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Marketing Leadership - A 3 World Mix
Triangulated review of marketing from point of view of executive, consultant and lecturer. Follow to catch all updates.
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How to Write Job Postings that Compel the Best to Apply

How to Write Job Postings that Compel the Best to Apply | Marketing Leadership - A 3 World Mix | Scoop.it
How to Write Job Postings that Compel the Best to Apply
Thorsten Strauss's insight:

best practice: hiring

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The Only Interview Question That Matters

This single question provides the depth and breadth of insight needed to reach a fast, unanimous Hire/Don't Hire decision.
Thorsten Strauss's insight:

best practice: hiring

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Rescooped by Thorsten Strauss from Knowledge Broker
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How to Form a Habit, A Scientific Approach

How to Form a Habit, A Scientific Approach | Marketing Leadership - A 3 World Mix | Scoop.it
A great daily routine is the holy grail of productivity. But the building blocks for that routine, habits, are tough to start, and even harder to change. Whether you want to meditate more, drink more water, or floss more than twice a month, these psychology-backed strategies can help you develop a new habit and keep it from fading.
Via Kenneth Mikkelsen
Thorsten Strauss's insight:
best practice: leadership & self behavior modification
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How To Scale Company Culture For Competitive Advantage

How To Scale Company Culture For Competitive Advantage | Marketing Leadership - A 3 World Mix | Scoop.it
Given the speed and skill with which today’s companies move -- especially technology businesses -- competitive advantage derived from a product or idea can be erased at a moment’s notice. But strong culture never dies. Culture isn’t just a set of inspirational sayings and wall ornaments. Culture is what you collectively believe and -- in practice -- what you collectively do.How can companies make culture systemic? First and foremost, make it endemic to personnel decisions. Put culture at the core of why you hire, fire and promote people.
Via Kenneth Mikkelsen
Thorsten Strauss's insight:
best practice: scaling culture
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Making Mergers Work

Making Mergers Work | Marketing Leadership - A 3 World Mix | Scoop.it
Executives too often overlook the vital question of identity when seeking synergies from mergers and acquisitions.
Via Kenneth Mikkelsen
Thorsten Strauss's insight:
best practice: mergers, m&a
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RSA Shorts - The ABCs of Persuasion - YouTube

“ Bestselling author Dan Pink shows us how to influence others more effectively; it's as simple as A-B-C. Whether we're employees pitching to our bosses, paren...”
Via k3hamilton
Thorsten Strauss's insight:
Awesome RSA short about selling. New ABC! A must watch.
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The 6 Elements of Persuasion

The 6 Elements of Persuasion | Marketing Leadership - A 3 World Mix | Scoop.it
When you want to get your customer to say yes, keep these principles in mind.
Via Stefano Principato, Kenneth Mikkelsen
Thorsten Strauss's insight:
On of my favorite authors core msg as an infographic
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Tracking the Enemies of Agility

Tracking the Enemies of Agility | Marketing Leadership - A 3 World Mix | Scoop.it
The failure of big companies to adapt to their changing circumstances is one of the fundamental puzzles in the world of business. Occasionally, a genuinely “disruptive” technology, such as digital imaging, comes along and wipes out an entire industry. But usually the sources of failure are more prosaic and more avoidable.
Via Kenneth Mikkelsen
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Kenneth Mikkelsen's curator insight, September 12, 6:35 AM

A fine blog post by Julian Birkinshaw from London Business School. 

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When it Comes to URLs, Does Size Matter?

When it Comes to URLs, Does Size Matter? | Marketing Leadership - A 3 World Mix | Scoop.it
Pop quiz: You’re buying a website domain. You sell disco balls. Disco-ball-fever.com is $200. Disco.ball is $20. Which one do you buy?
Via Pedro Da Silva, massimo facchinetti, Os Ishmael, malek
Thorsten Strauss's insight:
Best practice picking URL: long vs short vs .com or .newextension
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5 Lesser-Known Social Media Platforms For Your Small Business - #infographic

5 Lesser-Known Social Media Platforms For Your Small Business - #infographic | Marketing Leadership - A 3 World Mix | Scoop.it
“Get the inside scoop on 5 lesser-known social media site that could help you grow your small company.”
Via malek
Thorsten Strauss's insight:
Are you a SME? Want to be leading in social media platforms? Then this is for you.
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Rescooped by Thorsten Strauss from Business: Economics, Marketing, Strategy
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Proceed to Checkout: Global Online Browsing and Buying Rates Vary by Category

Proceed to Checkout: Global Online Browsing and Buying Rates Vary by Category | Marketing Leadership - A 3 World Mix | Scoop.it

Via Pantelis Chiotellis
Thorsten Strauss's insight:
insight global browse and buy rates by nielsen
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Rescooped by Thorsten Strauss from Business: Economics, Marketing, Strategy
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How Brands Are Winning With Vine Videos: 10 Examples |

