We’re a society in conflict. On one hand there’s outrage over government surveillance programs and wholesale data breaches. 28% of the online population claims to use tools to disguise their identity or location. 61% of Americans say personal rights and freedoms command higher priority than anti-terror measures. On the other hand, so many trade their identities away for a pittance, or even for nothing – valuing them, wrongly, at zero.
Why are they so ready to surrender their privacy to commercial interests? Especially when their trust is betrayed so regularly due to security lapses, with such damning publicity for retailers, banks, and more usual suspects?
A lot of us voluntarily declare personal data bankruptcy. It’s a big mistake.
What’s personal data bankruptcy? It’s when you declare your personal profile worthless. You want to know how often I go to the movies? What features I like in a new car? What magazines I read?
Anyone curious is going to use all that data to make money – so pay me.
Via Gust MEES