Forbes Outstanding Customer Service In Social Media Forbes When I taught the Dale Carnegie Course on Effective Communications and Human Relations Skills, we often started class with this mantra: “I know people in the ranks who will stay in the ranks.
If you’re asking prospects to change what they’ve always done for a new way of doing things, you’re going to need to convince them before you can convert them. Does your content marketing program have this kind of content in it – or are you too shy to sell?
Forbes Southwest Airlines Understands the Heart of Marketing is Experience Forbes Southwest Airlines recently launched new branding for the airline. It's snappier and more refined, yet still reflective of a colorful Southwest.
9 Tips for Building an Effective Email Marketing List CIO When it comes to building an email marketing list, there is no secret formula. But there are steps you can take to increase your opt-in rates and decrease the number of Unsubscribes.
Social Media: Corporate Attitudes and Aptitudes Forbes The New York Police Department (NYPD) is training its officers in the use of social media as part of a program aimed at improving the force's image and avoiding scandals like the one in April...
Tibco launches Engage, wades into crowded marketing software pool ZDNet Engage aims to expand into marketing technology while utilizing Tibco's core strength, which is integrating technology and gaining insights from real-time information.
CNN Facebook -- for rich people (for just $9000) CNN (CNN) -- Would you enjoy social media more without all those pesky 99-percenters complaining about their mortgage payments and high cable bills? For a mere $9,000, Netropolitan is here to help.
Adweek The Urban Legend of Free Social Marketing Adweek When I give advice to CMOs about new social marketing strategies, I often hear the same initial response: But nobody wants to come to my website.
If you want to get serious about marketing for your business or organisation the foundation of any focused effort is creating unique and inspiring content to publish and promote that educates, informs and entertains.
What Are Your Favorite Twitter Bots to Follow? Gizmodo Earlier in August, it was reported that 8.5 percent of Twitter users, or 23 million accounts, were not actually people but bots, autonomous accounts that post without any human interaction.
5 Tips For Perfecting Mobile Marketing Forbes Whether you're involved with eCommerce or own a brick-and-mortar store, mobile marketing should be utilized. If not, your competition is going to have a rather significant upper hand.
Are you on top of social media data? ZDNet In the latest Norton Rose Fulbright litigation trends survey, 20 percent of the companies had to preserve or collect data from social media accounts in a dispute or investigation.