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21st Century Public Relations
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ScribbleLive Raises $8M To Continue Its Real-Time Media Content Push - TechCrunch

ScribbleLive Raises $8M To Continue Its Real-Time Media Content Push - TechCrunch | 21st Century Public Relations | Scoop.it
ScribbleLive Raises $8M To Continue Its Real-Time Media Content Push TechCrunch ScribbleLive, from Toronto-based Scribble Media, was once nearly synonymous with the term “live blogging,” but you'd be hard-pressed to find reference to that term on...
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Collaborative Marketing Is The Next Big Thing - Forbes

Collaborative Marketing Is The Next Big Thing
Forbes
Those of you who know me well, and who follow my columns, could readily guess that I'm a proponent of collaboration in any business function. Marketing is no exception.
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GetGlue Hires Digital Media Veteran Evan Krauss As President To Boost ... - TechCrunch

GetGlue Hires Digital Media Veteran Evan Krauss As President To Boost ... - TechCrunch | 21st Century Public Relations | Scoop.it
GetGlue Hires Digital Media Veteran Evan Krauss As President To Boost ...
TechCrunch
Now it's hoping to better monetize its mobile and tablet apps, and has hired long-time digital media exec Evan Krauss as president to help with that.
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3 Marketing Myths That Are Costing You Sales - Forbes

3 Marketing Myths That Are Costing You Sales - Forbes | 21st Century Public Relations | Scoop.it
3 Marketing Myths That Are Costing You Sales
Forbes
Jay Baer – creator of the popular Convince & Convert blog and author of the forthcoming Youtility: Why Smart Marketing is about Help Not Hype – follows marketing trends closely.
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How Brands Are Using Instagram | Social Media Today

How Brands Are Using Instagram | Social Media Today | 21st Century Public Relations | Scoop.it
For small businesses, putting a face behind a name is smart PR: Instagram is, after all, social media, albeit in its “mobile” form. The ability to share Instagram photo ... Now sharing Instagram on Twitter is limited to a link.
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The Identifiable Victim Effect and How It Affects Your Marketing - Small Business Trends

The Identifiable Victim Effect and How It Affects Your Marketing - Small Business Trends | 21st Century Public Relations | Scoop.it
Small Business Trends
The Identifiable Victim Effect and How It Affects Your Marketing
Small Business Trends
To use the identifiable victim effect in marketing, we first need to understand the psychological underpinnings of this quirk.
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5 Social Media Contests That Ended Horribly Wrong - Business Insider

5 Social Media Contests That Ended Horribly Wrong - Business Insider | 21st Century Public Relations | Scoop.it
5 Social Media Contests That Ended Horribly Wrong
Business Insider
This week, EE faced a social media backlash after an error in competition guidelines meant that people received TicketMaster vouchers instead of weekend passed to Glastonbury.
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Book News: Social-Media Sabbatical, Big Data - New Yorker (blog)

New Yorker (blog)
Book News: Social-Media Sabbatical, Big Data
New Yorker (blog)
Nona Willis Aronowitz, the daughter of Ellen Willis, on growing up as the only child of writerly parents.
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The 5 Social Media Rules Every Entrepreneur Should Know - Business Insider

Times of India
The 5 Social Media Rules Every Entrepreneur Should Know
Business Insider
Social Media Insights is a daily newsletter from Business Insider that collects and delivers the top social media news first thing every morning.
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Media Matters to Startups at Matter Demo Day - All Things Digital

Media Matters to Startups at Matter Demo Day - All Things Digital | 21st Century Public Relations | Scoop.it
Media Matters to Startups at Matter Demo Day
All Things Digital
Yesterday was a graduation day of sorts for the media accelerator Matter's inaugural class in San Francisco.
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Breaking Through The Marketing And PR Clutter: An Example That Stands Out - Forbes

Breaking Through The Marketing And PR Clutter: An Example That Stands Out - Forbes | 21st Century Public Relations | Scoop.it
Breaking Through The Marketing And PR Clutter: An Example That Stands Out Forbes There's no secret about my feelings on poor public relations practices, and in particular, the abuse of news releases as more often than not, they do nothing more than...
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Superfans: The Secret Weapon In Marketing - Forbes

Superfans: The Secret Weapon In Marketing - Forbes | 21st Century Public Relations | Scoop.it
Superfans: The Secret Weapon In Marketing
Forbes
Let's face it—social media, like any other type of marketing, comes down to results. Every day, people are asking about better ways to assess the value of social media.
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The Twitter #Music Website Fills Out Its Artist Profiles With Tweeted Tracks ... - TechCrunch

