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Marketing Leadership - A 3 World Mix
Triangulated review of marketing from point of view of executive, consultant and lecturer. Follow to catch all updates.
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58 Cognitive Biases That Screw Up Everything We Do

58 Cognitive Biases That Screw Up Everything We Do | Marketing Leadership - A 3 World Mix | Scoop.it
The Galatea effect, attentional bias, recency, and more.
Thorsten Strauss's insight:

best practice: self awareness . Also see my slideshare with cognition overviews on my board. Click the little  funnel icon (search) and type in thinking or bias to find it.

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12 Lessons Steve Jobs Taught Guy Kawasaki - YouTube

Guy Kawasaki survived working for Steve Jobs twice. At Silicon Valley Bank's CEO Summit on October 6, 2011, Guy shared lessons learned from the entrepreneur ...
Thorsten Strauss's insight:

Excellent summary  by Gerhard Wesp (https://plus.google.com/117618795762706138363):

For the benefit of those who only have three minutes, the lessons
are below.  Will use a few of them for my own business, tnx Guy!

- "Experts" are clueless.
  Especially self-declared ones.

- Customers cannot tell you what they need.
  They can help with evolution, but not revolution.

- Biggest challenges beget the best work.

- Design counts.
  Users will see the skin/UI of your product, not the great algorithms.

- Big graphics, big fonts.

- Jump curves---do things 10 times better, not 10 percent.

- All that truly matters is whether something works or doesn't work.
  Open or close, iPhone or Android, car or train, doesn't matter---make
  it work.

- "Value" is different from "price".
  There is a class of people who do care about value.
  Ease of use -> less support costs.
  You have to create a unique and valuable product as an engineer.

- A players hire A players, or even A+ players.
  B players hire C players to avoid they get ahead of them.
  You should be proud of hiring somebody better than you.
  Fight the bozo explosion.

- Real CEOs can demo.
  If you can't demo your own product, then quit.

- Real entrepreneurs ship, not slip.

- Some things need to be believed to be seen.

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8 mistakes to avoid when you talk with a "Venture Capital" firm

8 mistakes to avoid when you talk with a "Venture Capital" firm | Marketing Leadership - A 3 World Mix | Scoop.it
October 16, Volta Ventures, a Belgian Venture Capital firm made a presentation at the Betacowork. Frank Maene, Volta' managing director, described the "raison d'être" of a VC as well as the "do and...
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Where Is Content Marketing Going in 2015?

Where Is Content Marketing Going in 2015? | Marketing Leadership - A 3 World Mix | Scoop.it
“ 2014 was certainly the year of content marketing, but where will the trend go in the coming year, and what can marketers do to prepare?”
Via Pantelis Chiotellis
Thorsten Strauss's insight:
Insight : demand generation
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The Sophisticated Marketer’s Guide to Thought Leadership - Brian Solis

The Sophisticated Marketer’s Guide to Thought Leadership - Brian Solis | Marketing Leadership - A 3 World Mix | Scoop.it
According to Miller, “Thought leadership is an essential part of any successful content marketing strategy. Both B2C and B2B companies can benefit from the many advantages of thought leadership to build a more competitive reputation and ultimately drive more revenue.”
Miller along with his team at LinkedIn interviewed several experts to assemble a gorgeous and useful ebook to help brand marketers learn how to optimize thought leadership strategies. Experts include Joe Chernov, Ekaterina Walter, Shannon Stubo, among others.  You can download it here.
Thorsten Strauss's insight:

best practice: thought leadership. with link to ebook

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Unsplash | Free High-Resolution Photos

Unsplash | Free High-Resolution Photos | Marketing Leadership - A 3 World Mix | Scoop.it
Free (do whatever you want) high-resolution stock photos. Download 10 new free stock photos every 10 days.
Thorsten Strauss's insight:

best practice: free pictures for content and blogs

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What's in a Name? What 6 Popular Brands Are Called Across the Globe

