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3 World Marketing Mix
Triangulated review of marketing from point of view of executive, consultant and lecturer. Follow to catch all updates.
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Content Marketing Tools: The Ultimate List | Content Marketing Forum

Content Marketing Tools: The Ultimate List | Content Marketing Forum | 3 World Marketing Mix | Scoop.it
We ve updated our Ultimate Content Marketing Tools list to include over thirty new tools and several new categories such as localization, digital asset management, web analytics and social media analytics.
Thorsten Strauss's insight:

Update of the best overview over content marketing tools.

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Tesla’s Gambit: Aligning IP Strategy with Business Strategy

Tesla’s Gambit: Aligning IP Strategy with Business Strategy | 3 World Marketing Mix | Scoop.it
The “IP truce” declared by Tesla Motors surprised many. BCG's IP strategic-intent framework illuminates the move and helps other companies chart smarter IP strategies.
Thorsten Strauss's insight:

best practice: IP strategy analysis

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How Two Ex-Googlers Turned A Crappy Messaging Service Into A $100 Million App

How Two Ex-Googlers Turned A Crappy Messaging Service Into A $100 Million App | 3 World Marketing Mix | Scoop.it
Secret, the popular anonymous-sharing app, raised $25 million. Here's how it went from poorly designed messaging app to red-hot startup.
Thorsten Strauss's insight:

best practice: mobile add design. How to make a poorly design app a big winner. 

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Design Nerd Alert: Wall Calendar Honors A New Typeface Every Month

Design Nerd Alert: Wall Calendar Honors A New Typeface Every Month | 3 World Marketing Mix | Scoop.it

Gift A new calendar presents 12 typefaces and their histories for 365 days of design nerdery.

Thorsten Strauss's insight:

Leadership: Hello Marketing Directors. Here is a gift idea for your designers. Typeface Calendar. Nerdy Cool. 

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6 Ways to Make Guerrilla Marketing Work For You

6 Ways to Make Guerrilla Marketing Work For You | 3 World Marketing Mix | Scoop.it
For marketers with big dreams and small budgets, “guerrilla marketing” has a strong appeal – it’s often seen as a low investment, high impact strategy. Here are 6 tips for creating highly innovative, epic guerrilla marketing campaigns.
Thorsten Strauss's insight:

Nice examples of Guerrilla Marketing.

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'The Internet Of Things' Will Change Virtually Everything About How Large Companies Operate

'The Internet Of Things' Will Change Virtually Everything About How Large Companies Operate | 3 World Marketing Mix | Scoop.it
The Internet of Things will create new priorities, costs, and opportunities in virtually every industry.
Thorsten Strauss's insight:

Computer, phone , tablet, things connected to the internet. This time everything. 

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My Top Tools 2014

My Top Tools 2014 | 3 World Marketing Mix | Scoop.it
Thorsten Strauss's insight:

Never stop learning ! 

Top 10 tools by knowledge professional Harold Jarche.

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Case Study: How One Veteran's Podcast Built a Million-Dollar Business - Copyblogger

Case Study: How One Veteran's Podcast Built a Million-Dollar Business - Copyblogger | 3 World Marketing Mix | Scoop.it
John Dumas launched his unique business podcast in 2012. Two years later, he’s pulling in six figures every month. Find out how he did it.
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The 2014 State of Digital Transformation - Brian Solis

The 2014 State of Digital Transformation - Brian Solis | 3 World Marketing Mix | Scoop.it
Thorsten Strauss's insight:

Very interesting. 

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Marketers Still Struggling To Get Results From Content Marketing

Marketers Still Struggling To Get Results From Content Marketing | 3 World Marketing Mix | Scoop.it
Forrester, the Business Marketing Association and the Online Marketing Institute conducted a study about content marketing. The results weren't pretty.
Thorsten Strauss's insight:

The problem might be in execution?

The problem IS execution. 

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Summer Must-Reads: 10 Marketing Books to Throw in Your Beach Bag

Summer Must-Reads: 10 Marketing Books to Throw in Your Beach Bag | 3 World Marketing Mix | Scoop.it
There are 3 things that symbolize summer: watermelon, warm nights, and a very full Kindle. There's nothing wrong with a classic beach read, but why not enjoying books you can apply back at work? Here are 10 of our favorite marketing reads, coming to a beach bag (or briefcase) near you.
Thorsten Strauss's insight:

Vacation (Content) Marketing Reading List.

