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3 World Marketing Mix
Triangulated review of marketing from point of view of executive, consultant and lecturer. Follow to catch all updates.
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Rescooped by Thorsten Strauss from Psychology of Consumer Behaviour
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RSA Shorts - The ABCs of Persuasion - YouTube

“ Bestselling author Dan Pink shows us how to influence others more effectively; it's as simple as A-B-C. Whether we're employees pitching to our bosses, paren...”
Via k3hamilton
Thorsten Strauss's insight:
Awesome RSA short about selling. New ABC! A must watch.
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Rescooped by Thorsten Strauss from Excellent Business Blogs
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The 6 Elements of Persuasion

The 6 Elements of Persuasion | 3 World Marketing Mix | Scoop.it
When you want to get your customer to say yes, keep these principles in mind.
Via Stefano Principato, Kenneth Mikkelsen
Thorsten Strauss's insight:
On of my favorite authors core msg as an infographic
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Tracking the Enemies of Agility

Tracking the Enemies of Agility | 3 World Marketing Mix | Scoop.it
The failure of big companies to adapt to their changing circumstances is one of the fundamental puzzles in the world of business. Occasionally, a genuinely “disruptive” technology, such as digital imaging, comes along and wipes out an entire industry. But usually the sources of failure are more prosaic and more avoidable.
Via Kenneth Mikkelsen
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Kenneth Mikkelsen's curator insight, September 12, 3:35 AM

A fine blog post by Julian Birkinshaw from London Business School. 

Rescooped by Thorsten Strauss from digital marketing strategy
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When it Comes to URLs, Does Size Matter?

When it Comes to URLs, Does Size Matter? | 3 World Marketing Mix | Scoop.it
Pop quiz: You’re buying a website domain. You sell disco balls. Disco-ball-fever.com is $200. Disco.ball is $20. Which one do you buy?
Via Pedro Da Silva, massimo facchinetti, Os Ishmael, malek
Thorsten Strauss's insight:
Best practice picking URL: long vs short vs .com or .newextension
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Rescooped by Thorsten Strauss from digital marketing strategy
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5 Lesser-Known Social Media Platforms For Your Small Business - #infographic

5 Lesser-Known Social Media Platforms For Your Small Business - #infographic | 3 World Marketing Mix | Scoop.it
“Get the inside scoop on 5 lesser-known social media site that could help you grow your small company.”
Via malek
Thorsten Strauss's insight:
Are you a SME? Want to be leading in social media platforms? Then this is for you.
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Rescooped by Thorsten Strauss from Business: Economics, Marketing, Strategy
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Proceed to Checkout: Global Online Browsing and Buying Rates Vary by Category

Proceed to Checkout: Global Online Browsing and Buying Rates Vary by Category | 3 World Marketing Mix | Scoop.it

Via Pantelis Chiotellis
Thorsten Strauss's insight:
insight global browse and buy rates by nielsen
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Rescooped by Thorsten Strauss from Business: Economics, Marketing, Strategy
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How Brands Are Winning With Vine Videos: 10 Examples |

How Brands Are Winning With Vine Videos: 10 Examples | | 3 World Marketing Mix | Scoop.it
“ Do you use Vine as part of your Twitter marketing? This article shows 10 fun ways companies use Vine in their Twitter marketing.”
Via Pantelis Chiotellis
Thorsten Strauss's insight:
best practice: social marketing, twitter, vine
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Rescooped by Thorsten Strauss from Business: Economics, Marketing, Strategy
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Don Draper's Four Rules of Selling | LinkedIn

Don Draper's Four Rules of Selling | LinkedIn | 3 World Marketing Mix | Scoop.it

Via Pantelis Chiotellis
Thorsten Strauss's insight:

If you are in sales, watch this. It is a heavy pitch for a qualifying service to hire great sales people, but I saved it for the great examples and clips about Ad sales man Don Draper. Now the question is :" Is this what you want in your sales people? Also in Europe?"