What's in a Name? What 6 Popular Brands Are Called Across the Globe | Marketing Leadership - A 3 World Mix | Scoop.it
“Different cultures have different values. Different languages. Different slang. Different senses of humor. A name that sounds elegant in one language could sound off-putting or downright gross in another language. Even when it’s unintentional, a name that doesn’t play well in a certain country could mean the difference between a boom in sales and a boycott..”
Via malek
Thorsten Strauss's insight:
insight (fun) : brand names, branding international
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Rescooped by Thorsten Strauss from Business: Economics, Marketing, Strategy
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What's the Ideal Length of... Everything? | Marketing Technology Blog

What's the Ideal Length of... Everything? | Marketing Technology Blog | Marketing Leadership - A 3 World Mix | Scoop.it
“ What's the Ideal Length of... Everything? by Douglas Karr on Marketing Technology Blog”
Via Pantelis Chiotellis
Thorsten Strauss's insight:
Best practice: content length
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Rescooped by Thorsten Strauss from Business: Economics, Marketing, Strategy
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An Epic List of 100 Growth Hacks for Startups | SEJ

An Epic List of 100 Growth Hacks for Startups | SEJ | Marketing Leadership - A 3 World Mix | Scoop.it
“ This post contains 100 different growth hacks broken down into different stages: Customer Acquisition, Activation, Retention, Referral, and Revenue.”
Via Pantelis Chiotellis
Thorsten Strauss's insight:
best practice: entrepreneurship
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Rescooped by Thorsten Strauss from Business: Economics, Marketing, Strategy
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50 Top Tools, Apps, Software & Products to Boost Your Marketing Productivity

50 Top Tools, Apps, Software & Products to Boost Your Marketing Productivity | Marketing Leadership - A 3 World Mix | Scoop.it
“ The following 50 tools are designed to boost your marketing productivity on everything from contact management to social media analytics.”
Via Pantelis Chiotellis
Thorsten Strauss's insight:
best practice: tools. covers broad range of responsibilities.
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Rescooped by Thorsten Strauss from Business: Economics, Marketing, Strategy
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How to Become a Best-In-Class Content Marketer

How to Become a Best-In-Class Content Marketer | Marketing Leadership - A 3 World Mix | Scoop.it
“ B2B marketers with documented content marketing strategies consider their organizations more effective at content marketing, and can better track ROI over those with verbal or no strategies, according to the latest research by the Content Marketing Institute (CMI). And although an encouraging 83 percent of B2B marketers have a content marketing strategy, only 35 percent have it written down, which means that a majority of those surveyed are missing out on the benefits that come with being Topic: Digital Marketing.”
Via Pantelis Chiotellis
Thorsten Strauss's insight:
best practice: content marketing
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How Jessica Alba Proved Her Doubters Wrong

Even movie stars have to stare down skeptics when they're launching a company and seeking funding. Here's how Jessica Alba persevered--and wound up with a company valued at nearly $1 billion.
Thorsten Strauss's insight:

Start-up obstacles are the same for movie stars. Great article about Jessica Alba's success and struggles along the way of starting The Honest Company

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The future of the book

The future of the book | Marketing Leadership - A 3 World Mix | Scoop.it
The Economist offers authoritative insight and opinion on international news, politics, business, finance, science, technology and the connections between them.
Thorsten Strauss's insight:

Read this great content in 3 ways: audio book, old book, online scroll. Excellent data 

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Rescooped by Thorsten Strauss from Just Story It Biz Storytelling
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Data Storytelling: A Fab Technique For Presentations

“We often hear that a presentation needs a good story. But the tricky part is to get your story to be clear and concise. So how can you avoid beating around the…”
Via Karen Dietz
Thorsten Strauss's insight:
best practice: presentations and mini story telling when presenting research or data.
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The Ultimate Guide To Finding Your Passion

The Ultimate Guide To Finding Your Passion | Marketing Leadership - A 3 World Mix | Scoop.it
Too many of us believe in a magical being called "passion." "If only I could find my passion," we cry. "Finding my passion would make me happy."



Well, passion is real, and very powerful. But almost everything people believe about finding it is wrong.
Thorsten Strauss's insight:

Insight: Correlation and causation of success and passion. Great article. 

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1000 Marketing Technology Solution Providers Categorized by Chiefmartec

1000 Marketing Technology Solution Providers Categorized by Chiefmartec | Marketing Leadership - A 3 World Mix | Scoop.it

The best overview over marketing technology.

Thorsten Strauss's insight:

insight: marketing landscape 2014 tools and technology. 

