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Beyond the Filters: A Look at Instagram's Advanced Editing Tools

Beyond the Filters: A Look at Instagram's Advanced Editing Tools | 21st Century Public Relations | Scoop.it
Instagram rolled out major updates to its iOS and Android apps Tuesday, bringing several new editing tools.

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21st Century Public Relations
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4 Key Ways to Optimize Your YouTube Channel and Content

4 Key Ways to Optimize Your YouTube Channel and Content | 21st Century Public Relations | Scoop.it
Looking to make the most out of YouTube? Here are some tips on how to build an effective YouTube presence.

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5 Ways to Find Great Content Topics and Titles

5 Ways to Find Great Content Topics and Titles | 21st Century Public Relations | Scoop.it
Maintaining a regular content schedule can be tough, as you need to keep coming up with new and interesting topics all the time. In this post, contributor Samantha Ferguson outlines five ways to help spark new content ideas.

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Top 5 Lead-Generating Ideas for Your Content Marketing

Top 5 Lead-Generating Ideas for Your Content Marketing | 21st Century Public Relations | Scoop.it
Here are five content marketing methods that produce outstanding lead-generation results – Content Marketing Institute

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Lydia's Marketing & Communication Consulting's curator insight, June 27, 1:08 PM
I've found hat content that is educational yet simple and thorough, works really well not just for getting new leads but in social sharing and exposure among industry influencers.
Teserae' Smith's curator insight, June 28, 11:09 AM
There are many ways to use content to generate leads. However, it’s also important to remember that there is no one solution to content marketing and lead generation. Depending on the nature and industry of your business, one method may be more effective than the other. The top 5 lead generating ideas for content marketing is: producing an e-book, write consumer case studies, create white papers and guides, host real life events, and lastly host a webinar. All of these leads seems to be effective depending on what industry one is using them for. 
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12 Different Types of Marketing Email You Could Be Sending

12 Different Types of Marketing Email You Could Be Sending | 21st Century Public Relations | Scoop.it
Learn about all the various types of emails you could be using in your email marketing program.

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Sell the Call: 5 Rules for Writing Effective Prospecting Emails - Uberflip

Sell the Call: 5 Rules for Writing Effective Prospecting Emails - Uberflip | 21st Century Public Relations | Scoop.it
1. It starts with the subject line

2. Keep it short

3. Make one “ask”

Your ask should be extremely clear and singular. If you want a call, ask for the call, and don’t leave your prospect scrambling to answer a bunch of questions. They’ll end up answering none of them.

4. Leverage content

5. Be yourself

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marketingIO's curator insight, May 5, 1:03 PM

CT for the outstanding details.

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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Brace Yourself For The 2016 Digital Re-Org. - Forrester

Brace Yourself For The 2016 Digital Re-Org. - Forrester | 21st Century Public Relations | Scoop.it
Our key findings from the survey are:

  • Headcount Growth Plateaus As Operating Model Shifts. Digital headcount growth has plateaued, with teams averaging 94 people, down from 95 in 2014 and 103 in 2013. 
  • Technology Skills Aren’t The Biggest Headache Anymore. Technology skills are still hard to find, but roles like analytics and product management are increasingly vital, and much harder to source. 
  • Reorganizations Loom. The drive for customer obsession and better cross-functional collaboration will necessitate fundamental reorganizations that challenge old product and channel structures. Progressive digital teams will initiate these discussions in their firms in 2016. 

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions


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heidi groshelle's insight:

ESPECIALLY analytics!

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Kabir Kumar's curator insight, March 14, 5:57 AM

ESPECIALLY analytics!

Mark E. Deschaine, PhD's curator insight, March 15, 8:22 AM

ESPECIALLY analytics!

The Twinkie Awards's curator insight, March 15, 9:06 PM

ESPECIALLY analytics!

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The 2016 Guide to Local Search Optimization

The 2016 Guide to Local Search Optimization | 21st Century Public Relations | Scoop.it

Until 2013, local search optimization consisted of steps that existed outside of traditional SEO practices. Then everything changed. Here's what to do now.


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Marco Favero's curator insight, February 22, 3:33 AM

aggiungi la tua intuizione ...

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Influencer Marketing May Be the Antidote to Ad Blocking

Influencer Marketing May Be the Antidote to Ad Blocking | 21st Century Public Relations | Scoop.it

Audiences can block and skip ads, but they can't block content from people they follow on social media. So, is influencer marketing the solution to the ad-blocking problem?


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Marco Favero's curator insight, February 20, 4:57 AM

aggiungi la tua intuizione ...

