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Marketing Leadership - A 3 World Mix
Triangulated review of marketing from point of view of executive, consultant and lecturer. Follow to catch all updates.
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Welcome to 3 World Mix of Marketing

Welcome to 3 World Mix of Marketing | Marketing Leadership - A 3 World Mix | Scoop.it

Here you find everything that I consider worth knowing or as a reference good to have.

 

My focus lies on best practice, overviews, how-to's and reference.

Everything that I use or share with my team, clients or students skewed towards b2b and entrepreneurial marketing but also general strategic, product or brand related marketing.

 

For digital, online, content marketing subjects take a look at my other board here: http://www.scoop.it/t/how-to-succeed-with-content-marketing

 

Thorsten Strauss's insight:

Dear Subscribers and Casual Readers. 

 

First of all thank you for your interest. 
Marketing is my passion and profession.  
Sharing it is pure happiness. 

 

Yours, 
Thorsten

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Digital Marketing Strategy Guide for 2014

Here is an update to our original digital marketing strategy guide published over 2012/13. This time we have embraced the S.O.S.T.A.C planning system to help m…
Via Stefano Principato
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John M. Holland's curator insight, October 20, 2015 3:16 PM

Realtors: Here is an updated digital marketing strategy guide.

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2016 B2B Content Marketing Benchmarks, Budgets and Trends Report

For six years, MarketingProfs and Content Marketing Institute have put together this report on how marketers use content and how they develop content strategie…
Via Stefano Principato
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The Difference Between Content Marketing & Content Strategy

The Difference Between Content Marketing & Content Strategy | Marketing Leadership - A 3 World Mix | Scoop.it
“What’s the difference between content marketing and content strategy? People ask all the time. I heard the question again from an audience member at”
Via Stefano Principato
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The Ultimate Guide To Finding, Reaching, And Interviewing Top Influencers - Foundr

The Ultimate Guide To Finding, Reaching, And Interviewing Top Influencers - Foundr | Marketing Leadership - A 3 World Mix | Scoop.it
“ The Definitive Six-Step Process on How To Be Consistently Landing Interviews With Influencers. Check Out The Ultimate Guide by Foundr”
Via Pantelis Chiotellis
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40 Expert opinions on running influencer marketing campaigns

40 Expert opinions on running influencer marketing campaigns | Marketing Leadership - A 3 World Mix | Scoop.it
“ 92% of people trust other people over brands when it comes to purchasing decisions. That makes influencer marketing extremely effective.”
Via Pantelis Chiotellis
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How Marriott And GE Built Audiences Through Experiences | B2B Marketing Insider

How Marriott And GE Built Audiences Through Experiences | B2B Marketing Insider | Marketing Leadership - A 3 World Mix | Scoop.it
“ In 1990, there were only eight channels to reach someone – events, direct mail, fax, TV, radio, phone, billboards, and print magazines and newsletters. We didn’t have a lot of competition for someone’s attention.”
Via Pantelis Chiotellis
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Outbounding in an Inbound World: Tips for Driving Sales Success

Outbounding in an Inbound World: Tips for Driving Sales Success | Marketing Leadership - A 3 World Mix | Scoop.it

With a marketing automation platform working in the background, it’s easy for a salesperson to become a fanatic. But what happens when the inbound engine (aka: inbound marketing leads) isn’t getting you to your quota? Or what if certain prospects haven’t converted into known leads? You don’t want to miss out on such great opportunities—especially if there is a true business need or pain point your prospect is experiencing that your product could solve.


Via Pantelis Chiotellis
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Pantelis Chiotellis's curator insight, September 25, 2015 2:49 PM

To meet this delta between what the inbound engine produces for your pipeline and blowing your numbers out of the water month over month, you, the sales rep, needs to explore the world of outbound prospecting. Let’s take a look at just what this entails:

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An Example B2B Marketing Strategy - Kapost Content Marketing Blog

An Example B2B Marketing Strategy - Kapost Content Marketing Blog | Marketing Leadership - A 3 World Mix | Scoop.it

B2B marketing strategy is anything but simple.

Today, marketers are drowning under the everyday needs of their organizations, making it nearly impossible to implement processes and tactics we know we “should” be trying.

I hear you—your job is not an easy one.