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Rescooped by Thorsten Strauss from A Cultural History of Advertising
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Bulova: world's first television advertisement - YouTube

“ The first television advertisement was broadcast in the United States at 2:29 p.m. on July 1, 1941. NBC affiliate WNBT aired this 10 second spot before a bas...”
Via k3hamilton
Thorsten Strauss's insight:
History advertising.
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Rescooped by Thorsten Strauss from A Cultural History of Advertising
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Weird Facts About 5 of the World’s Most Famous Logos | Design | WIRED

Weird Facts About 5 of the World’s Most Famous Logos | Design | WIRED | 3 World Marketing Mix | Scoop.it

“ Sometimes, the most interesting aspect of a logo isn't the graphic itself. It's the story behind it.”


Via k3hamilton
Thorsten Strauss's insight:

Logos...what is behind them, how to come up with good ones. Can't get enough of it. Fun facts. ( Where did the peace logo come from? A painting?)

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Content Marketing Tools: The Ultimate List | Content Marketing Forum

Content Marketing Tools: The Ultimate List | Content Marketing Forum | 3 World Marketing Mix | Scoop.it
We ve updated our Ultimate Content Marketing Tools list to include over thirty new tools and several new categories such as localization, digital asset management, web analytics and social media analytics.
Thorsten Strauss's insight:

Update of the best overview over content marketing tools.

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Tesla’s Gambit: Aligning IP Strategy with Business Strategy

Tesla’s Gambit: Aligning IP Strategy with Business Strategy | 3 World Marketing Mix | Scoop.it
The “IP truce” declared by Tesla Motors surprised many. BCG's IP strategic-intent framework illuminates the move and helps other companies chart smarter IP strategies.
Thorsten Strauss's insight:

best practice: IP strategy analysis

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How Two Ex-Googlers Turned A Crappy Messaging Service Into A $100 Million App

How Two Ex-Googlers Turned A Crappy Messaging Service Into A $100 Million App | 3 World Marketing Mix | Scoop.it
Secret, the popular anonymous-sharing app, raised $25 million. Here's how it went from poorly designed messaging app to red-hot startup.
Thorsten Strauss's insight:

best practice: mobile add design. How to make a poorly design app a big winner. 

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Rescooped by Thorsten Strauss from Just Story It Biz Storytelling
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For Storytelling, Which Is Better: A Flipchart or PowerPoint?

For Storytelling, Which Is Better: A Flipchart or PowerPoint? | 3 World Marketing Mix | Scoop.it
“A new study shows a difference in comprehension between PowerPoint and flip charts.”
Via Karen Dietz
Thorsten Strauss's insight:
Excellent article including links to the best of various presentation schools.
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malek's curator insight, September 15, 4:55 AM

If you want to increase positive reception of your talks, comprehension, and retention, then put down that clicker and go to the board or flip chart.

Ianworrall's curator insight, September 15, 6:42 AM

I guess that would depend on where the presentation is being viewed and who is viewing it.

 

If the presentation is a live, in the classroom/boardroom presentation then you have more scope for ad-hoc sessions breaking out using the flipboard and some quick sketches.

 

If, however, you are recording yourself in front of a flipboard or whiteboard, or recording a powerpoint or keynote presentation to be viewed at leisure online, then you need to anticipate viewer questions and already have them answered. In this particular instance, I think a powerpoint presentation. properly done, is a lot more engaging.

Sergey Pavlov's curator insight, Today, 6:31 AM

Interesting observation

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The Industries Plagued by the Most Uncertainty

The Industries Plagued by the Most Uncertainty | 3 World Marketing Mix | Scoop.it
It’s a cliché to say that the world is more uncertain than ever before, but few realize just how much uncertainty has increased over the past 50 years. To illustrate this, consider that patent applications in the U.S. have increased by 6x (from 100k to 600k annually) and, worldwide, start-ups have increased from 10 million to almost 100 million per year.That means new technologies and new competitors are hitting the market at an unprecedented rate. Although uncertainty is accelerating, it isn’t affecting all industries the same way.That’s because there are two primary types of uncertainty — demand uncertainty (will customers buy your product?) and technological uncertainty(can we make a desirable solution?) — and how much uncertainty your industry faces depends on the interaction of the two.

