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3 World Marketing Mix
Triangulated review of marketing from point of view of executive, consultant and lecturer. Follow to catch all updates.
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LogicalFallaciesInfographic_A3.pdf

Thorsten Strauss's insight:

Nice free A3 poster about logical fallacies. Great art for your office and perfect gift to somebody who needs a hint. 

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MTS Internet Baby - YouTube India's most viral ad

“ Subscribe: http://bit.ly/16TNd6W This kid is already ahead of the spectrum. He's the #MTSInternetBaby, born to #ExploitTheWeb with the new superior 3GPLUS™ n...”
Via k3hamilton
Thorsten Strauss's insight:
best practice ads: meet one of India's most popular ads. It resonates with a culture where competition is beyond tough.
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The 7Cs of The 21st Century Lifelong Learning Skills

The 7Cs of The 21st Century Lifelong Learning Skills | 3 World Marketing Mix | Scoop.it
With this new knowledge Age emerges the need for a redefinition of the essential learning skills , 'the mastering of which will help ensure students' success in the future job market '. In a great journal article entitled "Toward Learning Societies and The Global Challenges for Learning with ICT " Bernie Trilling featured the 7Cs that underly the 21st century lifelong learning skills. These7Cs are derived from a number of contemporary efforts to define the essential skills needed for a society’s future workforce.
Via Kenneth Mikkelsen
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Why Workplace Learning Fails, And Why It's Time to Ban The Fire Hose

Why Workplace Learning Fails, And Why It's Time to Ban The Fire Hose | 3 World Marketing Mix | Scoop.it
Could it be that employees really want workplace training, but they don’t want to learn the way companies teach them?
Via Kenneth Mikkelsen
Thorsten Strauss's insight:
Some truth about corporate training and some reasons why it might not stick.
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Lessons from a General for Leading in a VUCA World

Lessons from a General for Leading in a VUCA World | 3 World Marketing Mix | Scoop.it
We are living in VUCA times. VUCA is military term that describes the challenging leadership context of today. The term VUCA stands for Volatile, Uncertain, Complex and Ambiguous.
Via Kenneth Mikkelsen
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The Future of Organization

Aiming to eliminate the compromises in organizational life. Covering some interesting and provocative ideas, spanning human rights, complexity science, the death of heuristics, influence flows, personal knowledge mastery, social physics, trust, the digital nervous system, Web 3.0, performance and learning, public relations, collective intelligence, sociocracy, Holacracy, podularity, wirearchy, emergent civilization, self-organization, organized self, socioveillance, middleware corporate, bread incorporated and the Mozilla manifesto.
Via Kenneth Mikkelsen
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Kenneth Mikkelsen's curator insight, May 25, 11:36 AM

A fine presentation by Philip Sheldrake. Follow Philip on Twitter here: 

Andrew Spence's curator insight, June 1, 1:46 AM

For those involved in designing organisations, this is a thought-provoking deck.

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Business School, Disrupted

Business School, Disrupted | 3 World Marketing Mix | Scoop.it
In moving into online education, Harvard Business School discovered that it isn’t so easy to practice what it teaches.
Via Kenneth Mikkelsen
Thorsten Strauss's insight:
very interesting battle of opinions when it comes to Harvard's own elite strategic thinkers. The best question is the one in the end.
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Why The World's Dumbest Idea Is (Finally) Dying

Why The World's Dumbest Idea Is (Finally) Dying | 3 World Marketing Mix | Scoop.it
A consensus is forming among thought leaders that shareholder primacy must give way customer primacy. Behold! The age of customer capitalism is dawning!
Via Kenneth Mikkelsen
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Graeme Reid's curator insight, June 18, 6:03 PM

Interesting article about the demise of the concept that maximising shareholder value is a corporations' primary purpose.

dominique turcq's comment, June 19, 12:21 AM
A very interesting concept and a good article; but is it going far enough and shouldnt we also debate the managerialism?
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The Lives and Times of the CEO

The Lives and Times of the CEO | 3 World Marketing Mix | Scoop.it
Throughout modern business history, CEOs have faced challenges and pursued opportunities tied to the times in which they led.
Via Kenneth Mikkelsen
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Kenneth Mikkelsen's curator insight, July 2, 8:23 AM

This StrategyQ article looks at the evolution of the chief executive officer from 100 years back to a quarter century ahead.

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Management theory was hijacked in the 80s. We're still suffering the fallout

Management theory was hijacked in the 80s. We're still suffering the fallout | 3 World Marketing Mix | Scoop.it
We know what makes companies prosper in the long term. They manage themselves as whole systems, look after their people, use targets and incentives with extreme caution, keep pay differentials narrow (we really are in this together) and treat profits as the score rather than the game. And it's a given that in the long term companies can't thrive unless they have society's interests at heart along with their own.
Via Kenneth Mikkelsen
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Kenneth Mikkelsen's curator insight, July 5, 10:27 AM

Good governance went out of the window when the Chicago school's reductive view of human nature took hold.