Via Pantelis Chiotellis
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The Best B2B Video Marketing Resources - Kapost Content Marketing Blog

The Best B2B Video Marketing Resources - Kapost Content Marketing Blog | Marketing Leadership - A 3 World Mix | Scoop.it

Video marketing is increasingly becoming an important play in every B2B marketer's content playbook. In fact, 90% of online customers find videos to be helpful during their decision-making process, and 57% of marketers say they prefer shorter content forms to long-form content.


Via Pantelis Chiotellis
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Traditional vs. Predictive Lead Scoring: What's the Difference?

Traditional vs. Predictive Lead Scoring: What's the Difference? | Marketing Leadership - A 3 World Mix | Scoop.it
“ Uncover the difference between predictive and traditional lead scoring to determine if the process is right for your business.”
Via Pantelis Chiotellis
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Pantelis Chiotellis's curator insight, September 14, 2015 2:41 PM

What separates a qualified lead from an unqualified one? That's the burning question we all have.

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13 Real-World Examples of How Content Curation Can Be Monetized

Real-world examples showing how gathering, collecting, organising and adding value to existing available information can create useful and economically sustain…

Via Robin Good
Thorsten Strauss's insight:

Best practice: curation and business model thinking. Great presentation on monetization.

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RIVKI GADOT's curator insight, May 27, 2015 2:21 PM

excellent!

Federico Guerrini's curator insight, August 14, 2015 4:15 AM

As always, Robin does a great job in pointing out several ways in which curation can become profitable. Skip the first part of the slides, if you're already into curation, but don't miss the rest!

Graur Nicoleta's curator insight, October 12, 2015 3:50 PM

Useful information

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50 Of The Most Creative 404 Pages On The Web – Design School

50 Of The Most Creative 404 Pages On The Web – Design School | Marketing Leadership - A 3 World Mix | Scoop.it
These creative error 404 pages are begging to inspire you.
Thorsten Strauss's insight:

best practice: 404 website not found error turned into creative communication page, making use of the most boring things. 

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2016 B2C Content Marketing Benchmarks, Budgets, and Trends report

For the fourth year in a row, MarketingProfs and Content Marketing Institute partnered to look at business-to-customers content marketing trends, and learn how…
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7 infographics show how to develop a social media strategy

7 infographics show how to develop a social media strategy | Marketing Leadership - A 3 World Mix | Scoop.it
“Did you jump into it or do you have a social media strategy? While the majority believe social media has a place, many don't appear to have a plan.”
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Social Media Strategy Template

Social Media Strategy Template | Marketing Leadership - A 3 World Mix | Scoop.it
“DOWNLOAD THE PDF social media template chart Download the complete report on how to do a Social Media Strategy”
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How to Create a Social Content Strategy for Your Business

How to Create a Social Content Strategy for Your Business | Marketing Leadership - A 3 World Mix | Scoop.it
“Social content engages real people. In this article by Alesia Hsiao learn how to start creating and initiating a social content strategy.”
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The 5 digital dynamics that are transforming marketing

The 5 digital dynamics that are transforming marketing | Marketing Leadership - A 3 World Mix | Scoop.it
“ As I prepare for the MarTech Europe conference coming up in a few weeks, I’ve been thinking about “digital transformation” — a topic that is entwined in the evolution of marketing, even though it’s much, much bigger than just marketing.”
Via Fred Zimny, Pantelis Chiotellis
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Roberto Nocera's curator insight, September 30, 2015 8:36 AM

digital is transforming the market

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How To Prototype Radically Different Business Models

How To Prototype Radically Different Business Models | Marketing Leadership - A 3 World Mix | Scoop.it

All businesses must learn to reinvent themselves, because their business model will eventually expire regardless of the industry in which they play. We use a prototyping technique called 'Constrained Prototyping' to help people break through creative blocks and imagine radically new futures for their business.


