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How effective people use social media - Forbes

How effective people use social media - Forbes | 21st Century Public Relations | Scoop.it
Forbes
How effective people use social media
Forbes
About 99 per cent of professionals fail to optimise the way they use social media. That's a made-up fact but it's likely to be true.
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21st Century Public Relations
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100 Must-Know Social Media Acronyms

100 Must-Know Social Media Acronyms | 21st Century Public Relations | Scoop.it
Navigating your way through social media isn’t easy. The web has a complex dictionary full of its own acronyms, figures of speech, and memes. Merriam-Webst
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9 Free Analytic Tools to Measure Your Content Effectiveness - CMI

9 Free Analytic Tools to Measure Your Content Effectiveness - CMI | 21st Century Public Relations | Scoop.it

MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how.


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iNeoMarketing's curator insight, March 29, 9:12 PM

Some of which you're familiar, some not. Click through for a description and link. And not all are free.

malek's curator insight, March 30, 7:55 AM

The starting point is always GOOD CONTENT

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The Anatomy of a Successful Facebook Post

The Anatomy of a Successful Facebook Post | 21st Century Public Relations | Scoop.it
Are you being as effective as you could on Facebook? Check out these six tips to making a successful Facebook post.
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10 Creative Ways to Acquire Customers from Blogs

10 Creative Ways to Acquire Customers from Blogs | 21st Century Public Relations | Scoop.it

Harnessing the power of the Internet and Blogs is one of the route you can explore to acquire more customers and below are the 10 ways you can achieve it through some time and efforts dedicated to it.

 


Via Kamal Bennani
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Andrew Greenyer's curator insight, March 27, 3:30 AM

How to make effective use of your business blog

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7 Tools for Finding & Connecting With Influential Bloggers

7 Tools for Finding & Connecting With Influential Bloggers | 21st Century Public Relations | Scoop.it
Check out these seven helpful tools for finding and connecting with expert bloggers in your niche, along with tips for effectively reaching out to them.
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Basic Yet Critical Mobile Marketing Tips - Entrepreneur

Basic Yet Critical Mobile Marketing Tips - Entrepreneur | 21st Century Public Relations | Scoop.it
For the best results, keep these best practices in mind when creating your own mobile strategy.
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5 Unexpected Ways Meerkat Will Crush It For Sales And Marketing People - Forbes

5 Unexpected Ways Meerkat Will Crush It For Sales And Marketing People - Forbes | 21st Century Public Relations | Scoop.it
So, if you haven't heard of Meerkat yet, don't waste another minute in the dark. Go check them out. In a nutshell, Meerkat allows you to live video stream to all of your Twitter followers.
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Planning Your Marketing? Don't Forget These Fundamentals

Planning Your Marketing? Don't Forget These Fundamentals | 21st Century Public Relations | Scoop.it

Your marketing plan (and accompanying budget) defines the body of work you carry with you for at least 12 months. It defines everything you do on the job. And, if you do it right, it's your golden ticket to successful marketing.



Via Kamal Bennani
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2DiFore Marketing Solutions's curator insight, March 20, 7:38 AM

As spring begins to emerge it is a great time to review your marketing plan to ensure that your messaging is on track. Working the plan is important to the success of the team.

Sophie (GRIMOIN)-KREBS's curator insight, March 21, 3:13 AM

Marketing plan, in 4 buckets: brand, market growth, market retention and communication, and other useful advices.

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The A-Z guide of influencer marketing - The Next Web

The A-Z guide of influencer marketing - The Next Web | 21st Century Public Relations | Scoop.it
Do you know your name dropping from your word of mouth marketing? No? Step this way to find out everything about influencer marketing
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Ed Zimmerman: Pacing Your Startup's Marketing Strategy - Wall Street Journal (blog)

Ed Zimmerman: Pacing Your Startup's Marketing Strategy - Wall Street Journal (blog) | 21st Century Public Relations | Scoop.it
ED ZIMMERMAN: Jeff Ragovin co-founded a startup that blanketed airports with its logo. I recall sitting inside his boardroom discussing the strategy and costs of this marketing blitz for the startup, Buddy Media.
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9 Best Tools to Help You Edit Blog Posts Better

9 Best Tools to Help You Edit Blog Posts Better | 21st Century Public Relations | Scoop.it

Looking to step up your blog editing game? Try one (or all!) of these 9 tools.


