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Adobe opens up its Marketing Cloud, allows other platforms to integrate with it - The Hub

Adobe opens up its Marketing Cloud, allows other platforms to integrate with it - The Hub | 21st Century Public Relations | Scoop.it

Basic/ Excerpt...


Today at Adobe's EMEA Summit in London, the company announced several new features for Adobe Analytics and Adobe Media Optimizer, but the bigger news was the launch of Adobe Marketing Cloud Exchange. The Exchange is a collection of 150 apps and platforms with pre-built integrations for the Adobe Marketing Cloud, which include technologies such as Google DDM, Microsoft Dynamics CRM, and Tableau.

 

In essence, Adobe is now giving its customers the choice to use whatever software they want outside the Adobe Marketing Cloud, and Adobe's solutions will integrate with it.  This means that a customer can build up an arsenal of marketing solutions from different vendors and not be restricted to using only the offerings of the integrated Marketing Cloud.  So for example, a brand using Adobe Analytics could then use Radian6/Buddy media for all its social media management, Marketo for its marketing automation and Salesforce for its CRM functions, and share all the data from those individual platforms.

 

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iNeoMarketing's curator insight, May 26, 12:38 PM

Adobe is an Enterprise solution, and an open exchange to reach the largest of the large global companies is exciting to many ISVs. Wondering if we will find Adobe swimming downstream at some point of the next few years.

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Marketing Sages are an Endangered Species for Good Reason - Huffington Post

Marketing Sages are an Endangered Species for Good Reason - Huffington Post | 21st Century Public Relations | Scoop.it
Marketing Sages are an Endangered Species for Good Reason
Huffington Post
I can't believe the amount of content targeting small business rhapsodizing the endless rewards bigger brands are generating with social media marketing.
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How technology is changing marketing - The Guardian (blog)

How technology is changing marketing - The Guardian (blog) | 21st Century Public Relations | Scoop.it
The Guardian (blog)
How technology is changing marketing
The Guardian (blog)
A transformation of marketing is underway as we spend more time on our mobiles, tablets and laptops.
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Social marketing: show the world what your brand's values are - The Guardian (blog)

Social marketing: show the world what your brand's values are - The Guardian (blog) | 21st Century Public Relations | Scoop.it
The Guardian (blog)
Social marketing: show the world what your brand's values are
The Guardian (blog)
But social marketing, like any marketing, is commercial. Brands ...
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Strategies: Set marketing budget to fit business goals - USA TODAY

Strategies: Set marketing budget to fit business goals - USA TODAY | 21st Century Public Relations | Scoop.it
USA TODAY
Strategies: Set marketing budget to fit business goals
USA TODAY
Throughout my years of working with small-business owners, "How much should I spend on marketing?" is one of the questions I get asked the most.
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Great points on setting market budgets - 

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7 Free Ways for Boosting Your Social Media Engagement - Forbes

7 Free Ways for Boosting Your Social Media Engagement - Forbes | 21st Century Public Relations | Scoop.it
7 Free Ways for Boosting Your Social Media Engagement
Forbes
Did you know that there are over 1.82 billion social network users worldwide? That number is expected to increase to approximately 2.33 by 2017.
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Six things CEOs want from their marketing teams in a digital age - The Guardian (blog)

Six things CEOs want from their marketing teams in a digital age - The Guardian (blog) | 21st Century Public Relations | Scoop.it
The Guardian (blog)
Six things CEOs want from their marketing teams in a digital age
The Guardian (blog)
The discipline of marketing is becoming increasingly complex.
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Twitter Testing A “TestLab” For Features Before They Roll Out To The Public? No. - TechCrunch (blog)

Twitter Testing A “TestLab” For Features Before They Roll Out To The Public? No. - TechCrunch (blog) | 21st Century Public Relations | Scoop.it
TechCrunch (blog)
Twitter Testing A “TestLab” For Features Before They Roll Out To The Public? No.
TechCrunch (blog)
Update: Sources close to Twitter have now told us that there was a miscommunication.
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Twitter's CEO does super-intense Crossfit workouts. How does your boss ... - VentureBeat

