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Pros and Cons of 5 of the Biggest Social Media Platform

Pros and Cons of 5 of the Biggest Social Media Platform | 21st Century Public Relations | Scoop.it

The choice of social media platform is definitely an important one. If you choose one that plays to the strengths and talents of your business, you’ll quickly see just how valuable social media can be. Carefully examine what each platform has to offer, and you’re sure to make the right choice that will benefit your company for years to come.


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Michael J Rutherford's curator insight, May 23, 2014 9:21 AM

One of the newest forms of Social Media Platforms is the most recent "Private Social Network" that institutions, organizations and companies can now invest in that makes it possible to develop your own best practiced criteria for performance improvement...

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7 Easy-to-Use Interactive Content Tools You Should Explore - HubSpot

7 Easy-to-Use Interactive Content Tools You Should Explore - HubSpot | 21st Century Public Relations | Scoop.it

iNeoMarketing executes your revenue-generating efforts with the right metrics and the appropriate reports. Contact us to learn more.


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iNeoMarketing's curator insight, May 20, 8:44 PM

This is next level stuff for the mere mortal. SnapApp looks cool.

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The Secret to Increasing Your Social Traffic: Use Twitter Cards

The Secret to Increasing Your Social Traffic: Use Twitter Cards | 21st Century Public Relations | Scoop.it

A Twitter Card helps you drive traffic to your website. They are more engaging than regular Tweets. Also, Twitter Cards provide you with analytics so you can see how they are working for you and tweak your strategy as needed.

 


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The Best CMOs Combine 4 Leadership Styles - HBR

The Best CMOs Combine 4 Leadership Styles - HBR | 21st Century Public Relations | Scoop.it

Suffering from MarTech FOMO? We’ve got the cure. Contact us.


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iNeoMarketing's curator insight, May 12, 10:09 PM

Great approach to classifying CMOs, and most likely, there are plenty of hybrids.

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4 Great Content Marketing Examples in 2015

4 Great Content Marketing Examples in 2015 | 21st Century Public Relations | Scoop.it

Content marketing is the act of producing, publishing, and promoting content with the aim of building lasting and profitable customer relationships. Try to draw inspiration for your content marketing efforts from these four examples.

 


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Triloknath Tripathi's curator insight, May 14, 7:40 AM

Content marketing is the act of producing, publishing, and promoting content with the aim of building lasting and profitable customer relationships. Try to draw inspiration for your content marketing efforts from these four examples.

 
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It's Time to Experiment with Experiential Marketing - ClickZ

It's Time to Experiment with Experiential Marketing - ClickZ | 21st Century Public Relations | Scoop.it

iNeoMarketing’s MarTech Managed Services drives more leads faster. Contact us to see how.


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iNeoMarketing's curator insight, May 14, 10:18 PM

Can't see how this is possible outside of a trade show environment for the B2B marketer.

iNeoMarketing's curator insight, May 20, 9:35 AM

Can't see how this is possible outside of a trade show environment for the B2B marketer.

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Using Video Metrics to Collect Better Data for Lead Generation - KISSmetrics

Using Video Metrics to Collect Better Data for Lead Generation - KISSmetrics | 21st Century Public Relations | Scoop.it

Let iNeoMarketing create a new approach for your inbound and outbound marketing…and realize more revenue. Contact us.


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iNeoMarketing's curator insight, May 17, 10:40 PM

Don't forget to compare the depth of engagement stats from video to that of SlideShare.

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3 Ways Hybrid Email Technology Will Change Big Data Marketing - Chiefmarketer

3 Ways Hybrid Email Technology Will Change Big Data Marketing - Chiefmarketer | 21st Century Public Relations | Scoop.it

MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how.


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iNeoMarketing's curator insight, May 12, 7:39 AM

Smart premise that perhaps should be considered for all marketing tech categories.

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New marketing tool delivers better targeted Facebook ads - BetaNews

New marketing tool delivers better targeted Facebook ads - BetaNews | 21st Century Public Relations | Scoop.it
The rise of social media has meant that marketers are keen to create contextual adverts that reach their target audience, but to do it in a way that isn't intrusive or annoying.
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10 Types of Visual Social Media Posts That Get Shared Like Crazy

10 Types of Visual Social Media Posts That Get Shared Like Crazy | 21st Century Public Relations | Scoop.it

Do you want double your social engagement and get your content shared like crazy? For small businesses and brands everywhere, posting multiple images on social media has been proven to have massive traction. It seems simple right? But if it was so easy wouldn’t everybody do it?

Like most good things, in life – there’s a catch. And it isn’t not needing a huge budget or incredible graphic design skills.