 

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How to Persuade Anyone of Anything in Ten Seconds Altucher Confidential

How to Persuade Anyone of Anything in Ten Seconds Altucher Confidential | 3 World Marketing Mix | Scoop.it
Thorsten Strauss's insight:

Summary how to persuade in 10 sec (elevator pitch)

 

+ Who are you?

+ Relax!

+ No filler words.

+ 4 U's

- Urgency

- Unique

- Useful

- Ultra specific

 

(2 bonus U's)

- User friendly 

- Unquestionable proof

 

+ Desire

+ Objections

 

--- My tip: read "honest signals" and follow-up on what drives mirco judgement on trust. 

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Don't Believe the Hype

Don't Believe the Hype | 3 World Marketing Mix | Scoop.it

Do you know what social media channels your customers use? Do you think that Twitter is where everyone can be found? Well, think again. It pays to understand where your customers can be found online. Understanding the demographic makeup for each social media channel can help you better target your customers. Especially as content development becomes king, it becomes more important to target your content efficiently and effectively.


Via kellysmay
Thorsten Strauss's insight:

Last time I saw statistics Twitter came in at 7% and that a month or two ago. Well, the message is clear when it comes to social marketing there is a discrepancy between noise and importance. Here is the executive prescription: for existing companies : website, blog, email, facebook & twitter and all others only if you have dedicated community experts and are B2C. 

Voila social media strategy done. 
Fits 95% of all companies. 

If you are a new company: twitter, facebook, blog, email, website. You need to make noise more than manage client relationships. If you don't know how to market on T-FB-Blog. Read my other board "Content Marketing" it has some best practice.

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Thorsten Strauss's comment, August 18, 6:05 AM
Last time I saw statistics Twitter came in at 7% and that a month or two ago. Well, the message is clear when it comes to social marketing there is a discrepancy between noise and importance. Here is the executive prescription: for existing companies : website, blog, email, facebook & twitter and all others only if you have dedicated community experts and are B2C.

Voila social media strategy done.
Fits 95% of all companies.

If you are a new company: twitter, facebook, blog, email, website. You need to make noise more than manage client relationships. If you don't know how to market on T-FB-Blog. Read my other board "Content Marketing" it has some best practice.
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Warning: Here's Why KPIs Go Wrong So Often

Warning: Here's Why KPIs Go Wrong So Often | 3 World Marketing Mix | Scoop.it
Developing the measures of performance for your business should be straight forward, but unfortunately isn’t. There are many pitfalls and hazards lurking in the background when chosing your Key
Thorsten Strauss's insight:

Interesting article on KPIs and some good sample KPIs

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Snapchat Is Now The #3 Social App Among Millennials | TechCrunch

Snapchat Is Now The #3 Social App Among Millennials | TechCrunch | 3 World Marketing Mix | Scoop.it
Snapchat is now the third most popular social app among millennials, according to a recent report by comScore which finds that Snapchat has 32.9% penetration..
Thorsten Strauss's insight:

Social marketing data: Snapchat more popular than Twitter, Pintrest, Google+, Vine or Tumblr among (U.S.) millennials (18-34yr) smartphone penetration. 

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Amazon's Credit Card Reader Is Here, And It's Dramatically Cheaper Than Square

Amazon's Credit Card Reader Is Here, And It's Dramatically Cheaper Than Square | 3 World Marketing Mix | Scoop.it
Square charges 2.75 for each transaction; Amazon charges 1.75.
Thorsten Strauss's insight:

News in mobile e-commerce. Amazon launches Credit Card Reader under the cost of competition. Mobile e-commerce affordable to start-ups and now more affordable to consumers. Excited to see more development in this ares. 

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The World Trade Center Has A New, Very Confusing Logo

The World Trade Center Has A New, Very Confusing Logo | 3 World Marketing Mix | Scoop.it
Cramming in a mind-melting series of visual allusions, the $3 million WTC logo is also an ad.
Thorsten Strauss's insight:

branding, logo choice: how do you brand a location or building? Great example of the challenges of non product marketing. In my humble opinion this was a difficult job.

 

Here is the acid test: do you know what it is about without the font next to it? No. Test failed. Not even the emotion or rough association is in the ball park. What is missing is to feature the most dominant design element of the building.

Here are some examples of how it is done better:

Guggenheim Museum N.Y. (right side) : http://www.guggenheim.org/new-york/support/join)

 

Willis (Sear's) Towers Chicago : http://www.willistower.com

 

Berlin Olympia Station: http://www.olympiastadion-berlin.de

 

 

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What Every Marketer Should Learn From Weird Al

What Every Marketer Should Learn From Weird Al | 3 World Marketing Mix | Scoop.it
Thorsten Strauss's insight:

Note to self : case study Weird Al
Check out: "Word Crimes" taking on Thicke's summer smash hit.

