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Marketing Leadership - A 3 World Mix
Triangulated review of marketing from point of view of executive, consultant and lecturer. Follow to catch all updates.
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10 Sentences That Can Change Your Perspective On Life

10 Sentences That Can Change Your Perspective On Life | Marketing Leadership - A 3 World Mix | Scoop.it
Photo by Maja.
Thorsten Strauss's insight:

Sometimes you just need inspiration. Be inspired to be inspiring. 

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Passion at work: Cultivating worker passion as a cornerstone of talent development

Passion at work: Cultivating worker passion as a cornerstone of talent development | Marketing Leadership - A 3 World Mix | Scoop.it
Up to 87.7 percent of America’s workforce is not able to contribute to their full potential because they don’t have passion for their work. Less than 12.3 percent of America’s workforce possesses the attributes of worker passion. This “passion gap” is important because passionate workers are committed to continually achieving higher levels of performance.
Thorsten Strauss's insight:

Having given my graduation speech on "Passion as requirement for success" I can only support what is written here. Passion drives learning, systematic improvements and fuels by intrinsic motivation. 

How can a company ignite passion at the work place? 
a) Hire passionate passion. Look for achievers in diverse environments. Read some of my posts on identifying high performers.

b) Cultivate passion. Give is room (literally), funds and lead by example. If management has no passion or sees passion as weakness rather than strength, then forget it. This must be lived top down. Rituals, common language, symbols and all other culture generating forces come to play here. Creating culture is very difficult.

 

c) Nurture / retain the passion that you already have in house. Much easier than getting from zero to one via b) is to do a) right and then not kill it.  Yes, often you have passion in house but do not cultivate it, grow it, give it platform, space, support, responsibility and opportunity. 


Hire it - cultivate it -  nurture and retain it. 

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The Busy Person's Guide to Content Curation: A 3-Step Process

The Busy Person's Guide to Content Curation: A 3-Step Process | Marketing Leadership - A 3 World Mix | Scoop.it
Excerpt from the article written by Kevan Lee and posted on Buffer Blog:"Finding and sharing exquisite content has never had more value than it does today.What is content curation? Content curation is sorting through a large amount of web content to find the best, most meaningful bits and presenting these in an organized, valuable way.Or another definition:"In a world of nearly infinite content, consumers are looking to one-stop shop." by Mike KaputCuration is not aggregation.Aggregation is algorithmic. Curation is handpicked.The human element of curation is a huge source of its value.Significant benefits to a good content curation strategy include:- You improve your relationship with the sites whose content you share.- You grow your authority on a subject (provided the curation is top-notch).- You add quality content to your site or timeline and create a great resource for others.- You save time from creating content yourself, from scratch.Examples of where you might use content curation:- Curate content in a weekly blog post.- Curate content in an email newsletter.- Curate content on your social media profiles.How to curate content as efficiently and expertly as possible.Certainly, there is a time investment involved in doing it right (as with most things done well). There are a number of resources, tools, and tricks that help make the curation process even easier. Here’s what’s involved.-Find unique places to discover exquisite contentWe collected 17 off-the-radar places to search for new content. The off-the-radar spots are often quite good; there’s content on those sites that your audience may not have seen before, which adds an immediate boost of credibility for you and a boost of value your readers.- Read what you findI can admit to being tempted to skim a story and share it—or skip the skimming altogether and jump straight to sharing! There’s just so much content to read and so little time.I’m clearly not alone in this temptation. Do people read what they share? Not exactly.- Pick out your favoritesAs you read, make note of the stories that really stood out to you and that you’d like to share. There are a number of different ways of organizing these, ranging from old-school to highly automated.Batch and schedule: The shortcut to social curationIf you choose to share your curation on social media (great idea!), you have a number of tools at your disposal and one neat time-saving trick: Batch and schedule.Inside the Buffer curation processCuration is a regular part of our daily activities here at Buffer, both in our social media marketing and in the Buffer product itself. We share the best stories we can find from our archives and from the web to our profiles on Twitter, Facebook, Google+, and LinkedIn, and we curate a list of content suggestions that are offered fresh each day for folks to pick up and add to their buffers..."Each point is analyzed with detailed information and external links. Read original, useful and informative article here:http://blog.bufferapp.com/guide-to-content-curation
Via Giuseppe Mauriello
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Paula King, Ph.D.'s curator insight, May 29, 10:58 AM

This article does not fit neatly into this topic---good ideas rarely do.  

This is a competency needed in University programs and the St. Kate's MBA has a focus on IMC with emphasis on digital story -telling. which which curation is an important tool.  

