21st Century Publ...
Follow
Find
4.7K views | +3 today
 
Scooped by heidi groshelle
onto 21st Century Public Relations
Scoop.it!

The Evolution Of Generosity Marketing And Three Trends Today - Forbes

The Evolution Of Generosity Marketing And Three Trends Today - Forbes | 21st Century Public Relations | Scoop.it
The Evolution Of Generosity Marketing And Three Trends Today
Forbes
In the 1960s, the S&H Green Stamps launched their famous rewards program. Kellogg's Corn Flakes would include The Funny Jungleland Moving Pictures Book in their first cereal premium.
more...
No comment yet.
21st Century Public Relations
content for thinkers and doers
Your new post is loading...
Your new post is loading...
Rescooped by heidi groshelle from Social Media, SEO, Mobile, Digital Marketing
Scoop.it!

Social Media Optimization for Marketers

Social Media Optimization for Marketers | 21st Century Public Relations | Scoop.it

The lines between social media marketing and search engine marketing are becoming increasingly blurred. Learn more about SMO with this handy guide.


Via Kamal Bennani
more...
No comment yet.
Rescooped by heidi groshelle from Social Media, SEO, Mobile, Digital Marketing
Scoop.it!

Twitter Launches Event Targeting

Twitter Launches Event Targeting | 21st Century Public Relations | Scoop.it

Marketers will be able to leverage real-time strategies to reach people engaged with major live events by using Twitter’s new event targeting feature. With this three-stage tool at the ready, brands and marketers can more accurately map new event-based campaigns

 


Via Kamal Bennani
more...
No comment yet.
Scooped by heidi groshelle
Scoop.it!

Digital Alchemy: How to Turn Your Data into Content Marketing Gold [DATA] - Forbes

Digital Alchemy: How to Turn Your Data into Content Marketing Gold [DATA] - Forbes | 21st Century Public Relations | Scoop.it
With every brand out there becoming a publisher, it's harder than ever to make your content stand out. Each day, you have a choice.
more...
No comment yet.
Scooped by heidi groshelle
Scoop.it!

3 Marketing Tasks You Should Be Automating Right Now - Forbes - Forbes

3 Marketing Tasks You Should Be Automating Right Now - Forbes - Forbes | 21st Century Public Relations | Scoop.it
Growing a business is hard work. Each day, you perform many tasks that take time and consume precious energy and resources that could be better used elsewhere.
more...
No comment yet.
Scooped by heidi groshelle
Scoop.it!

3 Ways to Disrupt Your Marketing - Forbes

3 Ways to Disrupt Your Marketing - Forbes | 21st Century Public Relations | Scoop.it
The practice of marketing has been innovated pretty much since it was first conceived, and many of those changes have been disruptive. Advertising was once a disruptive idea.
more...
No comment yet.
Rescooped by heidi groshelle from Social Media, SEO, Mobile, Digital Marketing
Scoop.it!

10 Easy Ways to Improve Your Email Open Rates [Infographic]

10 Easy Ways to Improve Your Email Open Rates [Infographic] | 21st Century Public Relations | Scoop.it

Boost your email's chances of being opened by following these quick email marketing tips.


Via Kamal Bennani
more...
No comment yet.
Rescooped by heidi groshelle from Social Media, SEO, Mobile, Digital Marketing
Scoop.it!

What the Best Social Media Community Managers Actually Do in Their Jobs

What the Best Social Media Community Managers Actually Do in Their Jobs | 21st Century Public Relations | Scoop.it

Learn the key skills all social media community managers should have to be effective.


Via Kamal Bennani
more...
Marco Favero's curator insight, July 13, 9:55 AM

aggiungi la tua intuizione ...

Rescooped by heidi groshelle from The Marketing Technology Alert
Scoop.it!

Why growth hacking is failing most of us - Venture Beat

Why growth hacking is failing most of us - Venture Beat | 21st Century Public Relations | Scoop.it
I’ve talked to many young startups who listen to the top tier VCs on Twitter. And they’re convinced that growth hacking is all it takes to be successful. Meanwhile, they’re lost in a maze of underperforming advertising channels. They can’t get investment to fully optimize paid search, because the expectation is that product and social should be enough.

The truth is that the game has already changed. Growth hacking is now for unicorns, not for the average startup. The growth hacking experts I’ve talked to agree; but investors don’t seem to understand this yet.

“[Investors expect] that you can build a crazy amount of traffic with no budget using just Facebook, Twitter, Pinterest, and LinkedIn,” said Anuj Shah, Cofounder and Chief Operating Officer of San Francisco-based Traba, a job matching website.

