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The Real Story behind Social Media and Search

The Real Story behind Social Media and Search | 287mwm | Scoop.it

"Search and social media are joined at the hip – or are they? As search engine rankings get more complex, and the dust has settled on search engine updates from the last 18 month, marketers are left wondering what’s next.

 

Although social media and search engine optimization used to be in two different camps of online marketing, they seem to be increasingly linked together.

 

In 2010, Google implemented a more social friendly search algorithm that took author reputation, bookmarking, commenting and other social “signals” (likes, retweets, shares and more) into account when presenting their search engine results. In addition, they began to implement the “Search Plus Your World” option for searchers who were logged into their Google accounts while searching. Other search engines quickly followed suit, and SEOs everywhere began to emphasize social media for optimization.

 

But what kind of social media and how many social media signals are a factor in search engine results?

 

Find Out More: http://www.socialsnap.com/blog/2012/10/the-real-story-behind-social-media-and-search/


Via Antonino Militello
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Academics to Udacity Founder: Told Ya – Wired Campus - Blogs - The Chronicle of Higher Education

Academics to Udacity Founder: Told Ya – Wired Campus - Blogs - The Chronicle of Higher Education | 287mwm | Scoop.it
Dawne Tortorella's insight:

In this battle of who is right and who is wrong in MOOC wars, I hope we keep the student front and center. The unprepared and unmotivated self-learner will face frustration and more failure without intervention and individualized support - difficult in MOOC environments.

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Michael Bennett – Google+ - The Pocket Guide to GooglePlus - UPDATED

Michael Bennett – Google+ - The Pocket Guide to GooglePlus - UPDATED | 287mwm | Scoop.it
The Pocket Guide to Google Plus - UPDATED
Over 400 Links, 100 Hours of Video, 300 Slides & 20 Decks. 
All on 1 slide! Now including +Jaana Nyström  amazing set of resources.  

Via Jaana Nyström
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Neil Ferree's curator insight, November 8, 2013 9:16 AM

This is one of the best Google+ Guides available. Michael Bennett has done a nice job on this Google Drive content marketing compendium.

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3 Compelling Reasons Why You Can No Longer Afford to Ignore Google+

3 Compelling Reasons Why You Can No Longer Afford to Ignore Google+ | 287mwm | Scoop.it

Via Neil Ferree
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Neil Ferree's curator insight, November 8, 2013 1:18 PM

Key Take Aways on why you should be on Google+


  1. Search is Becoming Social
  2. Google+ Authorship is a filter for quality content
  3. Google+ has the best UX of any social network


Social Shares is becoming the New SEO

Rescooped by Dawne Tortorella from Digital Literacy - Education
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Ten session plan ideas for teaching digital footprint

Also available to download in epub format in order to read on tablets, ereaders, etc at https://www.dropbox.com/s/pgemk5mgp8avyx7/Ten%20Session%20Plan%20Ideas%2

Via Anthony Beal
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Anthony Beal's curator insight, October 14, 2013 5:26 AM

Some excellent lesson plans for teaching digital footprint by Scott Hibberson. Includes how your digital footprint can affect employability, your Facebook footprint, making a good impression online and the Google yourself challenge.  

Elizabeth Hutchinson's curator insight, October 14, 2013 1:39 PM

Great resource , thanks for sharing, Anthony!

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November 1, 2013: Open Educational Resource university to be launched worldwide

November 1, 2013: Open Educational Resource university to be launched worldwide | 287mwm | Scoop.it

The OERu will provide more affordable ways for learners to gain academic credit towards qualifications from recognised institutions.


Via Andreas Link
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The Internet is Important to Everyone

The Internet is Important to Everyone | 287mwm | Scoop.it
The Internet Is Important To Everyone aims to bring attention to the impact broadband has on our lives, our health, our government, our jobs, and our education while considering whom among us does not use the Internet and who does not have home...
Dawne Tortorella's insight:

This study and the resources developed to share the story reinforce discussion we've had in class - how important access to information is everyone.

