21st Century Publ...
Follow
Find
4.6K views | +1 today
 
Scooped by heidi groshelle
onto 21st Century Public Relations
Scoop.it!

How effective people use social media - Forbes

How effective people use social media - Forbes | 21st Century Public Relations | Scoop.it
Forbes
How effective people use social media
Forbes
About 99 per cent of professionals fail to optimise the way they use social media. That's a made-up fact but it's likely to be true.
more...
No comment yet.
21st Century Public Relations
content for thinkers and doers
Your new post is loading...
Your new post is loading...
Scooped by heidi groshelle
Scoop.it!

6 ways mobile marketing automation boosts app engagement and monetization - VentureBeat

6 ways mobile marketing automation boosts app engagement and monetization - VentureBeat | 21st Century Public Relations | Scoop.it
Guest Acting on these tips should be a good start for any developer looking to increase their app’s engagement, retention, and overall revenue.
more...
No comment yet.
Scooped by heidi groshelle
Scoop.it!

9 Effective Ways to Handle Negativity on Social Media

9 Effective Ways to Handle Negativity on Social Media | 21st Century Public Relations | Scoop.it
You can't entirely avoid negative comments, but you can train your team to respond better.
more...
No comment yet.
Scooped by heidi groshelle
Scoop.it!

4 reasons why email marketing is an asset for all small businesses - Mashable

4 reasons why email marketing is an asset for all small businesses - Mashable | 21st Century Public Relations | Scoop.it
Email marketing can help any small business save time and reach the right consumers
more...
No comment yet.
Scooped by heidi groshelle
Scoop.it!

Overcome B2B 'Content Marketing Crash' in Four Moves

Overcome B2B 'Content Marketing Crash' in Four Moves | 21st Century Public Relations | Scoop.it
Content - Content marketing crash—it's that inevitable decline in engagement and conversion after you've gained huge ground. Even the best B2B content marketers can get mired in these muddy battlefields.
more...
No comment yet.
Scooped by heidi groshelle
Scoop.it!

16 Social Media Tools The Experts Swear By

16 Social Media Tools The Experts Swear By | 21st Century Public Relations | Scoop.it
Keeping up on the freshest social media tools and software is a pretty difficult challenge for the average social marketer.
New tools are being released all the time. Old ones are retired or acquired or lose that one key feature you...
more...
No comment yet.
Scooped by heidi groshelle
Scoop.it!

My Four Top Tips for Small Business Email Marketing Success - Business 2 Community

My Four Top Tips for Small Business Email Marketing Success - Business 2 Community | 21st Century Public Relations | Scoop.it
Email marketing has been a focus of mine for many years. As a result, I’m often asked by the small businesses I work with for my best advice on this topic.  Regardless of the industry a business i…
more...
No comment yet.
Scooped by heidi groshelle
Scoop.it!

6 Ways Content Marketing Has Changed Public Relations

6 Ways Content Marketing Has Changed Public Relations | 21st Century Public Relations | Scoop.it
Back in 2007, when Twitter was taking off, the PR industry faced a pivot point. It was no longer effective to cold email as many journalists as possible.
more...
No comment yet.
Scooped by heidi groshelle
Scoop.it!

The top 14 skills in the red hot market for marketing jobs - VentureBeat

The top 14 skills in the red hot market for marketing jobs - VentureBeat | 21st Century Public Relations | Scoop.it
Guest Has the market for marketers heated up? Short answer: Yes. Slightly longer answer: Yes, absolutely! For a more complete answer, read on …
more...
No comment yet.
Scooped by heidi groshelle
Scoop.it!

4 Do's and 4 Don'ts for Businesses Using Social Media - Entrepreneur

4 Do's and 4 Don'ts for Businesses Using Social Media - Entrepreneur | 21st Century Public Relations | Scoop.it
If you want to guarantee a more effective strategy, follow these tactics and avoid ones that will do more harm.
more...
No comment yet.
Scooped by heidi groshelle
Scoop.it!

Your social media cheat sheet for perfectly sized images - Mashable

Your social media cheat sheet for perfectly sized images - Mashable | 21st Century Public Relations | Scoop.it
If you set a photo with screwy dimensions as your profile pic or cover photo, you've immediately set the tone all wrong.
more...
No comment yet.
Scooped by heidi groshelle
Scoop.it!

3 digital marketing strategies for making ads more relevant

3 digital marketing strategies for making ads more relevant | 21st Century Public Relations | Scoop.it
Ad relevance is tantamount to campaign success, in both search and social media.
more...
No comment yet.
Scooped by heidi groshelle
Scoop.it!

Your Go-To Social Media Checklist for Your Next Update

Your Go-To Social Media Checklist for Your Next Update | 21st Century Public Relations | Scoop.it
The most important questions to ask before you press Publish on your next social media update. A complete social media checklist for managers.
more...
No comment yet.
Scooped by heidi groshelle
Scoop.it!

