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Finding a Place for People in Marketing Automation

Finding a Place for People in Marketing Automation | 21st Century Public Relations | Scoop.it
General Management - Automation presents important opportunities for marketers. But organizations that ignore the role that human beings play in the marketing automation process risk leaving both money and market share on the ...
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21st Century Public Relations
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Apple Co-ops Media to Spin Unsustainable Narrative - Forbes

Apple Co-ops Media to Spin Unsustainable Narrative - Forbes | 21st Century Public Relations | Scoop.it
Forbes
Apple Co-ops Media to Spin Unsustainable Narrative
Forbes
Nothing should shock me anymore about Apple Apple (AAPL) and the shrewdness of its marketing department.
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Next-Gen Social Analytics Are Transforming Digital Marketing - Adweek

Next-Gen Social Analytics Are Transforming Digital Marketing - Adweek | 21st Century Public Relations | Scoop.it
Adweek
Next-Gen Social Analytics Are Transforming Digital Marketing
Adweek
It wasn't so long ago that social media analytics meant looking at one-off engagements—fans, followers, likes—and using this info to make major campaign decisions.
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3 Myths About Social Media Marketing

3 Myths About Social Media Marketing | 21st Century Public Relations | Scoop.it
Going back to the basics This week I’ve been planning out my schedule for the 2015 social media workshops that I teach at the National Entrepreneur Center in Orlando.
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5 Things You Can Learn About Brand Ambassadorship from Jaguar

5 Things You Can Learn About Brand Ambassadorship from Jaguar | 21st Century Public Relations | Scoop.it

Jaguar is the leader in online engagement. Here's what you can learn about brand ambassadorship from them and how you can incorporate an ambassador strategy for your business.


Via Kamal Bennani
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Elise Hunter's curator insight, September 23, 10:11 PM

Brand Ambassadorship at it's finest!

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5 ways social media marketing can earn more respect

5 ways social media marketing can earn more respect | 21st Century Public Relations | Scoop.it
Among marketing folk, social media marketing often gets a bad rap. Since it’s one of the newest forms of marketing, sometimes it’s (Main menu: Among marketing folk, social media marketing often gets a bad rap.
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Brand Attachment vs. Brand Loyalty: What is the Difference & Why Does It Matter?

Brand Attachment vs. Brand Loyalty: What is the Difference & Why Does It Matter? | 21st Century Public Relations | Scoop.it

You’ve probably heard of the terms brand engagement, brand development, and brand loyalty. But have you heard of brand attachment?


Via Kamal Bennani
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Gemma Shannon's curator insight, September 22, 4:00 PM

The first step towards reaching our customers with our marketing messages is to understand what motivates them at an emotional level. This article differentiates between brand loyalty and brand attachment, the latter being the emotional attachment customers have to one particular brand. Reaching customers at this level can reap many rewards, primarily the fact that often, once they become 'brand attached', they become evangelists for your brand. This is often the case with subscribers to your YouTube channel for example, if you succeed in winning them over, they become advocates for your brand on social media channels.

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Outstanding Customer Service In Social Media - Forbes

Outstanding Customer Service In Social Media - Forbes | 21st Century Public Relations | Scoop.it
Forbes
Outstanding Customer Service In Social Media
Forbes
When I taught the Dale Carnegie Course on Effective Communications and Human Relations Skills, we often started class with this mantra: “I know people in the ranks who will stay in the ranks.
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The space between sales and marketing is a big problem, but it's a bigger ... - VentureBeat

The space between sales and marketing is a big problem, but it's a bigger ... - VentureBeat | 21st Century Public Relations | Scoop.it
VentureBeat
The space between sales and marketing is a big problem, but it's a bigger ...
VentureBeat
In many companies the relationship between sales and marketing is a very difficult one.
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How to Create Content That Sells

How to Create Content That Sells | 21st Century Public Relations | Scoop.it

If you’re asking prospects to change what they’ve always done for a new way of doing things, you’re going to need to convince them before you can convert them. Does your content marketing program have this kind of content in it – or are you too shy to sell?


Via Kamal Bennani
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Southwest Airlines Understands the Heart of Marketing is Experience - Forbes

Southwest Airlines Understands the Heart of Marketing is Experience - Forbes | 21st Century Public Relations | Scoop.it
Forbes
Southwest Airlines Understands the Heart of Marketing is Experience
Forbes
Southwest Airlines recently launched new branding for the airline. It's snappier and more refined, yet still reflective of a colorful Southwest.
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Pay to play: the end of free social media marketing? - The Guardian

Pay to play: the end of free social media marketing? - The Guardian | 21st Century Public Relations | Scoop.it
The Guardian
Pay to play: the end of free social media marketing?
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7 Elements of a Perfectly Optimized Social Media Account [Infographic]

7 Elements of a Perfectly Optimized Social Media Account [Infographic] | 21st Century Public Relations | Scoop.it

Want to up your game on social media? Check out the anatomy of a properly optimized social post.


