix of Marketing | Marketing Leadership - A 3 World Mix | Scoop.it

Here you find everything that I consider worth knowing or as a reference good to have.

 

My focus lies on best practice, overviews, how-to's and reference.

Everything that I use or share with my team, clients or students skewed towards b2b and entrepreneurial marketing but also general strategic, product or brand related marketing.

 

For digital, online, content marketing subjects take a look at my other board here: http://www.scoop.it/t/how-to-succeed-with-content-marketing

 

Thorsten Strauss's insight:

Dear Subscribers and Casual Readers. 

 

First of all thank you for your interest. 
Marketing is my passion and profession.  
Sharing it is pure happiness. 

 

Yours, 
Thorsten

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Here's How Startups Actually Start Up

Here's How Startups Actually Start Up | Marketing Leadership - A 3 World Mix | Scoop.it
Explained in plain English
Thorsten Strauss's insight:

Insight: great simple article about the entrepreneurial process

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12 of the Hottest Tools for Content Promotion

12 of the Hottest Tools for Content Promotion | Marketing Leadership - A 3 World Mix | Scoop.it
Content marketing is nothing without good promotion. There are a lot of people out there, furiously writing great blog posts, spending hours a day, hoping that an insane amount of new customers will m
Thorsten Strauss's insight:

Best practice : content promotion

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23 of the Best Social Media Articles and Marketing Resources

23 of the Best Social Media Articles and Marketing Resources | Marketing Leadership - A 3 World Mix | Scoop.it
A collection of all the best social media articles and content marketing resources.
Thorsten Strauss's insight:

Collection of great articles

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Rescooped by Thorsten Strauss from Business: Economics, Marketing, Strategy
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21 of the Most Inspiring Ad Campaigns of the Last 12 Months

21 of the Most Inspiring Ad Campaigns of the Last 12 Months | Marketing Leadership - A 3 World Mix | Scoop.it
“ Discover the creativity behind the advertisements that were recognized at the Cannes Lions International Festival of Creativity.”
Via Pantelis Chiotellis
Thorsten Strauss's insight:
best practice: ads
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Rescooped by Thorsten Strauss from Business: Economics, Marketing, Strategy
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25 of the Best Social Media SlideShares

25 of the Best Social Media SlideShares | Marketing Leadership - A 3 World Mix | Scoop.it
“ A collection of social media SlideShares that cover Facebook, Twitter, strategy, and more.”
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Thorsten Strauss's insight:
best practice: social media
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Rescooped by Thorsten Strauss from Business: Economics, Marketing, Strategy
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Comparing the ROI of Content Marketing and Native Advertising

Comparing the ROI of Content Marketing and Native Advertising | Marketing Leadership - A 3 World Mix | Scoop.it
“ Which one should you invest in?”
Via Pantelis Chiotellis
Thorsten Strauss's insight:
content vs native advertising
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Rescooped by Thorsten Strauss from Business: Economics, Marketing, Strategy
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Is Zero-Based Budgeting Right for Your Brand?

Is Zero-Based Budgeting Right for Your Brand? | Marketing Leadership - A 3 World Mix | Scoop.it

In today’s environment, brands not only have to compete effectively against known competitors, but also must be prepared for the invisible and not yet created market trends, so how do established brands prepare for such a marketplace? They must be disruptive consistently and across all aspects of the brand, not just innovation.


Via Pantelis Chiotellis
Thorsten Strauss's insight:
best practice: if it good fir warren buffets businesses then it might be worth investigating. Zero based budgeting. Every year starts at zero
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Content Marketing eBooks: The Ultimate List | Content Marketing Forum

Content Marketing eBooks: The Ultimate List | Content Marketing Forum | Marketing Leadership - A 3 World Mix | Scoop.it
This list showcases over 45 eBooks, each taking a deep dive into different topics within the content marketing space.
Thorsten Strauss's insight:

Insight: all there is to read about content marketing

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Correlation between Innovation & Growth Hacking

My slides from my session at Adobe User Group Amsterdam 2015. Theme was "Hack your Growth" and a follow up of the Lean Analytics workshop from Alistair Croll at April 21st ...


