CMO Today: Marketing to the YouTube Generation Wall Street Journal (blog) But take a look at a recent branded entertainment deal struck between Legendary Pictures, Universal Pictures and Maker Studios, which works with Mr.
How To Do Mobile Marketing Right Gulf Business News If companies want to reach their target group in today's world, they have to consider mobile marketing, as that is where users are spending their time.
Wall Street Journal News and Ads to Debut on Snapchat Wall Street Journal The startup has held talks with advertisers and media companies in recent weeks about a service called Snapchat Discovery that would show content and ads to Snapchat users,...
In the B2B world, most innovations have implications far beyond the purchase. People have to be retrained, systems have to be updated, processes have to be adapted, and more. Additionally, in the destructive phase, someone (often the person who made the original purchase recommendation) has to make the case for early replacement. That is not an easy position to take, with its significant political ramifications.
When you look at all these factors, you can see why B2B disruptions often take several years before they reach critical mass. This should be reflected in your strategies. Progress is critical, but focus on the best way to achieve that progress. Get some wins from traditional competitive procurements. Target new buyers that have been on the sidelines since there is less emotional and organizational “baggage.” For destructive opportunities, focus your energies on one or two competitors and implement strategies to ease the transition from them to you.
7 Strategies for Better Text Message Marketing Street Fight Thirty-eight percent of businesses use SMS/MMS for marketing, according to a 2013 survey by StrongMail, versus 20% that use mobile push notifications.
Forbes Power Marketing: How To Make A Hashtag Go Viral Forbes Today I heard from my PR and social media friend Janet Thaeler, of Ogden Utah, the Salt Lake region's talented and sometimes notorious @Newspapergrl.
Each additional tweet with an image or hashtag corresponds to a 2% increase in new followers.
This makes intuitive sense. The use of hashtags (found in 45% of broadcast tweets) exposes content to others it might not normally reach. Similarly, images make content more attractive for casual viewers of one's account.
Each additional retweet a user makes is associated with 4% more new followers.
I suspect it's because RT'd content is typically better-than-average content. It probably makes one's timeline more attractive to previewing users, and may result in RTs of the RT (thereby exposing you to a new audience).
Engaging with others is associated with 6% more new followers.
This confirms that Twitter shouldn't just be a broadcast medium: that it's important to engage and respond. It likely increases your overall RTs, exposes your content to others (via those watching the engagement from others' timelines), and more.
Each additional tweet with a URL is associated with fewer new followers.
Do links really add a ton of value to your followers? Particularly if that content is already ricocheted all over one's existing network? Probably not. And so it may turn off new followers.
Weekends are terrible: you can expect 23% fewer new followers.
Save those tweets for the weekday!
Creating great content (and therefore getting RTs and favorites) is good.
If you’re not yet using Pulse as a blogging platform, here are three reasons to start:
Your Content is Getting to People Who Matter
LinkedIn Pulse targets your content to those it’s actually applicable to. While sharing your blog with only those who are in the industry in which it relates to does narrow your audience, that’s almost a moot point as it’s still getting to those who matter.
Pulse Articles are Rich in SEO Value
LinkedIn is a highly trafficked website. In fact, it’s just one spot shy of being in the top 10 most trafficked websites on the Internet according to Alexa. That means Google is more likely to index this content than the content you put on your personal blog, and more likely to include your Pulse posts in Google search results.
It Takes Your LinkedIn Networking to the Next Level
Pulse allows you to each those same people you want to network with in an entirely different way. Instead of saying, “Read my resume, it shows I know a lot about SEO,” it says, “Read this article I’ve written showing my unique standpoint in linking structures and how Google views them.” One tells your desired audience what you can do in a quiet way, and one shows them in a way that’s much harder to ignore.
Twitter another closed book on earnings Sydney Morning Herald Micro-blogging site Twitter has emerged as another US tech giant that has sought immunity from corporate rules in Australia that require companies to disclose their earnings.
Forbes Five Customer-Centric Marketing Lessons from Apple to Zappos Forbes Traditional marketing is on life support. The rules of the game have changed. Tell and sell marketing no longer works. Today's consumer is empowered.