People don't care about privacy as much as they care about being surprised. Most people have used credit cards for decades—giving the credit card company tons of intimate data about their habits. We go to doctors and therapists and tell...
The outrage over privacy leaks and snooping is largely because it comes as a surprise. It's not what we signed up for and not what we expected. As marketers and governments continue to intrude, though, less privacy will become the new normal.
Ask any teenager... few of them are particularly surprised or upset that they're leaving a trail online, it's always been that way for them.
Via Gust MEES