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Tips On Using Social Media as Your Secret Sales Weapon

Tips On Using Social Media as Your Secret Sales Weapon | 21st Century Public Relations | Scoop.it
Have you ever worked in sales? How many calls did you have to make before you actually connected with someone? How many emails did you send out that never got replies?
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7 Steps For Social Media Crisis Management - PSFK

7 Steps For Social Media Crisis Management - PSFK | 21st Century Public Relations | Scoop.it
7 Steps For Social Media Crisis Management
PSFK
The way crises form, spread and how they should be treated has changed with social media. Maybe, we are a little more used to crises in Turkey compared to other countries.
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Content Writing Best Practices | Social Media Today

Content Writing Best Practices | Social Media Today | 21st Century Public Relations | Scoop.it
I’ve been asked to give a brief lesson on how to write content for the web. While it’s writing we’re going to cover, to apply the lesson I want you to think of yourself as an artist. You’re going to paint a picture—illustrate a point (or several).
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Washington State Moves to Protect Social Media Accounts

Washington State Moves to Protect Social Media Accounts | 21st Century Public Relations | Scoop.it
Washington joins Oregon to protect your social media accounts from prying employers: In addition to prohibiting disclosure of personal login information, the law also proscribes employers from forc...
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rightly so!


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No, Gmail's Promotions Tab Didn't Just Kill Email Marketing - Entrepreneur

No, Gmail's Promotions Tab Didn't Just Kill Email Marketing - Entrepreneur | 21st Century Public Relations | Scoop.it
Entrepreneur
No, Gmail's Promotions Tab Didn't Just Kill Email Marketing
Entrepreneur
There's been a lot of chatter online ever since Google unveiled it's new "social," "promotions" and updates tabs for Gmail earlier this summer.
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25 Entrepreneurs To Follow On Twitter - Forbes

25 Entrepreneurs To Follow On Twitter - Forbes | 21st Century Public Relations | Scoop.it
25 Entrepreneurs To Follow On Twitter
Forbes
From billionaire Richard Branson to Garrett Camp, co-founder of transport startup Uber, both established and up-and-coming entrepreneurs have tips to share through their Twitter feeds.
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Marketing tampons: From Brenda Vaccaro to 'Flo' - CNBC.com

Marketing tampons: From Brenda Vaccaro to 'Flo' - CNBC.com | 21st Century Public Relations | Scoop.it
Marketing tampons: From Brenda Vaccaro to 'Flo'
CNBC.com
The business of feminine products is, well, recession-proof. However, the only thing less comfortable than a teenage girl grappling with her first period is ...
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I thought this was a GREAT ad! Funny and creative. Great job @HelloFlo

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Real-Time Game Marketing Platform PlayHaven Adds Push Notifications - All Things Digital

Real-Time Game Marketing Platform PlayHaven Adds Push Notifications - All Things Digital | 21st Century Public Relations | Scoop.it
Real-Time Game Marketing Platform PlayHaven Adds Push Notifications All Things Digital PlayHaven, which provides a suite of user acquisition, engagement and monetization tools for mobile game developers, said today that it would add push...
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When it comes to free speech, Twitter is caught between a rock and ...

When it comes to free speech, Twitter is caught between a rock and ... | 21st Century Public Relations | Scoop.it
An incident in which a British journalist was subjected to hundreds of abusive tweets has highlighted Twitter's ongoing struggle to balance its defence of free speech and the rights of its users with the need to curb abuse.
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Worst pitch of the month: Slim and the social media app for 'busy people' - ZDNet (blog)

Worst pitch of the month: Slim and the social media app for 'busy people' - ZDNet (blog) | 21st Century Public Relations | Scoop.it
ZDNet (blog)
Worst pitch of the month: Slim and the social media app for 'busy people'
ZDNet (blog)
Slim Alerts is a powerful method of filtering your social networks by specific keywords.
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5 Tips on How to Boost Your Content Marketing Strategy

5 Tips on How to Boost Your Content Marketing Strategy | 21st Century Public Relations | Scoop.it
Brands of all stripes ignore content marketing at their own peril. As more and more media budgets shift from ad schedules to demand for content marketing and native advertising, companies need to have a legitimate strategy in place.
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Death In The Age Of Social Media - Forbes

Death In The Age Of Social Media - Forbes | 21st Century Public Relations | Scoop.it
Death In The Age Of Social Media Forbes It was unnerving and upsetting to receive tragic news amid lists of 20 Ways Your Colleagues Are Like Cats and smiling Instagrams of nights out, but I suspect these are just the beginning of death-related...
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Gmail Segregates 'Promotions': Why This Won't Slow Down the E-mail Marketing ... - TIME