Erwan Hernot's curator insight, July 6, 9:26 AM

Top managers and shareholders on one side and employees on the  other. Think it's past history (before the  fall of the Berlin Wall) ? Wrong. We're still in it.

Tony Brugman (Bright & Company)'s curator insight, July 21, 7:01 AM

Great read on Good Governance and (What went wrong in) Management! Brought to you in 2012 by The Guardian.

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Managing Oneself

Managing Oneself | 3 World Marketing Mix | Scoop.it
Business management magazine, blogs, case studies, articles, books, and webinars from Harvard Business Review, addressing today's topics and challenges in business management.
Thorsten Strauss's insight:

Classic Article by Peter Drucker. Free this weekend. 

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7 TED Talks on how we make choices

7 TED Talks on how we make choices | 3 World Marketing Mix | Scoop.it
Why some choices are so tough, and how to make better decisions.
Thorsten Strauss's insight:

best practice: theory and insights into decision making. Great playlist. 

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Escaping the Time-Scarcity Trap

Escaping the Time-Scarcity Trap | 3 World Marketing Mix | Scoop.it
When you are busy, you feel flustered. When you're flustered you start focusing on reactive work — which makes you feel busier. And when you are busy, you feel flustered...
Thorsten Strauss's insight:

best practice: time management ( perspective)

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37 shocking ads that will make you think about the issues of our society. #9 is so true it hurts...

37 shocking ads that will make you think about the issues of our society. #9 is so true it hurts... | 3 World Marketing Mix | Scoop.it
“ One of the best ways to grab people's attention is shocking them, and these 37 advertisements do it for a good reason: raising awareness for very important issues of our society. While many times t...”
Via k3hamilton
Thorsten Strauss's insight:
best practice: shocking social ads
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MediaPost Publications Better Advertising Through Chemistry: Oxytocin Is The New Dopamine 06/20/2014

MediaPost Publications Better Advertising Through Chemistry: Oxytocin Is The New Dopamine 06/20/2014 | 3 World Marketing Mix | Scoop.it
“ Better Advertising Through Chemistry: Oxytocin Is The New Dopamine - 06/20/2014CANNES, FRANCE -- After years of going for the dopamine rush, Madison Avenue is focusing on a different chemical in the brain that is what causes people to form bonds, trust, and yes, even love: oxytocin.”“This is really the chemistry of nice,” Josy Paul, chairman and chief creative officer of BBDO India, told Lions delegates during BBDO’s seminar entitled “Nice Is The New Black.....”
Via k3hamilton
Thorsten Strauss's insight:
Oxytocin...the new target of ad agencies. Get ready to feel love ...
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When Worlds Collide: Navigating the Minefield of Social Media

When Worlds Collide: Navigating the Minefield of Social Media | 3 World Marketing Mix | Scoop.it
Social media has made it easy to connect with others on many different levels -- but it’s also opened us up to a host of unintended consequences.
Via Kenneth Mikkelsen
Thorsten Strauss's insight:
The reason why your professional contacts should not be your facebook friends.
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4 Characteristics Of Learning Leaders

4 Characteristics Of Learning Leaders | 3 World Marketing Mix | Scoop.it
A number of insightful writers have suggested the skills that people need in order to cope with the 21st century.Here are 4 characteristics of learning leaders.
Via Skip Zalneraitis, Suvi Salo, Bobby Dillard, Kenneth Mikkelsen
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Ivon Prefontaine's curator insight, July 7, 7:25 AM

Peter Vaill suggested learning and leading are intertwined. Teaching is about learning and leading being intertwined with it.

Vilma Bonilla's curator insight, July 7, 10:26 AM

I love this analysis of a learning leader! It is spot on.  ~ V.B.

 

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Adaptive Strategy Is a Cop-Out

Adaptive Strategy Is a Cop-Out | 3 World Marketing Mix | Scoop.it
Managers today are all obsessed with VUCA, an ugly acronym encapsulating the notion that business faces more volatility, uncertainty, complexity, and ambiguity than ever before, requiring an entirely new kind of approach to strategy.That new way comes under many terms: discovery-driven strategy, emergent strategy, lean strategy, agile strategy, to name just the best known. They all hold, more or less, that in this VUCA world, you just have to try stuff, see how it works, and adjust. Thinking about strategy before doing something is so retrograde, so pre-VUCA.I just don’t buy it.There is really no actual evidence that ours is a more VUCA world than previous ones. In fact, every generation claims that its times are the most turbulent ever. Partly this is because the past is known and understood, so we forget how uncertain everything seemed at the time.
Via Kenneth Mikkelsen
Thorsten Strauss's insight:
Is VUCA orientation a cop-out for lack of strategic capability? You decide.
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Your Brain Is Hardwired To Make You One Type Of Leader - Can You Overcome It?