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Rescooped by Dawne Tortorella from Open Educational Resources (OER)
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Open Education Handbook Booksprint | Open Knowledge Foundation Blog

Open Education Handbook Booksprint | Open Knowledge Foundation Blog | 287mwm | Scoop.it

Yesterday seventeen open education experts came together to begin writing the Open Education Handbook.  The handbook is part of the LinkedUp project, and the project team have chosen to also make it one of the first activities of the soon-to-be-launched Open Education Working Group. The handbook takes the form of an open, living document and it made sense to start the process through a collaborative effort – in the form of a booksprint.


Via Andreas Link
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Christer Gundersen's curator insight, September 7, 2013 3:46 AM

En håndbok i "open education".....kan være noe?

Robert Farrow's curator insight, September 14, 2013 5:48 AM

Possible leads for #oerrhub

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The Small Business Guide To Twitter [INFOGRAPHIC] - AllTwitter

The Small Business Guide To Twitter [INFOGRAPHIC] - AllTwitter | 287mwm | Scoop.it
The Small Business Guide To Twitter [INFOGRAPHIC]
Dawne Tortorella's insight:

Breaking twitter down into helpful chunks for small business which can be applied to other organizations.

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5 Reasons Pinterest’s Search Engine Is Better Than Google’s

5 Reasons Pinterest’s Search Engine Is Better Than Google’s | 287mwm | Scoop.it

Pinterest is a lifestyle searching tool for millions of people.

 

People go on there with excited eyes to look for amazing recipes to cook for dinner that weekend, find ways to dress to the tens for a special date, or find creative educational materials to teach children with.

 

Millions of users turn to Pinterest to enhance their lifestyle. And they are doing so by using the search function on Pinterest. Here’s a fun fact.

 

Did you know that Google has a search engine just for recipes? It’s been around for years, but almost nobody I know uses it.

 

Instead, most people I know automatically go to Pinterest if they want to find recipes to try out.

 

That’s not the only reason Pinterest is better than Google.

 

Here are 5 reasons why Pinterest’s search engine is better than Google.

 

Read more at: http://www.business2community.com/pinterest/5-reasons-pinterests-search-engine-is-better-than-googles-0589281

 


Via Antonino Militello
Dawne Tortorella's insight:

What a great idea for experimentation!

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Emmanuel 'Manny' Gigante's curator insight, September 10, 2013 2:23 PM

pinterest  might be something you want to implement  in your marketing   need help contact me for a free training

Rim Riahi's curator insight, October 10, 2013 12:31 AM

Pinterest is a lifestyle searching tool for millions of people.

 

People go on there with excited eyes to look for amazing recipes to cook for dinner that weekend, find ways to dress to the tens for a special date, or find creative educational materials to teach children with.

 

Millions of users turn to Pinterest to enhance their lifestyle. And they are doing so by using the search function on Pinterest. Here’s a fun fact.

Dillon Thomas's curator insight, October 22, 2013 10:01 AM

www.pinterest.com/dillondlite

 

I have multiple boards but one of my favorites is my artists "pincase" board .. whre i invited people to share their art.  It's been a little hard keeping product marketers off the page and i have had to delete a few pins of jewelry and clothes .. etc... BUt when you do get to the art there is some amazing pins..  I also have to keep up and invite all the people who follow board..

 

http://www.pinterest.com/dillondlite/first-artist-pincase-board-calling-all-artist-mode/ 

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20 Ways Libraries Are Using Pinterest Right Now - Edudemic

20 Ways Libraries Are Using Pinterest Right Now - Edudemic | 287mwm | Scoop.it
Pinterest is taking the social media world by storm, and it isn’t just popular with individual users.
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A Must See Graphic on Creative Commons for Students ~ Educational Technology and Mobile Learning

A Must See Graphic on Creative Commons for Students ~ Educational Technology and Mobile Learning | 287mwm | Scoop.it

"Creative Commons is a non-profit that helps sharing and reuse of creativity and knowledge via free legal and technological tools . These tools are not alternatives to copyright laws, rather they work alongside them.

To help you better teach your students about Creative Commons and how it works, here is a handy graphic that visually captures the main important things students need to know about Creative commons. Enjoy"


Via John Evans
Dawne Tortorella's insight:

Actually good for faculty too!

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Heather Morrow Giles's curator insight, July 30, 2013 11:51 AM

This will definitely be posted somewhere in my classroom this fall...