Via Kamal Bennani
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Beri Creative's curator insight, September 16, 3:50 PM

Oh, this is something I'm going to want to come back to...

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Twitter Announces Flight, An Annual Mobile Developer Conference - TechCrunch

Twitter Announces Flight, An Annual Mobile Developer Conference - TechCrunch | 21st Century Public Relations | Scoop.it
Twitter Announces Flight, An Annual Mobile Developer Conference
TechCrunch
Twitter has announced Flight, a new developer conference focused on mobile.
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7 Free Ways for Boosting Your Social Media Engagement - Forbes

7 Free Ways for Boosting Your Social Media Engagement - Forbes | 21st Century Public Relations | Scoop.it
7 Free Ways for Boosting Your Social Media Engagement
Forbes
Did you know that there are over 1.82 billion social network users worldwide? That number is expected to increase to approximately 2.33 by 2017.
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Six things CEOs want from their marketing teams in a digital age - The Guardian (blog)

Six things CEOs want from their marketing teams in a digital age - The Guardian (blog) | 21st Century Public Relations | Scoop.it
The Guardian (blog)
Six things CEOs want from their marketing teams in a digital age
The Guardian (blog)
The discipline of marketing is becoming increasingly complex.
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Twitter Testing A “TestLab” For Features Before They Roll Out To The Public? No. - TechCrunch (blog)

Twitter Testing A “TestLab” For Features Before They Roll Out To The Public? No. - TechCrunch (blog) | 21st Century Public Relations | Scoop.it
TechCrunch (blog)
Twitter Testing A “TestLab” For Features Before They Roll Out To The Public? No.
TechCrunch (blog)
Update: Sources close to Twitter have now told us that there was a miscommunication.
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Twitter's CEO does super-intense Crossfit workouts. How does your boss ... - VentureBeat

Twitter's CEO does super-intense Crossfit workouts. How does your boss ... - VentureBeat | 21st Century Public Relations | Scoop.it
VentureBeat
Twitter's CEO does super-intense Crossfit workouts. How does your boss ...
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What You Need to Know About the 5 Most Successful Social Media Campaigns for Social Change

What You Need to Know About the 5 Most Successful Social Media Campaigns for Social Change | 21st Century Public Relations | Scoop.it
The Ice Bucket Challenge isn’t the first social media charity campaign to go viral — and it certainly won’t be the last. (RT @ItGetsBetter: We are so excited to be on this list of successful social media campaigns!
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4 Ways Google Analytics Can Improve Your Social Media Strategy

4 Ways Google Analytics Can Improve Your Social Media Strategy | 21st Century Public Relations | Scoop.it

Developing a social media strategy is important. But beyond just implementing a plan, you’ll want to evaluate your social channel’s success in order to improve moving forward. Google Analytics is a valuable tool that can help you to analyze and enhance your social media strategy.


Via Kamal Bennani
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George Tsakiris's curator insight, September 19, 12:42 PM

Gogl

George Tsakiris's comment, September 23, 3:00 PM
hello
George Tsakiris's comment, September 23, 3:00 PM
hello
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Facebook -- for rich people (for just $9000) - CNN

Facebook -- for rich people (for just $9000) - CNN | 21st Century Public Relations | Scoop.it
CNN
Facebook -- for rich people (for just $9000)
CNN
(CNN) -- Would you enjoy social media more without all those pesky 99-percenters complaining about their mortgage payments and high cable bills? For a mere $9,000, Netropolitan is here to help.
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The Urban Legend of Free Social Marketing - Adweek

The Urban Legend of Free Social Marketing - Adweek | 21st Century Public Relations | Scoop.it
Adweek
The Urban Legend of Free Social Marketing
Adweek
When I give advice to CMOs about new social marketing strategies, I often hear the same initial response: But nobody wants to come to my website.
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10 Reasons Why "Liquid" Content Should be Included in Your Social Media Marketing

10 Reasons Why "Liquid" Content Should be Included in Your Social Media Marketing | 21st Century Public Relations | Scoop.it
If you want to get serious about marketing for your business or organisation the foundation of any focused effort is creating unique and inspiring content to publish and promote that educates, informs and entertains.
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What Are Your Favorite Twitter Bots to Follow? - Gizmodo

What Are Your Favorite Twitter Bots to Follow? - Gizmodo | 21st Century Public Relations | Scoop.it
What Are Your Favorite Twitter Bots to Follow?
Gizmodo
Earlier in August, it was reported that 8.5 percent of Twitter users, or 23 million accounts, were not actually people but bots, autonomous accounts that post without any human interaction.
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4 Ways to Use Social Media in Public Relations

4 Ways to Use Social Media in Public Relations | 21st Century Public Relations | Scoop.it

Are you sending out press releases and waiting for the media to write about you? This article shares four ways social support enhances public relations.


Via Kamal Bennani
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7 Sins of Social Media Marketing

7 Sins of Social Media Marketing | 21st Century Public Relations | Scoop.it
Whether your brand is too boring, too tone-deaf or too promotional, your social media approach can’t be an afterthought.
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