Your Brain Is Hardwired To Make You One Type Of Leader - Can You Overcome It? | 3 World Marketing Mix | Scoop.it
New findings suggest that our brain's analytical and social networks are hardwired to cancel each other out. Fortunately, there is a way for leaders to toggle successfully between the two.
Via Bobby Dillard, Kenneth Mikkelsen
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Brad Barbera's curator insight, May 25, 6:12 AM

#Innovation #Leadership

Lisa McCarthy's curator insight, May 26, 3:35 AM

Fascinating article on the brain's analytical and social networks, and how this affects one's leadership ability.

AnnC's curator insight, May 26, 1:00 PM

Be aware of when to engage the social network in your brain and when to engage your analytic network.

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Checklist for the Agile Manager

In this presentation Jurgen Aleppo describes what the role of a manager is in an agile organization. I give a checklist of 12 topics that managers should concern themselves with.
Via Claude Emond, Kenneth Mikkelsen
Thorsten Strauss's insight:
Inspiring and nice ppt
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Eight Must-Have Competencies for Future Leaders

Eight Must-Have Competencies for Future Leaders | 3 World Marketing Mix | Scoop.it
Leaders tomorrow will succeed with a different skill set than that of today’s best. Smart leaders will spot the mid-career folks with greatest potential to become those outstanding future executives.
Via Kenneth Mikkelsen
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Kenneth Mikkelsen's curator insight, July 3, 2:16 AM

In the June 2014 Harvard Business Review hiring guru Claudio Fernández-Aráoz says to spot those with high leadership potential look for four abilities:


  • Openness and curiosity
  • Recognition of new possibilities
  • Persuasion
  • An unstoppable drive


Daniel Goleman adds a few more distinguishing competencies  that set star leaders apart from mediocre:


  • Strategic Orientation – being able to think analytically and come up with a strategy.
  • Market insight – understanding the market and the business.
  • Results Orientation – the drive to achieve results through constant improvement as assessed by sound metrics.
  • Customer Impact – passion for pleasing customers and clients.
  • Collaboration and influence – working well with others, including influencing those not in one’s line of command.
  • Organizational Development – developing strengths for the company by recruiting, retaining, and developing future leaders.
  • Team Leadership – Building winning groups.
  • Transformation Leadership – leading the way toward new goals.
Tony Brugman (Bright & Company)'s curator insight, July 21, 6:52 AM

Good Linkedin blog on Leadership stating that the Fundaments of Leadership will never change: "While leaders tomorrow will need these capacities to adapt to a turbulent world, the fundamentals of leadership will not change. The reason: leadership relies on mobilizing human skills. Always has. Always will."

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Why Business Strategy is Changing

Why Business Strategy is Changing | 3 World Marketing Mix | Scoop.it
A shift in strategic thinking is underway as boards come to realise that they must respond faster to the changes shaping the global marketplace. The old notion of a set five-year plan has been transformed by the use of more emergent strategies, where assumptions about the future are tested more frequently and, if a new direction is needed, the business is fluid enough to be able to adapt quickly.
Via Kenneth Mikkelsen
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David Hain's curator insight, July 3, 4:40 AM

The future is emergent - agile business recognise this and change tack faster and with more empowerment.

Tony Brugman (Bright & Company)'s curator insight, July 21, 7:26 AM

Nice expert discussion on strategy and change. "If CEOs delude themselves about the need to adapt, strategies will fail."

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Mastering the new reality of sales - Bain Brief - Bain & Company - Publications

Mastering the new reality of sales - Bain Brief - Bain & Company - Publications | 3 World Marketing Mix | Scoop.it
As customers have seized the balance of power and more aspects of the sales process migrate online, leading B2B sales organizations find they must radically restructure their approach. By addressing six imperatives, companies are realizing EBITDA growth of 20% to 25%.
Thorsten Strauss's insight:

best practice : b2b sales

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The Happiness Blanket - British Airways

The Happiness Blanket - British Airways | 3 World Marketing Mix | Scoop.it
The Happiness Blanket is a revolutionary device that visually shows the wellbeing of a passenger in real time by changing colour to reflect their mood while on-board.
Thorsten Strauss's insight:

Happiness Blanket: Making flying customer happiness visible. Great visualization. Conclusion: flying is stressful unless you sleep. 

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Persuasion: Fascinating Study Shows How To Open A Closed Mind

Persuasion: Fascinating Study Shows How To Open A Closed Mind | 3 World Marketing Mix | Scoop.it
What’s the best way to persuade people to see things your way? Researchers considered this question and found an interesting answer - it involves keeping your mouth shut.
Thorsten Strauss's insight:

best practice: persuation

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