 

KB...Konnected's curator insight, August 2, 2013 9:16 PM

This info is also good for teachers who sell products through TpT and Teacher's Notebook.

johanna krijnsen's curator insight, December 4, 2013 1:54 PM

graphic on creative commons

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Social media plagued by privacy problems, say researchers | Lancaster University

Social media plagued by privacy problems, say researchers | Lancaster University | 287mwm | Scoop.it
The privacy management of 16 popular social networking sites, including Facebook and Twitter, is “seriously deficient,” according to a study being published in the June issue of Computer magazine.
Dawne Tortorella's insight:

Is there a reasonable expectation in the social space?

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Rescooped by Dawne Tortorella from Biblio
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The life of a library book

The life of a library book | 287mwm | Scoop.it

I work at a public library and was recently telling a friend about the cycles that the books go through and she was fascinated so I decided to share.


Via Luca Baptista
Dawne Tortorella's insight:

Just had to share this.

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Daisy Tyson's curator insight, August 16, 2013 4:34 AM

Beautifully brought to life, this one is for all booklovers to curate and treasure well into the digital age.

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Beginners Guide to Google Plus - Plus Your Business

Beginners Guide to Google Plus - Plus Your Business | 287mwm | Scoop.it
Here is a friendly infographic beginners guide to Google+ for businesses and individuals. Perfect for your first month in the Plus!

Via Jaana Nyström
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Jaana Nyström's curator insight, November 15, 2013 8:57 AM

Excellent Google+ guide for newbies!

Marc Kneepkens's curator insight, November 18, 2013 9:37 AM

Very simple and great overview. Google+ is becoming more important every day, be part of it.

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Social Media Audit 2013

Before you roll out a social content marketing campaign, you should conduct a social media audit to know where your social presence is strong and which profiles need fine tuning.


Via Neil Ferree
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Neil Ferree's curator insight, November 14, 2013 5:25 PM

Most small businesses I work with don't have the time or budget to create enough quality content to meet their content marketing needs. This is why I developed a DiY Content Marketing System that any small business internet marketer can operate.

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Free download! Elsevier, I AM A {SOCIAL} LIBRARIAN infographic Aug 27, 2013 The Social Library

Free download! Elsevier, I AM A {SOCIAL} LIBRARIAN infographic Aug 27, 2013 The Social Library | 287mwm | Scoop.it
Download, embed and share The Social Librarian infographic. The social librarian is enmeshed in the fabric of the Internet of Things as curator, educator, filter and beacon.

Via Joyce Valenza
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Sarah McElrath's curator insight, October 25, 2013 8:13 AM

Yup, the definition of Librarian is changing.

Rescooped by Dawne Tortorella from Digital Literacy - Education
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Digital Citizenship: Resource Roundup

Digital Citizenship: Resource Roundup | 287mwm | Scoop.it
Check out Edutopia's collection of articles, videos, and other resources on internet safety, cyberbullying, digital responsibility, and media and digital literacy. (Updated 10/2013)

Via Anthony Beal
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Karen Bonanno's curator insight, October 26, 2013 6:35 PM

An updated list of resources that support a wide range of topics on digital citizenship.

Tricia Adams's curator insight, October 29, 2013 9:57 AM

Useful resource!

Colette Cairns's curator insight, October 31, 2013 7:14 PM

Digital Citizenship Resources

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A Report from DPLAFest - ProfHacker - The Chronicle of Higher Education

A Report from DPLAFest - ProfHacker - The Chronicle of Higher Education | 287mwm | Scoop.it
Dawne Tortorella's insight:

I like this challenge - Have you tried out the DPLA for your own research or teaching? #DPLAFest

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How to Create Social Media Guidelines for Your School

How to Create Social Media Guidelines for Your School | 287mwm | Scoop.it
What would happen if social media were seen as a powerful tool rather than a threat to student learning? Schools and districts around the country are starting to put social media policies and guidel

Via Lourense Das
Dawne Tortorella's insight:

What role can libraries play in helping students leverage social media in their learning activities? How should social media be incorporated into development of information literacy and research skills?