The Twitter #Music Website Fills Out Its Artist Profiles With Tweeted Tracks ... - TechCrunch | 21st Century Public Relations | Scoop.it
The Twitter #Music Website Fills Out Its Artist Profiles With Tweeted Tracks ...
TechCrunch
It looks like Twitter #Music has gotten a couple of improvements on the web — specifically to its individual artist profiles.
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The Ongoing Story: Twitter and Writing - New Yorker (blog)

The Ongoing Story: Twitter and Writing - New Yorker (blog) | 21st Century Public Relations | Scoop.it
New Yorker (blog)
The Ongoing Story: Twitter and Writing
New Yorker (blog)
I sometimes wonder how the great writers of the past would handle the Twitter predicament. Would they ignore it or engage and go down the rabbit hole?
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World Health Organization: Marketing Junk Food To Kids Has Been ‘Disastrously Effective’

World Health Organization: Marketing Junk Food To Kids Has Been ‘Disastrously Effective’ | 21st Century Public Relations | Scoop.it
The World Health Organization (WHO) on Tuesday sharply criticized the food industry’s decision to market its unhealthy products to children, saying that strategy has been “disastrously effective” at fueling the global obesity epidemic.
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Taking the pulse of the planet: How Twitter erases geography - GigaOM

Taking the pulse of the planet: How Twitter erases geography - GigaOM | 21st Century Public Relations | Scoop.it
Taking the pulse of the planet: How Twitter erases geography GigaOM Real-time social networks like Twitter and Facebook are connecting people around the globe in a myriad of different ways, millions of times every minute, but we hardly ever get to...
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Twitter Tests A New Find Friend Feature - Business Insider

Twitter Tests A New Find Friend Feature - Business Insider | 21st Century Public Relations | Scoop.it
Twitter working on feature that will send you a message about who your friends are following.
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The 10 Essentials of Twitter Etiquette - Entrepreneur

The 10 Essentials of Twitter Etiquette - Entrepreneur | 21st Century Public Relations | Scoop.it
Entrepreneur
The 10 Essentials of Twitter Etiquette
Entrepreneur
Whether tweeting as yourself or from a brand account, there are certain guidelines—let's call them rules of the road—by which we all must abide.
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Celebs dish on Twitter tactics at Cannes ads festival - USA TODAY

Celebs dish on Twitter tactics at Cannes ads festival - USA TODAY | 21st Century Public Relations | Scoop.it
B&T Marketing & Media Celebs dish on Twitter tactics at Cannes ads festival USA TODAY CANNES -- Be open and authentic, for better or worse: That was the takeaway from three well-known personalities during a free-flowing Sunday discussion about...
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Turns out Americans aren't the most addicted Starbucks-drinking, social users ... - Digital Trends

Turns out Americans aren't the most addicted Starbucks-drinking, social users ... - Digital Trends | 21st Century Public Relations | Scoop.it
Turns out Americans aren't the most addicted Starbucks-drinking, social users ...
Digital Trends
Social media is massively popular, but as it turns out, people in the U.S.
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The 'Stanley Cup' Of B-to-B Social Media - Forbes

The 'Stanley Cup' Of B-to-B Social Media Forbes For business marketers, the holy grail, or, in this case, the Stanley Cup has been trying to demonstrate the business impact of social media, which is not defined by adoption, usage or engagement, but...
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Omnicom Media Group and Salesforce Will Build Social Marketing Tools - Adweek

Omnicom Media Group and Salesforce Will Build Social Marketing Tools - Adweek | 21st Century Public Relations | Scoop.it
Omnicom Media Group and Salesforce Will Build Social Marketing Tools Adweek Omnicom Media Group will employ Salesforce's Marketing Cloud for its social media-based marketing and advertising efforts across its global agency network, the companies...
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Ditch the likes: Why enterprise social media is nothing like Facebook - ZDNet

Ditch the likes: Why enterprise social media is nothing like Facebook
ZDNet
Despite the power of the Facebook-type approach, social media inside an organisation and outside in the consumer world differ in certain fundamental ways, according to Menon.
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The Pinterest API Is Coming; Head of Marketing Developer Partnerships Joins Up - All Things Digital

The Pinterest API Is Coming; Head of Marketing Developer Partnerships Joins Up - All Things Digital | 21st Century Public Relations | Scoop.it
The Pinterest API Is Coming; Head of Marketing Developer Partnerships Joins Up
All Things Digital
The broader social media industry eagerly awaits the Pinterest API.
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Twitter Opens Up Tweet Performance Analytics To All, For Free - TechCrunch

Twitter Opens Up Tweet Performance Analytics To All, For Free - TechCrunch | 21st Century Public Relations | Scoop.it
Twitter Opens Up Tweet Performance Analytics To All, For Free TechCrunch Twitter now provides you with pretty extensive metrics and analytics for the performance of your tweets via its Ads dashboard (via TNW), in a move that looks designed to get...
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