That’s just not possible anymore — especially since Facebook’s February 2014 News Feed update knocked out a cornerstone of free marketing.

And Facebook’s about-face isn’t the only reason growth hacking has failed smaller companies that haven’t yet found product-market fit or grown a huge user base. Experts I’ve spoken with agree that growth hacking:
A) Is most effective as fuel on a fire already burning — the approach starts from what is working and builds on that. Fixes can also solve big problems, as in the case of Twitter — underperforming signup flows are a clear target for a fast growing startup.
B) Is about making seemingly small, carefully tested changes on a huge or rapidly growing base.
C) Requires time and strict disciplined thinking to be effective.


iNeoMarketing executes your revenue-generating efforts with the right metrics and the appropriate reports. Contact us to learn more.


Via marketingIO
more...
marketingIO's curator insight, July 13, 10:15 PM

One day, we'll read a study about that thing called growth hacking, and find that it worked for about 6 companies.

Rescooped by heidi groshelle from Social Media, SEO, Mobile, Digital Marketing
Scoop.it!

15 Pro Blogging Tips for Marketers | Sprout Social

15 Pro Blogging Tips for Marketers | Sprout Social | 21st Century Public Relations | Scoop.it

There is no better way to combine content marketing, social media marketing and SEO than blogging. Learn tips for powerful and effective blogging.


Via Kamal Bennani
more...
No comment yet.
Scooped by heidi groshelle
Scoop.it!

The social CMO: How social data empowers CMOs beyond branding and buzz - VentureBeat

The social CMO: How social data empowers CMOs beyond branding and buzz - VentureBeat | 21st Century Public Relations | Scoop.it
The CMO's job is getting broader -- fluency with social data means CMOs are well equipped to advise core business operations beyond marketing -- like product development, customer service, HR, and finance.
more...
No comment yet.
Scooped by heidi groshelle
Scoop.it!

B2B Beat: LinkedIn CEO Jeff Weiner on the 5 Dimensions of Great Products

B2B Beat: LinkedIn CEO Jeff Weiner on the 5 Dimensions of Great Products | 21st Century Public Relations | Scoop.it
Historically, marketers have gone to market with the products they have – with the products engineering and manufacturing have designed and produced.
So if you have the third best product in your
more...
No comment yet.
Scooped by heidi groshelle
Scoop.it!

How Social Media is the Key to Customer Success - Business 2 Community

How Social Media is the Key to Customer Success - Business 2 Community | 21st Century Public Relations | Scoop.it
Tweet, Pin, Like and post. Being social media savvy is super important and most businesses have begun to realize this.
more...
No comment yet.
Scooped by heidi groshelle
Scoop.it!

Digital ads + content marketing = PulsePoint's new direction - VentureBeat

Digital ads + content marketing = PulsePoint's new direction - VentureBeat | 21st Century Public Relations | Scoop.it
Native ads are, essentially, the offspring of content marketing mating with ads.
more...
No comment yet.
Rescooped by heidi groshelle from The Marketing Technology Alert
Scoop.it!

4 Marketing Analytics That Matter for Driving Higher Revenue - Marketo

4 Marketing Analytics That Matter for Driving Higher Revenue - Marketo | 21st Century Public Relations | Scoop.it
Instead of seeing marketing activities in isolation, marketers need an end-to-end view of buyer engagement. It’s not about the first “touch” that brings a prospect into the sales funnel, or the last “touch” before signing a deal. It’s about tracking all the touch points at which a prospect connects with your marketing programs, and measuring those multi-touch impacts.

So how do you do it? Here are four marketing analytics for demonstrating marketing’s ability to drive revenue:

Flow: Where are prospects connecting with your marketing programs?
Balance: How many prospects are in each stage of the sales funnel?
Conversion: What’s the ratio of movement from stage to stage?
Velocity: What’s the rate of movement from stage to stage?

Via marketingIO
more...
marketingIO's curator insight, July 28, 10:26 PM

Looks like Lifecycle Marketing to me.

Rescooped by heidi groshelle from Social Media, SEO, Mobile, Digital Marketing
Scoop.it!

Want More Traffic to Your Website? Try These 5 Tools & Tips

Want More Traffic to Your Website? Try These 5 Tools & Tips | 21st Century Public Relations | Scoop.it

Want to improve the ranking of your website and blog? Use these five tips and tools.


