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Finding a Place for People in Marketing Automation

Finding a Place for People in Marketing Automation | 21st Century Public Relations | Scoop.it
General Management - Automation presents important opportunities for marketers. But organizations that ignore the role that human beings play in the marketing automation process risk leaving both money and market share on the ...
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21st Century Public Relations
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Jawbone launches Drop, a playlist service that lets friends suggest songs ... - The Next Web

Jawbone launches Drop, a playlist service that lets friends suggest songs ... - The Next Web | 21st Century Public Relations | Scoop.it
It looks like Jawbone is preparing to launch a new music service, called Drop, at Twitter’s Flight mobile developer conference today. Based on Jawbone’s own description, Drop would let users...
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Top Five Public Relations Takeaways of 2014 (So Far)

Top Five Public Relations Takeaways of 2014 (So Far) | 21st Century Public Relations | Scoop.it
As brands across the globe scurry to put in place public relations plans for next year, it seems fitting in these last few months of 2014 to reflect on some of the most memorable concepts that caught…...
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Data is a Marketer's Best Friend - TechTarget | Mktr2Mktr

Data is a Marketer's Best Friend - TechTarget | Mktr2Mktr | 21st Century Public Relations | Scoop.it

You don’t need a team of data scientists and analysts to get started with managing your ongoing flow of marketing data. Here are some ways to better leverage existing marketing data, measure marketing contribution and speak the language of data to your sales, finance and executive teams:

1-Ask your sales and executive team what data is most important to them, why it’s important and how often they want to review results.
2-Establish substantive and measurable goals based on what your sales and executive team is focused on.
3-Take a balanced approach between creative development and data analysis. Lead with marketing data with your executive team – not the creative execution.
4-Look closely at how sales and finance report updates and results to senior management and be consistent with their data driven approach. Don’t just share the good news – a lot can be learned from failure.
5-Be consistent. Establish a regular reporting system (i.e. weekly, monthly, quarterly) and be sure to use the same format so that your key stakeholders get accustomed to the framework you are providing.
6-Best case scenario is to integrate your marketing data directly into the sales workflow and deliver key information such as lead details, account-based insights and project intelligence.


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iNeoMarketing's curator insight, October 20, 8:21 PM

And keep your data clean!

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5 Trends Your Marketing Team Should Budget For In 2015 - Forbes

5 Trends Your Marketing Team Should Budget For In 2015 - Forbes | 21st Century Public Relations | Scoop.it
Divvying up your marketing funds isn’t a fun or easy task, so you’ve likely pushed it off as long as possible.
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The content marketing trends your business should be implementing - The Next Web

The content marketing trends your business should be implementing - The Next Web | 21st Century Public Relations | Scoop.it
JT Ripton is a business consultant and freelance writer. Through proper content marketing, businesses can build their brand, raise awareness, and engender trust. This type of marketing positions businesses as...
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The Marketing Of A Politician: Selling Without A Product - Forbes

The Marketing Of A Politician: Selling Without A Product - Forbes | 21st Century Public Relations | Scoop.it
With the mid-term elections coming up soon, imagine yourself in a room with your top thinkers. Your task is to come up with a marketing plan and then a communications plan.
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Inside Pinterest: The Coming Ad Colossus That Could Dwarf Twitter And Facebook - Forbes

Inside Pinterest: The Coming Ad Colossus That Could Dwarf Twitter And Facebook - Forbes | 21st Century Public Relations | Scoop.it
Facebook monetizes the past. Twitter the present. Pinterest, by organizing your wishes and dreams, can identify what you might do or buy in the future. That's a model worth $5 billion for the social network with almighty Google in its sights.
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Five Important Digital Marketing Elements To Consider - Forbes

Five Important Digital Marketing Elements To Consider - Forbes | 21st Century Public Relations | Scoop.it
For a business to succeed in today’s world, it is important to have a strong digital footprint within the internet. Therefore, when a business is defining its marketing plan, it must incorporate a solid digital strategy.
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7 Tips for Using Twitter Like a Pro - Huffington Post

7 Tips for Using Twitter Like a Pro - Huffington Post | 21st Century Public Relations | Scoop.it
Twitter is one of the most powerful social media tools for entrepreneurs and businesses to utilize. It can deliver your brand's message quickly and directly to your specific audience....
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Can Twitter make money out of breaking news or is a platform for PR? - The Guardian (blog)

Can Twitter make money out of breaking news or is a platform for PR? - The Guardian (blog) | 21st Century Public Relations | Scoop.it
Jane Martinson: Vivian Schiller and other management departures highlight conflict over the future direction of the social media company
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Let's Talk About Women's Empowerment (and Do Some Marketing as Well) - New York Times

Let's Talk About Women's Empowerment (and Do Some Marketing as Well) - New York Times | 21st Century Public Relations | Scoop.it
The women’s conference scene is a fast-growing way for media companies to align themselves with a generation of working women and corporate sponsors.
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SMS Marketing - Start with Service and Add Promotion Carefully - Forbes

SMS Marketing - Start with Service and Add Promotion Carefully - Forbes | 21st Century Public Relations | Scoop.it
SMS Marketing has the power to deepen your customer relationships, raise your customer service performance levels, increase repeat business and generate referrals. What's not to like?
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Why your current social media strategy is wrong - The Next Web

Why your current social media strategy is wrong - The Next Web | 21st Century Public Relations | Scoop.it
Some of the biggest brands are spending big bucks in the hope of turning paid likes and followers into measurable ROI. And they’ve been doing it wrong.
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Twitter tears into mobile developer services with Fabric - Computerworld

Twitter tears into mobile developer services with Fabric - Computerworld | 21st Century Public Relations | Scoop.it
Twitter is moving into mobile app services with Fabric, a new tool for developers that ties their most popular services together into one extension.
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Best Marketing Conferences: Formstack’s Must-Attend List for 2015 (Q1)

Best Marketing Conferences: Formstack’s Must-Attend List for 2015 (Q1) | 21st Century Public Relations | Scoop.it

Digest...


