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Big data hell: Origami launches analytics platform to save marketers from data ... - VentureBeat

Big data hell: Origami launches analytics platform to save marketers from data ... - VentureBeat | 21st Century Public Relations | Scoop.it
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Big data hell: Origami launches analytics platform to save marketers from data ...
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Big data is a wonderful idea.
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21st Century Public Relations
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Social media over the holidays: Five tips to manage your brand - TechRepublic

Social media over the holidays: Five tips to manage your brand - TechRepublic | 21st Century Public Relations | Scoop.it
Very little is 'business as usual' during the holidays. Here's how your brand can continue to thrive on social media this December.
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Want to Attract More Loyal Customers? Focus on This Marketing Strategy. - Entrepreneur

Want to Attract More Loyal Customers? Focus on This Marketing Strategy. - Entrepreneur | 21st Century Public Relations | Scoop.it
This marketing approach is about pitching your brand to those in the audience who are actually listening -- the ones you can bring real value to.
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How Digital is Your Marketing? - Forbes

How Digital is Your Marketing? - Forbes | 21st Century Public Relations | Scoop.it
By Yvonne Genovese Gartner, Inc. As the digital economy’s enabling technologies, techniques and trends advance, so does marketing’s scope of responsibility.  As responsibilities and expectations rise, new roles emerge to help organizations grow and...
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10 predictions for content marketing in 2015 - Mashable

10 predictions for content marketing in 2015 - Mashable | 21st Century Public Relations | Scoop.it
2015 will be the year of ROI, but also the year that the power shifts, once and for all, to the consumer as people decide what content to engage with and share.
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12 Tips For Integrating Social Media Into Your Marketing Strategy - Forbes

12 Tips For Integrating Social Media Into Your Marketing Strategy - Forbes | 21st Century Public Relations | Scoop.it
This post was co-authored with Becky Ross and Shannon Gorman, both MBA students at the Fuqua School of Business, Duke University.
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Why Social Media Analytics Can't Tell You About Your Customers - Forbes

Why Social Media Analytics Can't Tell You About Your Customers - Forbes | 21st Century Public Relations | Scoop.it
“Don’t for a minute think that what social media analytics are showing you is a representative picture of how your customers as a whole see you,” cautions Alexandra Samuel VP of Social Media at tech company Vision Critical .
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Instagram Is Getting So Good at News, It Should Scare Twitter - Wired

Instagram Is Getting So Good at News, It Should Scare Twitter - Wired | 21st Century Public Relations | Scoop.it
Instagram has become a visual version of the real-time news stream that Twitter invented. And with 300 million monthly active users, it’s beating out the little blue bird to become the dominant mass messaging platform.
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Rescooped by heidi groshelle from The Marketing Technology Alert
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Predictions for marketing in 2016 - Gartner

Predictions for marketing in 2016 - Gartner | 21st Century Public Relations | Scoop.it

Digest...


Here are five themes for the future which resonated across multiple surveys and form the basis for these predictions. Remember, they are made specifically for large and extra-large companies.

 

1. Customer Experience Will Be the Battleground Marketers Are Fighting Over

In 2016 customer experience will garner the highest level of marketing investment; it is one of three areas in which CEO’s expectations of CMOs will increase the most; and bleeding-edge technologies to improve it will be the top innovation project marketers undertake.

 

2.  How Marketers Use Customer Data Will Determine their Level of Success

Managing, collecting and making use of internal and external data was the second highest area of CEO’s increased expectations for CMOs. Marketers will analyze data less and synthesize it more, leading to better and more actionable conclusions. Distribution of the data to decentralized groups such as brands or business units will occur to allow for informed recommendations/decisions about what action to take.

 

3.  Digital Commerce Will be Inextricably Linked with Marketing

We found that in 25% of organizations, marketing has total responsibility for digital commerce, and in 46% of companies, marketing owns a digital commerce P&L now.  Whether you lead or support your company’s digital commerce efforts, plan for higher investment and a greater role in crafting compelling commerce experiences. 

 

4.  Marketing Will Set the Strategy for Not Just Marketing Technology, But for All Customer-facing Technology

Marketing will be intensely involved in all technology that touches the customer as it works on improving the customer experience with customer service, sales and operations. It already sets the strategy and develops the roadmap for marketing technology in over 90% of companies. In a growing number of companies it is moving into different elements of revenue management, including former sales systems. By the end of 2016, customer-facing technology strategy and roadmaps will be led by marketing in at least one quarter of companies.

 

5.  Marketing Innovation Will Come Out of the Closet

For the second year in a row we found that marketers are setting aside more than 9% of their budget for innovation. Leading a culture of change and company-wide innovation was the third highest ranked increased CEO expectation of CMOs. More marketing executives have innovation in their title.  An increasing number of CMOs manage product development as well as product management. Digital business transformation is causing many industries to shift their business model and offerings to digital vs. physical; putting marketing squarely in the middle of such innovation. 

 

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iNeoMarketing's curator insight, December 15, 8:33 AM

Love the fact that Enterprise CMOs are leaving 9% of the budget for skunkworks projects. Anyway, the predictions read the way of Kotler, and long overdue. This is 40+ years in the making.