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Scott Borhauer's curator insight, May 7, 5:10 PM

10 Types of Visual Social Media Posts That Get Shared Like Crazy!!!

Marco Favero's curator insight, May 8, 6:34 AM

aggiungi la tua intuizione ...

SENAME Interactive's curator insight, May 11, 1:51 AM

Visual media post grabs more attention. It is a good way to build trust and brand for yourself. Check out some of the visual media posts that shared mostly. 

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Your Must-Read Marketing Technology Summaries, Curated Friday, 5/8/15

Your Must-Read Marketing Technology Summaries, Curated Friday, 5/8/15 | 21st Century Public Relations | Scoop.it

Today’s digests of curated articles summarized for your quick review: 


>> Making marketing technology work | McKinsey & Company: http://sco.lt/931awT

>>  A Guide to CRM Retargeting - SEMrush Blog: http://sco.lt/8d7hK5

>> Technology Marketing Blog: The 4 big reasons you need an ABM strategy right now: http://sco.lt/5bmRTV

>> Only 20% of marketers use behavioural triggers in email marketing: Econsultancy: http://sco.lt/591jPN

>> 4 Truths About B2B Content Marketing | Right On Interactive: http://sco.lt/9GQJgv

>> New Analytics for Publishing on LinkedIn: See Who’s Viewed Your Published Post: http://sco.lt/9NBiTJ

>> HubSpot Q1 $38M Beats Estimates, Average Customer Pays $9.7K Annually - Marketing Land: http://sco.lt/5MFVOj

>> How to Legally Steal Cool Web Form Designs – Formstack: http://sco.lt/564Mz3

>> Web Forms That Convert: Five Things to A/B-Test – Profs: http://sco.lt/6l2MPx

>> The Marketing Funnel Ice Cream Cone: Turning Leads into Customers | Wordstream: http://sco.lt/80k3H7

 

See ALL Top Curated Marketing Technology Summaries here: http://www.scoop.it/t/the-marketing-automation-report

___________________________________

About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who may not have the required resources, knowledge or expertise. Visit us at www.neomarketing.com.


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6 ways mobile marketing automation boosts app engagement and monetization - VentureBeat

6 ways mobile marketing automation boosts app engagement and monetization - VentureBeat | 21st Century Public Relations | Scoop.it
Guest Acting on these tips should be a good start for any developer looking to increase their app’s engagement, retention, and overall revenue.
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9 Effective Ways to Handle Negativity on Social Media

9 Effective Ways to Handle Negativity on Social Media | 21st Century Public Relations | Scoop.it
You can't entirely avoid negative comments, but you can train your team to respond better.
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4 reasons why email marketing is an asset for all small businesses - Mashable

4 reasons why email marketing is an asset for all small businesses - Mashable | 21st Century Public Relations | Scoop.it
Email marketing can help any small business save time and reach the right consumers
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SEO: How to Optimize Knowledge Graph for Your Brand

SEO: How to Optimize Knowledge Graph for Your Brand | 21st Century Public Relations | Scoop.it

The Knowledge Graph is like a free billboard on Google’s search results. Maximizing the real estate your Knowledge Graph occupies will further dominate search results when customers search for your brand.

 


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Marco Favero's curator insight, May 21, 5:18 PM

aggiungi la tua intuizione ...

Peter Graham's curator insight, May 21, 7:05 PM

Now, this is interesting and worth a look.

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Why Your Email Marketing Must Adapt to Recent Changes

Why Your Email Marketing Must Adapt to Recent Changes | 21st Century Public Relations | Scoop.it

Today's email inbox looks significantly different from the AOL inbox of yore. Make sure your email marketing has grown with the times.


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17 Tools to Schedule, Analyze Social Media Content

17 Tools to Schedule, Analyze Social Media Content | 21st Century Public Relations | Scoop.it

Here is a list of tools to schedule and manage social media content. There are tools to find the best times to post, automate content, analyze your followers, and pinpoint your brand advocates. Some of the tools target specific social networks, while others are cross-platform solutions. Nearly all of these tools have free plans.


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Marco Favero's curator insight, May 14, 2:59 AM

aggiungi la tua intuizione ...

Alicja Andersen's curator insight, May 14, 3:52 AM

17 great tools

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Why location-based emails are important for your brand

Why location-based emails are important for your brand | 21st Century Public Relations | Scoop.it

Location-based email campaigns are on the rise, as brands realize that geographic personalization, which Millennials have come to expect, leads to stronger engagement.


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5 Top Tips For Driving a Ton of Free Traffic with Twitter

5 Top Tips For Driving a Ton of Free Traffic with Twitter | 21st Century Public Relations | Scoop.it

Twitter has been my secret sauce to building an online brand. Here are my top 5 tips for driving a ton of free traffic with Twitter


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Marco Favero's curator insight, May 16, 5:27 AM

aggiungi la tua intuizione ...