How Brands Are Winning With Vine Videos: 10 Examples | | Marketing Leadership - A 3 World Mix | Scoop.it
“ Do you use Vine as part of your Twitter marketing? This article shows 10 fun ways companies use Vine in their Twitter marketing.”
Via Pantelis Chiotellis
Thorsten Strauss's insight:
best practice: social marketing, twitter, vine
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Rescooped by Thorsten Strauss from Business: Economics, Marketing, Strategy
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Don Draper's Four Rules of Selling | LinkedIn

Don Draper's Four Rules of Selling | LinkedIn | Marketing Leadership - A 3 World Mix | Scoop.it

Via Pantelis Chiotellis
Thorsten Strauss's insight:

If you are in sales, watch this. It is a heavy pitch for a qualifying service to hire great sales people, but I saved it for the great examples and clips about Ad sales man Don Draper. Now the question is :" Is this what you want in your sales people? Also in Europe?"

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Use a Forensic Phone Screen to Instantly Spot Achievers

Use a Forensic Phone Screen to Instantly Spot Achievers | Marketing Leadership - A 3 World Mix | Scoop.it
Achievers leave lots of evidence in their wakes, and if the wake is big enough, you can rest assured there’s an achiever out in front.
Thorsten Strauss's insight:

best practice: hiring

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Rescooped by Thorsten Strauss from Public Relations & Social Media Insight
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Big Data 100: Business Analytics

Big Data 100: Business Analytics | Marketing Leadership - A 3 World Mix | Scoop.it
Below is the list from CRN Big Data. They also publish the 100 Big Data Management Companies and 100: Big Data Infrastructure, Tools And Services lists.…
Via Jeff Domansky
Thorsten Strauss's insight:
short overview over companies in big data - for further investigation, research
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Have You Fallen Victim to the Guru Effect?

Have You Fallen Victim to the Guru Effect? | Marketing Leadership - A 3 World Mix | Scoop.it
Four years ago a paper by Dan Sperber published in the Review of Philosophy and Psychology coined the term: The Guru Effect - the tendency for people to "judge profound what they have failed to grasp." The paper examines how self-professed Gurus have a knack for inspiring devotion through speaking in a way that confers profound understanding but in reality fails to deliver anything of actual substance.
Via Kenneth Mikkelsen
Thorsten Strauss's insight:
A must read for all career academics and others who might have fallen victim to the guru effect: believing that someone has insight due to their use of language. In business this is sometimes called the McKinsey or consulting effect. I am with Einstein, lets keep things as simple as possible but not any simpler than that.
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Culture Eats Strategy – Innovation Psychology Explored

Culture Eats Strategy – Innovation Psychology Explored | Marketing Leadership - A 3 World Mix | Scoop.it
The late, great Peter Drucker said “Culture Eats Strategy for Breakfast”. Of his many insights, this might be the most important for Innovation. However, just as a fish doesn’t see the water, culture is often invisible to those that operate inside of it, and can therefore be difficult to influence or even evaluate. Unlike strategy, which can be mapped out in a memo, or innovation processes, which can be taught at an offsite, culture needs to be grown and nurtured over time. When it is, it can be both powerful and resilient, even if it isn’t always obvious.
Via Kenneth Mikkelsen
Thorsten Strauss's insight:
Read the summary Kenneth provided under comments. It states how you too can get any innovation culture.
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Rescooped by Thorsten Strauss from Digital Presentations in Education
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40 Ways to Screw Up a PowerPoint Slide

40 Ways to Screw Up a PowerPoint Slide | Marketing Leadership - A 3 World Mix | Scoop.it
“Bad PowerPoint design may be just as detrimental to your presentation as smelling like a horse. When you have poorly designed slides, a few things happen: your professionalism is questioned (because you essentially tell the people looking at your PowerPoint that you don't know how to create professional work); your audience members get distracted as they toggle between looking at your bad design and listen to what you're actually saying (and, in the end, they don't really ingest either); and you”
Via PowerPoint & Keynote Solutions from Chillibreeze, Baiba Svenca
Thorsten Strauss's insight:
best practice: slides, communication, powerpoint
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For Storytelling, Which Is Better: A Flipchart or PowerPoint?

For Storytelling, Which Is Better: A Flipchart or PowerPoint? | Marketing Leadership - A 3 World Mix | Scoop.it
“A new study shows a difference in comprehension between PowerPoint and flip charts.”
Via Karen Dietz
Thorsten Strauss's insight:
Excellent article including links to the best of various presentation schools.
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malek's curator insight, September 15, 7:55 AM

If you want to increase positive reception of your talks, comprehension, and retention, then put down that clicker and go to the board or flip chart.

Ianworrall's curator insight, September 15, 9:42 AM

I guess that would depend on where the presentation is being viewed and who is viewing it.

 

If the presentation is a live, in the classroom/boardroom presentation then you have more scope for ad-hoc sessions breaking out using the flipboard and some quick sketches.