1. Social Media Strategies Summit  February 10-12 | Las Vegas, NV

2. SMX West  March 3-5 | San Jose, CA

3. Adobe Summit  March 9–13 | Salt Lake City, UT

4. ClickZLive  March 30 – April 2 | New York, NY

5. The Marketing Nation Summit  April 13-15 | San Francisco, CA

6. WordCamp  Multiple Dates | Various Locations

 

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iNeoMarketing's curator insight, October 20, 7:57 PM

I make it a point to collect as many conference recommendations as possible and forward to you. Click through for a quick summary of each.

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How to Use Apple Pay: What You Need to Know

How to Use Apple Pay: What You Need to Know | 21st Century Public Relations | Scoop.it

Apple Pay has finally launched to the masses. Here's what you need to know before you start charging up a storm.


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Twitter to Offer New Tools for App Developers - Wall Street Journal

Twitter to Offer New Tools for App Developers - Wall Street Journal | 21st Century Public Relations | Scoop.it
Twitter, at its first developer conference in four years, is expected to announce on Wednesday a suite of tools to make it easier for programmers to build apps, according to people familiar with the matter.
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How to Use Google+ Profiles and Pages for Better Visibility

How to Use Google+ Profiles and Pages for Better Visibility | 21st Century Public Relations | Scoop.it

Are you using Google+? This article shares three tips for optimizing your Google+ profile and business page to make your business more visible.


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It’s Risky Business When CMOs Tackle Tech Alone - CIO

It’s Risky Business When CMOs Tackle Tech Alone - CIO | 21st Century Public Relations | Scoop.it

Digest...


There is a downside to not involving IT…

 

1. Forrester found that "CMOs who go it alone often overlook key integration points to provide a consistent customer experience across all enterprise touchpoints. CMOs who are not involved in technology design, decision-making and management risk creating an infrastructure that does not tightly align to the marketing vision."

 

2. New technology has all sorts of follow-on costs, from integration to training to replacement to total cost of ownership. Forrester has a clever acronym for ongoing outlays: MOOSE, or the cost to maintain and operate the organization, systems and equipment.

 

3. When a martech vendor underperforms, many CMOs find themselves locked into a long-term commitment, a soured relationship and no recourse. If the CMO involved the CIO before signing on the dotted line, chances are good that the CIO negotiated contract outs as well as an ironclad service level agreement.

 

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iNeoMarketing's curator insight, October 16, 7:28 AM

I think we're aware of MOOSE, but #3 is one that makes practical sense, especially with regards to a review of a contract so that multiple eyes have seen it (covering thy butt).

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Get on board with social media or step aside - BBC News

Get on board with social media or step aside - BBC News | 21st Century Public Relations | Scoop.it
The four do’s and don’ts of social media for executives — and the rest of us. How to make social media work for you, not against you.
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3 Ways to Incorporate Nostalgia in Marketing

3 Ways to Incorporate Nostalgia in Marketing | 21st Century Public Relations | Scoop.it

How do you define nostalgia? It's unique to everyone, but there is one thing that’s common to us all: It has a sensory trigger that brings back memories of unfettered happiness. Use these three tactics to incorporate feelings of nostalgia in your every day marketing and advertising efforts.


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Do You Need A Social Media Manager? 6 Questions To Ask Yourself - Forbes

Do You Need A Social Media Manager? 6 Questions To Ask Yourself - Forbes | 21st Century Public Relations | Scoop.it
Every business is expected to be active on social media as part of a successful marketing strategy. But a small business owner can’t expect to be an expert in everything, and that includes optimizing social media.
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The Marketing Analytics Silver Bullet - Forbes

The Marketing Analytics Silver Bullet - Forbes | 21st Century Public Relations | Scoop.it
There’s no shortage of surveys indicating that marketers are struggling to convert rows and columns of numbers (i.e., data) into insight that can be leveraged to make better decisions.
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The Secret To Bud Light's Millennial Marketing Success - Forbes

The Secret To Bud Light's Millennial Marketing Success - Forbes | 21st Century Public Relations | Scoop.it
On September 8th Anheuser-Busch invited 1,000 millennials who were “up for whatever” to spend the best weekend of their lives in Whatever, USA. Why was this campaign so successful with millennials? Simple.
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Let them eat cake: How to let your employees use social media without losing ... - The Next Web

Let them eat cake: How to let your employees use social media without losing ... - The Next Web | 21st Century Public Relations | Scoop.it
Social media can make your workforce happier and improve your business’s bottom line. The key to getting started is focus.
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