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Four Basic Skills for 2020

Four Basic Skills for 2020 | 3 World Marketing Mix | Scoop.it
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How to Get More People to Register for Your Next Event

How to Get More People to Register for Your Next Event | 3 World Marketing Mix | Scoop.it
Learn how to market your event and boost registration.
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The Top 25 Socially Engaged Companies on LinkedIn Invest in Employee and Customer Relationships - Brian Solis

The Top 25 Socially Engaged Companies on LinkedIn Invest in Employee and Customer Relationships - Brian Solis | 3 World Marketing Mix | Scoop.it
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Why the C-suite don't 'get' social media marketing – and how to change that

Why the C-suite don't 'get' social media marketing – and how to change that | 3 World Marketing Mix | Scoop.it

ThiosReputational risk, return on investment and a lack of experience are barriers to social media adoption in the boardroom, writes Sharon Flaherty

Thorsten Strauss's insight:

The single reason why there is a lack of understanding or acceptance of social media is social media inexperience. 

 

I disagree with the ROI statement as online marketing can be well measured and translated into relevance to the bottom line. Better and more precise than most fluffy and wage consumer perception metrics. 

 

On the subject of regulatory burden, sure that is a problem for some sensitive companies, but that is not the main reason why mainstream C-suits have yet to jump on the social media bandwagon. Remember it is ok to not engage in social media as well.

 

Social media has received more hype and attention than other classical marketing methods which skews the perception that it is better or the only method. The opposite is true. 

 

The biggest problem is that the C-suite of today simply has a lack of awareness, understanding and affinity of the online marketing world. They were not raised with it, or not born into it. It is a difference if you learn something at age 15, 25, or 45 or 55. 

 

As consumer patters change in the purchasing process social and online marketing will automatically receive the role they deserve. It will be a natural - do it right or get eliminated process. 

 

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How to Double Your Marketing Team…WITHOUT New Hires

How to Double Your Marketing Team…WITHOUT New Hires | 3 World Marketing Mix | Scoop.it
Ever wish you could clone your marketing team? Here's how one company's 3 big wins with marketing automation (deduplication, autoresponders, and routing/qualification) saved them 1,832 hours per year.
Thorsten Strauss's insight:

Shameless self promotion of Marketo, but good list of things that can be done with marketing automation. 

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The changing face of marketing | McKinsey & Company

The changing face of marketing | McKinsey & Company | 3 World Marketing Mix | Scoop.it
This article from the McKinsey Quarterly archive analyzes six major changes that promised to transform future marketing efforts. These forces have largely proved to be as influential as predicted and continue to shape today’s challenges. A McKinsey Quarterly article.
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The Aha Moment - How Entrepreneurs Realized What To Do In Life

The Aha Moment - How Entrepreneurs Realized What To Do In Life | 3 World Marketing Mix | Scoop.it
Before any entrepreneur became successful there was a time they did not know what to do. And then the aha moment happened. How?About 2200 years ago Archimedes stepped into his bath and exclaimed, “Eureka!” It was a moment of sudden discovery. The eureka effect. A moment of deep insight. It’s an epiphany which translates as “striking appearance.” In that moment a previously unsolvable problem becomes suddenly clear and obvious.Before The Aha MomentLife can be divided into two periods. Before you know why you are alive and after. In between there is just a single moment – the Aha! moment. One brainwave that turns a person into a person on a mission.Here we show the moments that turned famous people onto their missions. Even though for them it was a process to get to that moment, there was a catalyst that one day made them say, “Aha!”What Makes Us AhaWhat brings the Aha moment?Inconvenience. GoPro founder who struggled to take a picture of himself while surfing.Limited resources. Ikea founder could not fit a table in his small car, so he thought to take off the legs.Pain and tragedy. Samuel Morse received a letter about his wife’s illness after she was already buried. Letters took a long time back then. He raced to see her, but it was too late. Grief-stricken, he decided to forever change how people talk to each other and invented the telegraph.The aha moment comes at different ages. Here are a few examples. Is it ever too late to have the aha moment? Some entrepreneurs had them well into their fifties. Were they thinking it was never too late?Get your Free Business Plan Template here: http://bit.ly/1aKy7km
Via Justin Jones, Marc Kneepkens, malek
Thorsten Strauss's insight:
classic entrepreneurial lore
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