Via Pantelis Chiotellis
Thorsten Strauss's insight:

insight: excellent presentation about product/ business model  innovation, growth hacking and causation vs correlation

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Growth Hacking: How Startups Grow From 0 To Millions Of Users


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Thorsten Strauss's insight:

insight: growth hacking. Yet another presentation , this time with more business examples and nice visuals

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15 Early Traction Growth Hacking Strategies For Startups

15 Early Traction Growth Hacking Strategies For Startups | Marketing Leadership - A 3 World Mix | Scoop.it

So you’ve launched your product and now it’s time to start getting customers. Hopefully by this point you already have some, from the awesome prelaunch strategy you executed.

Speaking from experience, this particular phase is often the hardest in the life of a startup. You need to move from that launch phase to building something that has a strong market demand (or product market fit).


Via Pantelis Chiotellis
Thorsten Strauss's insight:

insight : tracking tips for start-up and early companies

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Digital Marketing Hacks: 39 Ways to Grow Your Traffic, Increase Conve…

Are you struggling to find new ways to generate traffic to your website? Perhaps you’re having difficulty converting visitors into subscribers? Or maybe you’re just trying to maximize your revenue.

 

Whatever the case may be, there’s probably one hack you’ve never heard of.


Via Pantelis Chiotellis
Thorsten Strauss's insight:

insight: growth hacking tips

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'Start-ups are inventing the future in adland' says Unilever marketing chief

'Start-ups are inventing the future in adland' says Unilever marketing chief | Marketing Leadership - A 3 World Mix | Scoop.it
Agencies need to engage with start-ups because they are "inventing the future" of the industry, according to Jeremy Basset, the global marketing strategy director at Unilever.
Thorsten Strauss's insight:

insight: the article is not all that insightful, except of the last few lines. COLLABORATION and CO-CREATION are industry transforming forces. Now they arrives at the ad agency level. My tip: get involved with start-ups, that is where you learn the most. 

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Version One: What Today's Most Successful B2B Startups Looked Like in…

Taking a look at the early designs of some of the world's most successful B2B businesses' products from the 90s to today.
Thorsten Strauss's insight:

insight: excellence is never present at the start

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15 Simple-to-Find Stats from Twitter Analytics to Improve Your Tweets

15 Simple-to-Find Stats from Twitter Analytics to Improve Your Tweets | Marketing Leadership - A 3 World Mix | Scoop.it
Which Twitter analytics stats can help you move the needle with your marketing? Start here, with our list of 15 simple-to-find stats.
Thorsten Strauss's insight:

Best practice: twitter KPI

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19+ Free Tools to Start Your Podcast From Scratch

19+ Free Tools to Start Your Podcast From Scratch | Marketing Leadership - A 3 World Mix | Scoop.it
“ Think podcasts only work with a big budget? Not so fast. There are a ton of free resources to launch your show with an (almost) zero-dollar budget.”
Via Pantelis Chiotellis
Thorsten Strauss's insight:
best practice : podcasts on near zero budget
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[Infographic] Blockbuster Marketing: Lessons from Hollywood’s Mega-Earners

[Infographic] Blockbuster Marketing: Lessons from Hollywood’s Mega-Earners | Marketing Leadership - A 3 World Mix | Scoop.it

Are you one of the millions of people that flocked to a cool theater on a hot summer day to see Jurassic World? But as you sank further and further into your seat as the Indominus Rex thundered across the screen, I'm sure you weren't thinking about the marketing machine that powers a summer blockbuster movie of this scale.

Each year, the movie industry churns out a line-up of summer blockbusters that bring people out in droves, and each year the bar gets higher, with opening weekends topping a whopping $208 million. So how does Hollywood generate the buzz needed to get people into the theater?


