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Rescooped by Joseph Shuker from Pharma Communication & Social Media
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PHARMA MARKETING MIX

PHARMA MARKETING MIX | 2ndMilestone | Scoop.it

This article is about determining an effective marketing modeling mix for pharma and budgeting for 2013.


Via Lionel Reichardt / le Pharmageek, Dinesh Chindarkar
Joseph Shuker's insight:

Scoop that shows some interesting statistics on the business side of healthcare and how technologys affecting an industry like healthcare in a business sense

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Rescooped by Joseph Shuker from Story and Narrative
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Construction marketing: The benefits of storytelling for a traditional sector

Construction marketing: The benefits of storytelling for a traditional sector | 2ndMilestone | Scoop.it

As part of this observation process we often come across common communications barriers that are holding a remarkable business back – by making it look like an average business to the outside world. One of the biggest challenges SMEs in sectors like construction have is the ability to communicate what their highly technical experts do in laymen’s terms. They benefit from being innately unique but don’t have big specialist marketing and business development teams to proactively find and translate what makes them different and special to a non-technical audience. Whether you’re a chef, a lawyer, an engineer or a teacher, if you can’t adapt how you communicate what you do in a way that your audience understands, you’ll never achieve that all important buy-in from those you are pitching to, whether that is via a formal tender or pitch process, an informal coffee or an online interaction.


Via Gregg Morris
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Rescooped by Joseph Shuker from Public Relations & Social Media Insight
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How 600 Bucks Buys 20 Million Users | Forbes

How 600 Bucks Buys 20 Million Users | Forbes | 2ndMilestone | Scoop.it

...A better model is the model that’s been working in digital since day one: Create, seed, iterate, keep seeding, iterate some more and then “pivot” if necessary. Who gets it totally right on the first try anyway? Twitter started as a podcasting company called Odeo. Rovio created 51 games before they made Angry Birds. Flickr was originally just a tiny part of an online game. The founders of Yelp tried to revolutionize email before actually revolutionizing local reviews. And Instagram started out as a Foursquare competitor, but then scrapped the idea in favor of photo sharing. There’s a reason that “pivoting” is now a start-up cliché. Today’s more progressive companies are starting to talk about agile development. Some are even employing it. But the need for change is bigger than that. It’s not just about an agile method of development. It’s also about an agile method of budgeting and marketing....


Via Jeff Domansky
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Intresting to see how marketers can take advantage of social media's and word of mouth

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Jeff Domansky's curator insight, March 8, 2013 2:04 PM

Enjoyable Friday read on innovation, creativity, marketing...

Artemis Shirvani's comment, April 7, 2013 9:29 PM
It is an interesting article as ‘angry birds’ is my favourite gam. At the beginning of this article mentioned about the power of “words of mouth” in the digital market. As all of us know word of mouth in the marketing is so significant in order to increase the sales or better to say one of the best ways of advertising among consumers. So many times we did our shopping or visiting some local shops or visiting a website just as a result of our friend’s experiences. I remember well the reason that I started to play with Angry Birds games was from a friend’s suggestion and telling me how the games make me occupied and is such a fun. As this article claims that, instgram grows started in one day by gaining 25,000 users which was as a result of words of mouth. So many other companies such as You Tube with more than 800 million visitors or Wikipidia by having 38 million users are growing faster daily. But another experience that I had tangibly was about Wikipidia that even all our lectures in uni recommends us to not rely in this website but I always firstly check this web to get some idea then start searching in other reliable websites for doing my assignments. But why these companies are successful? It’s not about marketing dollars or how much money they contribute in their production; it’s about world- class production development. Those businesses’ achievement is about great product innovations that customers want. If customer doesn’t satisfied of digital production or any product they never recommend it to others.
Steffan Swanevelder's comment, April 8, 2013 5:43 AM
This goes to show how a well designed product has the natural ability to market itself. "success is won with world class development". Again, meeting the customers needs with innovative products will see you attain this success. It may not be instant. Rovio created 51 games before striking gold with their angry birds game, which is almost a household name worldwide now.