Twitter's CEO does super-intense Crossfit workouts. How does your boss ... - VentureBeat | 21st Century Public Relations | Scoop.it
VentureBeat
Twitter's CEO does super-intense Crossfit workouts. How does your boss ...
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What You Need to Know About the 5 Most Successful Social Media Campaigns for Social Change

What You Need to Know About the 5 Most Successful Social Media Campaigns for Social Change | 21st Century Public Relations | Scoop.it
The Ice Bucket Challenge isn’t the first social media charity campaign to go viral — and it certainly won’t be the last. (RT @ItGetsBetter: We are so excited to be on this list of successful social media campaigns!
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4 Ways Google Analytics Can Improve Your Social Media Strategy

4 Ways Google Analytics Can Improve Your Social Media Strategy | 21st Century Public Relations | Scoop.it

Developing a social media strategy is important. But beyond just implementing a plan, you’ll want to evaluate your social channel’s success in order to improve moving forward. Google Analytics is a valuable tool that can help you to analyze and enhance your social media strategy.


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George Tsakiris's curator insight, September 19, 9:42 AM

Gogl

George Tsakiris's comment, September 23, 12:00 PM
hello
George Tsakiris's comment, September 23, 12:00 PM
hello
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Facebook -- for rich people (for just $9000) - CNN

Facebook -- for rich people (for just $9000) - CNN | 21st Century Public Relations | Scoop.it
CNN
Facebook -- for rich people (for just $9000)
CNN
(CNN) -- Would you enjoy social media more without all those pesky 99-percenters complaining about their mortgage payments and high cable bills? For a mere $9,000, Netropolitan is here to help.
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The Urban Legend of Free Social Marketing - Adweek

The Urban Legend of Free Social Marketing - Adweek | 21st Century Public Relations | Scoop.it
Adweek
The Urban Legend of Free Social Marketing
Adweek
When I give advice to CMOs about new social marketing strategies, I often hear the same initial response: But nobody wants to come to my website.
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10 Reasons Why "Liquid" Content Should be Included in Your Social Media Marketing

10 Reasons Why "Liquid" Content Should be Included in Your Social Media Marketing | 21st Century Public Relations | Scoop.it
If you want to get serious about marketing for your business or organisation the foundation of any focused effort is creating unique and inspiring content to publish and promote that educates, informs and entertains.
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Why Some Freelancers Fail at Social Media in 4 Lessons

Why Some Freelancers Fail at Social Media in 4 Lessons | 21st Century Public Relations | Scoop.it
by Susanna Gebauer (@dreckbaerfrau)
I was asked this question yesterday – and decided it deserved a longer answer. Because no short answer does do this very important questions justice.
There are...
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Some great tips to check out - 

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Adweek Toasts the Top Talent in Marketing - Adweek

Adweek Toasts the Top Talent in Marketing - Adweek | 21st Century Public Relations | Scoop.it
Adweek Toasts the Top Talent in Marketing Adweek Sure, the 10 master marketers in our class of 2014 are proven experts in the comparatively new arts of social media outreach, in crowdsourcing, in creating the sort of content that's so much fun that...
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Nike Earns RE2PECT For Derek Jeter Marketing Campaign - Forbes

Nike Earns RE2PECT For Derek Jeter Marketing Campaign - Forbes | 21st Century Public Relations | Scoop.it
Bucky's 5th Quarter Nike Earns RE2PECT For Derek Jeter Marketing Campaign Forbes Nike may have forced “RE2PECT” down your throat, but after Derek Jeter came through in the clutch in the bottom of the ninth inning against the Baltimore Orioles, Nike...
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Apple Co-ops Media to Spin Unsustainable Narrative - Forbes