Via Pantelis Chiotellis
Thorsten Strauss's insight:
fun facts about movie marketing
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The Genius Of Oreo’s Social Media Marketing

The Genius Of Oreo’s Social Media Marketing | Marketing Leadership - A 3 World Mix | Scoop.it
“ This article shows you the creative and expert social media marketing strategy behind the famous cookie loving brand Oreo, and what you can learn from it.”
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Thorsten Strauss's insight:
best practice: social media case oreo
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Customer Experience or Brand Management - Which is a Better Investment? | Customer Experience IQ Blog

Customer Experience or Brand Management - Which is a Better Investment? | Customer Experience IQ Blog | Marketing Leadership - A 3 World Mix | Scoop.it
“ New research published in the Harvard Business Review examines trends of brand and customer value components as percentages of overall enterprise valuation.”
Via Pantelis Chiotellis
Thorsten Strauss's insight:
branding insight
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Rescooped by Thorsten Strauss from A Cultural History of Advertising
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32 Honest Company Slogans

32 Honest Company Slogans | Marketing Leadership - A 3 World Mix | Scoop.it
“ Cliff Dickens Honest Slogans site is a treasure trove of corporate truths – here are some of our favourites. 1. You Tube 2. Adobe 3. Google 4. Ben and Jerry’s 5. Pizza Hut 6. Linked In 7. Men’s Health 8. Victoria’s Secret 9. Yellow Pages 10. Chapstick 11. Frosties 12. iTunes 13. Netflix 14. Harley-Davidson …”
Via k3hamilton
Thorsten Strauss's insight:
marketing fun
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Rescooped by Thorsten Strauss from Integrated Brand Communications
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2015 BrandZ Top 100 Global Brands

2015 BrandZ Top 100 Global Brands | Marketing Leadership - A 3 World Mix | Scoop.it
Millward Brown & WPP release the 10th annual BrandZ Top 100 Most Valuable Global Brands 2015 Ranking & Report. The report offers insight on brand value and performance globally across 14 categories.

Via Russ Merz, Ph.D.
Thorsten Strauss's insight:

insight: great link to report, slides and infographic at bottom of post

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Russ Merz, Ph.D.'s curator insight, May 30, 6:18 PM

Check out the Brand Z Top 100 Global Brand Report. Great reference value.

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How To Use Growth Hacking To Attract and Retain Customers

How To Use Growth Hacking To Attract and Retain Customers | Marketing Leadership - A 3 World Mix | Scoop.it

Every business owner will do whatever to grow their business. Today, we have at our disposal more information, tools, resources, and skillsets than ever before. How do you take advantage of all of these assets to grow your business?


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Thorsten Strauss's insight:

insight: growth hacking tips. read previous posts first. this one only adds marginal knowledge 

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Digital marketing and Growth Hacking - Google LaunchPad Bangalore

Hands on Digital marketing best practices, Growth Hacks

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Thorsten Strauss's insight:

insight : growth hacking tips

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100+ Growth Hacks & What Is Growth Hacking?

I was very excited and honored to present a 3-hour workshop at the Viterbi Hacker House at USC, which is where I went to college, around growth hacking and mar…

Via Pantelis Chiotellis
Thorsten Strauss's insight:

insight: great presentation about growth hacking and numerous tips and resources

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21 Best Growth Hacker Resources - OptiMonk

21 Best Growth Hacker Resources - OptiMonk | Marketing Leadership - A 3 World Mix | Scoop.it
With an emerging field there’s always lots to learn and you want to be sure you’re getting credible information. Whether you want to hire a growth hacker for your business or use some growth hacking principles in your business, we’ve gathered an amazing set of sites, ebooks, videos, and tools so you can get a [...]

Via Pantelis Chiotellis
Thorsten Strauss's insight:

Insight: some good resources and explaination behind marketing's favorite new buzz term: growth hacking 

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