Gmail Segregates 'Promotions': Why This Won't Slow Down the E-mail Marketing ... - TIME | 21st Century Public Relations | Scoop.it
Gmail Segregates 'Promotions': Why This Won't Slow Down the E-mail Marketing ...
TIME
Gmail's new tabs system separates marketing messages into a “Promotions” box, making it easier than ever to ignore e-mail ads.
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Report: 43% of Seniors on Web Use Social Media

Report: 43% of Seniors on Web Use Social Media | 21st Century Public Relations | Scoop.it
About 43% of Internet users aged 65 and older say they use social media, compared with just 13% in spring 2009, a new Pew report said. (RT @WSJ: 18% of adults who use the Web are Twitter users, compared with 8% in November 2010.
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10 of the Best Pinterest Boards to Teach You About Marketing

10 of the Best Pinterest Boards to Teach You About Marketing | 21st Century Public Relations | Scoop.it
Check out ten of the best marketing education pinboards on Pinterest.
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Big Data Marketing Global Survey Released - ZDNet (blog)

Big Data Marketing Global Survey Released - ZDNet (blog) | 21st Century Public Relations | Scoop.it
Big Data Marketing Global Survey Released
ZDNet (blog)
Teradata has released the results of its 2013 Data Driven Marketing Survey, compiling responses from over 2200 marketers throughout the globe.
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A 5-Step PR Measurement Methodology Checklist

A 5-Step PR Measurement Methodology Checklist | 21st Century Public Relations | Scoop.it
Most measurement experts recommend foregoing the search for a magic monitoring and analysis tool. Instead, communications pros should develop a methodology—an overall approach that can be modified over time.
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basic, but good


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Social Media Aggregator RebelMouse Raises $10.25M - TechCrunch

Social Media Aggregator RebelMouse Raises $10.25M - TechCrunch | 21st Century Public Relations | Scoop.it
Social Media Aggregator RebelMouse Raises $10.25M TechCrunch RebelMouse, the startup that allows users to combine updates from across social networks into what it calls a “social front page,” is announcing that it has raised $10.25 million in...
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Tampon Marketing Gets Real For The Social Media Age - NPR (blog)

Tampon Marketing Gets Real For The Social Media Age - NPR (blog) | 21st Century Public Relations | Scoop.it
NPR (blog)
Tampon Marketing Gets Real For The Social Media Age
NPR (blog)
Advertising for feminine hygiene products was traditionally so cheesy that it invited mockery far and wide.
heidi groshelle's insight:

@NPR is talkin' about it too

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10 of the best social media campaigns from 2012

10 of the best social media campaigns from 2012 | 21st Century Public Relations | Scoop.it
Measuring the efficacy of social media marketing still isn't an exact science, regardless of what the gurus and ninjas tell you.
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Bogus Chrome, Firefox extensions pilfer social media accounts - PCWorld

Bogus Chrome, Firefox extensions pilfer social media accounts - PCWorld | 21st Century Public Relations | Scoop.it
Bogus Chrome, Firefox extensions pilfer social media accounts
PCWorld
Trend Micro has found two malicious browser extensions that hijack Twitter, Facebook and Google+ accounts.
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How is big data impacting traditional marketing roles? – live chat - The Guardian

How is big data impacting traditional marketing roles? – live chat - The Guardian | 21st Century Public Relations | Scoop.it
The Guardian
How is big data impacting traditional marketing roles?
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Four Ways Social Media is Changing Journalism

Four Ways Social Media is Changing Journalism | 21st Century Public Relations | Scoop.it
Journalists need to adopt social media in order to retain their eminence as the go-to news source. Here are four ways social media is changing journalism.
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B-Schools Are Putting Consumers Under the Social Media Microscope - Businessweek

B-Schools Are Putting Consumers Under the Social Media Microscope - Businessweek | 21st Century Public Relations | Scoop.it
B-Schools Are Putting Consumers Under the Social Media Microscope
Businessweek
Social media can unlock many secrets about consumers, and business schools have caught on.
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Long Live The Micro-City Blues! Why Companies Don't Always Market with Our ... - Forbes

Long Live The Micro-City Blues! Why Companies Don't Always Market with Our ... - Forbes | 21st Century Public Relations | Scoop.it
Long Live The Micro-City Blues! Why Companies Don't Always Market with Our ...
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