Miguel Angel Perez Alvarez's curator insight, May 30, 2:08 PM

Curaduria de contenidos digitales poara personas muy ocupadas. Ideal para maestros. El método ya lo hemos usados dos años seguidos. Aquí la versión más reciente.

ainslime mount's comment, June 14, 12:54 AM
This is so great!
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World's Coolest Offices | 2014 | Inc.com

Meet the workplaces of your dreams. Sun-splashed atriums, sprawling outdoor verandas, and cozy, color-saturated nooks are some of the hallmarks of the most remarkable offices in the world. This photo gallery contains all the World's Coolest Offices
Thorsten Strauss's insight:

best practice: office design

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How to Overcome 18 Common Buyer Objections [Infographic]

How to Overcome 18 Common Buyer Objections [Infographic] | Marketing Leadership - A 3 World Mix | Scoop.it
“ Discover methods to teach your team about overcoming buyer objections.”
Via Pantelis Chiotellis
Thorsten Strauss's insight:
best practice : sales
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Six examples of effective multichannel marketing campaigns

Six examples of effective multichannel marketing campaigns | Marketing Leadership - A 3 World Mix | Scoop.it
There are just two days left to get your entries in for our new digital marketing and ecommerce awards, #TheDigitals, so to give some last minute inspiration I've rounded up six examples of effective multichannel marketing campaigns.
Thorsten Strauss's insight:

best practice: multichannel marketing

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Most People Don’t Want to Be Managers

Most People Don’t Want to Be Managers | Marketing Leadership - A 3 World Mix | Scoop.it
Of the thousands surveyed, only about one-third of workers (34%) said they aspire to leadership positions – and just 7% strive for C-level management (the rest said they aspire to middle-management or department-head roles).
Thorsten Strauss's insight:

Behold the shift in aspirations. Who would have thought that middle management "hell" as it was called not too long ago is not the target of a new generation. 

Is it the generation or the growing disillusion with work in general?
Is work failing to adopt to greater (social) needs and expectations?

Interesting underlying questions when you read this nice article.
And if the U.S. work force is not as interested in leadership or management anymore, then who still is (smirk) ?

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5 Ways to Work from Home More Effectively

5 Ways to Work from Home More Effectively | Marketing Leadership - A 3 World Mix | Scoop.it

LeadershipHow to stay focused and productive.

Thorsten Strauss's insight:

leadership: is about self managing when working from home. 

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How to Write Job Postings that Compel the Best to Apply

How to Write Job Postings that Compel the Best to Apply | Marketing Leadership - A 3 World Mix | Scoop.it
How to Write Job Postings that Compel the Best to Apply
Thorsten Strauss's insight:

best practice: hiring

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The Only Interview Question That Matters

This single question provides the depth and breadth of insight needed to reach a fast, unanimous Hire/Don't Hire decision.
Thorsten Strauss's insight:

best practice: hiring

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How to Form a Habit, A Scientific Approach

How to Form a Habit, A Scientific Approach | Marketing Leadership - A 3 World Mix | Scoop.it
A great daily routine is the holy grail of productivity. But the building blocks for that routine, habits, are tough to start, and even harder to change. Whether you want to meditate more, drink more water, or floss more than twice a month, these psychology-backed strategies can help you develop a new habit and keep it from fading.
Via Kenneth Mikkelsen
Thorsten Strauss's insight:
best practice: leadership & self behavior modification
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How To Scale Company Culture For Competitive Advantage

How To Scale Company Culture For Competitive Advantage | Marketing Leadership - A 3 World Mix | Scoop.it
Given the speed and skill with which today’s companies move -- especially technology businesses -- competitive advantage derived from a product or idea can be erased at a moment’s notice. But strong culture never dies. Culture isn’t just a set of inspirational sayings and wall ornaments. Culture is what you collectively believe and -- in practice -- what you collectively do.How can companies make culture systemic? First and foremost, make it endemic to personnel decisions. Put culture at the core of why you hire, fire and promote people.
Via Kenneth Mikkelsen
Thorsten Strauss's insight:
best practice: scaling culture
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Making Mergers Work

Making Mergers Work | Marketing Leadership - A 3 World Mix | Scoop.it
Executives too often overlook the vital question of identity when seeking synergies from mergers and acquisitions.
Via Kenneth Mikkelsen
Thorsten Strauss's insight:
best practice: mergers, m&a
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The world needs to stop listening to American MBAs

The world needs to stop listening to American MBAs | Marketing Leadership - A 3 World Mix | Scoop.it
An excess of influence

The most significant example of this influence in action is the supremacy of “positive psychology” and “positive organizational behavior” ideas in the years running up to the global financial crisis and ensuing recession from 2008. Excessive positivity among leaders played an essential role in creating the conditions that led to economic crises: a culture of greed is good, risk-taking, over-optimistic forecasting.
Thorsten Strauss's insight:

Food for thought

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You Can't Buy Happiness: Richest Nations vs. Happiest Nations - NerdWallet (blog)

You Can't Buy Happiness: Richest Nations vs. Happiest Nations - NerdWallet (blog) | Marketing Leadership - A 3 World Mix | Scoop.it
“ America’s “pursuit of happiness” is so important that it’s written into the Declaration of Independence, but the United States lags in that race compared to northern European nations, our neighbor…”
Via Rami Kantari
Thorsten Strauss's insight:
My MBA is from Copenhagen Business School. Maybe the I have the happiest MBA in the world? Stability, interaction, growth, respect,.... that you find in Denmark ( if you are Danish)
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A pocket guide to doing business in China | McKinsey & Company