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PR Insider: Top 7 Myths in Public Relations

PR Insider: Top 7 Myths in Public Relations | 21st Century Public Relations | Scoop.it
The world of PR is a multifaceted and complex industry, and there are a number of myths out there about what PR professionals do not do.
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How To Keep Marketing Personal In The Age of Automation - Forbes

How To Keep Marketing Personal In The Age of Automation - Forbes | 21st Century Public Relations | Scoop.it
These days, it seems like everything is automated. Thanks to companies like Amazon, Netflix, and Pandora, the world has become more and more accustomed to buying and using products and services without ever having to talk to an actual human being.
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Apple Is Warming Up To Social Media - Fast Company

Apple Is Warming Up To Social Media - Fast Company | 21st Century Public Relations | Scoop.it
Apple is hiring a social media guru in L.A. Will Apple finally tweet?
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Mobile marketing tips for 2015: local notifications and more next-gen trends - The Guardian

Mobile marketing tips for 2015: local notifications and more next-gen trends - The Guardian | 21st Century Public Relations | Scoop.it
Benjamin Robbins advises businesses on how to make the most of mobile marketing in the year to come
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6 Ways Big Data Will Shape Online Marketing In 2015 - Forbes

6 Ways Big Data Will Shape Online Marketing In 2015 - Forbes | 21st Century Public Relations | Scoop.it
Initially big data seemed to be something only available to the biggest businesses. Analytics are now being built into almost every application, however, making the technology accessible to businesses of all sizes.
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Advice For Marketing Leaders From CEOs And Other Experts - Forbes

Advice For Marketing Leaders From CEOs And Other Experts - Forbes | 21st Century Public Relations | Scoop.it
As marketing leaders are reflecting on 2014 and preparing for 2015, a variety of CEOs and other experts weigh in on how marketers can make the most of the New Year.
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Can I really take a social media vacation? - Mashable

Can I really take a social media vacation? - Mashable | 21st Century Public Relations | Scoop.it
I love Twitter, Vine, Instagram and Facebook, but if you really love something, you're supposed to be able to let it go, for at least a little while, right?
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Six Mobile Marketing Tips for Small Businesses - Businessweek

Six Mobile Marketing Tips for Small Businesses - Businessweek | 21st Century Public Relations | Scoop.it
How local merchants can reach customers on their phones without driving them nuts
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Brand And Marketing Trends for 2015 - Forbes

It’s been said that there are three kinds of marketers and how they deal with trends: those who let it happen, those who make it happen, and those who wonder what happened!
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4 Steps Needed to Transform the Digital-Marketing Industry - Entrepreneur

4 Steps Needed to Transform the Digital-Marketing Industry - Entrepreneur | 21st Century Public Relations | Scoop.it
If clients perceive the technology as a black box, providers overpromise results and the churn rate is high, perhaps business practices should change.
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Why Millennials Engage With Brands on Social Media

Why Millennials Engage With Brands on Social Media | 21st Century Public Relations | Scoop.it
Social Media - Some 84% of Millennials who have liked companies on Facebook say doing so is a way to show their support for the brand, according to a recent report from The ...
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How To Write Articles That People Share

How To Write Articles That People Share | 21st Century Public Relations | Scoop.it

Even the highest quality articles won’t automatically attract shares and Likes, and getting traffic to an article is more difficult than posting it on WordPress and sharing it on Twitter. You need to have a plan in place, and you need to commit long-term to the success and growth of your blog.

Here’s a 7-step checklist to writing the kind of content that gets shared.



Via Kamal Bennani
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Marco Favero's curator insight, December 15, 6:44 AM

aggiungi la tua intuizione ...

Annie 's curator insight, December 15, 2:28 PM

Follow these basic steps as a great guideline to making awesome articles for 2015.

 

Write on!

Deborah Fillman's curator insight, December 15, 7:40 PM

This list goes into more depth than the standard "how-to" articles. 

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How You Can Build a Meaningful Brand

How You Can Build a Meaningful Brand | 21st Century Public Relations | Scoop.it

A brand isn't really a brand unless it leaves a lasting impression. In this post, Hannah explores how to build a brand that truly means something to people, offering many examples of success along the way.


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Marco Favero's curator insight, December 15, 10:13 AM

aggiungi la tua intuizione ...

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6 Expert Marketing Tips for Startups - Huffington Post

6 Expert Marketing Tips for Startups - Huffington Post | 21st Century Public Relations | Scoop.it
Across the world, startups are emerging in a variety of industries -- from healthcare to education. Brands are constantly fighting for consumers' attention to download their cool apps or purchase eco-friendly cleaning supplies....
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Bits | It's Official: Instagram Is Bigger Than Twitter - New York Times (blog)

Bits | It's Official: Instagram Is Bigger Than Twitter - New York Times (blog) | 21st Century Public Relations | Scoop.it
The photo- and video-sharing service says it has 300 million monthly active users, up 50 percent in the last nine months.
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5 Marketing Trends That Didn't Go Well in 2014 - Entrepreneur

5 Marketing Trends That Didn't Go Well in 2014 - Entrepreneur | 21st Century Public Relations | Scoop.it
Ditch these flops as we head into the new year.
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10 Local Marketing Predictions For 2015 - Forbes

10 Local Marketing Predictions For 2015 - Forbes | 21st Century Public Relations | Scoop.it
2015 promises to be another interesting year in the fast-changing local online marketing space. We have just seen the rollout of Amazon Local Services and can expect numerous other companies to jump into the fray.
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