Apple Co-ops Media to Spin Unsustainable Narrative - Forbes | 21st Century Public Relations | Scoop.it
Forbes
Apple Co-ops Media to Spin Unsustainable Narrative
Forbes
Nothing should shock me anymore about Apple Apple (AAPL) and the shrewdness of its marketing department.
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Next-Gen Social Analytics Are Transforming Digital Marketing - Adweek

Next-Gen Social Analytics Are Transforming Digital Marketing - Adweek | 21st Century Public Relations | Scoop.it
Adweek
Next-Gen Social Analytics Are Transforming Digital Marketing
Adweek
It wasn't so long ago that social media analytics meant looking at one-off engagements—fans, followers, likes—and using this info to make major campaign decisions.
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3 Myths About Social Media Marketing

3 Myths About Social Media Marketing | 21st Century Public Relations | Scoop.it
Going back to the basics This week I’ve been planning out my schedule for the 2015 social media workshops that I teach at the National Entrepreneur Center in Orlando.
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5 Things You Can Learn About Brand Ambassadorship from Jaguar

5 Things You Can Learn About Brand Ambassadorship from Jaguar | 21st Century Public Relations | Scoop.it

Jaguar is the leader in online engagement. Here's what you can learn about brand ambassadorship from them and how you can incorporate an ambassador strategy for your business.


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Elise Hunter's curator insight, September 23, 7:11 PM

Brand Ambassadorship at it's finest!

Alexander Tate's curator insight, September 24, 7:55 AM

I though it was interesting to see how jaguar makes their marketing campaign into a lifestyle. The topics of keeping your friends close and others made it seem like it was not a brand being sold but a lifestyle. The social media used in this really made an old brand stand out in today's modern technologically filled society.

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5 ways social media marketing can earn more respect

5 ways social media marketing can earn more respect | 21st Century Public Relations | Scoop.it
Among marketing folk, social media marketing often gets a bad rap. Since it’s one of the newest forms of marketing, sometimes it’s (Main menu: Among marketing folk, social media marketing often gets a bad rap.
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Brand Attachment vs. Brand Loyalty: What is the Difference & Why Does It Matter?

Brand Attachment vs. Brand Loyalty: What is the Difference & Why Does It Matter? | 21st Century Public Relations | Scoop.it

You’ve probably heard of the terms brand engagement, brand development, and brand loyalty. But have you heard of brand attachment?


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Gemma Shannon's curator insight, September 22, 1:00 PM

The first step towards reaching our customers with our marketing messages is to understand what motivates them at an emotional level. This article differentiates between brand loyalty and brand attachment, the latter being the emotional attachment customers have to one particular brand. Reaching customers at this level can reap many rewards, primarily the fact that often, once they become 'brand attached', they become evangelists for your brand. This is often the case with subscribers to your YouTube channel for example, if you succeed in winning them over, they become advocates for your brand on social media channels.

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Outstanding Customer Service In Social Media - Forbes

Outstanding Customer Service In Social Media - Forbes | 21st Century Public Relations | Scoop.it
Forbes
Outstanding Customer Service In Social Media
Forbes
When I taught the Dale Carnegie Course on Effective Communications and Human Relations Skills, we often started class with this mantra: “I know people in the ranks who will stay in the ranks.
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The space between sales and marketing is a big problem, but it's a bigger ... - VentureBeat

The space between sales and marketing is a big problem, but it's a bigger ... - VentureBeat | 21st Century Public Relations | Scoop.it
VentureBeat
The space between sales and marketing is a big problem, but it's a bigger ...
VentureBeat
In many companies the relationship between sales and marketing is a very difficult one.
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How to Create Content That Sells

How to Create Content That Sells | 21st Century Public Relations | Scoop.it

If you’re asking prospects to change what they’ve always done for a new way of doing things, you’re going to need to convince them before you can convert them. Does your content marketing program have this kind of content in it – or are you too shy to sell?


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