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10 Insights: How to Use LinkedIn to Build Business Success Faster than Your Competitors

10 Insights: How to Use LinkedIn to Build Business Success Faster than Your Competitors | 21st Century Public Relations | Scoop.it

LinkedIn is a powerful business tool that can be used to grow revenue and connections. Here are 10 insights on how to use LinkedIn to build business success.


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Marketing Automation Can Help Startups Sell Like the Big Brands - Entrepreneur (blog)

Marketing Automation Can Help Startups Sell Like the Big Brands - Entrepreneur (blog) | 21st Century Public Relations | Scoop.it
Marketing Automation Can Help Startups Sell Like the Big Brands
Entrepreneur (blog)
A startup is arguably most vulnerable in its growth stage. Technology is the key to minimizing growing pains.
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CMO Today: Marketing to the YouTube Generation - Wall Street Journal (blog)

CMO Today: Marketing to the YouTube Generation - Wall Street Journal (blog) | 21st Century Public Relations | Scoop.it
CMO Today: Marketing to the YouTube Generation
Wall Street Journal (blog)
But take a look at a recent branded entertainment deal struck between Legendary Pictures, Universal Pictures and Maker Studios, which works with Mr.
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Measuring Social Media: What Marketers Need to Know

Measuring Social Media: What Marketers Need to Know | 21st Century Public Relations | Scoop.it

Social Media Marketing Podcast 107, in this episode Lutz Finger shares why measuring social media will have a big impact.


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How to Create a YouTube Account for Business

How to Create a YouTube Account for Business | 21st Century Public Relations | Scoop.it

Don't put off creating a YouTube account for your business. Here's how to get started, add videos, and configure and promote your account.


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7 Unbelievably Creative Twitter Marketing Ideas That Will Work For You Too - SocialBro

7 Unbelievably Creative Twitter Marketing Ideas That Will Work For You Too - SocialBro | 21st Century Public Relations | Scoop.it
Twitter gives you 140 characters, but many more possibilities. Here's 7 awfully creative twitter marketing ideas that could easily work for your brand.
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The essential guide to making your marketing go viral - VentureBeat

The essential guide to making your marketing go viral - VentureBeat | 21st Century Public Relations | Scoop.it
VentureBeat
The essential guide to making your marketing go viral
VentureBeat
There seems to be an idea floating around the marketing industry that viral marketing also means free marketing.
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How To Do Mobile Marketing Right - Gulf Business News

How To Do Mobile Marketing Right - Gulf Business News | 21st Century Public Relations | Scoop.it
How To Do Mobile Marketing Right
Gulf Business News
If companies want to reach their target group in today's world, they have to consider mobile marketing, as that is where users are spending their time.
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Two-Thirds of Consumer Goods Companies Need to Do More to Harness Digital ... - Forbes

Two-Thirds of Consumer Goods Companies Need to Do More to Harness Digital ... - Forbes | 21st Century Public Relations | Scoop.it
Two-Thirds of Consumer Goods Companies Need to Do More to Harness Digital ...
Forbes
NEW YORK, Aug.
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5 Guidelines for Social-Media Posts That Hit the Mark - Entrepreneur (blog)

5 Guidelines for Social-Media Posts That Hit the Mark - Entrepreneur (blog) | 21st Century Public Relations | Scoop.it
Entrepreneur (blog)
5 Guidelines for Social-Media Posts That Hit the Mark
Entrepreneur (blog)
Business owners know that the Internet is a gold mine of free marketing directly to your target audience.
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4 Ways To Make Sure Your Marketing Makes A Killer First Impression - Forbes

4 Ways To Make Sure Your Marketing Makes A Killer First Impression - Forbes | 21st Century Public Relations | Scoop.it
Forbes
4 Ways To Make Sure Your Marketing Makes A Killer First Impression
Forbes
If you're like most businesses, you have limited time, money and energy to spend on your marketing.
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News and Ads to Debut on Snapchat - Wall Street Journal

News and Ads to Debut on Snapchat - Wall Street Journal | 21st Century Public Relations | Scoop.it
Wall Street Journal News and Ads to Debut on Snapchat Wall Street Journal The startup has held talks with advertisers and media companies in recent weeks about a service called Snapchat Discovery that would show content and ads to Snapchat users,...
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Disrupting B2B Markets Does Not Happen Overnight - Gartner

Disrupting B2B Markets Does Not Happen Overnight - Gartner | 21st Century Public Relations | Scoop.it

Digest...


