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21st Century Tools for Teaching-People and Learners
21st Century Tools to help teaching-people and learners to achieve "BETTER" their tasks...
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Facebook Finally Lets Its Firehose Be Tapped For Marketing Insights Thanks To DataSift | Social Media

Facebook Finally Lets Its Firehose Be Tapped For Marketing Insights Thanks To DataSift | Social Media | 21st Century Tools for Teaching-People and Learners | Scoop.it

Twitter's firehose of tweets has long been offered as a goldmine for businesses trying to understand how to improve or market their products, and now Facebook will allow privacy-safe peeks at its treasure trove, too. Today Facebook launched a new insights product called “Topic Data” in the U.S. and U.K. with the help of brand analytics leader DataSift.


Gust MEES's insight:

Twitter's firehose of tweets has long been offered as a goldmine for businesses trying to understand how to improve or market their products, and now Facebook will allow privacy-safe peeks at its treasure trove, too. Today Facebook launched a new insights product called “Topic Data” in the U.S. and U.K. with the help of brand analytics leader DataSift.


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Gust MEES's curator insight, March 12, 2015 12:07 AM
Twitter's firehose of tweets has long been offered as a goldmine for businesses trying to understand how to improve or market their products, and now Facebook will allow privacy-safe peeks at its treasure trove, too. Today Facebook launched a new insights product called “Topic Data” in the U.S. and U.K. with the help of brand analytics leader DataSift.
donhornsby's curator insight, March 12, 2015 9:55 AM

(From the article): Surprisingly enough, Facebook is giving DataSift the keys to the castle for free in exchange for helping it rapidly break into the market with the startup’s tech and relationships. DataSift will charge analytics firms a fee for queries, who will then mark up the price and sell it to brands.

 

If brands find the data valuable, it could draw them and their ad budgets closer to Facebook. Until now, Facebook has largely been a black box inside a walled garden. Marketers didn’t know what was said inside. DataSift and Topic Data let them peer inside.

Renea Hanks's curator insight, March 13, 2015 8:33 PM

This is awesome because we need better data from the Facebook to understand how to improve. We are always striving to do more and better. This helps us do that also on a larger scale.

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Safe Profile Beta on Facebook

Safe Profile Beta on Facebook | 21st Century Tools for Teaching-People and Learners | Scoop.it
Too many settings, pages, and updates in Facebook? Safe Profile informs you about the most important safety and privacy issues, all in one place. Do Facebook’s privacy options change too often to keep up?
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Learn more:

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=Privacy

 

http://www.scoop.it/t/social-media-and-its-influence

 

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