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Neil Blumenthal: Marketing = Art + Science - Wall Street Journal (blog)

Neil Blumenthal: Marketing = Art + Science - Wall Street Journal (blog) | 21st Century Public Relations | Scoop.it
Neil Blumenthal: Marketing = Art + Science
Wall Street Journal (blog)
NEIL BLUMENTHAL: The most memorable marketing campaigns result when creativity meets precision.
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21st Century Public Relations
content for thinkers and doers
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5 Social Media Mobile Apps That Make Your Life Easy

5 Social Media Mobile Apps That Make Your Life Easy | 21st Century Public Relations | Scoop.it

These 5 social media mobile apps will give you the flexibility to work from anywhere to grow your social media presence and build your brand.


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14 Tools for Collaborative Brainstorming

14 Tools for Collaborative Brainstorming | 21st Century Public Relations | Scoop.it

Harness the creativity of your team with online collaboration tools. Brainstorm and visualize ideas together, regardless of location.Here is a list of tools for collaborative brainstorming. There are online whiteboards for visualizing ideas, video-conferencing platforms, file-sharing tools, real-time messaging apps, and mind-mapping tools. 

 


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Oksana Borukh's curator insight, August 25, 2:31 AM

A list of nice online collaboration tools.

newstoworld.com's curator insight, August 25, 1:23 PM

http://www.newstoworld.com/
News To World - Submit Website,Publish News,Business,Article,Everyday life, Ad

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Email Marketers: The Marketing Leaders Of The Future? - Marketing Land

Email Marketers: The Marketing Leaders Of The Future? - Marketing Land | 21st Century Public Relations | Scoop.it

MarTech is the New Black. Get fashionable. 


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marketingIO's curator insight, August 24, 8:48 PM

Nope: it's Marketing Analytics.

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New research: Companies plan to massively increase spend on marketing analytics - VentureBeat

New research: Companies plan to massively increase spend on marketing analytics - VentureBeat | 21st Century Public Relations | Scoop.it
A new research report on marketing analytics shows that brands plan to increase their spending on the category by a whopping 73 percent over the next three years. For big market cap B2C companies, it’s closer to a 100 percent increase.

The category not only shows massive growth, but also a lot of funding — more than a billion dollars of VC money has been invested in data analytics companies so far this year.

Overall, user data, investment data, and adoption data all indicate that analytics is one of the hottest marketing technology categories right now.


MarTech is the New Black. Get fashionable. 


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marketingIO's curator insight, August 23, 10:50 AM

Hallelujah...

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10 Ways to Convert More Customers Using Location

10 Ways to Convert More Customers Using Location | 21st Century Public Relations | Scoop.it

Mobile - How can businesses use location to increase conversions and sales?


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20 Cool Tools for Creating Infographics

20 Cool Tools for Creating Infographics | 21st Century Public Relations | Scoop.it

Imagine if you could create an infographic in under 10 minutes without being a designer? Discover 20 tools that will help you when creating infographics.


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wagglerfat's comment, August 21, 11:05 PM
good
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The 8 Underused Components of Compelling Content That Readers Love

The 8 Underused Components of Compelling Content That Readers Love | 21st Century Public Relations | Scoop.it

If you’re interested in learning how to make your content more compelling, read on. In this post, you'll find the break down of 8 components of compelling content.


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20 Amazing Writing Tools That Will Rock Your Content Marketing

20 Amazing Writing Tools That Will Rock Your Content Marketing | 21st Century Public Relations | Scoop.it

If you're a content marketer, you need to adapt. This article offers a list of writing tools that will help you create better, more consistent content.


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Social Marketers: Give Away Your Ad Budget - Forrester

Social Marketers: Give Away Your Ad Budget - Forrester | 21st Century Public Relations | Scoop.it

Let marketingIO create a new approach for your inbound and outbound marketing…and realize more revenue. 


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marketingIO's curator insight, August 17, 10:06 PM

Seriously: what are the social media cowfolk doing with ad dollars?

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4 Digital Marketing Investments All Companies Need to Make - Top Rank Blog

4 Digital Marketing Investments All Companies Need to Make - Top Rank Blog | 21st Century Public Relations | Scoop.it

marketingIO’s Outsourcing delivers the vetted talent you need under your complete management and control. 


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marketingIO's curator insight, August 11, 8:18 PM

Where's retargeting???

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From Editorial Calendars to SEO: Setting Yourself Up to Create Fabulous Content

From Editorial Calendars to SEO: Setting Yourself Up to Create Fabulous Content | 21st Century Public Relations | Scoop.it

If you thought ideation was fun, get ready for content creation. Sure, we've all written some things before, but the creation phase of content marketing is where you get to watch that beloved idea start to take shape.

Before you start creating, though, you want to get (at least a little) organized, and an editorial calendar is the perfect first step.


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WP Forte's curator insight, August 1, 9:16 AM

One of the more practical posts on what an editorial calendar looks like and how to get it working for you.

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6 Simple Ways to Tap Into the Power of Influencer Marketing

6 Simple Ways to Tap Into the Power of Influencer Marketing | 21st Century Public Relations | Scoop.it

Learn six must-try techniques for getting influencers to share your content to ensure that you get the most out of every asset you create.


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How to Create Facebook Video Ads

How to Create Facebook Video Ads | 21st Century Public Relations | Scoop.it

Want to set up a video ad campaign on Facebook? Check out this blog post for help.


