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3 World Marketing Mix
Triangulated review of marketing from point of view of executive, consultant and lecturer. Follow to catch all updates.
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How Do I Avoid Being A Micromanager?

How Do I Avoid Being A Micromanager? | 3 World Marketing Mix | Scoop.it
You need to make sure things get accomplished but you don't want to be the boss that everyone hates--the dreaded micromanager. Leadership coach Lolly...
Thorsten Strauss's insight:

As a subordinate we did not like these types of managers and never understood them until we ourselves became a manager. Finding the right balance of empowerment and control is what management is all about. Good read. 

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7 Habits of Highly Emotionally Intelligent People

7 Habits of Highly Emotionally Intelligent People | 3 World Marketing Mix | Scoop.it
People with high emotional intelligence tend to do better at work. So what habits do they have that set them apart?
Thorsten Strauss's insight:

Leadership: Habits of highly emotionally intelligent people. Find them learn from them - assess yourself. 

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Tomorrow's Most Wanted · Hyper Island

Tomorrow's Most Wanted · Hyper Island | 3 World Marketing Mix | Scoop.it
Tomorrow’s Most Wanted is a survey aiming to research the industry’s most wanted within the forthcoming 3-5 years, throughout a holistic perspective. What skills and personal qualities do the industry need from the talent of tomorrow? Support us with your most wanted and compare with others here mostwanted.hyperisland.com
Thorsten Strauss's insight:

One of the best "Future Worker" posts I have seen recently. 

Interactive multi industry and multi country study.
Excellently presented by digital thought leader Hyper Island.
 

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The Behaviors that Define A-Players

The Behaviors that Define A-Players | 3 World Marketing Mix | Scoop.it
Research suggests nine ways to get ahead of the pack.
Thorsten Strauss's insight:

What defines A-performers?

What leadership skills are most important?

 

Study: 50,286 360-degree evaluations conducted over the last five years on 4,158 individual contributors.

 

Answer: Productivity is the biggest identifier (nearly twice as productive as average performers)

 

What does it take?

 

“Which leadership skills distinguished the best from the merely good?

Here they are, ranked in order of which made the most difference.

 

1.Set stretch goals and adopt high standards for themselves.

2.Work collaboratively.

3.Volunteer to represent the group.

4.Embrace change, rather than resisting It.

5.Take initiative.

6.Walk the talk.

7.Use good judgment. 

8.Display personal resilience.

9.Give honest feedback.

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The Stoic: 9 Principles to Help You Keep Calm in Chaos

The Stoic: 9 Principles to Help You Keep Calm in Chaos | 3 World Marketing Mix | Scoop.it

LeadershipAct on your principles, not your moods. How the ancient philosophy of Stoicism can help us smash creative blocks and do our best work.

Thorsten Strauss's insight:

Excellent leadership advise for self management.

A must read!

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10 Online Tools for Better Attention & Focus

10 Online Tools for Better Attention & Focus | 3 World Marketing Mix | Scoop.it

Finding focus is rapidly becoming the biggest workplace challenge. We highlight a handful of apps to help cure internet addictions and better manage your time.


Via Kenneth Mikkelsen
Thorsten Strauss's insight:

best practice: productivity

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This PR Hacker's 10 Tips Will Probably Get Your Brand Mentioned on CNN

This PR Hacker's 10 Tips Will Probably Get Your Brand Mentioned on CNN | 3 World Marketing Mix | Scoop.it
Want 10k new website visitors and $25k in new sales tomorrow? No problem. Just get your brand mentioned on CNN. These 10 PR tips will help you pull it off.
Thorsten Strauss's insight:

best practice: PR hacking

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Ten Pitfalls of Strategic Failure

Ten Pitfalls of Strategic Failure | 3 World Marketing Mix | Scoop.it
Thorsten Strauss's insight:

Thinks to keep in mind while doing strategy development. 

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15 of the Most Creative Billboard Ads From Around the World

15 of the Most Creative Billboard Ads From Around the World | 3 World Marketing Mix | Scoop.it

best pratDiscover 15 of the most innovative and creative billboard advertisements from around the world.

Thorsten Strauss's insight:

best practice: billboards

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The Number One Mistake Managers Make

The Number One Mistake Managers Make | 3 World Marketing Mix | Scoop.it
We enter this world as children and to stay alive and thriving we ingest, more like absorb the environment of our birth. Whatever we experience is all there is and we take it in without conditions.
Thorsten Strauss's insight:

Something to think about for new managers. Accept your authority. 

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How to Improve Your Decision-Making Skills

How to Improve Your Decision-Making Skills | 3 World Marketing Mix | Scoop.it
A five-step approach for navigating the problems of “rational” thinking.

 
Thorsten Strauss's insight:

best practice: Decision Making. Not a full solution but some hints to a good approach. 