Via Kamal Bennani
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5 Reasons You Need To Increase Your Email Marketing Budget - Forbes

5 Reasons You Need To Increase Your Email Marketing Budget - Forbes | 21st Century Public Relations | Scoop.it
Email marketing has undergone many shifts in the past two decades. It exploded onto the scene when email started becoming a more popular medium, and businesses everywhere scrambled to send, seemingly, as many emails as possible to their audience.
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10 Digital Marketing Trends In 2015 That Will Boost Your Strategy - Forbes

10 Digital Marketing Trends In 2015 That Will Boost Your Strategy - Forbes | 21st Century Public Relations | Scoop.it
Digital marketing is an impulsive, erratic, and volatile industry. The moment you catch the tiger by the tail, there’s a new tiger whose fugacious tail requires catching. Keeping up with a changeable industry seems like a fool’s errand.
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#Marketing 101: Developing a Content Strategy - Search Engine Journal

#Marketing 101: Developing a Content Strategy - Search Engine Journal | 21st Century Public Relations | Scoop.it
Content marketing, if done well, can help increase the top of the funnel, make the middle of the funnel more effective and shorten the sales cycle.
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SEO 101: Getting Started in Local SEO (From Scratch) | SEJ

SEO 101: Getting Started in Local SEO (From Scratch) | SEJ | 21st Century Public Relations | Scoop.it

If you run a local business, you need to be doing local SEO. This article will cover the basics and quick action items that you can do.


Via Kamal Bennani
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Why You Should Be Building Trust, Not Traffic

Why You Should Be Building Trust, Not Traffic | 21st Century Public Relations | Scoop.it

If trust is the primary driver of content sharing, why aren't we focusing more of our marketing efforts on content that creates trust?


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Business And Marketing Software Trends To Watch Out For In 2015 - Forbes

Business And Marketing Software Trends To Watch Out For In 2015 - Forbes | 21st Century Public Relations | Scoop.it
Software and tech predictions have been the talk of IT town for a good bit of time, particularly when 2014 came to a close.
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Teradata Integrated Marketing Cloud: A Bet On Evolution of Software - Forbes

Teradata Integrated Marketing Cloud: A Bet On Evolution of Software - Forbes | 21st Century Public Relations | Scoop.it
If you are an entrepreneur seeking to create a new software product, these days by default you choose the Software as a Service model. This model offers lots of advantages and eventually will likely be the dominant model.
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Seven Ways to Leverage Visual Storytelling in Your Marketing - Forbes

Seven Ways to Leverage Visual Storytelling in Your Marketing - Forbes | 21st Century Public Relations | Scoop.it
Our attention span as humans is decreasing each year. It's now shorter than the ordinary goldfish. Depending on the source our attention span is roughly between 2.5 seconds and 6.5 seconds. For an average goldfish it's 9 seconds.
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Top 10 Online Marketing Experts To Follow In 2015 - Forbes

Top 10 Online Marketing Experts To Follow In 2015 - Forbes | 21st Century Public Relations | Scoop.it
Who are the online marketing experts you should be getting to know in 2015? There are hundreds, but here are our top 10.
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How to Optimize a Blog Post (No SEO Wizard's Hat Required) - Act-On

How to Optimize a Blog Post (No SEO Wizard's Hat Required) - Act-On | 21st Century Public Relations | Scoop.it

Predictive Analytics is the next step in Marketing Automation. Contact us to see how.


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iNeoMarketing's curator insight, March 19, 8:56 PM

Devil is in the details, so click through. Excellent, hands-on work that you can implement tomorrow (or today).

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Obsessing over the perfect social media post is ruining your life, study says - Mashable

Obsessing over the perfect social media post is ruining your life, study says - Mashable | 21st Century Public Relations | Scoop.it
Hunting for social media-worthy posts is ruining your life — and now there's proof.
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7 Keys of Telling a Powerful Story on Social Media

7 Keys of Telling a Powerful Story on Social Media | 21st Century Public Relations | Scoop.it

Social media platforms are not just distribution channels but a conversation channel where people share experiences, opinions, values, feelings and dreams. So the next time you market on social media, engage your audience by telling them your non-linear brand’s story and what it means. Without being hard sell, you can move consumers from “sharing” to “purchasing” just like 40% of social media users in a recent study published by Vision Critical. You can drive consumers from just “trying you out” to being “loyal to your brand.”

Here are seven keys to effective storytelling on social media for brand marketing:


Via Kamal Bennani
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John Norman's curator insight, March 17, 3:35 AM

Story telling was once a very strong part of many cultures and in the western world was becoming a lost art with the rise of the 5 second attention span. Now Social Media is playing it part in the revival. Three cheers.

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Update — Marketing Tech: Which tools provide the biggest return — and which ... - VentureBeat

Update — Marketing Tech: Which tools provide the biggest return — and which ... - VentureBeat | 21st Century Public Relations | Scoop.it
VB WebinarGet the lowdown on the total cost of ownership across 13 major martech categories — and the ROI that can be attributed to each.
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Public Relations: Four 'Wow' Ways to Use It for Sales

Public Relations: Four 'Wow' Ways to Use It for Sales | 21st Century Public Relations | Scoop.it
Public Relations - A perceived lack of credibility is one of the silent killers of great sales opportunities, since big potential clients are famously risk-averse. If you don't have great coverage—and therefore credibility—those ...
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