Via Kenneth Mikkelsen
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Kenneth Mikkelsen's curator insight, September 11, 12:33 PM

This HBR blog post looks at how the two primary types of uncertainty: demand uncertainty and technological uncertainty affects different industries.


The highest level of combined uncertainty is in medical equipment, computers, software, and pharma. While the least influenced industries are precious metals, utilities, wholesale, and insurance. 

Emerging World's curator insight, September 17, 10:33 PM

This is a fascinating diagram.  What seems clear to me is that with so much uncertainty in industries like pharma, technology & healthcare, no one leader or company has all the answers.


Instead, companies working in these areas need to nurture adaptive leaders who can collaborate and co-create strategies and solutions to problems and do so on an ongoing basis. 

Rescooped by Thorsten Strauss from Digital Presentations in Education
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20 World-Class Presentation Experts Share Their Top Tips

20 World-Class Presentation Experts Share Their Top Tips | 3 World Marketing Mix | Scoop.it
“Have you ever sat through a presentation that seemed to slog on and on? Presenters that are disorganized, dwell on trivial information and give long winded explanations that lead nowhere? Too many presentations are afflicted by poor planning and poor visuals. The audience who come to see these presentations, pay attention [...]”
Via Baiba Svenca
Thorsten Strauss's insight:
Who are inspiring presenters? Here is a list with some of their thoughts.
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Rescooped by Thorsten Strauss from digital marketing strategy
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27 Proven Best Marketing Strategies For A Tiny Budget [Infographic]

27 Proven Best Marketing Strategies For A Tiny Budget [Infographic] | 3 World Marketing Mix | Scoop.it
“27 Proven Best Marketing Strategies For A Tiny Budget #infographic (RT @Im_OmD: 27 Proven Best Marketing Strategies For A Tiny Budget - http://t.co/FA7WYvcJeO #SocialMedia #SocialMediaMarketing #socialmediat…)...”
Via Rami Kantari, malek
Thorsten Strauss's insight:
SME marketing tactics. Nice list but challenge is not tactics but focus and message to break through which requires holistic authentic approach - match between people, mission, core, msg, tactic.
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Rescooped by Thorsten Strauss from Business: Economics, Marketing, Strategy
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Loyalty of Germany's Fashion Shoppers Divided Between Offline and Online - eMarketer

Loyalty of Germany's Fashion Shoppers Divided Between Offline and Online - eMarketer | 3 World Marketing Mix | Scoop.it
“ Most adults in Germany use the internet to compare prices and products, but just one-fifth buy clothes, shoes and accessories exclusively online, even when they've researched on the internet. Price, familiarity and location all play a role in where the country's consumers choose to shop.”
Via Pantelis Chiotellis
Thorsten Strauss's insight:
insight : retail, fashion, Germany : Data that shows data on preferences of Place of the 4P
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Rescooped by Thorsten Strauss from Business: Economics, Marketing, Strategy
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The Overview of Mobile Apps Market: Enter Now | LinkedIn

The Overview of Mobile Apps Market: Enter Now | LinkedIn | 3 World Marketing Mix | Scoop.it

Via Pantelis Chiotellis
Thorsten Strauss's insight:
insight mobile apps market
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Rescooped by Thorsten Strauss from Business: Economics, Marketing, Strategy
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Pitching Content to Publications: Mistakes to Avoid and Best-Practices

Pitching Content to Publications: Mistakes to Avoid and Best-Practices | 3 World Marketing Mix | Scoop.it
“ Content - How long should should content pitches to media outlets be? Should they include fully formed assets or, instead, opportunities to collaborate? Do publishers value exclusive research? What are the biggest ...”
Via Pantelis Chiotellis
Thorsten Strauss's insight:
best practice PR
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Rescooped by Thorsten Strauss from B2B Marketing, Strategy & Business
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John Oliver on Native Advertising: It's Gross, But This Is Our Fault

