Maintaining a regular content schedule can be tough, as you need to keep coming up with new and interesting topics all the time. In this post, contributor Samantha Ferguson outlines five ways to help spark new content ideas.
Headcount Growth Plateaus As Operating Model Shifts. Digital headcount growth has plateaued, with teams averaging 94 people, down from 95 in 2014 and 103 in 2013.
Technology Skills Aren’t The Biggest Headache Anymore. Technology skills are still hard to find, but roles like analytics and product management are increasingly vital, and much harder to source.
Reorganizations Loom. The drive for customer obsession and better cross-functional collaboration will necessitate fundamental reorganizations that challenge old product and channel structures. Progressive digital teams will initiate these discussions in their firms in 2016.
Building out your content offerings starts a little like furnishing an empty house -- with so many options it's hard to know where to start. Rebecca Lieb explains how to narrow things down through research.
We’d all like to get more done in less time. We also want to keep up with the latest insights. What are the tools that can help us the most? Here’s a collection that can help you to stay on top of communication, knowledge, learning, new information, and generally try to be a little better every day.
The marketing industry relies heavily on data returned from analytical reports following both direct and indirect approaches to marketing. Using data-centricity develops a customer-centric marketing strategy that can boost company revenues, increase brand reputation and increase industry dominance. It also creates a pathway for chief marketing officers (CMOs) to redirect their marketing strategies for the best interest of the brand’s goals and broadened improvements to positive consumer reactions.
Data-centric marketing strategies increase conversion rates and improve consumer experience ratings. Carefully planned marketing strategies can be tested over multiple target markets to project revenues and conversion rates so that adjustments can be made ahead of time. Brands should pay close attention to the data collected to ensure that it is valuable information to continue its mapped out product success projection.
Curation implies more than just collecting resources into a folder or notebook. It assumes a level of thoughtfulness as the curator considers the value that each artifact possesses within the context of the overall experience.
In the old days, knowledge was rare. Only teachers possessed it and to learn, you needed them to share it with you. For today's kids (and lifelong learners), access to knowledge is not an issue: the web offers unlimited knowledge to anyone with a web browser.
So as Beth Holland reflects in this post, learning changed.
And that impacts the old traditional method of taking notes to memorize and learn which also has to evolve.
She describes a system where note taking is combined with content curation to have students not simply go through the motions of learning but reflect on what they learn.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.