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Lourense Das's curator insight, October 2, 2013 7:41 AM

Free download pdf on how to create social media guidelines for your school

johanna krijnsen's curator insight, December 4, 2013 2:01 PM

free download

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The 20 most spellbinding university libraries in the world

The 20 most spellbinding university libraries in the world | 287mwm | Scoop.it

You can't have a university without a library. The hub of any academic's life, some of these libraries have been feeding the minds of scholars for nearly 500 years.

 

From Duke Humfrey's Library at Oxford, built in the 16th century, to the Joe & Rika Mansueto library built only a couple of years ago, to the Stirling Memorial library built in the 1930s, each has its own unique look and feel.

 

How we expect our libraries to appear and function has changed. Irrespective of age, these spellbinding library buildings each demonstrate unusual and beautiful approaches to the focal point of any university.

 

All these libraries stand testament to the brilliance of books.


Via Fe Angela M. Verzosa
Dawne Tortorella's insight:

How can we replicate the grand feeling of "being in the library" virtually - still much to be said about "library as place of learning"

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Fe Angela M. Verzosa's curator insight, August 30, 2013 12:50 PM

How we expect our libraries to appear and function has changed. Irrespective of age, these spellbinding library buildings each demonstrate unusual and beautiful approaches to the focal point of any university.  View them here and read why they are spectacular: http://www.independent.co.uk/student/student-life/the-20-most-spellbinding-university-libraries-in-the-world-8778283.html?action=gallery

Mary Coghlan's curator insight, September 2, 2013 6:06 PM

The library as a "sense of place". Libraries will continue to inspire and encourage learning in an age of digital technoogy.

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20 Ways Libraries Are Using Pinterest Right Now - Edudemic

20 Ways Libraries Are Using Pinterest Right Now - Edudemic | 287mwm | Scoop.it
Pinterest is taking the social media world by storm, and it isn’t just popular with individual users.

Via Joyce Valenza
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Carey Leahy's curator insight, August 8, 2013 4:40 AM

The 'image' is the go!

Graham Lynch's curator insight, August 8, 2013 9:05 AM

Media Coordinator

Tania Gammage's curator insight, September 4, 2013 9:03 AM

Fullof great ideas..something to think about doing. Now on my list!

Rescooped by Dawne Tortorella from The Future Librarian
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Libraries matter: 5 fantastic library infographics

Libraries matter: 5 fantastic library infographics | 287mwm | Scoop.it
A selection of best library infographics from around the web.

Via Fe Angela M. Verzosa
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Fe Angela M. Verzosa's curator insight, August 14, 2013 1:09 AM

My favorite is A Librarian's worth:
This great infographic, created by Masters in Education and ObizMedia, gives a lot of new light on the role of libraries and librarians, as it changes a reference point totally. What would we do without librarians? There is only one answer to this question: nothing.

Carey Leahy's curator insight, August 14, 2013 1:29 AM

beyond the BER - we need the Librarian to support the best use of the libraries.

Bee Ang Lim's curator insight, December 13, 2013 2:34 AM

Good way to present statistics

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The Keyword Blog: Information Fluency Interactive Infographic

The Keyword Blog: Information Fluency Interactive Infographic | 287mwm | Scoop.it

Via Dennis T OConnor
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Paige Jaeger 's curator insight, August 30, 2013 8:30 AM

Love this! This is a great tool to share with ignorant teachers who are only 1 step ahead of their students.  As NYS rolls-out the research initiative, this will help us triage poor online habits.   And...if a student uses databases, it makes this a little easier.  

Tania Gammage's curator insight, September 4, 2013 8:57 AM

This would be an excellent poster for a school library

Julie Aterman's curator insight, September 19, 2013 10:25 AM

This is great! I wish I could get it as a poster.

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Visitors and Residents: Students' attitudes to academic use of social media — University of Leicester

A University of Leicester-led study shows students display “Visitor” and “Resident” characteristics when using social media for learning
Dawne Tortorella's insight:

This will make an interesting opening discussion on how we all prefer to interact with social media in context to our class.

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The 5 Resources Model of Critical Digital Literacy

The 5 Resources Model of Critical Digital Literacy | 287mwm | Scoop.it
WP5 output site: curriculum
Dawne Tortorella's insight:

This might be an exploratory model to use in reviewing social media use/support/engagement by staff in libraries.

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