Via Kamal Bennani
more...
John Donavon Senior's curator insight, July 22, 10:53 AM

5 tips to increase your website traffic

Patrick Wallace's curator insight, July 23, 8:46 AM

Want to improve the ranking of your website and blog? Use these five tips and tools. 

Scooped by heidi groshelle
Scoop.it!

4 Steps To Building A Content Marketing Business Case - Business 2 Community - Business 2 Community

4 Steps To Building A Content Marketing Business Case - Business 2 Community - Business 2 Community | 21st Century Public Relations | Scoop.it
Despite a huge surge in the adoption of content marketing, many marketers still struggle to build their own business case internally. Some executives still view content as “just the latest tre…
more...
No comment yet.
Scooped by heidi groshelle
Scoop.it!

Is There A Difference Between Digital PR And Inbound Marketing? - Business 2 Community

Is There A Difference Between Digital PR And Inbound Marketing? - Business 2 Community | 21st Century Public Relations | Scoop.it
Inbound marketing has grown at an astonishing rate over the past 10 years.
more...
No comment yet.
Scooped by heidi groshelle
Scoop.it!

5 Ways Your Business Can Create a Memorable Customer Service Experience on Social Media [Guest Post]

5 Ways Your Business Can Create a Memorable Customer Service Experience on Social Media [Guest Post] | 21st Century Public Relations | Scoop.it
Have you ever wondered what makes your customers go “wow” on social media?

I’ll let you in on a little secret -- it’s not CAT memes, selfies or quotes.

So what’s the good news?
more...
No comment yet.
Rescooped by heidi groshelle from Social Media, SEO, Mobile, Digital Marketing
Scoop.it!

How to Master Social Marketing Quickly and Effectively

How to Master Social Marketing Quickly and Effectively | 21st Century Public Relations | Scoop.it

The Internet is making meaningful and paradigm-shifting inroads into the way we live our lives. 

Did you know that in the last three years, one in six marriages were the culmination of relationships started online?

“Four out of every five corporations in America are now leveraging social media to help expand their client base and build relationships with customers,” writes Sujan Patel, author of 100 Days of Growth.

As a small business owner, what do you need to know to make social media work for your business? What do you need to do? Here’s a crash course in social media marketing.


Via Kamal Bennani
more...
Marco Favero's curator insight, July 11, 11:17 AM

aggiungi la tua intuizione ...

Chuck Bartok's curator insight, July 12, 3:24 PM

Good article. Worth the time

Rescooped by heidi groshelle from Social Media, SEO, Mobile, Digital Marketing
Scoop.it!

Top tools to get your startup off the ground

Top tools to get your startup off the ground | 21st Century Public Relations | Scoop.it

To help you avoid the most expensive and time-consuming mis-steps, here are the most important applications to consider when you’re building your startup


Via Kamal Bennani
more...
No comment yet.
Rescooped by heidi groshelle from The Marketing Technology Alert
Scoop.it!

Nine Marketing Trends To Watch As We Hit Midyear 2015 - Adobe

MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact us.


Via marketingIO
more...
marketingIO's curator insight, July 13, 10:17 PM

With regards to #9: yes, really!

Scooped by heidi groshelle
Scoop.it!

5 Ways to Capture a Social Media Following - Tech Cocktail

5 Ways to Capture a Social Media Following - Tech Cocktail | 21st Century Public Relations | Scoop.it
Here are five ways for you to get a decent social media following.
more...
No comment yet.
Scooped by heidi groshelle
Scoop.it!

33 Tips to Help You Ace a Media Interview (Infographic) - Entrepreneur

33 Tips to Help You Ace a Media Interview (Infographic) - Entrepreneur | 21st Century Public Relations | Scoop.it
Dispel nerves and put your best foot forward when getting face time with reporters.
more...
No comment yet.
Rescooped by heidi groshelle from Social Media, SEO, Mobile, Digital Marketing
Scoop.it!

Create Social Media Graphics that Spread Like Wildfire

Create Social Media Graphics that Spread Like Wildfire | 21st Century Public Relations | Scoop.it

Want to add visuals to your marketing mix, but don't know where to begin? Here's how! Create social media graphics that spread like wildfire.


Via Kamal Bennani
more...
No comment yet.
Scooped by heidi groshelle
Scoop.it!

Perfect Content Marketing - Business 2 Community

Perfect Content Marketing - Business 2 Community | 21st Century Public Relations | Scoop.it
Perfect content marketing is not easy, but the payoff from content marketing is bigger than almost any other marketing tactic.
more...
No comment yet.