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How to Create Facebook Ads: A Step-by-Step Guide to Advertising on Facebook

How to Create Facebook Ads: A Step-by-Step Guide to Advertising on Facebook | 21st Century Public Relations | Scoop.it

Never launch a paid ad feeling unprepared thanks to this comprehensive checklist, which covers everything from budgeting to creative design.


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7 Surefire Ways to Get More Impact From Your Content Marketing

7 Surefire Ways to Get More Impact From Your Content Marketing | 21st Century Public Relations | Scoop.it

Why is there a disconnect between doing content marketing and getting results from it? Follow these tips to improve the impact.


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What Brands Need to Know About Visual Social Media [Infographic]

What Brands Need to Know About Visual Social Media [Infographic] | 21st Century Public Relations | Scoop.it

Social Media - Today's fastest growing social media channels are visually based. Here's the scoop for engaging your visuals-loving customers.


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7 Ways to Uncover What People Are Saying About Your Brand

7 Ways to Uncover What People Are Saying About Your Brand | 21st Century Public Relations | Scoop.it

Figuring out what people are saying about your brand or product can be a daunting task. Where do you begin? What’s worth paying attention to?And what kind of social activity can you safely ignore?

The process of identifying and breaking down conversations into something usable is tricky. In social marketing, this is known as conversation analysis. 

 

 


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wagglerfat's comment, August 21, 11:04 PM
thanks
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Are You Using These Best Free Visual Marketing Apps? - GetResponse Blog

Are You Using These Best Free Visual Marketing Apps? - GetResponse Blog | 21st Century Public Relations | Scoop.it

MarTech is the best tool available to bridge the gap between Sales and Marketing. 


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marketingIO's curator insight, August 18, 9:00 PM

Canva and Pixlr. Say no more.

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How 3 Core Shifts in Marketing Automation Can Transform Your Business - Marketo

How 3 Core Shifts in Marketing Automation Can Transform Your Business - Marketo | 21st Century Public Relations | Scoop.it
1. Predictive analytics is making guessing a game of the past

One of the major trends emerging in the marketing automation industry is the use of predictive analytics and machine learning to power sales and marketing decisions.

2. Intelligent multi-channel marketing is becoming the norm

Tests have shown that when you target a customer both in their inbox with an email and on Facebook with a matching ad, the customer is 22% more likely to purchase, as opposed to if you had only sent the email.

In multi-channel marketing, the whole is usually greater than the sum of its parts. This is especially true when you add a layer of personalization into the mix, which is of course possible with marketing automation.

3. Marketing automation is becoming widely adopted

There are two colliding waves in the marketing automation industry that are converging to form a tsunami-like surge of businesses interested in marketing automation. These waves are 1) the increased awareness of the value of marketing automation and 2) the increasing impact and capabilities of marketing automation software.


marketingIO’s MarTech Managed Services drives more leads faster. 


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marketingIO's curator insight, August 16, 12:42 PM

An article focused on marketing automation starts off with predictive. That's a clue!

seo specialist, seo consultants, seo experts's curator insight, August 18, 3:07 AM

Get a free seo audit for your website .And knows how you can improve your online sale / customers. www.explorelogics.com

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Instagram vs Facebook: Best for Your Brand? | Sprout Social

Instagram vs Facebook: Best for Your Brand? | Sprout Social | 21st Century Public Relations | Scoop.it

When it comes to social media marketing, Facebook is the big guy and Instagram is the new guy. This guide will help you decide where to focus your efforts.


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Mr Tozzo's curator insight, August 17, 7:58 AM

Instagram vs Facebook: Best for Your Brand? | Sprout Social

Patrick Frison Roche's curator insight, August 20, 6:10 AM
* WHAT WE READ * Useful and clear, a practical "how to" article.
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Anatomy of a Marketing Tech Stack - G2

Anatomy of a Marketing Tech Stack - G2 | 21st Century Public Relations | Scoop.it

MarTech requires constant optimization to continually squeeze ever improving performance.


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marketingIO's curator insight, August 17, 9:44 PM

That's a marketing stack...

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Introduction to Brand Strategy: 7 Essentials for a Strong Company Brand

Introduction to Brand Strategy: 7 Essentials for a Strong Company Brand | 21st Century Public Relations | Scoop.it

Learn the essential components of an effective brand strategy so you can set up one for your company.


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6 Landing Page Musts for Higher Conversion Rates

6 Landing Page Musts for Higher Conversion Rates | 21st Century Public Relations | Scoop.it

When creating a landing page, there are several things you must have. Then there are things that will serve to really boost your conversion rates.


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The 3 Keys to Awesome Content Marketing That Works

The 3 Keys to Awesome Content Marketing That Works | 21st Century Public Relations | Scoop.it

There are 3 key steps that you need to succeed at content marketing. If you implement the first 2 but don't execute the last vital component, you will fail.


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4 Best Practices for Building a User-generated Campaign

4 Best Practices for Building a User-generated Campaign | 21st Century Public Relations | Scoop.it

User-generated content (UGC) is any form of content that is created by a user or a fan.

These types of Campaigns are hot right now because they’re a great way to collect insightful data from followers and build brand loyalty. People on social media have a lot to say and are looking to give their opinions and tell stories if given the right outlet.

A UGC Campaign can be the perfect place to get high levels of engagement while simultaneously collecting valuable consumer data.


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