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Marketing Leadership - A 3 World Mix
Triangulated review of marketing from point of view of executive, consultant and lecturer. Follow to catch all updates.
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The 20 Most Popular TED Talks Of All Time

The 20 Most Popular TED Talks Of All Time | Marketing Leadership - A 3 World Mix | Scoop.it
Of the more than 1,800 TED Talks, which have been viewed a total of 2.5 billion times across all platforms, a few have risen to the top. The following 20 talks are the most popular ever on Ted.com.

This is an update of an article written by Samuel Blackstone and Aimee Groth.
Thorsten Strauss's insight:

Inspiration: always great to watch TED talks. Here are the best of 2014

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There's More to Life Than Being Happy

There's More to Life Than Being Happy | Marketing Leadership - A 3 World Mix | Scoop.it
"Happy people get a lot of joy from receiving benefits from others while people leading meaningful lives get a lot of joy from giving to others," explained Kathleen Vohs,
Thorsten Strauss's insight:

Food for thought on leadership: pursuit of happiness vs meaningfulness

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9 Habits That Lead to Terrible Decisions

9 Habits That Lead to Terrible Decisions | Marketing Leadership - A 3 World Mix | Scoop.it
A study of 360-feedback data from more than 50,000 leaders compared the behavior of those who were perceived to be making poor decisions with that of the people perceived to be making very good decisions.Nine factors emerged as the most common paths to poor decision making. Here they are in order from most to least significant. - - Laziness. This showed up as a failure to check facts, to take the initiative, to confirm assumptions, or to gather additional input. Basically, such people were perceived to be sloppy in their work and unwilling to put themselves out. They relied on past experience and expected results simply to be an extrapolation of the past. - Not anticipating unexpected events. It is discouraging to consistently consider the possibility of negative events in our lives, and so most people assume the worst will not happen. Unfortunately, bad things happen fairly often. People die, get divorced, and have accidents. Markets crash, house prices go down, and friends are unreliable. There is excellent research demonstrating that if people just take the time to consider what might go wrong, they are actually very good at anticipating problems. But many people just get so excited about a decision they are making that they never take the time to do that simple due-diligence. - Indecisiveness. At the other end of the scale, when faced with a complex decision that will be based on constantly changing data, it’s easy to continue to study the data, ask for one more report, or perform yet one more analysis before a decision gets made. When the reports and the analysis take much longer than expected, poor decision makers delay, and the opportunity is missed. It takes courage to look at the data, consider the consequences responsibly, and then move forward. Oftentimes indecision is worse than making the wrong decision. Those most paralyzed by fear are the ones who believe that one mistake will ruin their careers and so avoid any risk at all. - Remaining locked in the past. Some people make poor decisions because they’re using the same old data or processes they always have. Such people get used to approaches that worked in the past and tend not to look for approaches that will work better. Better the devil they know. But, too often, when a decision is destined to go wrong, it’s because the old process is based on assumptions that are no longer true. Poor decision makers fail to keep those base assumptions in mind when applying the tried and true. - Having no strategic alignment. Bad decisions sometimes stem from a failure to connect the problem to the overall strategy. In the absence of a clear strategy that provides context, many solutions appear to make sense. When tightly linked to a clear strategy, the better solutions quickly begin to rise to the top. - Over-dependence. Some decisions are never made because one person is waiting for another, who in turn is waiting for someone else’s decision or input. Effective decision makers find a way to act independently when necessary. - Isolation. Some of those leaders are waiting for input because they’ve not taken steps to get it in a timely manner or have not established the relationships that would enable them to draw on other people’s expertise when they need to. All our research (and many others’) on effective decision making recognizes that involving others with the relevant knowledge, experience, and expertise improves the quality of the decision. This is not news. So the question is why. Sometimes people lack the necessary networking skills to access the right information. Other times, we’ve found, people do not involve others because they want the credit for a decision. Unfortunately they get to take the blame for the bad decisions, as well. - Lack of technical depth. Organizations today are very complex, and even the best leaders do not have enough technical depth to fully understand multifaceted issues. But when decision makers rely on others’ knowledge and expertise without any perspective of their own, they have a difficult time integrating that information to make effective decisions. And when they lack even basic knowledge and expertise, they have no way to tell if a decision is brilliant or terrible. We continue to find that the best executives have deep expertise. And when they still don’t have the technical depth to understand the implications of the decisions they face, they make it their business to find the talent they need to help them. - Failure to communicate the what, where, when, and how associated with their decisions. Some good decisions become bad decisions because people don’t understand – or even know about — them. Communicating a decision, its rational and implications, is critical to the successful implementation of a decision.
Via Kenneth Mikkelsen
Thorsten Strauss's insight:
WOW, this is a must read and should be a post on your desk. best practice: decision making
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25 Things Skilled Learners Do Differently