 

If, however, you are recording yourself in front of a flipboard or whiteboard, or recording a powerpoint or keynote presentation to be viewed at leisure online, then you need to anticipate viewer questions and already have them answered. In this particular instance, I think a powerpoint presentation. properly done, is a lot more engaging.

Sergey Pavlov's curator insight, September 18, 9:31 AM

Interesting observation

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The Industries Plagued by the Most Uncertainty

The Industries Plagued by the Most Uncertainty | Marketing Leadership - A 3 World Mix | Scoop.it
It’s a cliché to say that the world is more uncertain than ever before, but few realize just how much uncertainty has increased over the past 50 years. To illustrate this, consider that patent applications in the U.S. have increased by 6x (from 100k to 600k annually) and, worldwide, start-ups have increased from 10 million to almost 100 million per year.That means new technologies and new competitors are hitting the market at an unprecedented rate. Although uncertainty is accelerating, it isn’t affecting all industries the same way.That’s because there are two primary types of uncertainty — demand uncertainty (will customers buy your product?) and technological uncertainty(can we make a desirable solution?) — and how much uncertainty your industry faces depends on the interaction of the two.

Via Kenneth Mikkelsen
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Kenneth Mikkelsen's curator insight, September 11, 3:33 PM

This HBR blog post looks at how the two primary types of uncertainty: demand uncertainty and technological uncertainty affects different industries.


The highest level of combined uncertainty is in medical equipment, computers, software, and pharma. While the least influenced industries are precious metals, utilities, wholesale, and insurance. 

Emerging World's curator insight, September 18, 1:33 AM

This is a fascinating diagram.  What seems clear to me is that with so much uncertainty in industries like pharma, technology & healthcare, no one leader or company has all the answers.


Instead, companies working in these areas need to nurture adaptive leaders who can collaborate and co-create strategies and solutions to problems and do so on an ongoing basis. 

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20 World-Class Presentation Experts Share Their Top Tips

20 World-Class Presentation Experts Share Their Top Tips | Marketing Leadership - A 3 World Mix | Scoop.it
“Have you ever sat through a presentation that seemed to slog on and on? Presenters that are disorganized, dwell on trivial information and give long winded explanations that lead nowhere? Too many presentations are afflicted by poor planning and poor visuals. The audience who come to see these presentations, pay attention [...]”
Via Baiba Svenca
Thorsten Strauss's insight:
Who are inspiring presenters? Here is a list with some of their thoughts.
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27 Proven Best Marketing Strategies For A Tiny Budget [Infographic]

27 Proven Best Marketing Strategies For A Tiny Budget [Infographic] | Marketing Leadership - A 3 World Mix | Scoop.it
“27 Proven Best Marketing Strategies For A Tiny Budget #infographic (RT @Im_OmD: 27 Proven Best Marketing Strategies For A Tiny Budget - http://t.co/FA7WYvcJeO #SocialMedia #SocialMediaMarketing #socialmediat…)...”
Via Rami Kantari, malek
Thorsten Strauss's insight:
SME marketing tactics. Nice list but challenge is not tactics but focus and message to break through which requires holistic authentic approach - match between people, mission, core, msg, tactic.
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Rescooped by Thorsten Strauss from Business: Economics, Marketing, Strategy
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Loyalty of Germany's Fashion Shoppers Divided Between Offline and Online - eMarketer

Loyalty of Germany's Fashion Shoppers Divided Between Offline and Online - eMarketer | Marketing Leadership - A 3 World Mix | Scoop.it
“ Most adults in Germany use the internet to compare prices and products, but just one-fifth buy clothes, shoes and accessories exclusively online, even when they've researched on the internet. Price, familiarity and location all play a role in where the country's consumers choose to shop.”
Via Pantelis Chiotellis
Thorsten Strauss's insight:
insight : retail, fashion, Germany : Data that shows data on preferences of Place of the 4P
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Rescooped by Thorsten Strauss from Business: Economics, Marketing, Strategy
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The Overview of Mobile Apps Market: Enter Now | LinkedIn

The Overview of Mobile Apps Market: Enter Now | LinkedIn | Marketing Leadership - A 3 World Mix | Scoop.it

Via Pantelis Chiotellis
Thorsten Strauss's insight:
insight mobile apps market
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Rescooped by Thorsten Strauss from Business: Economics, Marketing, Strategy
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Pitching Content to Publications: Mistakes to Avoid and Best-Practices

Pitching Content to Publications: Mistakes to Avoid and Best-Practices | Marketing Leadership - A 3 World Mix | Scoop.it
“ Content - How long should should content pitches to media outlets be? Should they include fully formed assets or, instead, opportunities to collaborate? Do publishers value exclusive research? What are the biggest ...”
Via Pantelis Chiotellis
Thorsten Strauss's insight:
best practice PR
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