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How to Create a Social-Media Marketing Plan From Scratch (Infographic)

How to Create a Social-Media Marketing Plan From Scratch (Infographic) | Marketing Leadership - A 3 World Mix | Scoop.it
“ You should choose the social networks that best fit your strategy and the goals you want to achieve on social media.”
Via Pantelis Chiotellis
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Pricing Psychology: 10 Timeless Strategies to Increase Sales

Pricing Psychology: 10 Timeless Strategies to Increase Sales | Marketing Leadership - A 3 World Mix | Scoop.it
“ Read these pricing strategies backed by academic research to increase and improve your sales.”
Via Pantelis Chiotellis
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Pantelis Chiotellis's curator insight, September 24, 2015 2:01 PM

Pricing can be challenging, complex, and offers no shortcuts. 

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How to Use Keywords Throughout Your Marketing Strategy

How to Use Keywords Throughout Your Marketing Strategy | Marketing Leadership - A 3 World Mix | Scoop.it
“ Are you using keywords to optimize your entire marketing strategy? If not, here are some ways to do it beyond webpage optimization.”
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McKinsey's CMO Survey Report: Highlights and Insights Aug. 2015

“ McKinsey report on the current state US”
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Exercise Caution: The Key Aspect To Pay Attention To For Novice Content Curators

Exercise Caution: The Key Aspect To Pay Attention To For Novice Content Curators | Marketing Leadership - A 3 World Mix | Scoop.it

Via Robin Good
Thorsten Strauss's insight:

best practice: content curation with interesting Facebook tool 

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Mark E. Deschaine, PhD's curator insight, September 26, 2015 12:31 PM

I disagree ... I curate TONS of stuff that I don not agree with.  I guess it goes to the intent of the curated item.  I use the tool and process for instructional purposes, and do not always agree with the content, even though the content needs to be covered!

The Windoor's curator insight, November 18, 2015 2:07 PM

Robin Good establece extrae tres premisas del artículo como las básicas para los "novatos" curadores de contenido: nunca curar un artículo que nunca has leído entero; nunca apoyes nada en lo que no crees; y sobre todo nunca seas perezoso. 

Caren Taubman Glasser's curator insight, November 20, 2015 10:56 AM

My takeaway is a reminder to be vigilant about what you share when you are curating content.  Your audience relies on you for their information.   Make it count

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Optimize Content Access by Leveraging Data Emerging from Eye Tracking Studies

Optimize Content Access by Leveraging Data Emerging from Eye Tracking Studies | Marketing Leadership - A 3 World Mix | Scoop.it

Via Robin Good
Thorsten Strauss's insight:

best practice: copy writing 

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Robin Good's curator insight, April 17, 2014 5:24 AM



Good usability and web design advice from Neil Patel, who points out eight key things to pay serious attention to when optimizing your page content and layout, based on what eye-tracking data reports show.


I can only confirm, that based on my own experience as a web publisher, these eight points are indeed all very important and often underestimated. 


In particular I'd like to highlight three: 


1) Info chunks are best


2) You need a lot of white space


3) Use pictures of people


Read the full article to get better insight and understanding on why these factors are important and why it is useful to do something about them.



Rightful. Useful advice. 7/10


Full article: http://www.quicksprout.com/2014/04/16/8-powerful-takeaways-from-eye-tracking-studies/ 


Reading time: 5' mins.





Farid Mheir's curator insight, April 30, 2014 11:12 PM

5 minute read, it summarizes the key findings from eye tracking studies. No surprises (above the fold, big chunks, etc.) but it is nice to see all this in a single article. Annoying popup ads, just dismiss them to get to the post.

Cani FixThis's curator insight, October 6, 2014 3:38 AM

smart stuff

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IKEA Executes B2C Video Storytelling with Style

IKEA Executes B2C Video Storytelling with Style | Marketing Leadership - A 3 World Mix | Scoop.it
Learn how IKEA uses the power of video storytelling with this Content Marketing of the Year finalist – Content Marketing Institute.

Via Pantelis Chiotellis
Thorsten Strauss's insight:

best practice: video story telling

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Lianne Picot's curator insight, September 15, 2015 8:36 PM

One of my favourite story pieces of the week. What I like about this is that Ikea actually makes the customer the story. Too often we forget to involve our customers in our storytelling and it is so powerful when we do. If we can see ourselves in the story, we are more likely to engage and buy. For brands like IKEA, the customer really is the story. In the literal sense too as we have to put the darn stuff together! ;)


This review was written by Lianne Picot for her curated content on business storytelling at www.scoop.it/t/just-story-it