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What You Didn’t Know About Snapchat’s Power for Social Good

What You Didn’t Know About Snapchat’s Power for Social Good | 21st Century Public Relations | Scoop.it

With Snapchat's audience on the rise, it’s time for non-profits to get on board and leverage the platform's potential for social good.


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Marco Favero's curator insight, February 22, 10:29 AM

aggiungi la tua intuizione ...

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How to Ensure Your Marketing Automation Efforts Fail - CMO Essentials

How to Ensure Your Marketing Automation Efforts Fail - CMO Essentials | 21st Century Public Relations | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions


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How to Optimize Your Social Media Posts for Search Engines

How to Optimize Your Social Media Posts for Search Engines | 21st Century Public Relations | Scoop.it

Almost half of the planet’s population use at least one social network. That's why search engines care and why you should optimise your social media posts.


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How To Analyze Your Content Needs

How To Analyze Your Content Needs | 21st Century Public Relations | Scoop.it

Building out your content offerings starts a little like furnishing an empty house -- with so many options it's hard to know where to start. Rebecca Lieb explains how to narrow things down through research. 


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Marco Favero's curator insight, February 17, 4:45 AM

aggiungi la tua intuizione ...

Harrison Baize's curator insight, February 17, 12:42 PM

A great, informative study that illuminates important aspects of a strategic, effective content analysis. The article does an excellent job of explaining critical, necessary steps in forming, as well as maintaining, an adequate examination of the use of content in social media marketing. 

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10 Free Tools That Help You Work Smarter

10 Free Tools That Help You Work Smarter | 21st Century Public Relations | Scoop.it
We’d all like to get more done in less time. We also want to keep up with the latest insights. What are the tools that can help us the most? Here’s a collection that can help you to stay on top of communication, knowledge, learning, new information, and generally try to be a little better every day.
 

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Simcha Lazarus's comment, February 2, 6:51 PM
Great list of tools, though I think I'm using all of these already. Except for Topsy, which sadly, is no more.
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4 Ways Copywriting Can Boost Your E-commerce Conversion Rates

4 Ways Copywriting Can Boost Your E-commerce Conversion Rates | 21st Century Public Relations | Scoop.it
Make your copy work more effectively for your e-commerce brand by matching the language to the intended audience.

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Why Data-Centricity Is Vital for Marketing Organizations - Forbes

Why Data-Centricity Is Vital for Marketing Organizations - Forbes | 21st Century Public Relations | Scoop.it
The marketing industry relies heavily on data returned from analytical reports following both direct and indirect approaches to marketing. Using data-centricity develops a customer-centric marketing strategy that can boost company revenues, increase brand reputation and increase industry dominance. It also creates a pathway for chief marketing officers (CMOs) to redirect their marketing strategies for the best interest of the brand’s goals and broadened improvements to positive consumer reactions.

Data-centric marketing strategies increase conversion rates and improve consumer experience ratings. Carefully planned marketing strategies can be tested over multiple target markets to project revenues and conversion rates so that adjustments can be made ahead of time. Brands should pay close attention to the data collected to ensure that it is valuable information to continue its mapped out product success projection.

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marketingIO's curator insight, June 26, 4:23 PM

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

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10 Powerful Visuals That Will Pump Up Your Content Marketing

10 Powerful Visuals That Will Pump Up Your Content Marketing | 21st Century Public Relations | Scoop.it
Imagery and powerful visuals have a way of connecting with people more than text ever could. They should play an integral role in your content strategy.

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Friilance's curator insight, May 6, 3:53 PM

10 Powerful Visuals That Will Pump Up Your Content Marketing

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New Twitter Study Highlights 9 Ways to Improve Tweet Response - Social Media Today

New Twitter Study Highlights 9 Ways to Improve Tweet Response - Social Media Today | 21st Century Public Relations | Scoop.it
1. Convey Urgency

2. Percentages Beat Dollars

3. New Opportunities

4. Shorter is Better

5. Ask a Question

6. Offer a Prize

7. Calm Down on the Caps

8. Handle Your Business

9. Less is More with Hashtags

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marketingIO's curator insight, May 5, 12:58 PM

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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Note taking is not enough to learn: why curation needs to be taught

Note taking is not enough to learn: why curation needs to be taught | 21st Century Public Relations | Scoop.it
Curation implies more than just collecting resources into a folder or notebook. It assumes a level of thoughtfulness as the curator considers the value that each artifact possesses within the context of the overall experience.

