"Search and social media are joined at the hip – or are they? As search engine rankings get more complex, and the dust has settled on search engine updates from the last 18 month, marketers are left wondering what’s next.
Although social media and search engine optimization used to be in two different camps of online marketing, they seem to be increasingly linked together.
In 2010, Google implemented a more social friendly search algorithm that took author reputation, bookmarking, commenting and other social “signals” (likes, retweets, shares and more) into account when presenting their search engine results. In addition, they began to implement the “Search Plus Your World” option for searchers who were logged into their Google accounts while searching. Other search engines quickly followed suit, and SEOs everywhere began to emphasize social media for optimization.
But what kind of social media and how many social media signals are a factor in search engine results?
Via Antonino Militello