10 Tactics for Launching a Product Using Social Media - blogs.hbr.org (blog)

10 Tactics for Launching a Product Using Social Media - blogs.hbr.org (blog) | 21st Century Public Relations | Scoop.it
Get customers excited with Facebook, Twitter, Instagram, Snapchat, Meerkat, and more.
more...
No comment yet.
Scooped by heidi groshelle
Scoop.it!

22 Free Content Marketing Tools To Drive Your Content Marketing Plans - Business 2 Community

22 Free Content Marketing Tools To Drive Your Content Marketing Plans - Business 2 Community | 21st Century Public Relations | Scoop.it
One of the content marketing questions I get asked most often is how a small business or even a large business can get started with content marketing with very little or no funding. While there is a…
more...
No comment yet.
Scooped by heidi groshelle
Scoop.it!

Want growth? Successful advisors market their biz - CNBC

Want growth? Successful advisors market their biz - CNBC | 21st Century Public Relations | Scoop.it
A PR plan is essential for growth, but a new study found only 32 percent of advisors have a position dedicated to marketing.
more...
No comment yet.
Scooped by heidi groshelle
Scoop.it!

6 Recent Marketing Campaigns That Were Pretty Awesome - Entrepreneur

6 Recent Marketing Campaigns That Were Pretty Awesome - Entrepreneur | 21st Century Public Relations | Scoop.it
Learn why these campaigns worked and where their success was noticeable.
more...
No comment yet.
Scooped by heidi groshelle
Scoop.it!

Report: Which Social Media Management Platforms Are Businesses Using? - SocialTimes

Report: Which Social Media Management Platforms Are Businesses Using? - SocialTimes | 21st Century Public Relations | Scoop.it
According to a report from VentureBeat, the choice of CRM or social media management software is largely determined by the size of the company.
more...
No comment yet.
Scooped by heidi groshelle
Scoop.it!

12 Digital Marketing Stats You Should Know From the Last Week - Adweek

12 Digital Marketing Stats You Should Know From the Last Week - Adweek | 21st Century Public Relations | Scoop.it
To help kick off the Digital Content NewFronts, which began today, this edition of the 12 most intriguing numbers from digital marketing over the last week is dominated by interactive video.
more...
No comment yet.
Scooped by heidi groshelle
Scoop.it!

How to stop overthinking social media in just two steps

How to stop overthinking social media in just two steps | 21st Century Public Relations | Scoop.it
Combine two methods and stop overthinking social media in just two steps. First, schedule, then let the spur-of-the-moment content arrive.
more...
No comment yet.
Scooped by heidi groshelle
Scoop.it!

Why, dear God, haven't you started marketing yet? - VentureBeat

Why, dear God, haven't you started marketing yet? - VentureBeat | 21st Century Public Relations | Scoop.it
Guest “We have thousands of users and we have done no marketing!”
This has become a common refrain among companies that I’ve been meeting with recently.
more...
No comment yet.
Scooped by heidi groshelle
Scoop.it!

How to Repurpose Blog Content for Social Media |

How to Repurpose Blog Content for Social Media | | 21st Century Public Relations | Scoop.it
Do you spend a lot of time writing blog posts and creating social media content? This article shows how to repurpose blog content for social media.
more...
No comment yet.
Scooped by heidi groshelle
Scoop.it!

28 social media management tools rated, scored, and reviewed (study) - VentureBeat

28 social media management tools rated, scored, and reviewed (study) - VentureBeat | 21st Century Public Relations | Scoop.it
VB Insight To find the best social media management tools for big, medium, and growing brands, we surveyed 1,133 social media managers who build their companies’ brands online.
more...
No comment yet.
Scooped by heidi groshelle
Scoop.it!

Make Wellness the True Aim of Your Marketing - Entrepreneur

Make Wellness the True Aim of Your Marketing - Entrepreneur | 21st Century Public Relations | Scoop.it
The true aim of marketing is not to sell stuff, but rather to create balance and wellness for people.
more...
No comment yet.
Scooped by heidi groshelle
Scoop.it!

10 Top Trends Driving the Future of Marketing

10 Top Trends Driving the Future of Marketing | 21st Century Public Relations | Scoop.it
Marketers are constantly looking into the future, trying to predict the next big trend, be it for their brands or their clients. Naturally, marketers are preoccupied with questions like: What is the next big campaign?
more...
No comment yet.
Scooped by heidi groshelle
Scoop.it!

10 Online Marketing Tips That Go Beyond Twitter and Facebook - Small Business Trends

10 Online Marketing Tips That Go Beyond Twitter and Facebook - Small Business Trends | 21st Century Public Relations | Scoop.it
Social media can be invaluable to a variety of online businesses. But Twitter and Facebook aren’...
more...
No comment yet.