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Wissensarbeiter: Peter Druckers Thesen im Praxischeck - Harvard Business Manager - Harvard Business Manager

Wissensarbeiter: Peter Druckers Thesen im Praxischeck - Harvard Business Manager - Harvard Business Manager | Marketing Leadership - A 3 World Mix | Scoop.it
Management-Guru Peter F. Druckers Aussagen über die Arbeitswelt von Wissensarbeitern gelten als wegweisend und visionär. Christoph Niewerth, Vorstand der Personalberatung Hays, hat die Gültigkeit einiger seiner bekannten Thesen im Hinblick auf den heutigen Führungsalltag untersucht.
Thorsten Strauss's insight:

(In German) Are Drucker's statements reality today?

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The Content Habits of B2B Enterprise Marketers [Infographic]

The Content Habits of B2B Enterprise Marketers [Infographic] | Marketing Leadership - A 3 World Mix | Scoop.it
Content - How much time do B2B enterprise marketers spend engaging with industry-related content? What content do they consume and share? How do they describe their work on LinkedIn?
Thorsten Strauss's insight:

insight: sources, behavior, shift in job titles b2b marketers

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The Best Video Ever About the Sheeplike Insanity of Real-Time Marketing

The Best Video Ever About the Sheeplike Insanity of Real-Time Marketing | Marketing Leadership - A 3 World Mix | Scoop.it
Ever feel like real-time marketing is all about being first, and not about being good? You're not alone.
Thorsten Strauss's insight:

marketing humor:  satire about real time advertising

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15 Free Online Learning Sites Every Entrepreneur Should Visit

15 Free Online Learning Sites Every Entrepreneur Should Visit | Marketing Leadership - A 3 World Mix | Scoop.it
“ The best places you can go to learn more about marketing, entrepreneurship, business management and more.”
Via Pantelis Chiotellis
Thorsten Strauss's insight:
insights: entrepreneurship . nice sources of knowledge.
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The Most Effective B2B Content Marketing Strategies | Marketing Technology Blog

The Most Effective B2B Content Marketing Strategies | Marketing Technology Blog | Marketing Leadership - A 3 World Mix | Scoop.it
“ The Most Effective B2B Content Marketing Strategies by Douglas Karr on Marketing Technology Blog”
Via Pantelis Chiotellis
Thorsten Strauss's insight:
best practice: b2b marketing
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Hubspot, Marketo, Pardot, Act-On, and Eloqua lead latest marketing automation market share numbers

Hubspot, Marketo, Pardot, Act-On, and Eloqua lead latest marketing automation market share numbers | Marketing Leadership - A 3 World Mix | Scoop.it
“ Hubspot, Marketo, and Pardot are leading the latest marketing automation market share numbers from Datanyze, a big data analytics startup that spiders millions of websites for the software-as-servi...”
Via Pantelis Chiotellis
Thorsten Strauss's insight:
insight. marketing automation
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Best Business Books 2014: Strategy

Best Business Books 2014: Strategy | Marketing Leadership - A 3 World Mix | Scoop.it
“ To the Nimble Go the Spoils”
Via Pantelis Chiotellis
Thorsten Strauss's insight:
Book tips. Never heard of these before. Interesting.
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Rescooped by Thorsten Strauss from A Cultural History of Advertising
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4 Brands That Built Empires Without Traditional Advertising

4 Brands That Built Empires Without Traditional Advertising | Marketing Leadership - A 3 World Mix | Scoop.it
“ Despite their size and influence, these brands have built followings by using relationship-focused tactics that are often the domain of smaller businesses.”
Via k3hamilton
Thorsten Strauss's insight:
Especially GoPro case study is interesting.
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Beyond PowerPoint & Keynote: The 20 Best Apps to Create and Share Presentations

Beyond PowerPoint & Keynote: The 20 Best Apps to Create and Share Presentations | Marketing Leadership - A 3 World Mix | Scoop.it
When looking for apps to include in this roundup, we selected tools that:

Make it quick to build a presentation
Have a clean design that's simpler than traditional PowerPoint
Include unique features that bring something new to the table
Let you easily collaborate on presentations
Thorsten Strauss's insight:

best practice: communication

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