John Oliver on Native Advertising: It's Gross, But This Is Our Fault | 3 World Marketing Mix | Scoop.it
“ Few phrases strike fear into the hearts of media analysts and deposit dollars into the accounts of digital media companies like native advertising. ” “ As users move away from early digital advertising products like banner ads, native advertising has emerged as an effective — and lucrative — way for websites to bring in revenue. ”
Via kellysmay
Thorsten Strauss's insight:
10 min video rant on native advertising by HBO ' John Oliver.
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Rescooped by Thorsten Strauss from A Cultural History of Advertising
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7 Memorable Moments in the Dubious History of Product Placement

7 Memorable Moments in the Dubious History of Product Placement | 3 World Marketing Mix | Scoop.it

“ Remember when you had to wait until the commercial break to be bombarded with brand marketing? Probably not, since product placement has been a Hollywood addiction since the 1980s. Ever since Steven Spielberg featured Reese's Pieces in 1982's E.T.”


Via k3hamilton
Thorsten Strauss's insight:

Great examples in product placement history. Loved Wayne's world which, when you think about it, was "realty TV" before there were reality TV formats.

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Rescooped by Thorsten Strauss from Public Relations & Social Media Insight
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Incredible Ikea Billboard Tips an Apartment Sideways to Become a Rock-Climbing Wall

Incredible Ikea Billboard Tips an Apartment Sideways to Become a Rock-Climbing Wall | 3 World Marketing Mix | Scoop.it

Psst, maybe we shouldn't take this apartment—the floor seems kind of slanted.

 

Ikea promoted the opening of its 30th store in France by building an apartment into a vertical rock-climbing wall. Marketing shop Ubi Bene helped devise the impressive outdoor installation in the city of Clermont-Ferrand.

 

The wall is 9 meters high by 10 meters wide and fitted with steps and grips, allowing the public to navigate among stylish beds, cabinets, tables, chairs, sofas and accessories. (Using harnesses and with safety personnel on hand, naturally.)

 

The Swedish retailer's been in fine creative form with its marketing lately. Other notable efforts include lighting a forest with LED lamps to celebrate energy efficient bulbs, pitching its 2015 catalog as "cutting-edge technology" and teaming with Airbnb to give folks a chance to spend a night in one of its stores....


Via Jeff Domansky
Thorsten Strauss's insight:

best practise billboard/ experience marketing

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Laura Avila's curator insight, September 13, 6:26 AM

Incredibly inventive. So fun!

Monique Walhof's curator insight, September 14, 12:02 PM

another beautiful impressive marketing move from IKEA.. 

Street Advertising Services's curator insight, September 15, 1:17 AM

Here's a fun and engaging experiential campaign from Ikea. Although the likelihood of people actually climbing on the wall is small, its an eye-catching and colourful display designed to grab attention and encourage online social sharing

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Warning: Here's Why KPIs Go Wrong So Often

Warning: Here's Why KPIs Go Wrong So Often | 3 World Marketing Mix | Scoop.it
Developing the measures of performance for your business should be straight forward, but unfortunately isn’t. There are many pitfalls and hazards lurking in the background when chosing your Key
Thorsten Strauss's insight:

Interesting article on KPIs and some good sample KPIs

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Snapchat Is Now The #3 Social App Among Millennials | TechCrunch

Snapchat Is Now The #3 Social App Among Millennials | TechCrunch | 3 World Marketing Mix | Scoop.it
Snapchat is now the third most popular social app among millennials, according to a recent report by comScore which finds that Snapchat has 32.9% penetration..
Thorsten Strauss's insight:

Social marketing data: Snapchat more popular than Twitter, Pintrest, Google+, Vine or Tumblr among (U.S.) millennials (18-34yr) smartphone penetration. 

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