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6 Changes That Will Make You More Imaginative

6 Changes That Will Make You More Imaginative | 3 World Marketing Mix | Scoop.it
With some intentional shifts in how you go about your creative process, you can finally become as innovative as you want to be.
Thorsten Strauss's insight:

best practice: creativity

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Matt Heinz’s 10 Sales Productivity Hacks

Matt Heinz’s 10 Sales Productivity Hacks | 3 World Marketing Mix | Scoop.it
Thorsten Strauss's insight:

Sales tips for the SMO or Entrepreneurs 

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The Art Of The Pivot: 6 Ways To Make A Big Change

The Art Of The Pivot: 6 Ways To Make A Big Change | 3 World Marketing Mix | Scoop.it
How do you reinvent your company or yourself without dinging your credibility? Here are the moves that make up a successful pivot.
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Which C-Suite Comrades Do CMOs Value Most?

Which C-Suite Comrades Do CMOs Value Most? | 3 World Marketing Mix | Scoop.it
One answer may surprise you.
Thorsten Strauss's insight:

Good links for further deep diving in article. 

Answer

1)  head of sales

2) CFO ( to accept soft metrics on social media efforts) 

...

6) CIO - read article to see what a CIO can do to improve here. 

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It's Proven: The Science Behind Why People Value Authentic Products

It's Proven: The Science Behind Why People Value Authentic Products | 3 World Marketing Mix | Scoop.it
Studies show consumers prefer a product that they believe has the aura of authenticity. Here's why that is, and what you can learn from it.
Thorsten Strauss's insight:

CMO level reading: Thought provoking insights on differentiation. New study giving relevance to authenticity and original production location. Marketing a product as product (copy of many similar) or art (unique). 

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Kathryn Minshew: 7 Classic Startup Founder Mistakes (And How to Avoid Them)

Daily Muse co-founder and startup advisor Kathryn Minshew has started (and re-started) her share of startups and has the battle scars to prove it. In this 99U talk,…
Thorsten Strauss's insight:

Excellent advise not only for founders. Also about staffing and getting velocity. 

 

1) Idea vs market fit2) Any founder skill will do3) Perfect vs done 4) Productive vs impactful  @6:40 5) Create velocity @8:336) Team-building7) Believing the hype
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Why Leadership-Development Programs Fail

Why Leadership-Development Programs Fail | 3 World Marketing Mix | Scoop.it
Sidestepping four common mistakes can help companies develop stronger and more capable leaders, save time and money, and boost morale.
Via Kenneth Mikkelsen
Thorsten Strauss's insight:
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The 11 Rules of Highly Profitable Companies

The 11 Rules of Highly Profitable Companies | 3 World Marketing Mix | Scoop.it
How do you generate the most profit with the least effort? How do you maximize margins without sacrificing quality?I'm not talking more customers, nor more revenue, nor more offices and employees.
Thorsten Strauss's insight:

best practice: unorthodox profit principles by Tim Ferriss

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Extending the Life of Coca-Cola

Extending the Life of Coca-Cola | 3 World Marketing Mix | Scoop.it
Thorsten Strauss's insight:

Meet a new Coke: Coke Life. Excellent material for a line extension case study. 

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Welcome to the Boardroom: Your Second Career

Welcome to the Boardroom: Your Second Career | 3 World Marketing Mix | Scoop.it
Thorsten Strauss's insight:

Best practice: managing transition from manager to board member

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Key Truths For Being An Outstanding Manager

Key Truths For Being An Outstanding Manager | 3 World Marketing Mix | Scoop.it
While there are numerous books, courses, and online trainings for improving your managerial skills, seldom do they address the psychological underbelly of wise and wonderful management. That’s
Thorsten Strauss's insight:

More for new managers. 

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Seth's Blog: What does, "it's too expensive," mean?

Seth's Blog: What does, "it's too expensive," mean? | 3 World Marketing Mix | Scoop.it
Sometimes it means, "there isn't enough money to pay for that." Certainly, among the undeserved poor, this happens all the time. And for things like health care and education, tragically, it happens too often. But most of the time (in...
Thorsten Strauss's insight:

Seth's reflection on pricing. Too expensive does NOT mean, I have no money or others are not willing to pay for it. It means, not enough value for the person, in this context.

 

That is why segmentation and targeting should be done very carefully as it will make a world of difference. Others might be willing to pay higher prices.

 

Also change or seek other contexts to find a more appreciative market for your the same product. 

The correct answer to :"It is too expensive!" is "Compared to what?"
Then you get the right answer to start re-positioning with. 

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Mindfulness for People Who Are Too Busy to Meditate

Mindfulness for People Who Are Too Busy to Meditate | 3 World Marketing Mix | Scoop.it
Two techniques that fit into any schedule.
Thorsten Strauss's insight:

Try to meditate (read memory improvement post why).

Here is how for the super busy.

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6 Science-Backed Methods To Improve Your Memory

6 Science-Backed Methods To Improve Your Memory | 3 World Marketing Mix | Scoop.it

Best practiceYou've heard the memory-boosting advice and tried all the tricks. Check out these surprising ways your memory can be better, backed up with science.

Thorsten Strauss's insight:

best practice: memory improvement 

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