25 Things Skilled Learners Do Differently | Marketing Leadership - A 3 World Mix | Scoop.it
Imagine for a moment that all human beings had the same IQ, but that some of us knew how to tap into it better than others. How would we approach education differently?
Via Jim Lerman, Kenneth Mikkelsen
Thorsten Strauss's insight:
best practice: self development. learn how to learn.
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Social Media Marketing in Europe: What U.S. Brands Need to Know

Social Media Marketing in Europe: What U.S. Brands Need to Know | Marketing Leadership - A 3 World Mix | Scoop.it
“A primer for U.S. brands on how to approach social media marketing in Europe. A guide to cultural differences, privacy concerns, corporate restrictions and more.”
Via The Fish Firm
Thorsten Strauss's insight:
For US marketers, and a fun read for Europeans. Marketing in Europe is much more complex because the EU market in more heterogeneous than the US. On the other hand, the US is also more heterogeneous than most Europeans think.
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Ad-free Social Network Ello Raises $5.5 Million In New Venture Funding

Ad-free Social Network Ello Raises $5.5 Million In New Venture Funding | Marketing Leadership - A 3 World Mix | Scoop.it
“Ello, the new social network that whose mandate is to never display ads or sell user data, just completed a round of venture funding where they raised $5.5 million.Re/code originally reported this news, which they received from Ello CEO Paul Budnitz. According to Budnitz, the funding will be put towards building the back-end infrastructure to better support Ello’s rapidly growing user base.Ello has gained hundreds of thousands of users in only a matter of weeks. Ello is invite only, and At its peak the social network was receiving up to 50,000 invite requests per hour. Ello even had to freeze signups at times because they weren’t able to handle all the traffic.”
Via Brian Yanish - MarketingHits.com
Thorsten Strauss's insight:
Ello , hyped as the next facebook is gaining speed. Dont know Ello? Time to check it out.
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What Peter Drucker Knew About 2020

What Peter Drucker Knew About 2020 | Marketing Leadership - A 3 World Mix | Scoop.it
Leaders and organizations cannot win in today’s business world with yesterday’s tools and strategies. The mindsets, attitudes, processes and leadership competencies that have served us well in the past, are not likely to secure success today, or in the near future.
Via Kenneth Mikkelsen
Thorsten Strauss's insight:
Another Drucker must read
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The Lost Art of Thinking Clearly

The Lost Art of Thinking Clearly | Marketing Leadership - A 3 World Mix | Scoop.it

Excellent PDF on the logical fallacies with examples. by Thorsten Marbach, TGIF, 2013

Thorsten Strauss's insight:

There are many lists and versions of alerting you to logical fallacies. I really liked this PDF by Thorsten Marbach for its examples and illustration. 

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Top 10 TED Talks for Entrepreneurs in 2014

Top 10 TED Talks for Entrepreneurs in 2014 | Marketing Leadership - A 3 World Mix | Scoop.it
Bill Gates, Edward Snowden, Larry Page, and the inventor of the World Wide Web converged on the year's hottest topics.TEDGlobal 2014 kicked off this week in Rio de Janeiro with panels focusing on how ideas, both good and bad, spread across borders. If you’ve yet to accumulate enough frequent-flier miles to dash off to South America for this global-minded innovation conference, you can get inspired at home by watching the following top TED Talks of the year.
Via Kenneth Mikkelsen
Thorsten Strauss's insight:
Insight for entrepreneurship
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New Rules for the New Economy

New Rules for the New Economy | Marketing Leadership - A 3 World Mix | Scoop.it
10 radical strategies for a connected world: 1) Embrace the Swarm. As power flows away from the center, the competitive advantage belongs to those who learn how to embrace decentralized points of control.2) Increasing Returns. As the number of connections between people and things add up, the consequences of those connections multiply out even faster, so that initial successes aren't self-limiting, but self-feeding.3) Plentitude, Not Scarcity. As manufacturing techniques perfect the art of making copies plentiful, value is carried by abundance, rather than scarcity, inverting traditional business propositions.4) Follow the Free. As resource scarcity gives way to abundance, generosity begets wealth. Following the free rehearses the inevitable fall of prices, and takes advantage of the only true scarcity: human attention.5) Feed the Web First. As networks entangle all commerce, a firm's primary focus shifts from maximizing the firm's value to maximizing the network's value. Unless the net survives, the firm perishes.6) Let Go at the Top. As innovation accelerates, abandoning the highly successful in order to escape from its eventual obsolescence becomes the most difficult and yet most essential task.7) From Places to Spaces. As physical proximity (place) is replaced by multiple interactions with anything, anytime, anywhere (space), the opportunities for intermediaries, middlemen, and mid-size niches expand greatly.8) No Harmony, All Flux. As turbulence and instability become the norm in business, the most effective survival stance is a constant but highly selective disruption that we call innovation.9) Relationship Tech. As the soft trumps the hard, the most powerful technologies are those that enhance, amplify, extend, augment, distill, recall, expand, and develop soft relationships of all types.10) Opportunities Before Efficiencies. As fortunes are made by training machines to be ever more efficient, there is yet far greater wealth to be had by unleashing the inefficient discovery and creation of new opportunities.
Via Kenneth Mikkelsen
Thorsten Strauss's insight:
10 rules, strategies for a connected world
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How to (Gradually) Become a Different Company

