The future belongs to dynamic agencies with more efficient management systems, integrated services, versatile talent, value-based pricing models, a love for data, and a commitment to producing measurable results.
“ The true meaning behind 35 top brand names, Creating a strong brand identity is an integral aspect of any consumer business, and a large part of any brand identity lies in its name. While many brands are simply named after their founders, others have more interesting origins. | Marketing Magazine”
Authenticity is a fuzzy concept, but Julie Napoli, a marketing professor at Curtin University, and colleagues recently reported in The Journal of Business Research that consumers see three dimensions to brand authenticity: heritage, sincerity and commitment to quality.
Thorsten Strauss's insight:
Insight Branding. : Authenticity allows for price premium.
Infographics seem to be getting more and more popular lately. They’re certainly fun to look at, and they convey useful information in a format that’s fast and easy to digest. One thing to keep in mind with infographics is that they’re generally static—unlike blog posts, they’re rarely updated as new information becomes available. To help you get your 2014 marketing strategy off to a great start, we’ve rounded up 10 infographics with useful stats, information and suggestions about online marketin
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Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.