A pocket guide to doing business in China | McKinsey & Company | Marketing Leadership - A 3 World Mix | Scoop.it
“ McKinsey director Gordon Orr goes behind the trends shaping the world’s second-largest economy to explain what companies must do to operate effectively. A McKinsey & Company article.”
Via Pantelis Chiotellis
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Here's A Breakdown Of The Speech That Won The World Championship Of Public Speaking

Here's A Breakdown Of The Speech That Won The World Championship Of Public Speaking | Marketing Leadership - A 3 World Mix | Scoop.it
Dananjaya Hettiarachchi took first place for his engaging blend of humor and drama.
Thorsten Strauss's insight:

best practice: speeking

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The 25 Tools Every Entrepreneur Should Know About

The 25 Tools Every Entrepreneur Should Know About | Marketing Leadership - A 3 World Mix | Scoop.it
“ If you’re an entrepreneur and you want to become more efficient, productive, and successful, take a look at this list of tools”
Via Pantelis Chiotellis
Thorsten Strauss's insight:
tool: entrepreneurship
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Rotary Strengthened Their Brand by Simplifying It

Rotary Strengthened Their Brand by Simplifying It | Marketing Leadership - A 3 World Mix | Scoop.it
Four steps cut down on complexity.
Thorsten Strauss's insight:

Best practice: branding

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Managing People from 5 Generations

Managing People from 5 Generations | Marketing Leadership - A 3 World Mix | Scoop.it
How to cross the age divide.
Thorsten Strauss's insight:

Generational management.

 

I challenge this idea of generational management and also the general influence of generations on behavior. Stronger influences such as life stage or career stage are superior in my observations than generational ones. 

People who build a house, started a family, are first time managers are much more alike than let's say one of each of the above but with common generation's background.

 

It is the stage and circumstance that you are in that is more influential and then differences such as generation (values, believes...) come to play.

Personal opinion.  

 

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The Digital Future: A Game Plan for Consumer Packaged Goods

The Digital Future: A Game Plan for Consumer Packaged Goods | Marketing Leadership - A 3 World Mix | Scoop.it
With nearly one-half of growth over the next five years coming from digital channels, CPG manufacturers risk losing control of their margins, share, and brand equity.
Thorsten Strauss's insight:

Nice article about packaged goods inclusive great pathway analysis.

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Use a Forensic Phone Screen to Instantly Spot Achievers

Use a Forensic Phone Screen to Instantly Spot Achievers | Marketing Leadership - A 3 World Mix | Scoop.it
Achievers leave lots of evidence in their wakes, and if the wake is big enough, you can rest assured there’s an achiever out in front.
Thorsten Strauss's insight:

best practice: hiring

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Big Data 100: Business Analytics

Big Data 100: Business Analytics | Marketing Leadership - A 3 World Mix | Scoop.it
Below is the list from CRN Big Data. They also publish the 100 Big Data Management Companies and 100: Big Data Infrastructure, Tools And Services lists.…
Via Jeff Domansky
Thorsten Strauss's insight:
short overview over companies in big data - for further investigation, research
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Have You Fallen Victim to the Guru Effect?

Have You Fallen Victim to the Guru Effect? | Marketing Leadership - A 3 World Mix | Scoop.it
Four years ago a paper by Dan Sperber published in the Review of Philosophy and Psychology coined the term: The Guru Effect - the tendency for people to "judge profound what they have failed to grasp." The paper examines how self-professed Gurus have a knack for inspiring devotion through speaking in a way that confers profound understanding but in reality fails to deliver anything of actual substance.
Via Kenneth Mikkelsen
Thorsten Strauss's insight:
A must read for all career academics and others who might have fallen victim to the guru effect: believing that someone has insight due to their use of language. In business this is sometimes called the McKinsey or consulting effect. I am with Einstein, lets keep things as simple as possible but not any simpler than that.
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Culture Eats Strategy – Innovation Psychology Explored

Culture Eats Strategy – Innovation Psychology Explored | Marketing Leadership - A 3 World Mix | Scoop.it
The late, great Peter Drucker said “Culture Eats Strategy for Breakfast”. Of his many insights, this might be the most important for Innovation. However, just as a fish doesn’t see the water, culture is often invisible to those that operate inside of it, and can therefore be difficult to influence or even evaluate. Unlike strategy, which can be mapped out in a memo, or innovation processes, which can be taught at an offsite, culture needs to be grown and nurtured over time. When it is, it can be both powerful and resilient, even if it isn’t always obvious.
Via Kenneth Mikkelsen
Thorsten Strauss's insight:
Read the summary Kenneth provided under comments. It states how you too can get any innovation culture.
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