How to (Gradually) Become a Different Company | Marketing Leadership - A 3 World Mix | Scoop.it
How can a company, through a sustained process of acquiring and divesting assets, changes the mix of its business portfolio purposefully shift the core of its activities?
Via Kenneth Mikkelsen
Thorsten Strauss's insight:
Best practice: shifting your company
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How to make font transparent in PowerPoint

“There are so many great, hidden (or at least not as known) functions in PowerPoint. Without even leaving PowerPoint you can add great effects to your slides. …”
Via Baiba Svenca
Thorsten Strauss's insight:
best practice : powerpoint
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5 Post-Conversion Strategies to Increase Customer Lifetime Value

5 Post-Conversion Strategies to Increase Customer Lifetime Value | Marketing Leadership - A 3 World Mix | Scoop.it
“ These five post-conversion strategies will boost customer lifetime value by nurturing customers to keep them happy and encourage repeat sales.”
Via Pantelis Chiotellis
Thorsten Strauss's insight:
Best practice: increasing customer life time value, good examples, nice links to supportive theory
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The Most Innovative Companies: An Interactive Guide

The Most Innovative Companies: An Interactive Guide | Marketing Leadership - A 3 World Mix | Scoop.it
This interactive guide shows the changes to The Boston Consulting Group’s list of most innovative companies from 2005 to 2014.
In the Stories tab, explore four categories of change in the list over time:
Steady Innovators. Companies on the list every year from 2005 to 2014
Movers. Companies that moved up ten or more positions from 2013 to 2014
New Entrants. Companies that entered the list in 2014
Returnees. Companies that returned to the list in 2014 after falling off in 2013 or before
Thorsten Strauss's insight:

Overview: most innovative companies according to BCG

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A Simple Trick for Learning New Information

A Simple Trick for Learning New Information | Marketing Leadership - A 3 World Mix | Scoop.it
A recent study in Memory & Cognition offers up an intriguing possibility about how to best learn: that learning with the expectation of teaching might be more effective than learning with the expectation that you'll be taking a test.
Via Kenneth Mikkelsen
Thorsten Strauss's insight:
best practice: self development. Learn to teach and you learned for good.
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How To Be Efficient: Dan Ariely's 6 New Secrets To Managing Your Time

How To Be Efficient: Dan Ariely's 6 New Secrets To Managing Your Time | Marketing Leadership - A 3 World Mix | Scoop.it
Duke professor and bestselling author Dan Ariely reveals research backed insights on how to be efficient with your time at work and at home.
Via Kenneth Mikkelsen
Thorsten Strauss's insight:
best practice: time management
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25 Practices That Foster Lifelong Learning

25 Practices That Foster Lifelong Learning | Marketing Leadership - A 3 World Mix | Scoop.it
How do you cultivate a growth mindset if it doesn’t come naturally? And how do you hold onto it if you’ve got it already? Here are 25 recommendations to guide you in the right direction.
Via Kenneth Mikkelsen
Thorsten Strauss's insight:
best practice: self development. Great article.
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Daily 18-Minute Social Media Plan For Small Businesses by @OlsySpeak

Daily 18-Minute Social Media Plan For Small Businesses by @OlsySpeak | Marketing Leadership - A 3 World Mix | Scoop.it
“At first, spending under half an hour on managing social media may sound like a tall order, especially considering that an average user spends approximately 3 hours on social media per day. Before you commit to the new schedule, analyze your current one: which social media network do you visit first? Do you go through the same steps for each network every time, or prioritize your actions on the spot?Another important consideration before you create your speedy social media management plan is what social networks your business needs to be on. Time equals money, especially for a small business—each minute wasted on a social network your audience doesn’t frequent is a minute you could spend interacting with your current and potential customers on a different channel. In the sample plan, we will go over the 5 major networks—Twitter, Facebook, LinkedIn, Google+, and Instagram—and steps you can follow with each one.Instead of dividing your plan by network, we’ve divided it by blocks dedicated to an important social business activity. You may go over the 18-minute mark in the first few tries as you adjust to the new rhythm; but once you familiarize yourself with the routine, you will never waste a minute on extraneous social media activity again. Become a social media management rockstar with this 18-minute-a-day social media plan for small businesses.”
Via Brian Yanish - MarketingHits.com
Thorsten Strauss's insight:
best practice: SME marketing, social media
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How 21 Big Tech Companies Got Their Names