Via Guillaume Decugis
heidi groshelle's insight:

In the old days, knowledge was rare. Only teachers possessed it and to learn, you needed them to share it with you. For today's kids (and lifelong learners), access to knowledge is not an issue: the web offers unlimited knowledge to anyone with a web browser. 

 

So as Beth Holland reflects in this post, learning changed.

 

And that impacts the old traditional method of taking notes to memorize and learn which also has to evolve. 

 

She describes a system where note taking is combined with content curation to have students not simply go through the motions of learning but reflect on what they learn. 

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Pat Heffernan's curator insight, March 13, 11:46 AM

In the old days, knowledge was rare. Only teachers possessed it and to learn, you needed them to share it with you. For today's kids (and lifelong learners), access to knowledge is not an issue: the web offers unlimited knowledge to anyone with a web browser. 

 

So as Beth Holland reflects in this post, learning changed.

 

And that impacts the old traditional method of taking notes to memorize and learn which also has to evolve. 

 

She describes a system where note taking is combined with content curation to have students not simply go through the motions of learning but reflect on what they learn. 

Wes Thomas's curator insight, March 14, 5:12 PM

In the old days, knowledge was rare. Only teachers possessed it and to learn, you needed them to share it with you. For today's kids (and lifelong learners), access to knowledge is not an issue: the web offers unlimited knowledge to anyone with a web browser. 

 

So as Beth Holland reflects in this post, learning changed.

 

And that impacts the old traditional method of taking notes to memorize and learn which also has to evolve. 

 

She describes a system where note taking is combined with content curation to have students not simply go through the motions of learning but reflect on what they learn. 

eddy woj's curator insight, March 17, 6:41 AM

In the old days, knowledge was rare. Only teachers possessed it and to learn, you needed them to share it with you. For today's kids (and lifelong learners), access to knowledge is not an issue: the web offers unlimited knowledge to anyone with a web browser. 

 

So as Beth Holland reflects in this post, learning changed.

 

And that impacts the old traditional method of taking notes to memorize and learn which also has to evolve. 

 

She describes a system where note taking is combined with content curation to have students not simply go through the motions of learning but reflect on what they learn. 

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6 Collaboration Tools for Social Media Marketing Teams : Social Media Examiner

6 Collaboration Tools for Social Media Marketing Teams : Social Media Examiner | 21st Century Public Relations | Scoop.it
Collaboration tools make it easier for everyone on your team to stay on track with content creation, task assignment, and deadlines.

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10 Tools, Tactics, and Tips to Create Facebook Video Ads That Drive Business

10 Tools, Tactics, and Tips to Create Facebook Video Ads That Drive Business | 21st Century Public Relations | Scoop.it

Before jumping in and spending precious dollars on Facebook video ads, use these tools and tactics to create a powerful paid video campaign.


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P.j. Germain's curator insight, February 20, 2:12 AM

#videomarketing

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The 3 Biggest Factors to Becoming a Digital Influencer

The 3 Biggest Factors to Becoming a Digital Influencer | 21st Century Public Relations | Scoop.it

If you want your message to be heard and understood by the right people, it is critical to build your status as a digital influencer.


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nishant99's curator insight, February 22, 9:37 AM

Great insights. Very much helpful for website design and development as a SEO point of view

By

http://www.clickpointsolution.com/

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The Art of Emoji Marketing: 7 Clever Examples From Top Brands

The Art of Emoji Marketing: 7 Clever Examples From Top Brands | 21st Century Public Relations | Scoop.it

Check out these awesome examples of emoji marketing from brands like Bud Light and Dominio's.


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Antonio Fernández Alonso's curator insight, February 22, 8:59 AM

Si no sabes cómo aprovechar el Marketing Emoji, aquí tienes unos ejemplos de grandes marcas.

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Nurturing Leads With Social: How to Warm Up Your Following

Nurturing Leads With Social: How to Warm Up Your Following | 21st Century Public Relations | Scoop.it

In this article Kim Walsh Phillips explores how to use social media to turn cold prospects into warm opportunities.


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How To Combine Print And Digital Marketing Campaigns

How To Combine Print And Digital Marketing Campaigns | 21st Century Public Relations | Scoop.it

There are a number of techniques that allow print and digital to work together and produce joined up marketing that is greater than the sum of its parts.


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Marketers Are Changing Their Approach to Measuring Customer Experience - Ad Age

Marketers Are Changing Their Approach to Measuring Customer Experience - Ad Age | 21st Century Public Relations | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions


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marketingIO's curator insight, February 16, 7:39 PM

Both are measurements that are solely due to CX.