Harness the creativity of your team with online collaboration tools. Brainstorm and visualize ideas together, regardless of location.Here is a list of tools for collaborative brainstorming. There are online whiteboards for visualizing ideas, video-conferencing platforms, file-sharing tools, real-time messaging apps, and mind-mapping tools.
A new research report on marketing analytics shows that brands plan to increase their spending on the category by a whopping 73 percent over the next three years. For big market cap B2C companies, it’s closer to a 100 percent increase.
The category not only shows massive growth, but also a lot of funding — more than a billion dollars of VC money has been invested in data analytics companies so far this year.
Overall, user data, investment data, and adoption data all indicate that analytics is one of the hottest marketing technology categories right now.
If you thought ideation was fun, get ready for content creation. Sure, we've all written some things before, but the creation phase of content marketing is where you get to watch that beloved idea start to take shape.
Before you start creating, though, you want to get (at least a little) organized, and an editorial calendar is the perfect first step.
1. Predictive analytics is making guessing a game of the past
One of the major trends emerging in the marketing automation industry is the use of predictive analytics and machine learning to power sales and marketing decisions.
2. Intelligent multi-channel marketing is becoming the norm
Tests have shown that when you target a customer both in their inbox with an email and on Facebook with a matching ad, the customer is 22% more likely to purchase, as opposed to if you had only sent the email.
In multi-channel marketing, the whole is usually greater than the sum of its parts. This is especially true when you add a layer of personalization into the mix, which is of course possible with marketing automation.
3. Marketing automation is becoming widely adopted
There are two colliding waves in the marketing automation industry that are converging to form a tsunami-like surge of businesses interested in marketing automation. These waves are 1) the increased awareness of the value of marketing automation and 2) the increasing impact and capabilities of marketing automation software.
marketingIO’s MarTech Managed Services drives more leads faster.
User-generated content (UGC) is any form of content that is created by a user or a fan.
These types of Campaigns are hot right now because they’re a great way to collect insightful data from followers and build brand loyalty. People on social media have a lot to say and are looking to give their opinions and tell stories if given the right outlet.
A UGC Campaign can be the perfect place to get high levels of engagement while simultaneously collecting valuable consumer data.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.