How 21 Big Tech Companies Got Their Names | Marketing Leadership - A 3 World Mix | Scoop.it
The expression ‘what’s in a name’ – or the slightly more poetic ‘a rose by any other name’ – means, essentially, that a name doesn’t matter. It suggests that it’s the attributes of a person or object that will dictate what it truly is and how it is seen by the world.However, in the world of brands and big business, this isn’t necessarily the case. Company names need to encapsulate something personal but trustworthy. Or have to, at least, offer some relative merit over other options. Why is Nike (originally known as Blue Ribbon Sports) called Nike? Because it’s named after a mythological Greek goddess who personified victory. That sounds a lot better than Blue Ribbon Sports, doesn’t it?With this in mind, we had a look at some of the biggest tech brands and the meaning behind how they got their names.
Via Brian Yanish - MarketingHits.com
Thorsten Strauss's insight:
Fun background on brand name origin and evolution
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The Wisdom of Peter Drucker from A to Z

The Wisdom of Peter Drucker from A to Z | Marketing Leadership - A 3 World Mix | Scoop.it
Known widely as the father of management, Peter Drucker formulated many concepts about business that we now take for granted. Here is an overview of Drucker's contributions, from A to Z.
Via Kenneth Mikkelsen
Thorsten Strauss's insight:
Peter Drucker - a giant in management, undervalued by Gen X and beyond
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The Narrative Fallacy: Why You Shouldn’t Copy Steve Jobs

The Narrative Fallacy: Why You Shouldn’t Copy Steve Jobs | Marketing Leadership - A 3 World Mix | Scoop.it
There are dozens of blog posts about Ben Franklin’s strict daily routine, advocating that we should follow suit. Writers love to point out how Maya Angelou made sure she wrote in a hotel room every day to help give her a safe space to work. A young Steve Jobs lived an extremely sparse possession-free lifestyle, and thousands of techies have attempted to emulate this no-nonsense, minimalistic living style.
Via Kenneth Mikkelsen
Thorsten Strauss's insight:
Be aware of the narrative fallacy.
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The Story Of Oreo: How An Old Cookie Reinvented Itself

The Story Of Oreo: How An Old Cookie Reinvented Itself | Marketing Leadership - A 3 World Mix | Scoop.it
“In 2013, Oreo changed its image, and maybe changed advertising, with a real-time marketing coup.”
Via Karen Dietz
Thorsten Strauss's insight:
best practice: reinvention
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The New Supercompetitors

The New Supercompetitors | Marketing Leadership - A 3 World Mix | Scoop.it
Leading companies used to be diverse conglomerates that based their competitive strategy on assets, positions, and economies of scale. Today’s market leaders, by contrast, are more focused enterprises. They do not follow the traditional portfolio strategies of seeking short-term profitability or growth wherever they can find it. Rather, they recognize that value is created by their distinctive capabilities: what they can do consistently well.
Via Kenneth Mikkelsen
Thorsten Strauss's insight:
Supercompetitors change the dynamics of the business are in by being focused and leveraging capabilities
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40 Ways to Screw Up a PowerPoint Slide

40 Ways to Screw Up a PowerPoint Slide | Marketing Leadership - A 3 World Mix | Scoop.it
“Bad PowerPoint design may be just as detrimental to your presentation as smelling like a horse. When you have poorly designed slides, a few things happen: your professionalism is questioned (because you essentially tell the people looking at your PowerPoint that you don't know how to create professional work); your audience members get distracted as they toggle between looking at your bad design and listen to what you're actually saying (and, in the end, they don't really ingest either); and you”
Via PowerPoint & Keynote Solutions from Chillibreeze, Baiba Svenca
Thorsten Strauss's insight:
best practice: powerpoint
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Nine examples of interactive web content

Nine examples of interactive web content | Marketing Leadership - A 3 World Mix | Scoop.it
“Social media plays such an important role in publishing that sharable and fun interactive content is now the way to elevate a piece from 'buzzy' to 'viral'.”
Via Stefano Principato
Thorsten Strauss's insight:
best practice: interactive content. for marketers check out the demographics link to statistical bureau
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