In the B2B world, most innovations have implications far beyond the purchase.  People have to be retrained, systems have to be updated, processes have to be adapted, and more.   Additionally, in the destructive phase, someone (often the person who made the original purchase recommendation) has to make the case for early replacement.   That is not an easy position to take, with its significant political ramifications.

 

When you look at all these factors, you can see why B2B disruptions often take several years before they reach critical mass.   This should be reflected in your strategies.   Progress is critical, but focus on the best way to achieve that progress.   Get some wins from traditional competitive procurements.  Target new buyers that have been on the sidelines since there is less emotional and organizational “baggage.”  For destructive opportunities, focus your energies on one or two competitors and implement strategies to ease the transition from them to you.

 

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iNeoMarketing's curator insight, August 20, 4:14 AM

And don't forget Geoffrey Moore's "establishing beachhead" approach.

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7 Strategies for Better Text Message Marketing - Street Fight

7 Strategies for Better Text Message Marketing - Street Fight | 21st Century Public Relations | Scoop.it
7 Strategies for Better Text Message Marketing
Street Fight
Thirty-eight percent of businesses use SMS/MMS for marketing, according to a 2013 survey by StrongMail, versus 20% that use mobile push notifications.
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Power Marketing: How To Make A Hashtag Go Viral - Forbes

Power Marketing: How To Make A Hashtag Go Viral - Forbes | 21st Century Public Relations | Scoop.it
Forbes
Power Marketing: How To Make A Hashtag Go Viral
Forbes
Today I heard from my PR and social media friend Janet Thaeler, of Ogden Utah, the Salt Lake region's talented and sometimes notorious @Newspapergrl.
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Are Hashtags Dead? Do Tweets with Images Get More Followers? Twitter Growth Factors - Moz

Are Hashtags Dead? Do Tweets with Images Get More Followers? Twitter Growth Factors  - Moz | 21st Century Public Relations | Scoop.it

Digest...


Each additional tweet with an image or hashtag corresponds to a 2% increase in new followers.

This makes intuitive sense. The use of hashtags (found in 45% of broadcast tweets) exposes content to others it might not normally reach. Similarly, images make content more attractive for casual viewers of one's account.

 

Each additional retweet a user makes is associated with 4% more new followers.

I suspect it's because RT'd content is typically better-than-average content. It probably makes one's timeline more attractive to previewing users, and may result in RTs of the RT (thereby exposing you to a new audience).

 

Engaging with others is associated with 6% more new followers.

This confirms that Twitter shouldn't just be a broadcast medium: that it's important to engage and respond. It likely increases your overall RTs, exposes your content to others (via those watching the engagement from others' timelines), and more.

 

Each additional tweet with a URL is associated with fewer new followers.

Do links really add a ton of value to your followers? Particularly if that content is already ricocheted all over one's existing network? Probably not. And so it may turn off new followers. 

 

Weekends are terrible: you can expect 23% fewer new followers.

Save those tweets for the weekday!

 

Creating great content (and therefore getting RTs and favorites) is good.

 

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heidi groshelle's insight:

Great insights

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iNeoMarketing's curator insight, August 27, 4:08 PM

Tremendous data and insight. And the post includes a blow-by-blow analysis done with Excel (and I thought I was an Excel jockey).

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LinkedIn Pulse: Why You Should be Using LinkedIn’s Blogging Platform - TechWyse

LinkedIn Pulse: Why You Should be Using LinkedIn’s Blogging Platform - TechWyse | 21st Century Public Relations | Scoop.it

Digest...


If you’re not yet using Pulse as a blogging platform, here are three reasons to start:

 

Your Content is Getting to People Who Matter

LinkedIn Pulse targets your content to those it’s actually applicable to. While sharing your blog with only those who are in the industry in which it relates to does narrow your audience, that’s almost a moot point as it’s still getting to those who matter.