Samantha Goggin's curator insight, May 16, 9:21 AM

”a tweet without a link is a wasted opportunity”

Originally Twitter was not created to be a social media site, but it blew up as such. There is close to three hundred million active users today. There is great potential there, but most just use it as social media. A lot of people have a hard time understanding Twitter due to the fact that a user can only type out one hundred and forty characters in one tweet. The potential this has is amazing. Unlike other sites such as Facebook, a company can give a quick little bit about their business then give out the link instead of overloading them with a bunch of information. There are seven working memory spaces in the human brain, many are filled with things such as ‘chew gum’, ‘scroll down’, ‘listen to wife’, etc. If a company puts out a post with too much ‘stuff’ it is likely that a lot will be forgotten or the viewer might not even continue to read. Twitter cuts down on the ‘stuff’ and helps get a snippet of information and a link to go if the viewer wanted to know more. From clicking the link the viewer then can subscribe to the website, join an e-mail list, etc. We live in a fast pace, technological world. Unless going out and seeking information, people do not want to be overloaded with too much information, especially since most of the time people are on their cell phones using Twitter and other social media sites. It would be in a company’s best interest to learn how to use a tool such as Twitter and learn that sometimes less is more.

Dina Hanna's curator insight, May 18, 4:42 PM

great source of information about Twitter for those who are intimidated or unsure! 

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2 Million Blog Posts Are Written Every Day, Here's How You Can Stand Out

2 Million Blog Posts Are Written Every Day, Here's How You Can Stand Out | 21st Century Public Relations | Scoop.it

You've been told by experts for years that if you blog consistently, you will see truckloads of traffic, thousands of subscribers, and millions of dollars in sales. Here's the truth.


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Instagram ROI: What Your Brand Can Expect Working With Influencers

Instagram ROI: What Your Brand Can Expect Working With Influencers | 21st Century Public Relations | Scoop.it

Influencer marketing requires informed goal-setting in order to fully measure the outcome. Here are the main returns your brand can expect from working with influencers:

 

 


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8 Marketing Plan Differentiators That Will Make Your Strategy Pop - Marketing Land

8 Marketing Plan Differentiators That Will Make Your Strategy Pop - Marketing Land | 21st Century Public Relations | Scoop.it
How do you help your brand stand out from the crowd? Columnist Sonny Ganguly offers up these tips for developing a marketing plan that shines.
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New Analytics for Publishing on LinkedIn: See Who’s Viewed Your Published Post

New Analytics for Publishing on LinkedIn: See Who’s Viewed Your Published Post | 21st Century Public Relations | Scoop.it

iNeoMarketing’s Outsourcing delivers the vetted talent you need under your complete management and control. Contact us to see how.


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iNeoMarketing's curator insight, May 7, 5:43 PM

Another HUGE advance from LinkedIn, the ability to identify readers of your publications on LI.

Terena Clore's curator insight, May 15, 11:01 PM

LinkedIn has more than 360 million professional profiles. This article analyses publishing on LinkedIn, who is reading and engaging with the posts you are making. LinkedIn provides full analytic and statistics of your work. It produces charts that provide you with information about who is looking at your profile, what type of audience your are reaching, how long ago your posts has the most viewings, demographic information. I think that all of this information is very pertinent on a business and personal level. It lets you know that LinkedIn is worth the time whether you see results in the beginning or not.

iNeoMarketing's curator insight, May 20, 9:33 AM

Another HUGE advance from LinkedIn, the ability to identify readers of your publications on LI.

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Engagement Secret Sauce: Learn From Social Networks to Attract and Keep Audiences for Yourself

Engagement Secret Sauce: Learn From Social Networks to Attract and Keep Audiences for Yourself | 21st Century Public Relations | Scoop.it

What makes social networks so addicting? Here are four ways to apply their tools and tactics to your own online properties and keep your audiences from straying.


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22 Free Content Marketing Tools To Drive Your Content Marketing Plans - Business 2 Community

22 Free Content Marketing Tools To Drive Your Content Marketing Plans - Business 2 Community | 21st Century Public Relations | Scoop.it
One of the content marketing questions I get asked most often is how a small business or even a large business can get started with content marketing with very little or no funding. While there is a…
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Want growth? Successful advisors market their biz - CNBC

Want growth? Successful advisors market their biz - CNBC | 21st Century Public Relations | Scoop.it
A PR plan is essential for growth, but a new study found only 32 percent of advisors have a position dedicated to marketing.
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