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Durex World AIDS Day Twitter Campaign: Every Tweet Equals A Condom - Huffington Post

Durex World AIDS Day Twitter Campaign: Every Tweet Equals A Condom - Huffington Post | 21st Century Public Relations | Scoop.it
Durex World AIDS Day Twitter Campaign: Every Tweet Equals A CondomHuffington PostApparently, one of your 140-character Twitter posts is worth the equivalent of one condom -- or at least that's what Durex is saying with its wacky (and admittedly...
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Could Yahoo's move away from media be AOL's big chance? - CNET

Could Yahoo's move away from media be AOL's big chance? - CNET | 21st Century Public Relations | Scoop.it
Could Yahoo's move away from media be AOL's big chance?
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Marketing Lessons From Election '12 - Huffington Post (blog)

Marketing Lessons From Election '12 - Huffington Post (blog) | 21st Century Public Relations | Scoop.it
Marketing Lessons From Election '12Huffington Post (blog)Elections are the ultimate marketing campaign.
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Victoria's Secret marketing goes own way - San Francisco Chronicle

Victoria's Secret marketing goes own way - San Francisco Chronicle | 21st Century Public Relations | Scoop.it
San Francisco ChronicleVictoria's Secret marketing goes own waySan Francisco ChronicleThe lingerie chain's marketing approach is in sharp contrast to industry trends.
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Winter Storms Now Have Names? Yes, Thanks to Social Media - Mashable

Winter Storms Now Have Names? Yes, Thanks to Social Media - Mashable | 21st Century Public Relations | Scoop.it
Winter Storms Now Have Names?Yes, Thanks to Social MediaMashable“In addition to providing information about significant winter storms by referring to them by name, the name itself will make communication and information sharing in the constantly expanding...
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11 Social Media Mistakes You Don't Even Know You're Making - Huffington Post

11 Social Media Mistakes You Don't Even Know You're Making - Huffington Post | 21st Century Public Relations | Scoop.it
Business 2 Community11 Social Media Mistakes You Don't Even Know You're MakingHuffington PostSpotting the mistakes of others is easy: The cringe-inducing Facebook status message. The ill-advised "after hours" tweet.
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Did Social Media Play a Role in Obama's Victory? - Huffington Post (blog)

Did Social Media Play a Role in Obama's Victory? - Huffington Post (blog) | 21st Century Public Relations | Scoop.it
Northland's NewsCenterDid Social Media Play a Role in Obama's Victory?
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The New Recipe for Marketing Success - Forbes

The New Recipe for Marketing Success - Forbes | 21st Century Public Relations | Scoop.it
Business 2 CommunityThe New Recipe for Marketing SuccessForbesWhat do today's marketers need to succeed?
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Twitter is developing a photo filter tool to compete with Instagram - TechSpot

Twitter is developing a photo filter tool to compete with Instagram - TechSpot | 21st Century Public Relations | Scoop.it
TechSpotTwitter is developing a photo filter tool to compete with InstagramTechSpotTwitter is reportedly planning to implement a photo filter system similar to Facebook's Instagram that will allow users to bypass the app and upload edited pictures...
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Marketing to kids: What makes online content an ad? - Washington Post

Marketing to kids: What makes online content an ad? - Washington Post | 21st Century Public Relations | Scoop.it
Marketing to kids: What makes online content an ad?Washington PostMarketing to kids: What makes online content an ad? Kids spend more time than ever in front of screens beyond the living room television.
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5 best creative marketing campaigns that have used Twitter | Simply Zesty

5 best creative marketing campaigns that have used Twitter | Simply Zesty | 21st Century Public Relations | Scoop.it
As Twitter starts to mature and become a social advertising platform, we look at some of the brands who have created brilliant creative campaigns for free...

 

Twitter has been evolving over the last couple of years, going from a brilliant social tool to a media platform that is turning into a pay to play solution just like Facebook. Brands can still use it for customer service, brand building and to engage with their customers, but they are having to be increasingly creative to do so. This week, we look at five of the best campaigns run by brands that had creativity at their core....

 

[Clever campaigns provide creative marketing inspiration ~ Jeff]


Via Jeff Domansky
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4 Tips For Building Better Mobile Marketing Campaigns - Forbes

4 Tips For Building Better Mobile Marketing Campaigns - Forbes | 21st Century Public Relations | Scoop.it
4 Tips For Building Better Mobile Marketing CampaignsForbesMr. Khan stated that mobile marketing campaigns are frequently an afterthought instead of an integral part of the overall marketing strategy.
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Don't Miss These Inspiring Sessions at the Mashable Media Summit

Don't Miss These Inspiring Sessions at the Mashable Media Summit | 21st Century Public Relations | Scoop.it
This year's Mashable Media Summit is set for Nov. 2, 2012 at The TimesCenter in New York City. Join us to hear incredible insight from industry leaders.
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Google confirms it has purchased online marketing firm Incentive ...