 

Pulse Articles are Rich in SEO Value

LinkedIn is a highly trafficked website. In fact, it’s just one spot shy of being in the top 10 most trafficked websites on the Internet according to Alexa. That means Google is more likely to index this content than the content you put on your personal blog, and more likely to include your Pulse posts in Google search results.

 

It Takes Your LinkedIn Networking to the Next Level

Pulse allows you to each those same people you want to network with in an entirely different way. Instead of saying, “Read my resume, it shows I know a lot about SEO,” it says, “Read this article I’ve written showing my unique standpoint in linking structures and how Google views them.” One tells your desired audience what you can do in a quiet way, and one shows them in a way that’s much harder to ignore.

 

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iNeoMarketing's curator insight, August 25, 8:16 PM

If you have a Company Page, then you need to utilize Pulse. It's that simple.

Jordi Carrió Jamilà's curator insight, August 26, 12:43 AM

Interesante opción de LinkedIn para las paginas de empresa. 

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9 Tips for Packing Your Brand's Message Into a 15-Second Instagram Video

9 Tips for Packing Your Brand's Message Into a 15-Second Instagram Video | 21st Century Public Relations | Scoop.it
The video feature is a free and powerful tool for marketing.
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9 Tips for Packing Your Brand's Message Into a 15-Second Instagram Video

9 Tips for Packing Your Brand's Message Into a 15-Second Instagram Video | 21st Century Public Relations | Scoop.it
The video feature is a free and powerful tool for marketing.
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Twitter another closed book on earnings - Sydney Morning Herald

Twitter another closed book on earnings - Sydney Morning Herald | 21st Century Public Relations | Scoop.it
Twitter another closed book on earnings
Sydney Morning Herald
Micro-blogging site Twitter has emerged as another US tech giant that has sought immunity from corporate rules in Australia that require companies to disclose their earnings.
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Niche Founders (Plus Vine Star Robby Ayala) Talk Marketing, The Risks Of ... - TechCrunch

Niche Founders (Plus Vine Star Robby Ayala) Talk Marketing, The Risks Of ... - TechCrunch | 21st Century Public Relations | Scoop.it
Niche Founders (Plus Vine Star Robby Ayala) Talk Marketing, The Risks Of ...
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Word Of Mouth On Social Media Can Make Your Brand Great - Forbes

Word Of Mouth On Social Media Can Make Your Brand Great - Forbes | 21st Century Public Relations | Scoop.it
Forbes
Word Of Mouth On Social Media Can Make Your Brand Great
Forbes
Social Sharing, reviews and testimonials make me want to buy anything.
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Five Customer-Centric Marketing Lessons from Apple to Zappos - Forbes

Five Customer-Centric Marketing Lessons from Apple to Zappos - Forbes | 21st Century Public Relations | Scoop.it
Forbes
Five Customer-Centric Marketing Lessons from Apple to Zappos
Forbes
Traditional marketing is on life support. The rules of the game have changed. Tell and sell marketing no longer works. Today's consumer is empowered.
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5 Steps to Creating a Powerful Content Marketing Strategy - Huffington Post

5 Steps to Creating a Powerful Content Marketing Strategy - Huffington Post | 21st Century Public Relations | Scoop.it
5 Steps to Creating a Powerful Content Marketing Strategy
Huffington Post
The basic strategy of content marketing requires you to have a clear vision of your business objective.
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Twitter Is Destroying Itself - Forbes

Twitter Is Destroying Itself - Forbes | 21st Century Public Relations | Scoop.it
Forbes
Twitter Is Destroying Itself
Forbes
I've been in love with Twitter Twitter for quite a few years now. At first, like most people, I didn't get it at all.
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How Large Brands Can Find Social Success on LinkedIn

How Large Brands Can Find Social Success on LinkedIn | 21st Century Public Relations | Scoop.it

Large brands face a unique set of challenges with social media. Here are a few tips from LinkedIn on how bigger organizations can find social success.


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