Google confirms it has purchased online marketing firm Incentive ... | 21st Century Public Relations | Scoop.it
Today it was announced that Google has purchased online marketing firm Incentive Targeting. Financial terms of the deal were not disclosed. Prior to its acquisition, Incentive Targeting had raised $3.98 million in funding.
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Use social media to build personal relationships, benefit business - L.A. Biz (blog)

Use social media to build personal relationships, benefit business - L.A. Biz (blog) | 21st Century Public Relations | Scoop.it
Use social media to build personal relationships, benefit businessL.A. Biz (blog)In the digital age, we expect immediate gratification. Technology tools related to social media have changed the business landscape.
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8 social-media changes since the 2008 elections - CNET

8 social-media changes since the 2008 elections - CNET | 21st Century Public Relations | Scoop.it
8 social-media changes since the 2008 electionsCNETIn social media, as in politics, four years is an eternity. That's an example of a tweetable thought - pithy and likely to be shared - that you find sprinkled throughout social media these days.
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Confirmed: Social media requires significant time commitment | ZDNet

Confirmed: Social media requires significant time commitment | ZDNet | 21st Century Public Relations | Scoop.it
About two-thirds of the small-business owners recently surveyed by VerticalResponse spend at least six hours per week on social networking and related social marketing activities.
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How Dick Costolo Deals With Challenge Of Leading Twitter Without Being Its ... - San Francisco Chronicle

How Dick Costolo Deals With Challenge Of Leading Twitter Without Being Its ... - San Francisco Chronicle | 21st Century Public Relations | Scoop.it
How Dick Costolo Deals With Challenge Of Leading Twitter Without Being Its ...San Francisco ChronicleTwitter CEO Dick Costolo is not a company founder, and that presents a challenge.
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Social media helps drive traditional media coverage, where each mention packs ... - The Herald | HeraldOnline.com

Social media helps drive traditional media coverage, where each mention packs ... - The Herald | HeraldOnline.com | 21st Century Public Relations | Scoop.it
Social media helps drive traditional media coverage, where each mention packs ...The Herald | HeraldOnline.comCHICAGO, Nov.
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Separation of Twitter and Facebook in the Age of Obama - Huffington Post (blog)

Separation of Twitter and Facebook in the Age of Obama - Huffington Post (blog) | 21st Century Public Relations | Scoop.it
Separation of Twitter and Facebook in the Age of ObamaHuffington Post (blog)When Donald Trump did his best Dr.
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Building Social Media Communities - Huffington Post

Building Social Media Communities - Huffington Post | 21st Century Public Relations | Scoop.it
Building Social Media CommunitiesHuffington PostMaybe bragging rights, maybe access to perks, or maybe just to establish to the people in your space that you're really a social media player and not someone who ignored social media as an essential...
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Twitter No Longer Disappearing Infringing Tweets - Wired (blog)

Twitter No Longer Disappearing Infringing Tweets - Wired (blog) | 21st Century Public Relations | Scoop.it
IBNLiveTwitter No Longer Disappearing Infringing TweetsWired (blog)“Re-posting material removed in response to a DMCA notification may result in permanent account suspension,” Twitter notes on its web site.
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Trick or Tweet: Which Halloween Candy Wins Social Media? [INFOGRAPHIC]

Trick or Tweet: Which Halloween Candy Wins Social Media? [INFOGRAPHIC] | 21st Century Public Relations | Scoop.it
It’s that time of year again, when ghouls and monsters gather to determine the answers to vital questions like: Which candy is most popular this year? (Which Halloween candy wins social media?
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GPRS 2012 | Why PR Is Poised to Lead the Social Media Conversation

GPRS 2012 | Why PR Is Poised to Lead the Social Media Conversation | 21st Century Public Relations | Scoop.it
GPRS 2012 | Why PR Is Poised to Lead the Social Media Conversation.Social media has caused the most dramatic shift in public relations since the arrival of email.
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Social Marketing: Right Idea for the Times - TechNewsWorld

Social Marketing: Right Idea for the Times - TechNewsWorld | 21st Century Public Relations | Scoop.it
Social Marketing: Right Idea for the TimesTechNewsWorldYou might be tempted to consider social marketing just another idea in an endless stream of things dreamed up by the software industry -- and pundits like me -- to generate more business.
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